Founded in Saint-Imier, Switzerland by Edouard Heuer in 1860, TAG Heuer is now the fourth largest luxury watch brand worldwide and the undisputed world leader in prestigious sports watches and chronographs. Less than a decade after adding men’s eyewear to its production stream, TAG Heuer Avant-Garde Eyewear completely dominates the premium sector of this highly competitive market. Designed and manufactured in its workshop in Morez in the French Jura mountains (all products are 100% «Made in France»), TAG Heuer Avant-Garde Eyewear’s pioneering lines are world-renowned for their advanced design, materials and ergonomics, and have garnered an unprecedented number of awards, including numerous Silmo and Red Dot Design Awards. Like it watchmaking counterpart, TAG Heuer Avant-Garde Eyewear draws upon an active engagement in the world of sports for inspiration. From the Olympic Games in the 1920s to its current role as official eyewear and watch partner for Audi Sport in the mythical 24 Hours at Le Mans and Endurance races, TAG Heuer has put its expertise at the service of best events, stars and sportspeople in a constant quest for better performance and precision. Being the official eyewear of the Automobile Club de Monaco and its prestigious events including the Monaco Grand Prix, working on products development with US Racing Nascar Star Kurt Busch or rising World Rally talent Sebastien Ogier, TAG Heuer Avant-Garde Eyewear played a great role in TAG Heuer’s “150 Years of Mastering Speed” celebrations in 2011, commemorating its unrivaled legacy in motor sports. The brand’s new versions of groundbreaking «NightVision» technology, which have been tested by drivers of the Audi Sport team during the lastest Le Mans race, are the ultimate contribution to this great heritage. And beyond the world of motor sports, the brand is honored to work in partnership with the Oracle USA Sailing Team for their future collections. Winners of the last America’s Cup series, the skippers of the Oracle represent the values of expertise and self-challenge, from which TAG Heuer has always drawn inspiration.
p. 3
HISTORY
1860
1964
1982
2002
2004
1860
1964
1982
2002
2004
Edouard Heuer founds a watchmaking workshop in St. Imier, in the Swiss Jura mountains.
Jack Heuer launches the TAG Heuer Carrera chronograph in honor of the famous 1950s “Carrera Panamericana Mexico” car rally.
Launch of the “2000” series that soon becomes a benchmark in the industry. This series incarnates the brand’s sporting spirit and combines the six characteristics of a true sports watch: water-resistant to 200 meters, unidirectional rotating bezel, luminescent hands and hourmarkers, screw-down crown, solid steel double safety clasp and scratch-resistant sapphire crystal.
TAG Heuer launches “TAG Heuer AvantGarde Eyewear”, its first prestige sports eyewear range with the “Reflex” collection. It includes technical and innovative products that offer unrivaled comfort and which have been making a name for themselves on international markets since 2005.
TAG Heuer creates a revolution with the new “Monaco V4” Concept Watch. The Monaco “Sixty Nine”, the first reversible watch featuring both an analogue and a digital dial, wins first prize at the Grand Prix d’Horlogerie in Geneva.
1916 Invention of the first counters accurate to 1/100th of a second, the “Mikrograph” and the “Microsplit”.
1966 Launch of the “Microtimer”, the world’s first miniaturized electronic timekeeping instrument accurate to 1/1,000th of a second.
1969
1985
Launch of the “Monaco” model, the world’s first square-cased water-resistant automatic chronograph.
The TAG Heuer brand is launched when shares in the Heuer company are acquired by the “Techniques d’Avant-Garde” group, owner of the McLaren racing team.
1971 Heuer is designated the official timekeeper of the Formula 1 “Scuderia Ferrari” team and signs a contract with the Ferrari racing-car drivers so that they wear the company logo.
1999 The TAG Heuer brand becomes part of the LVMH group and occupies fourth place on the world’s luxury watchmaking market ever since.
p. 5
2007
2008
2010
2011
2007
2008
2010
2011
2012
TAG Heuer Avant-Garde Eyewear launches Night Vision technology, which corrects natural night-time myopia and is tested and approved by professional racing-car drivers. Thanks to these pale yellow lenses, night-time contrasts are enhanced, improving visual acuity and reducing ocular fatigue considerably.
TAG Heuer launches its line of mobile phones and accessories.
TAG Heuer celebrates its 150th anniversary and signs a partnership with Audi. For the mythic Le Mans 24 hours race, TAG Heuer equips the Audi Sport drivers with “Squadra Night Vision”, the world’s first ophthalmic mask to integrate corrective lenses and winner of a Red Dot Design Award.
TAG Heuer reveals its new concept watch «The Mikrotimer Flying 1000», the first mechanical chronograph that is accurate to a thousandth of a second. Sébastien Ogier becomes ambassador and technical consultant of the Eyewear division. The L-TYPE LW wins a Red Dot Design Award, a prize of international renown awarded for the most innovative industrial designs.
TAG Heuer signs a partnership for watches and eyewear with Oracle team USA, Defender of the 34th America's Cup. Cameron Diaz is the new brand ambassador and wears the Lady Link.
2012
p. 7
QUALITY
TAG Heuer’s high level of quality is the result of rigorous choices and constant monitoring of all our suppliers and their products, throughout the manufacturing process.
And to guarantee the exceptional quality of its products, TAG Heuer Eyewear has developed other tests in collaboration with its Research & Development department : UÊ iV > V> ÊÀià ÃÌ> ViÊ vÊÌ iÊÃÌÀÕVÌÕÀi UÊ iV > V> Êv>Ì }ÕiÊ vÊÌ iÊ}À Ûi UÊ Õ LiÀÊ vÊÌ iÃÊÌ iÊÌi « iÃÊV> ÊLiÊ opened / closed UÊ,ià ÃÌ> ViÊÌ Ê > ÀÊ}i UÊ,ià ÃÌ> ViÊÌ ÊÃÕ ÊVÀi> UÊ,ià ÃÌ> ViÊ vÊÌ iÊ>` ià UÊ,ià ÃÌ> ViÊ vÊÌ iÊ i ÃiÃÊÌ Ê`i lamination
The TAG Heuer Eyewear in-house laboratory also carries out other tests on new frames for sunglasses in accordance with the CE NF EN 1836 standard :
Other tests relating to surface treatments are carried out in accordance with ALUTEC (Association Lunetière Technologique) specifications :
UÊ/À> à Ãà Êv>VÌ ÀÊ> `Êw ÌiÀÊV>Ìi} ÀÞÊ UÊ"«Ì V> Ê« ÜiÀÊ vÊÌ iÊ i Ãià UÊ vvÕÃi`Ê } Ì UÊ }i i ÌÞÊ vÊÌ iÊÌÀ> à Ãà Êv>VÌ ÀÊ in the visible spectrum
UÊ,ià ÃÌ> ViÊÌ ÊÜi>ÀÊ> `ÊÌi>À UÊ,ià ÃÌ> ViÊÌ ÊV i V> Ê«À `ÕVÌà UÊ,ià ÃÌ> ViÊÌ ÊÃiLÕ UÊ,ià ÃÌ> ViÊÌ Ê «>VÌÃ
In conformity with the CE ISO 12870 standard, the TAG Heuer Eyewear inhouse laboratory carries out numerous tests on all new frames throughout the development process right up to their launch on the market : UÊ iV > V> ÊÃÌ>L ÌÞ\Ê`iv À >Ì Ê vÊ the bridge, holding of the lenses and resilience of the hinges UÊ,ià ÃÌ> ViÊÌ Ê«iÀë À>Ì Ê>ÀÌ wV > Ê sweat) UÊ-Ì>L ÌÞÊ>}> ÃÌÊ «Ì V> ÊÀ>Þà UÊ i à > ÊÃÌ>L ÌÞÊ>ÌÊ } Ê temperatures UÊ,ià ÃÌ> ViÊÌ Ê y> >Ì
p. 9
MATERIALS TAG Heuer uses only the highest quality materials selected according to the strictest criteria. This rigorous selection process guarantees the robustness and reliability of each frame. The avant-garde materials used in TAG Heuer glasses provide unmatched ergonomics and comfort.
