HOW TO MONETIZE

RESILIENT WOMEN MAGAZINE

HOW TO MONETIZE YOUR EXPERTISE AND BECOME A BADASS

Victoria Jenn helps ambitious professional women transition from corporate to entrepreneur, operate in their zone of genius, monetize their expertise, and own their badassery. As a strategic visionary thinker with 20+ years of experience, she has trained over 15,000 leaders and entrepreneurs on how to optimize performance while maintaining a focus on emotional intelligence, reflection, and life balance. The press often refers to Victoria Jenn as an "Imposter Syndrome Killah" with significant results across industries worldwide. Her clients both private and public, range from small to Fortune 500 and include many recognized industry leaders like Amazon, iHeart Media, BlackRock, Coca-Cola, Morgan Stanley,& Johnson & Johnson to name a few.

Kim: So let's kick this off with getting a little bit of your pre-frame or back story. Who are you?

Yeah. So who am I? I grew up mostly with my dad, who was a single dad. He used to be in the restaurant business, and because of my dad, I learned the most about work ethic. I learned the most about customer service, I learned the most about using your personality and your culture to really build community and make people feel good about who they are. I grew up in New York, Queens, so New Yorker to the Heights. I spent most of my summers in Puerto Rico as a young girl, so I was definitely influenced a lot by the island culture and very proud of my culture and this curly hair and all the things that make me unique and diverse.

Kim: So I want to dive into, now that we kind of know who you are, and what you do; give me the high profile.

So I am a master mindset and business coach. So what that means is I help, specifically, women overcome self-doubt imposter syndrome, any of their self limiting beliefs and really mastering their mindset so they are able to start launching and scale up businesses.

So that is a huge focus of mine now. And I also dabble in the consulting space. I do a lot of work with organizations helping them build out strategic campaigns on how to attract, develop and retain talent. And I also do a lot of keynote speaking all around the world and a number of things.

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And then I have this nonprofit, the female collaborative that I run, which really teaches women how to check the boys at the door and collaborate, make money together, share best practices, all of that good stuff.

And then lastly, I have the Dare to Leap Academy, which is an online learning platform that I started late last year that teaches women how to make the transition from corporate or their nine to five into entrepreneurship, even if they don't know what type of business to start and don't want to lose their financial security.

Kim: That and that is the perfect segue for my question. Here we are in this huge resignation generation, where women are fed up with the traditional workplace. So can you walk me through the shifts that you have seen in how you deliver, or coach, or find your revenue?

Just some background. I was in corporate for 15 years before deciding to venture out on my own five years ago. So I've been a full time entrepreneur for five years. And what I've found is that the way we communicate is extremely different in terms of what resonates with people. So back in the day, people really appreciated super formal, super sophisticated, super conservative, kind of stuffy because we were all preconditioned to believe that represented success.

But now what we find, and we are finding more examples of this, is that people are able to blaze their own trail and become successful doing awkward things that we would assume would not be the case back in the day, like by selling their scents in a bottle and becoming millionaires. There are so many different ways for you to become successful now and make money.

And because of the pandemic, I would say that women in particular do not want to be sold in the same fashion as they had in the past. Now people want you to humanize your messaging. And they want to get to know you personally.

RESILIENT WOMEN MAGAZINE

Kim: Let's talk technology real quick. So you have launched during COVID, this online platform Be Real. How long did it take you to figure it out?

So I am in the business of working smarter instead of harder. So I went straight to an expert, hired them and said, what is your formula? What is your model? Show me so I can duplicate it and go live and that's exactly what I did. So it took me less than two months to really get this going and to start making my investment back.

Kim: What can people expect coming into the spaces you have created; female collaborative, and the dare to leap academy? Let's start with the female collaborative.

