Digital Trends That Are Shaping The Advertising Industry Being consumers, people around the world know a great advertisement when they see them. However, getting the advertisement promoted at the right time to the right audience is an art in itself. Digital innovations that this year has seen till now, has rendered the old strategies and tactics obsolete. Nonetheless, it has also opened new doors to promote audience towards the right audience.
The questions that are asked constantly in the offices of digital advertising agency are: Would people listen? What kind of content will they prefer to engage in? When the optimum reach them? The answers to these questions can only be understood and answered through these trends that have been dominating the industry. #1: Mobile video advertising With the rise in the purchase of the smartphones, the consumption of mobile video advertising has also increased. Advertisers around the world have been provided with an opportunity to reach each and every consumer of their target audience. Bigger iPhone 6 screen, internet speed of 4G and the daily incoming of hundreds of apps. Social media has played a significant role in this process. Social media giants like Facebook, Twitter, SnapChat, Instagram and more have made digital advertising easier. It turns all the mobile video viewers into "captive" audiences. #2: Ad Personalisation The digital advertising has provided the advertisers around the world with the ideal solution of the ad personalizations. The digital advertising agency, though various applications can understand more about their target audience and provide personalized advertisements that engage the viewer as well as can interest them. This personalizations are only done through the cookies that are saved in a browser after the use of the internet. Thus, offering the viewer with advertisements that are of value and interest to them. #3: Viewable impressions
The past few years had been turbulent for the digital advertising agency. Click fraud had become rampant. Many people used various bots to run up their competitors’ advertisement bills. This practice had become so rampant that it costs about $11.6 billion in 2014. With innovative technology and an advertising model called “viewable impressions” digital advertisers have been able to save up their money. With viewable impressions, advertisers are charged only if the advertisement runs on a user’s screen for a minimum duration. Bots can’t create fake viewable impressions because they can’t complete the actions that distinguish a genuine user view from a false one. #4: Behavioral data With behavioral targeting, the digital advertising agency targets their audience on the basis of their online searches. They profile a group based on various analyses of online searches, Internet browsing habits, purchasing history and more. If you’re targeting specific types of consumers, behavioral data can mean the difference between a bungled campaign and a huge victory. Mobile video ads, viewable impressions, ad personalizations, and behavioral targeting are the central trends in digital advertising that every digital advertising agency can benefit from. Nevertheless, these strategies have worked for advertisers and maybe work for a year or two but it won’t work indefinitely. The channels, whether digital or social are continually changing. Just like them the audience is continuously evolving too. With change in their spending patterns and new habits the strategies also need to be changed. The only way a digital advertising agency can get most out of their money is to test each strategy and find the one that works perfectly for their target audience.