316 L + STAINLESS STEEL
is an alloy of iron and carbon, to which mainly chrome is added to make the alloy oxidation-resistant. Stronger than ordinary steel and almost completely scratchproof, 316 L + stainless steel is widely used in haute horlogerie. For these reasons, TAG Heuer Eyewear is using it more and more often, especially for its screws.
MIM
stainless steel (Metallic Injection Molding) is a manufacturing process that involves using stainless steel powders mixed finely with polymer binders to develop complex shapes. Nowadays, sectors such as medical, aerospace or automotive manufacturing use this process frequently.
PVD COATING (Physical Vapor Deposition)
ELASTOMER offers excellent mechanical
involves condensing a metallic vapor in a partial vacuum. Made primarily from titanium carbide, this layered treatment optimizes the life of a finish by reinforcing its surface hardness and resistance to corrosion and scratches.
resistance to wear and water, in addition to offering natural elasticity that ensures optimal comfort. Thanks to many tests carried out by its Quality department, TAG Heuer Eyewear has selected an ultra-resistant and hypoallergenic elastomer for its frames, which is also very pleasant to touch.
Ă&#x;-TITANIUM is an avant-garde material with unique qualities. It is biocompatible and hypoallergenic, containing no nickel. It is twice as light as stainless steel and corrosion-resistant. It possesses exceptional mechanical properties: resistance and ductile strength (the capacity of a material to be bent without breaking). Its unrivalled qualities ensure its longevity.
TAG Heuer uses various types of for its frames: calfskin, alligator or python. The alligator skins are of certified origin and come from breeding farms only. And all our leathers are assembled, stitched, cut or hemmed by highly qualified craftsmen who ensure that the finishes reflect the quality required by watchmaking standards. Each leather is tested to ensure it fully meets the standards set out for resistance to dry or wet friction and to light.
LEATHER
CARBON is a material that is generally used in the aeronautical and Formula 1 industries. Carbon is inalterable and therefore exceptionally resistant to corrosion. This high-performance fiber is also extremely light (three times lighter that titanium), making it possible to manufacture frames that weigh only a few grams. Finally, it has excellent mechanical properties: solidity, flexibility and responsiveness that withstand the test of time.
p. 11
LENSES For high protection and exceptional comfort, TAG Heuer selected the utmost lens quality. Whether intended for daily use or specific activity, TAG Heuer lenses range can meet all sun protection needs thanks to :
THE POLYVALENTS UÊ£ää¯Ê >`iÊ Ê À> ViÊ i Ãià UÊ >ÃÃÊ £Ê « Ì > VÊ µÕ> ÌÞÊ i ÃiÃÊ avoiding visual field distortion UÊ - V Àià ÃÌ> ÌÊ Ì Ê > Ê «>VÌÊ >ÌÊ ÀiÊ than 140 km/h UÊ Ì ÊÀiyiVÌ ÛiÊV >Ì }Êv ÀÊiÞiÊV v ÀÌÊ UÊ £ää¯Ê «À ÌiVÌ Ê >}> ÃÌÊ 16 ]Ê 16 Ê À>ÞÃÊ and blue light
Lenses with a 3 layers anti-reflective coating for a daily use .
GREY OUTDOOR A faithful perception of the colors.
BROWN OUTDOOR Enhance the contrasts.
THE EXPERTS
THE SPECIALISTS
Lenses developed by professionals for professionals.
Polarized lenses stopped glare effect, enhance the contrasts and increase the visual perception in case of high brightness. These lenses have also a 5 layers anti-reflecting coating and an unique treatment on a polarized lens:
ORION The ORION coating protects the inner and outer surfaces of sun lenses thanks to “Easy Clean” technology, a treatment that is hydrophobic, oleophobic and anti-dirt.
BROWN PRECISION Enhance the contrasts.
GREEN PRECISION For a soothing effect.
WATERSPORT For optimal protection during water activities.
HIGH MOUNTAIN For optimal protection during high mountain activities.
GOLF PHOTOCHROMIC A permanent visual comfort thanks to the quick and optimal adaptability at the current luminosity. It also enhances the contrast on green areas.
PHOTOCHROMIC A permanent visual comfort thanks to the quick and optimal adaptability at the current luminosity.
GREEN OUTDOOR For a soothing effect.
NIGHT VISION Avoid the glare effect and reduce the eyestrain. This lens includes -0.25 correction corresponding to the natural nocturnal myopia.
PHOTOCHROMIC + Photochromic and polarized lenses with a a 3 layers anti-reflective coating.
GREY PRECISION A faithful perception of the colors.
p. 13
PICTOGRAMS Our TAG Heuer glasses are composed of various elements. To simplify the reading of this catalog, they are symbolized by the following pictograms:
Color/type of leather on the temple Lens length Color of the lug Bridge width Color of the front Temple length Color of the rim Lens curve Color/type of lenses
p.32
Track S Track ...................................... Reflex Fold
p.38
C-Flex .................................... Reflex Full Carbon
p.48
Automatic ............................. Automatic
p.54
TRENDS
Trends Trends Rubber ..................... Trends
p.64
URBAN
Urban 7 .................................. Urban 7
p.76
L-TYPE
L-Type ..................................... L-Type Original
p.82
L-Type LW .............................. L-Type LW
p.84
AUTOMATIC
REFLEX
Reflex 2 Sun Curve 2S Rimless Curve Squadra ............................... Reflex Original
p.88
Spring Sun ........................... Reflex Metallic Temples
p.96
Club ....................................... Reflex Fold RACER
p.102
27째 ........................................... 27째
p.110
L-TYPE
L-Type LW ............................. L-Type LW
p.114
AUTOMATIC
Automatic Sun Vintage Automatic Sun ................... Automatic
p.120
SPEEDWAY
Speedway ........................... Speedway
p. 126
Rimless Curve Club 27째 .......................................... Golf
p.132
Squadra Wide Wide Panorama Spring Panorama Track S Panorama Automatic Panorama ....... Night Vision
p.138
Reflex Panorama Wide Panorama Spring Rubber Panorama Track Panorama Automatic Panorama ....... Panorama
p.148
Track S Sun L-Type LW Racer ...................................... Oracle team USA
p.156
27째
GOLF
NIGHT VISION
PANORAMA
ORACLE TEAM USA
p. 17
p.98
Racer ..................................... Racer
OPTICS
Spring Spring Rubber ..................... Reflex Metallic Temples
SUNGLASSES
p.20
EXPERTS
Reflex Reflex 2 Wide ....................................... Reflex Original
REFLEX
REFLE X
RE FLE X ORIGINAL METALLIC TEMPLES FOLD FULL CARBON
REFLE X
RE FLE X ORIGIN AL
50
17
140
5
ORIGINAL RIMLESS 3741
AN ICON OF PERSONALIZED COMFORT AND PERFECT HOLD
022
007 004 005 007 011 022
56
Red Blue grey White Black Orange
17
Pure Dark Pure Dark Chocolate
004
140
5
005
011
ORIGINAL RIMLESS 3742
008
Ingenious. The hingeless temples grip your head lightly and ensure a perfect hold on your face. Their straight design fits comfortably under a helmet. Innovative. Exceptional materials - ß-titanium and elastomer – mean extreme lightness, optimal comfort and great resistance. A memory for the shape of your head. Iconic. TAG Heuer Avant-Garde Eyewear Reflex series: innovation in a subtle yet instantly recognizable design.