So the female collaborative was born when I was just starting out on my entrepreneur journey. I needed to make some money. I knew how to put on events, I knew how to curate amazing experiences. And so I

...PEOPLE ARE ABLE TO BLAZE THEIR OWN TR AIL AND BECOME SUCCESSFUL DOING AWKWARD THINGS THAT WE WOULD ASSUME WOULD NOT BE THE CASE BACK IN THE DAY, LIKE BY SELLING THEIR SCENTS IN A BOTTLE AND BECOMING MILLIONAIRES. THERE ARE SO MANY DIFFERENT WAYS FOR YOU TO BECOME SUCCESSFUL NOW AND MAKE MONEY.

invited some girlfriends to put on a leadership event, we planned this event in two months and We sold out. We had women flying in from across the country, and the feedback that we received from that event, women yearning for a space where they can take off the mask and be their most authentic selves

It was at that moment that I said, you know what? I think we're onto something. I want to turn this into an organization And so that's how the female collaborative was born. And five years later, we are still alive and thriving.

Every year we have the Annual Women Award Summit, which is our signature event, is a two day leadership event. We have corporate sponsors, and we welcome professionals and entrepreneurs to participate in that event. And it's freaking kick ass.

Kim: So let's tackle Dare to leap. How is the academy going to serve the women who are leaving the corporate world in today's resignation generation of women and help serve them to build their entrepreneurial goals?

So there's three major phases inside the academy, and the first phase is mindset, which is the foundation of everything that we do. And so we put them through the mindset training so that they're able to overcome any limiting beliefs and have a truly thriving business, but most importantly, be unapologetic about it.

The next phase is business fundamentals, and this is where a lot of entrepreneurs trip up, especially folks who are fed up. You know, they give the deuces and then they just wing it. They have no plan, they have no idea what they're doing. But most importantly, they don't know what they don't know.

And then the last phase is all about sales, monetization and marketing. So how do you package your offer? How do you sell your offer? How do you use social media to build a personal brand that will pay you? And how do you use all the tools and resources at your disposal to position you up for success.

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Kim: Would you be open to sharing a time that without resilience you wouldn't be sitting in this chair having this conversation?

So I'll share something recent. About two weeks ago, I took a bet and I lost ten grand, literally within four days. And I was so upset with myself because I felt like I didn't have enough information to take the bet, and I kind of foolishly signed up for it and should have given it more due diligence. And you know, there was a moment there where I was like, really in my feelings and really feeling away about this investment.

But then I was like, All right, how are we going to use this as a learning experience? How are we going to use this as fuel? And I have already made back the ten grand because I was like, My new mission is going to be to make back this ten grand in a week. And that was a moment where I really showed resilience because that could have really kept me down for a couple of weeks and it could have impacted me when I got in front of clients. There was a decision that I made that either I was going to let this hold me back or I was going to use it to propel me forward. Kim: Awesome books real quick. Talk about what does every woman need to read?

Untamed. I'm obsessed with this book right now because it really drives home what happens when you stop doing things to appease others and really start doing things for yourself and really staying true to yourself, The magic that comes with really being comfortable in your own skin and not living your life to appease others,

Kim: What is the Northstar quote for you? What is the quote that you've always kind of pulled on?

So one of my favorite quotes is by one of my favorite artists, his name is De La Vega, a street artist, and his quote is "mindful even when your mind is full". And I think that, yes, that definitely holds true to everything that is going on. People going through their own shenanigans and just being mindful, even when your mind is full.

Kim: What's your affirmation or morning routine give me one thing that is something that our listeners can take away to help them with their resilience.

So every morning when I wake up and. I say the same thing I say every day; Thank you, God, for waking me up. Thank you for keeping me healthy. Thank you for keeping me, my family and friends healthy. Thank you for my thoughts. Leadership. Please use me as best you see fit today, every single day. Having the affirmations or the attitude of gratitude makes a huge difference in just that mindset, right? Just appreciate where we are in our process and appreciate what we have, right? Because regardless of where you are, there's always somebody who wishes they were you. Watch the interview now! youtube.com/c/KimTalks

Connect with Victoria LinkedIn: victoriajennrodriguez Instagram: @iamvictoriajenn Facebook: @IAmVictoriaJenn

RESILIENT WOMEN MAGAZINE