AGENCY MANAGEMENT
Social Media
for Your Insurance Agency: When, Why, and How
Social media marketing can guide your insurance agency to more leads, promote consumer trust, and heighten engagement with your target audience. Sounds pretty good, doesn’t it? In the Nat Alliance NOW podcast, “Social Media for Your Insurance Agency,” Ashley Fitzsimmons, CISR, interviews Dani Kimble, Chief Marketing Officer at O’Neil Insurance, to discuss the significance of social media for insurance agencies in an increasingly digital, consumer-centric world. “We have the world at our fingertips and unlimited amounts of information,” Fitzsimmons says as she kicks off the podcast. “That means people are looking at your business before you even know they exist.” Your agency’s website and social media profiles are your first touch points with new clients, and we all 38
RESOURCES | Spring 2020
know how important it is to make a good first impression—especially when it’s a company you need to trust with something as significant as your business or family. “The power of social media and digital marketing allows your efforts to become more of a brand experience and less of a flat traditional brand,” Kimble explains. The O’Neil Group is one among many agencies shaping their corporate brands to be more authentic, personal, and engaging. Kimble strives to create a living, breathing brand that tells a story—a brand that focuses on people and culture. “We sell an intangible object, and [buying insurance is] not the most enjoyable experience for people to begin with,” Fitzsimmons says. “But we need to figure out how to make it a better experience, and social media is the first place to start.” If you’re already active on social, this episode can help you tackle the deeper questions for Facebook, Instagram, and LinkedIn:
• When is the best time to post content? • How many hashtags should you add to an Instagram post? • Where do you find inspiration for your content? If you want to walk away with social media ideas for insurance agencies, you’ve come to the right place. The conversation even gets into the nitty gritty of personal branding. While it’s a huge opportunity, it doesn’t make sense for every agency or every agency employee. Kimble explains when a personal brand is worth exploring, and why that taps into the hiring process. Kimble adds another important takeaway: You won’t get results overnight when it comes to your social media marketing efforts. You must stay consistent and test everything. To learn how to make a big impact through social media, listen to this Nat Alliance NOW podcast now.