002 008 011 016
Havana Dark grey Black Dark red
Chocolate Dark Dark Pure
002
p. 21
011
016
REFLE X 54
17
140
5
ORIGINAL RIMLESS 3743
50
17
140
ORIGINAL RIMLESS 3745
5
005 006
011
003 004 005 011 012
52
Beige Red Blue grey Black Orange
17
Chocolate Pure Dark Dark Pure
140
004
003
5
012
007
003 006 007 016
ORIGINAL RIMLESS 3744
Beige Purple White Dark Red
58
Chocolate Dark Pure Pure
15
003
140
8
ORIGINAL RIMLESS 5201
003
004
002 004 008 011
Havana Red Dark grey Black
Chocolate Pure Dark Dark
002
016
008
011
001 003 007 008
Black Red Black Dark grey
Pure Pure Dark Dark 001
p. 23
007
008
REFLE X 61
15
140
8
ORIGINAL RIMLESS 5202
50
17
140
5
ORIGINAL SEMI RIMMED 3201
001
001 007
58
Black Black
003
007
Pure Dark
15
140
8
ORIGINAL RIMLESS 5204
002 003 004 005
52
Grey Havana Black Red
20
Titanium Brown Black Titanium
140
002
5
004
005
ORIGINAL SEMI RIMMED 3202
001 007
001 007 008
Black Black Dark grey
Pure Dark Dark
001
008
001 002 003
Black Grey Havana
Black Titanium Brown
002
p. 25
003
REFLE X 52
20
140
5
ORIGINAL SEMI RIMMED 3203
55
17
150
5
ORIGINAL SEMI RIMMED 3722
017
001
002 001 002 003
57
Black Grey Havana
19
Black Titanium Brown
150
002
5
003
ORIGINAL SEMI RIMMED 3721
001 002 004 017 018 019
53
Black Havana Red Dark grey Burgundy Smart blue
17
Black ceramic Chocolate ceramic Pure Pure Anthracite ceramic Anthracite ceramic
150
001
5
Black Havana Red Dark grey
Black ceramic Chocolate ceramic Pure Pure
001
004
019
ORIGINAL SEMI RIMMED 3723
004
001 002 004 017
018
007
002
017
001 004 006 007 019 022
Black Red Purple White Smart blue Orange
004
Black ceramic Pure Anthracite ceramic Pure Anthracite ceramic Chocolate ceramic
001
p. 27
006
019
022
REFLE X 54
16
150
5
ORIGINAL SEMI RIMMED 3724
50/53
19
140
5
ORIGINAL RIMMED 3002
ASIAN SHAPE
001 017
001 002 004 017
52
Black Havana Red Dark Grey
15
Black ceramic Chocolate ceramic Pure Pure
150
5
004
002
001
ORIGINAL SEMI RIMMED 3725
001
53
Black
18
Black
150
5
ORIGINAL RIMMED 3702
ASIAN SHAPE
001 001
001 002 004 017
Black Havana Red Dark Grey
Black ceramic Chocolate ceramic Pure Pure
002
004
017
001 012 017
Black Khaki Dark grey
Black ceramic Chocolate ceramic Pure 012
p. 29
017
REFLE X 54
18
150
5
ORIGINAL RIMMED 3703
53
15
150
5
ORIGINAL RIMMED 3705
004 004
003 001 003 004 005 017 022
56
Black Khaki Red Blue grey Dark grey Orange
18
Black ceramic Pure Pure Chromium Pure Chocolate ceramic
150
001
5
005
017
022
ORIGINAL RIMMED 3704
001 004 007 019
56
Black Red White Smart blue
18
Black ceramic Pure Pure Anthracite ceramic
150
001
5
007
019
ORIGINAL RIMMED 3706
005
001
018
001 002 004 005
Black Havana Red Blue grey
Black ceramic Chocolate ceramic Pure Chromium
001
002
004
001 002 017 018 019
Black Havana Dark grey Burgundy Smart blue
Black ceramic Chocolate ceramic Pure Anthracite ceramic Anthracite ceramic
002
p. 31
017
019
REFLE X
ME TALLIC TE MPLE S
50
17
140
5
METALLIC TEMPLES 0301
THE ESSENCE OF INNOVATION, YET AS LIGHT AS FEATHER
008
005
003 004 005 006 008
Carbon Brown fiber Black fiber White Black / Red
Black ceramic Pure Pure Matt black Pure
003
004
006
Temples materials : Acetate
54
17
140
5
METALLIC TEMPLES 0303
004
006
The Reflex Metallic Temples possesses the essential DNA of the Reflex series – innovative straight temples and hingeless comfort – with a subtle refinement to the design thanks to a pared-down metallic temple that is both flattering and discrete. Cut from a single block of ß-titanium, the slender temple retains all the advantages of this avant-garde material – unprecedented flexibility and durability that weigh very little. You experience all the comfort of TAG Heuer technology, in an quietly assertive design.
003 004 005 006 008
Carbon Brown fiber Black fiber White Black / Red
Black ceramic Pure Pure Matt black Pure
Temples materials : Acetate
p. 33
003
005
008
REFLE X 55
17
140
5
METALLIC TEMPLES 0304
52
17
140
5
METALLIC TEMPLES 0341
006
006
005
003 003 004 005 006 008
Carbon Brown fiber Black fiber White Black / Red
Temples materials : Acetate
Black ceramic Pure Pure Matt black Pure
004
005
008
001 002 003 004 005 006 007 008
Black / Light grey Red / Black Blue grey / Black Orange / Havana Black / Black Havana / Green Purple / Black White / Black
Sand Sand Sand Sand Matt black Matt chocolate Matt black Matt black
001
003
007
002
004
008
Temples materials : Elastomer
54
17
140
5
METALLIC TEMPLES 0342
003
005
002 001 002 003 004 005 006 008
Black / Light grey Red / Black Blue grey / Black Orange / Havana Black / Black Havana / Green White / Black
Sand Sand Sand Sand Matt black Matt chocolate Matt black
001
Temples materials : Elastomer
p. 35
004
006
008
REFLE X 56
17
140
5
METALLIC TEMPLES 0343
002
006
003 001 002 003 004 006 008
Black / Light grey Red / Black Blue grey / Black Orange / Havana Havana / Green White / Black
Sand Sand Sand Sand Matt chocolate Matt black
001
004
008
Temples materials : Elastomer
57
17
140
5
METALLIC TEMPLES 0344
001
003 001 002 003 004 006 008
Black / Light grey Red / Black Blue grey / Black Orange / Havana Havana / Green White / Black
Temples materials : Elastomer
Sand Sand Sand Sand Matt chocolate Matt black
002
004
006
008
REFLE X
FOLD
52
18
145
5
FOLD RIMLESS 7641
AN INTERNATIONAL BEST-SELLER
004
002 003 004 005 011
53
Black / Red Black / White Black / Orange Red / Black Black / Black
18
Pure Pure Pure Pure Pure
145
5
002
005
003
011
FOLD RIMLES S 7642
003
Stainless steel temples are lightweight and comfortable, and adapt to your slightest movement. Overmolded in ultra-adherent elastomer, these temples offer the perfect hold Reflex is famous for. In short, Reflex Fold possesses all the advantages of the Reflex range, with an extra feature. Practical closing temples allow for optimum compactness, so you can store your sunglasses quickly and easily.
