LVRJ Jan 2006

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EMPLOYMENT: Have a job, will travel

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Jan. 09, 2006

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Headhunters say statistics signal market with work for newcomers to Nevada By HUBBLE SMITH REVIEW-JOURNAL

Bringing skilled and professional workers to Las Vegas isn't as easy as it was when home prices were half what they are today, a local recruiting specialist contends.

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On the other hand, Las Vegas is attracting more technology-driven candidates and the opening of more neighborhood casinos has tightened the labor market, giving job seekers a slight advantage, Bill Werksman of Las Vegas-based Resource Partners said. Werksman said his search practice, also known as headhunting, is up 42 percent from last year, which signals growth across the board and particularly at the senior management level.

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With median new-home prices higher than $300,000 and median household income at slightly more than $45,000, Las Vegas is no longer viewed as a haven

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"The housing market, once a cornerstone of attraction for Las Vegas-bound candidates, is now a detriment," Werksman said. "We find that we have lost the edge of competitive housing to many of the key markets we recruited from over the past several years. We used to fly a candidate in and drive him around to look at houses and he'd say, 'My god, I can buy that monster home for that?' Now that's disappeared."

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Doug Geinzer of Recruiting Nevada, a network of Internet-based job boards designed to attract professionals to Nevada, said the state's educational system struggles to fill positions in the work force such as nurses, teachers and engineers.

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"We have had to redirect a lot of our recruiting efforts to the more affluent states such as California, New York, Illinois, Texas and Florida, where they have already experienced some level of housing boom in the past," Geinzer said. "In these areas, especially California, a family is selling a home with enough equity to purchase a home outright in Las Vegas or many times move into a home that is much larger than their current home," he said. His statistics show 21 percent of professional recruits moving here from California, 6 percent from New York and 4 percent from Illinois.

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"Our target audience has been the 'empty nester' who is a little more financially stable than a recent grad and typically a homeowner with some equity established," Geinzer said. "More important, they typically have 10-plus years of experience in their given industry and bring the skills most needed to Nevada." As more technology companies recognize Las Vegas as a viable market, opportunities for tech-driven profiles and searches have increased, Werksman said.

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"That can only be a good thing for our economy as well, as for so long it has been a service-driven environment," he said. "There are increasingly more employers that need software developers, (information technology) managers, people across that line." With eight new hospitals built or planned for Southern Nevada in the last four years, the area is attracting more health-care professionals, Geinzer said. A 2001 study for the Legislature found Nevada had 520 nurses for every 100,000 in population. The national average was 782 nurses for 100,000 people. A new study from University of Nevada, Reno, showed 547 nurses for 100,000 population, pushing Nevada ahead of California, Geinzer said. There has always been competition among gaming operators for qualified candidates, Werksman said, and with the opening of Wynn Las Vegas and South Coast casinos in 2005 and the scheduled opening of Red Rock Resort this year, the competition is expected to stiffen. "Employers must be on their game when it comes to recruiting the best possible employees," he said. "For so long, there was such an influx of people moving here that employers had their choice and what we see now is candidates are shopping employers. 2006 is going to be the year of the candidate." Companies will have to make sure all pre-employment material is up to date and most of all offer pay and benefits packages that are equal to or better than the competition, Werksman said. Geinzer said he spends a lot of time selling recruits on quality-of-life issues in Las Vegas, emphasizing the weather, restaurants, entertainment and shopping. Another successful selling point, he said, is employment of the "trailing spouse," which becomes even more important in the lower-income professions such as teachers. A trailing spouse is the person in a relationship who gives up a job to follow the other person to a new location where that person has found employment. "By attracting dual-income families to Nevada, we can many times overcome the objection of attainable housing," he said. "But ultimately this creates a whole new challenge -- finding the trailing spouse a job

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and making sure both income earners are offered employment around the same time," he said. Working with the Las Vegas Chamber of Commerce, Recruiting Nevada uses technology to match trailing spouses with employers, Geinzer said. SPONSORED LINKS

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