002 003 004 005 011
Black / Red Black / White Black / Orange Red / Black Black / Black
Pure Pure Pure Pure Pure
p. 39
002
005
004
011
REFLE X 54
18
145
5
FOLD RIMLE S S 7643
56
18
145
5
FOLD RIMLESS 7645 ASIAN SHAPE
011 002
002 003 004 005 011
56
Black / Red Black / White Black / Orange Red / Black Black / Black
18
Pure Pure Pure Pure Pure
145
5
002
004
003
005
FOLD RIMLE S S 7644
002 003 004 005 011
Black / Red Black / White Black / Orange Red / Black Black / Black
51
18
Pure Pure Pure Pure Pure
135
003
005
004
011
FOLD RIMLES S 7101
5
016 005
002 002 003 004 005 011
Black / Red Black / White Black / Orange Red / Black Black / Black
Pure Pure Pure Pure Pure
003
004
011
001 003 004 011 016 017 018 019 020
Black Red Havana Black Smart blue Dark grey Burgundy Orange White
Pure Pure Pure Ruthenium RuthĂŠnium Ruthenium Ruthenium Pure Pure
p. 41
004
018
001
011
019
003
017
020
REFLE X 52
18
135
5
FOLD RIMLE S S 7102
55
18
135
5
FOLD RIMLESS 7104
020
001
016
001 003 011 016 017 018 020
53
Black Red Black Smart blue Dark grey Burgundy White
18
Pure Pure Ruthenium Ruthénium Ruthenium Ruthenium Pure
135
001
5
003
017
011
018
FOLD RIMLE S S 7103
017
001 004 011 016 017 018 020
57
Black Havana Black Smart blue Dark grey Burgundy White
18
Pure Pure Ruthenium Ruthénium Ruthenium Ruthenium Pure
135
004
5
011
018
016
020
FOLD RIMLESS 7106
016 012
001 003 004 011 012 016 017 018 019 020
Black Red Havana Black Blue grey Smart blue Dark grey Burgundy Orange White
Pure Pure Pure Ruthenium Ruthenium Ruthénium Ruthenium Ruthenium Pure Pure
001
011
018
003
012
019
004
017
020
001 004 011 012
Black Havana Black Blue grey
Pure Pure Ruthenium Ruthenium
001
p. 43
004
011
REFLE X 53
17
145
5
FOLD RIMLE S S 7621
56
18
145
5
FOLD RIMLESS 7623
ASIAN SHAPE
003
006
001 006 007 009 010
55
Black / Black Black / Red Dark blue / Light grey Havana / Orange Red / Black
17
Black Black Dark Matt chocolate Dark
145
5
001
009
007
010
FOLD RIMLE S S 7622
002 003 004 005 011
Black / Red Black / White Black / Orange Red / Black Black / Black
57
17
Pure Pure Pure Pure Pure
145
5
002
005
004
011
FOLD RIMLESS 7624
ASIAN SHAPE
004
001
001 006 007 009 010
Black / Black Black / Red Dark blue / Light grey Havana / Orange Red / Black
Black Black Dark Matt chocolate Dark
006
009
007
010
002 003 004 005 011
Black / Red Black / White Black / Orange Red / Black Black / Black
Pure Pure Pure Pure Pure
p. 45
002
005
003
011
REFLE X 52
16
135
5
FOLD SEMI RIMMED 7201
54
18
135
5
FOLD SEMI RIMMED 7203
011
017 001 005 011 016 017 020
020
Black Havana Black Smart blue Dark grey White
Pure Chocolate ceramic Black ceramic Anthracite ceramic Anthracite ceramic Pure
001
016
005
020
011
001 003 005 011 016 017 020
56
Black Red Havana Black Smart blue Dark grey White
16
Pure Pure Chocolate ceramic Black ceramic Anthracite ceramic Anthracite ceramic Pure
135
001
5
003
016
005
017
56
20
135
5
FOLD SEMI RIMMED 7205
016
FOLD SEMI RIMMED 7202 004 011 016
53
Havana Black Smart blue
20
004
Pure Black ceramic Anthracite ceramic
135
5
011
FOLD SEMI RIMMED 7206
017
011
004 001 004 005 011 016 017 020
Black Havana Havana Black Smart blue Dark grey White
Pure Pure Chocolate ceramic Black ceramic Anthracite ceramic Anthracite ceramic Pure
001
005
016
003
016
020
003 005 011 016 017 020
Red Havana Black Smart blue Dark grey White
Pure Chocolate ceramic Black ceramic Anthracite ceramic Anthracite ceramic Pure
p. 47
005
017
011
020
REFLE X
F ULL C ARBON
52
18
150
5
F ULL C ARBON 0711
A TECHNOLOGICAL MARVEL THAT WEIGHS ONLY 3.9 GRAMS
001
001 002
Carbon Carbon
54
Titanium ceramic Black ceramic
18
150
002
5
F ULL C ARBON 0712
002
This level of innovation requires radical thinking. Like borrowing technologically advanced materials from Formula 1 or aerospace engineering. In this case, that material is carbon. Corrosion-resistant, highly durable, flexible and above all, outstandingly light. Everything required for Avant-Garde Eyewear. Featherweight flexibility, ergonomics for optimal comfort, and a beautifully understated design. The only thing lighter and more comfortable is air itself.
001 002
Carbon Carbon
Titanium ceramic Black ceramic
p. 49
001
56
18
150
5
F ULL C ARBON 0713
002
001 002
58
Carbon Carbon
18
001
Titanium ceramic Black ceramic
150
5
F ULL C ARBON 0714
001
001 002
Carbon Carbon
Titanium ceramic Black ceramic
002
ref. 0712-001
p. 51
AUTOMATIC
AUTOMATIC
56
18
140
AUTOMATIC 0841 RIMLE S S
5
REVOLUTIONARY PATENTED TECHNOLOGY MEETS SPORTS STYLING
011
004
001 002 003 004 005 011 012
Black / Black Black / Red Dark brown / Black Smart blue / Light grey Red / Black Black / White Black / Red
54
18
Matt black Pure Matt chocolate Pure Pure Matt black Matt black
140
001
002
005
003
012
AUTOMATIC 0842 RIMLE SS
5
008
006
It’s late. You’re driving. You don’t want to risk losing control by taking your eyes off the road or your hands off the wheel. But you need your glasses. The Automatic’s patented technology responds. A revolutionary magnet system within the hinges allows you to unfold them in a single gesture, with a single hand. Genius. The most advanced engineering from TAG Heuer Avant-Garde Eyewear allows you to focus on where you’re going.
001 002 003 006 008 011 012
Black / Black Black / Red Dark brown / Black Burgundy / Black Blue grey / Dark grey Black / White Black / Red
Matt black Pure Matt chocolate Dark Dark Matt black Matt black
p. 55
001
002
011
003
012
AUTOMATIC
AUTOMATIC
18
140
AUTOMATIC 0843 RIMLE S S
5
56/58
18
142
AUTOMATIC 0821 S E MI RIMME D
5
011 011
009
001 002 004 005 009 010 011 012
52
Black / Black Black / Red Smart blue / Light grey Red / Black Dark grey / Orange Dark brown / Orange Black / White Black / Red
18
Matt black Pure Pure Pure Pure Matt chocolate Matt black Matt black
140
001
004
010
002
005
012
AUTOMATIC 0844 RIMLE S S
5
006 001 002 003 004 006 009 011 012
53
Black / Black Black / Red Dark brown / Black Smart blue / Light Grey Burgundy / Black Dark grey / Orange Black / White Black / Red
17
Matt black Pure Matt chocolate Pure Dark Pure Matt black Matt black
142
001
003
009
002
004
012
AUTOMATIC 0822 S E MI RIMME D
5
004 009
009
010 001 002 008 009 010 011 012
Black / Black Black / Red Blue grey / Dark grey Dark grey / Orange Dark brown / Orange Black / White Black / Red
Matt black Pure Dark Pure Matt chocolate Matt black Matt black
001
002
011
008
012
001 002 003 004 006 009 011 012
Black / Black Black / Red Dark brown / Black Smart blue / Light grey Burgundy / Black Dark grey / Orange Black / White Black / Red
Matt black Pure Matt chocolate Pure Dark Pure Matt black Matt black
p. 57
001
003
011
002
006
012
AUTOMATIC
53
20
142
AUTOMATIC 0823 S E MI RIMME D
5
57
16
142
AUTOMATIC 0825 S E MI RIMME D
5
ASIAN SHAPE
004 003
009 004 002 003 004 009 011 012
55
Black / Red Dark brown / Black Smart blue / Light Grey Dark grey / Orange Black / White Black / Red
16
Pure Matt chocolate Pure Pure Matt black Matt black
142
011
009
002
001 002 003 004 005 009 011 012
012
AUTOMATIC 0824 S E MI RIMME D
5
58
Black / Black Black / Red Dark brown / Black Smart blue / Light grey Red / Black Dark grey / Orange Black / White Black / Red
17
Matt black Pure Matt chocolate Pure Pure Pure Matt black Matt black
142
001
003
011
002
005
012
AUTOMATIC 0801 RIMMED
5
ASIAN SHAPE
001
001
009 009 001 002 003 004 005 009 011 012
Black / black Black / Red Dark brown / Black Smart blue / Light grey Red / Black Dark grey / Orange Black / White Black / Red
Matt black Pure Matt chocolate Pure Pure Pure Matt black Matt black
002
004
011
003
005
012
001 002 003 004 006 009 011 012
Black / Black Black / Red Dark brown / Black Smart Blue / Light grey Burgundy / Black Dark grey / Orange Black / White Black / Red
Matt black Pure Matt chocolate Pure Dark Pure Matt black Matt black
p. 59
002
004
003
006
011
012
AUTOMATIC
52
16
142
AUTOMATIC 0802 RIMME D
5
57
16
142
AUTOMATIC 0804 RIMMED
5
ASIAN SHAPE
001
002
009 009 001 002 003 004 006 009 011 012
54
Black / Black Black / Red Dark Brown / Black Smart blue / Light grey Burgundy / Black Dark grey / Orange Black / White Black / Red
16
Matt black Pure Matt chocolate Pure Dark Pure Matt Black Matt black
142
004
001
006
003
011
012
AUTOMATIC 0803 RIMME D
5
001 002 003 004 005 009 011 012
54
Black / Black Black / Red Dark brown / Black Smart blue / Light grey Red / Black Dark grey / Orange Black / White Black / Red
16
Matt black Pure Matt chocolate Pure Pure Pure Matt black Matt black
142
002
004
011
003
005
012
AUTOMATIC 0805 RIMMED
5
ASIAN SHAPE
009
003
009 005 001 002 003 004 006 009 011 012
Black / Black Black / Red Dark brown / Black Smart blue / Light grey Burgundy / Black Dark grey / Orange Black / White Black / Red
Matt black Pure Matt chocolate Pure Dark Pure Matt Black Matt black
001
002
004
006
011
012
001 002 003 004 005 009 011 012
Black / Black Black / Red Dark brown / Black Smart blue / Light grey Red / Black Dark grey / Orange Black / White Black / Red
Matt black Pure Matt chocolate Pure Pure Pure Matt black Matt black
p. 61
001
003
011
002
004
012
AUTOMATIC
56
TRENDS
TRE N DS
TRE N DS
51
17
140
5
TRENDS RIMLESS 8107 TRENDS
ACCESSIBLE DESIGN COMFORTABLE ANYWHERE
002
005 001 002 003 004 005 006 007
Black / Black Black / Red Havana / Black Smart blue / Light grey Red / Black Dark grey / Orange Black / White
Matt black Brushed Matt chocolat Brushed ruthénium Polished Polished Matt black
001
003
006
004
007
Temples materials : Elastomer
54
17
140
5
TRENDS RIMLESS 8108
004
005
A TAG Heuer Avant-Garde Eyewear bestseller.Not only for its high quality materials and avant-garde design. But because the Trends series allows you to declare your individuality with style. Start with the choice of sporty elastomer temples or elegant acetate temples. From urban intellectual to contemporary chic, the only difficulty is deciding.
001 002 003 004 005 006 007
Black / Black Black / Red Havana / Black Smart blue / Light grey Red / Black Dark grey / Orange Black / White
Matt black Brushed Matt chocolat Brushed ruthénium Polished Polished Matt black
Temples materials : Elastomer
p. 65
001
002
006
003
007
17
140
5
TRENDS RIMLESS 8109
52
17
140
5
TRENDS RIMLESS 8102 TRENDS
56
007 005
001 002 003 004 005 006 007
Black / Black Black / Red Havana / Black Smart blue / Light grey Red / Black Dark grey / Orange Black / White
Matt black Brushed Matt chocolat Brushed ruthénium Polished Polished Matt black
003
001
004
002
005
006
17
Striped Storm Brown fiber Carbon
Brushed Ruthenium Polished Brushed
001
002
007
Temples materials : Acetate
Temples materials : Elastomer
59
001 002 005 007
140
5
TRENDS RIMLESS 8110
54
17
140
5
TRENDS RIMLESS 8103
003 007
001 002 003 004 005 006 007
Black / Black Black / Red Havana / Black Smart blue / Light grey Red / Black Dark grey / Orange Black / White
Temples materials : Elastomer
Matt black Brushed Matt chocolat Brushed ruthénium Polished Polished Matt black
001
002
004
005
006
007
001 002 003 004 005 007
Comet Black Blue Brown fiber Beige striped Carbon
Brushed Ruthenium Polished Polished Brushed Brushed
002
001
Temples materials : Acetate
p. 67
003
004
005
17
140
5
TRENDS RIMLESS 8104
53
18
140
5
TRENDS SEMI RIMMED 8203 TRENDS
56
001 006
004
001 004 001 002 004 007
Striped Tortoise Black fiber Carbon
Temples materials : Acetate
Brushed Ruthenium Ruthenium Brushed
002
007
001 002 004 006 007
Squadra Tortoise Black fiber Black fiber Carbon
Brushed Ruthenium Ruthenium Black chromium Brushed
002
007
Temples materials : Acetate
54
18
140
5
TRENDS SEMI RIMMED 8204
003
002 003 004 005 006 007
Black Blue Brown fiber Black fiber Black fiber Carbon
Ruthenium Polished Polished Ruthenium Black chromium Brushed
004
002
Temples materials : Acetate
p. 69
005
006
007
56
18
140
5
TRENDS SEMI RIMMED 8207
56
16
140
TRENDS SEMI RIMMED 8209
5
TRENDS
ASIAN SHAPE
001 002
001 002 003 005
Black / Black Black / Red Havana / Black Red / Black
Matt black Brushed palladium Matt chocolate Polished palladium
002
003
005
18
Black / Black Black / Red Havana / Black Red / Black
Matt black Brushed palladium Matt chocolate Polished palladium
001
003
005
Temples materials : Elastomer
Temples materials : Elastomer
54
001 002 003 005
140
5
TRENDS SEMI RIMMED 8208
55
16
140
5
TRENDS SEMI RIMMED 8210 ASIAN SHAPE
003
001 002 003 005
Black / Black Black / Red Havana / Black Red / Black
Temples materials : Elastomer
Matt black Brushed palladium Matt chocolate Polished palladium
005
001
002
005
001 002 003 005
Black / Black Black / Red Havana / Black Red / Black
Matt black Brushed palladium Matt chocolate Polished palladium
Temples materials : Elastomer
p. 71
001
002
003
57
17
140
5
TRENDS RIMMED 8005
56
16
140
5
TRENDS RIMMED 8007 TRENDS
ASIAN SHAPE
005
001 002 003 005
Black / Black Black / Red Havana / Black Red / Black
Matt black Brushed palladium Matt chocolate Polished palladium
002
001
002
003
Temples materials : Elastomer
55
16
001 002 003 005
Black / Black Black / Red Havana / Black Red / Black
Matt black Brushed palladium Matt chocolate Polished palladium
001
005
003
Temples materials : Elastomer
140
5
TRENDS RIMMED 8006
55
17
140
5
TRENDS RIMMED 8008 ASIAN SHAPE
001 001
001 002 003 005
Black / Black Black / Red Havana / Black Red / Black
Temples materials : Elastomer
Matt black Brushed palladium Matt chocolate Polished palladium
002
003
005
001 002 003 005
Black / Black Black / Red Havana / Black Red / Black
Matt black Brushed palladium Matt chocolate Polished palladium
Temples materials : Elastomer
p. 73
002
005
003
URBAN
URBAN
p. 75
URBAN 7
57
16
145
5
URBAN 7 0511
URBAN
A LIGHTWEIGHT URBAN LOOK
008
001 002 007 008 009
Matt black / Red Shiny black / Red Matt grey / Grey Matt blue / Grey Matt red / Black
56
15
Matt black Shiny black Matt grey Matt blue Matt red
145
5
001
007
002
009
URBAN 7 0512
002
Thanks to their pure and simple design, the Urban 7 glasses effortlessly combine an urban and contemporary look. In keeping with the brand’s identity, elastomeric end caps ensure comfort for the wearer, while bringing aesthetic detail prized by the brand. The perfect tension of the hinges reflects the high quality finish TAG Heuer Eyewear is proud of. A very light and durable polymer is the composite used and is also used in aeronautics.
001 002 007 008 009
Matt black / Red Shiny black / Red Matt grey / Grey Matt blue / Grey Matt red / Black
Matt black Shiny black Matt grey Matt blue Matt red
p. 77
001
008
007
009
54
13
145
URBAN 7 0513
5
009
001 002 007 008 009
57
Matt black / Red Shiny black / Red Matt grey / Grey Matt blue / Grey Matt red / Black
12
Matt black Shiny black Matt grey Matt blue Matt red
145
001
007
002
008
URBAN 7 0514
5
ASIAN SHAPE
001
001 002 007 008 009
Matt black / Red Shiny black / Red Matt grey / Grey Matt blue / Grey Matt red / Black
Matt black Shiny black Matt grey Matt blue Matt red
002
008
007
009
ref. 0512-001
p. 79
L-T YPE
L-T YPE ORIGINAL LIGHT WEIGHT
p. 81
L-T YPE ORIGIN AL
55
18
145
L-T YPE 0112
5
A STRONG IDENTITY CHARACTERIZED BY ELEGANCE
003
Alligator matt brown Alligator matt black Calfskin black Carbon-type calfskin Python Alligator shiny white
57
Black Plum Red Black Black Black
18
Palladium Anthracite ceramic Anthracite ceramic Anthracite ceramic Anthracite ceramic Palladium
145
015
001
019
004
L-T YPE 0113
5
001
001 004 011 013 019
Alligator matt brown Calfskin black Alligator matt brown + diamonds Carbon-type calfskin Alligator shiny white
58
18
Black Red Black Black Black
145
Palladium Anthracite ceramic Palladium Anthracite ceramic Palladium
004
013
011
019
L-T YPE 0120
5
004
Noble materials of exceptional quality: leather with certified origins and hand-tapered edges created by highly qualified TAG Heuer craftsmen. Optimal comfort thanks to flexible, self-adjustable temples and hypoallergenic, anti-slip elastomer on the inner lining of the temples. Each frame has a unique serial number for worldwide tracking.
013 001 004 013 019
Alligator matt brown Calfskin black Carbon-type calfskin Alligator shiny white
Black Red Black Black
p. 83
Palladium Anthracite ceramic Anthracite ceramic Palladium
001
019
L-T YPE
013 001 003 004 013 015 019
L-T YPE LW
62
16
130
8
L-T YPE LW 0441
L-T YPE
ALL THE EXCELLENCE OF TAG HEUER RACING HERITAGE CONDENSED IN A SPORTY AND ELEGANT DESIGN
004
001 004 021
Alligator matt brown Calfskin black Alligator matt black
64
16
Black / Black Black / Red Black / Black
130
Pure Anthracite ceramic Black
8
001
021
L-T YPE LW 0442
021
L is for leather, exceptional quality materials of certified origins. Softest calfskin, alligator, or python grace the outer temples, handturned by highly-qualified TAG Heuer craftsmen. L is for luxury, the refined quality found in every detail of the L-Type series: in the design which combines expert TAG Heuer technology with adjustable comfort. LW is for lightweight. Put them on and you’ll forget they’re there. But how can such a luxurious concentration of technology weigh so little? A 100% carbon structure.
001 004 021
Alligator matt brown Calfskin black Alligator matt black
Black / Black Black / Red Black / Black
p. 85
Pure Anthracite ceramic Black
001
004
REFLE X
RE FLE X ORIGINAL METALLIC TEMPLES FOLD
RE FLE X ORIGIN AL
66
00
140
7
ORIGINAL RIMLESS 5101
AN ICON OF PERSONALIZED COMFORT AND PERFECT HOLD
103 107 110 114 201 202 804
Red Black Blue grey Dark grey Black Havana Plum
64
Shiny palladium Black chromium Dark Dark Shiny palladium Shiny palladium Shiny palladium
00
Grey Outdoor Grey Outdoor Grey Outdoor Gradient Grey Outdoor Brown Outdoor Gradient Brown Outdoor Golf Photochromic
140
7
CAT. 03 03 03 03 03 03 01-03
107
114
202
110
201
804
ORIGINAL RIMLESS 5102
111
Ingenious. The hingeless temples grip your head lightly and ensure a perfect hold on your face. Their straight design fits comfortably under a helmet. Innovative. Exceptional materials - ß-titanium and elastomer – mean extreme lightness, optimal comfort and great resistance. A memory for the shape of your head. Iconic. TAG Heuer Avant-Garde Eyewear Reflex series: innovation in a subtle yet instantly recognizable design.
103 107 111 114 201 202
Red Black Blue grey Dark grey Black Havana
Shiny palladium Black chromium Shiny palladium Dark Shiny palladium Shiny palladium
Grey Outdoor Grey Outdoor Grey Photochromic Gradient Grey Outdoor Brown Outdoor Gradient Brown Outdoor
p. 89
CAT. 03 03 02-03 03 03 03
103
107
201
114
202
REFLE X
103
62
00
140
7
ORIGINAL RIMLESS 5104
66
00
140
7
ORIGINAL RIMLESS 5107
203
REFLE X
107
101 107 203
62
Black Black Beige
00
Shiny palladium Black chromium Shiny palladium
140
CAT. Grey Outdoor 03 Grey Outdoor 03 Gradient Brown Outdoor 03
7
101
107
ORIGINAL RIMLESS 5106
101 103 107
67
Black Red Black
00
Shiny palladium Shiny palladium Black chromium
140
Grey Outdoor Grey Outdoor Grey Outdoor
7
CAT. 03 03 03
101
103
ORIGINAL RIMLESS 5109
109 109
101 109 202
Black White Havana
Shiny palladium Shiny palladium Shiny palladium
CAT. Gradient Grey Outdoor 03 Grey Outdoor 03 Gradient Brown Outdoor 03
101
202
101 109 208
Black White Havana
Shiny palladium Shiny palladium Gold
CAT. Gradient Grey Outdoor 03 Grey Outdoor 03 Gradient Brown Outdoor 03
p. 91
101
208
66
00
140
7
ORIGINAL RIMLESS 5501
70
00
140
7
ORIGINAL RIMLESS 5503
206 104
101 102 103 104 108 110
67
Red / Black Light grey / Blue grey Black / Black Black / Red Black / Light grey Black / White
00
Dark Dark Dark Dark Dark Dark
140
Grey Outdoor Grey Outdoor Grey Outdoor Grey Outdoor Grey photochromic Gradient Grey Outdoor
7
103
CAT. 03 03 03 03 02-03 03
101
102
108
110
ORIGINAL RIMLESS 5502
101 103 104 206
66
Red / Black Black / Black Black / Red Havana / White
00
Dark Dark Dark Pure
140
Grey Outdoor Grey Outdoor Grey Outdoor Brown Outdoor
7
CAT. 03 03 03 03
101
104
ORIGINAL RIMLESS 5505
110 103
101 102 103 104 108 110 206
Red / Black Light grey / Blue grey Black / Black Black / Red Black / Light grey Black / White Havana / White
Dark Dark Dark Dark Dark Dark Pure
Grey Outdoor Grey Outdoor Grey Outdoor Grey Outdoor Grey photochromic Gradient Grey Outdoor Brown Outdoor
CAT. 03 03 03 03 02-03 03 03
101
104
102
108
103
206
104
101 103 104 206
Red / Black Black / Black Black / Red Havana / White
Dark Dark Dark Pure
Grey Outdoor Grey Outdoor Grey Outdoor Brown Outdoor
p. 93
CAT. 03 03 03 03
101
206
REFLE X
103
67
00
140
7
ORIGINAL RIMLESS 5507
58
17
150
6
ORIGINAL RIMMED 3782
103
103 104 110
Black / Black Black / Red Black / White
Dark Dark Dark
68
00
140
CAT. Grey Outdoor 03 Grey Outdoor 03 Gradient Grey Outdoor 03
6
104
110
ORIGINAL RIMLESS 5508
101 184 191 202 702
62
Black Red Black Havana Havana
16
Black ceramic Pure Black ceramic Chocolate ceramic Chocolate ceramic
125
Grey Outdoor Photochromic Photochromic + Brown Precision Brown Outdoor
REFLE X
184
CAT. 03 01-03 02-03 03 03
101
202
191
702
ORIGINAL RIMMED 5011
8
ASIAN SHAPE
110 202
103 104 108 110 205
Black / Black Black / Red Black / Light grey Black / White Havana / Orange
Dark Dark Dark Dark Pure
Grey Outdoor Grey Outdoor Grey Outdoor Gradient Grey Outdoor Brown Outdoor
CAT. 03 03 03 03 03
103
104
108
101 102 202
Black Red Havana
Black ceramic Pure Pure
Grey Outdoor Grey Outdoor Brown Precision
205
CAT. 03 03 03 101
p. 95
102
ME TALLIC TE MPLE S
59
17
140
6
METALLIC TEMPLES 0382
THE ESSENCE OF INNOVATION, YET AS LIGHT AS FEATHER
205 104
101 103 104 202 205 206
Black Red Black Havana Orange Dark brown
57
Black ceramic Pure Pure Chocolate ceramic Matt chocolate Matt chocolate
17
Grey Outdoor Grey Outdoor Gradient Grey Outdoor Brown Outdoor Gradient Brown Outdoor + flash Gradient Brown Photochromic
140
6
202
REFLE X
101
CAT. 03 03 03 03 03 01-03
103
206
METALLIC TEMPLES 0383
206 104
101
The Reflex Metallic Temples possesses the essential DNA of the Reflex series – innovative straight temples and hingeless comfort – with a subtle refinement to the design thanks to a pared-down metallic temple that is both flattering and discrete. Cut from a single block of ß-titanium, the slender temple retains all the advantages of this avant-garde material – unprecedented flexibility and durability that weigh very little. You experience all the comfort of TAG Heuer technology, in an quietly assertive design.
101 103 104 202 205 206
Black Red Black Havana Orange Dark Brown
Black ceramic Pure Pure Chocolate ceramic Matt chocolate Matt chocolate
Grey Outdoor Grey Outdoor Gradient Grey Outdoor Brown Outdoor Gradient Brown Outdoor + flash Gradient Brown Photochromic
p. 97
CAT. 03 03 03 03 03 01-03
103
202
205
FOLD
66
00
135
FOLD FOL 7506
6
AN INTERNATIONAL BEST-SELLER 106
108 Black Dark red Dark grey Havana
Shiny palladium Brushed ruthenium Brushed ruthenium Shiny palladium
CAT. 03 03 03 03
Grey Outdoor Grey Outdoor Gradient Grey Outdoor Gradient Brown Outdoor
101
67
00
135
202
FOLD 7508
6
802 107
101 106 107 108 202 802
Black Dark red Purple Dark grey Havana Havana
67
Shiny palladium Brushed ruthenium Brushed ruthenium Brushed ruthenium Shiny palladium Shiny palladium
00
Grey Outdoor Grey Outdoor Gradient Grey Outdoor Gradient Grey Outdoor Gradient Brown Outdoor Golf Photochromic
135
CAT. 03 03 03 03 03 01-03
101
106
108
202
FOLD 7509 FO
6
202
Stainless steel temples are lightweight and comfortable, and adapt to your slightest movement. Overmolded in ultra-adherent elastomer, these temples offer the perfect hold Reflex is famous for. In short, Reflex Fold possesses all the advantages of the Reflex range, with an extra feature. Practical closing temples allow for optimum compactness, so you can store your sunglasses quickly and easily.
101 106 108 202 802
Black Dark red Dark grey Havana Havana
Brushed palladium Brushed ruthenium Brushed ruthenium Brushed palladium Brushed palladium
Grey Outdoor Grey Outdoor Gradient Grey Outdoor Gradient Brown Outdoor Golf Photochromic
p. 99
CAT. 03 03 03 03 01-03
101
108
802 106
REFLE X
101 106 108 202
RACER
RAC E R
p. 101
RAC E R
68
00
125
RAC E R 9201
6
PRECISION ENGINEERING & SPORT PERFORMANCE
103 111 131 202 401 601 802
Grey Matt black Matt black Brown Black Black Brown
67
Sand polished Shiny black Red Sand polished Sand polished Sand polished Sand polished
13
Grey Outdoor Grey Precision Grey Precision Brown Precision Watersport Plum Prime High Mountain
125
CAT. 03 03 03 03 03 03 04
111
401
131
601
202
802
RAC E R 9202
8
121 601 202
101
Every detail reveals its sporting spirit. Scratch-resistant polycarbonate lenses are available in multiple colors and shapes to meet your sporting needs. Up to a mountain or out at sea, you have the protection you need for enhanced vision. Advanced materials provide a light, supple but strong frame which memorizes the shape of your face. Sporty lines evident in the hinge design, which takes its shape from the dynamic LINK timepiece.
101 103 104 121 181 202 212 311 321 401 601
Black Grey Blue grey Matt black Matt black Brown Brown Matt black Matt black Black Black
Sand polished Sand polished Brushed Red Shiny black Sand polished Polished red gold Shiny Black Red Sand polished Sand polished
CAT. Grey Outdoor 03 Grey Outdoor 03 Grey Outdoor 03 Grey Outdoor 03 Grey Photochromic 02-03 Brown Precision 03 Gradient Brown Outdoor + Flash 03 Green Outdoor 03 Green Precision 03 Watersport 03 Plum Prime 03
p. 103
212
103
311
104
321
181
401
RACER
103
63
12
125
RAC E R 9203
8
65
16
125
R RAC ACEE R 9205
8
103
311
181
321
202
401
311
702
103 181 202 311 321 401 601
68
Grey Matt black Brown Matt black Matt black Black Black
12
Sand polished Shiny black Sand polished Shiny black Red Sand polished Sand polished
125
Grey Outdoor Grey Photochromic Brown Precision Green Outdoor Green Precision Watersport Plum Prime
CAT. 03 02-03 03 03 03 03 03
103
181
401
202
601
RAC E R 9204
8
101 103 104 181 202 311 321 401 702
66
Black Grey Blue grey Matt black Brown Matt black Matt black Black Brown
00
Sand polished Sand polished Brushed Shiny black Sand polished Shiny black Red Sand polished Sand polished
125
Grey Outdoor Grey Outdoor Grey Outdoor Grey Photochromic Brown Precision Green Outdoor Green Precision Watersport Brown Outdoor
CAT. 03 03 03 02-03 03 03 03 03 03
101
104
RAC E R 9206
6
ASIAN SHAPE
311 702
101 103 181 202 212 311 321 401 601 702
Black Grey Matt black Brown Soft brown Matt black Matt black Black Black Brown
Sand polished Sand polished Shiny black Sand polished Polished red gold Shiny black Red Sand polished Sand polished Sand polished
CAT. Grey Outdoor 03 Grey Outdoor 03 Grey Photochromic 02-03 Brown Precision 03 Gradient Brown Outdoor + Flash 03 Green Outdoor 03 Green Precision 03 Watersport 03 Plum Prime 03 Brown Outdoor 03
131 101
202
401
103
212
601
181
321
702
101 103 104 111 131 202 212 702
Black Grey Blue grey Matt black Matt black Brown Brown Brown
Sand polished Sand polished Brushed Shiny black Red Sand polished Polished red gold Sand polished
Grey Outdoor Grey Outdoor Grey Outdoor Grey Precision Grey Precision Brown Precision Brown Precision Brown Outdoor
p. 105
CAT. 03 03 03 03 03 03 03 03
101
104
202
103
111
212
RACER
321
65
12
125
RAC E R 9207
8
ASIAN SHAPE
301
311
101 181 202 212 301 311 321 702
Black Matt black Brown Brown Black Matt black Matt black Brown
Sand polished Shiny black Sand polished Polished red gold Sand polished Shiny black Red Sand polished
Grey Outdoor Grey Photochromic Brown Precision Gradient Brown Outdoor + Flash Green Precision Green Outdoor Green Precision Brown Outdoor
CAT. 03 02-03 03 03 03 03 03 03
101
181
202
321
212
702
ref. 9205-181
27째
27째
27°
63
17
115-130
27° 6001
6
TECHNOLOGICAL EXCELLENCE IN THE NAME OF SPORT
604
101 405 604
Black Light grey Black
Black Dark blue Shiny black
CAT. 03 03 03
Grey Outdoor Watersport Plum Prime
101
405
FRAME DELIVERED WITH TWO DIFFERENT LENGTH END-TIPS
18
115-130
27° 6002
8
27°
61
301
101 301 409 608 801
Black Black Light grey Black Black
Black Black Dark blue Shiny black Black
Grey Outdoor Green Precision Watersport Plum Prime Golf Photochromic
101
CAT. 03 03 03 03 01-03
409
608
801
FRAME DELIVERED WITH TWO DIFFERENT LENGTH END-TIPS
62
16
115-130
27° 6007
8
191
How can we avoid the visual gap that happens at the temple when sunglasses are folded? The answer : 27°. If you sliced the temple tube at a 27° angle, you would see that the hinge mechanism has a seamless integration into the frame. No more visual break between the temple and the frame. Just pure aerodynamic design. 27°. A light, robust frame with a curved lens for optimal protection, and outstanding adjustable comfort. All in a daringly sporty design.
104 191 302 605 701
Black Light grey Anthracite Black Black
Brown Black Anthracite Shiny black Black
Grey Outdoor Photochromic + Green Precision Plum Prime Grey Outdoor
CAT. 03 02-03 03 03 03
104
302
605
701
FRAME DELIVERED WITH TWO DIFFERENT LENGTH END-TIPS
p. 111
L-TYPE
L-T YPE LIGHTWEIGHT
L-T YPE LW
62
16
130
L-T YPE LW 0401
8
THE ULTIMATE BLEND OF PRESTIGE AND PERFORMANCE
201
Calfskin black Alligator matt brown
64
16
Black / Red Black / Black
Anthracite ceramic Pure
130
CAT. Grey Outdoor 03 Brown Outdoor 03
120
L-T YPE LW 0402
8
120
L is for leather, exceptional quality materials of certified origins. Softest calfskin, alligator, or python grace the outer temples, handturned by highly-qualified TAG Heuer craftsmen. L is for luxury, the refined quality found in every detail of the L-Type series: in the design which combines expert TAG Heuer technology with adjustable comfort. LW is for lightweight. Put them on and you’ll forget they’re there. But how can such a luxurious concentration of technology weigh so little? A 100% carbon structure.
120 201
Calfskin black Alligator matt brown
Black / Red Black / Black
Anthracite ceramic Pure
p. 115
CAT. Grey Outdoor 03 Brown Outdoor 03
201
L-TYPE
120 201
66
00
130
L-T Y PE LW 0451
6
126
122 123 124 126 201
68
Alligator matt black Calfskin carbon Alligator purple Calfskin black Alligator matt brown
00
Black / White Black / Red Black / Purple Black / Orange Black / Black
130
Anthracite ceramic Anthracite ceramic Anthracite ceramic Pure Pure
Grey Outdoor Grey Outdoor Grey Outdoor Grey Outdoor Brown Outdoor
CAT. 03 03 03 03 03
122
124
123
201
L-T Y PE LW 0452
6
124
122 123 124 126 201
Alligator matt black Calfskin carbon Alligator purple Calfskin black Alligator matt brown
Black / White Black / Red Black / Purple Black / Orange Black / Black
Anthracite ceramic Anthracite ceramic Anthracite ceramic Pure Pure
Grey Outdoor Grey Outdoor Grey Outdoor Grey Outdoor Brown Outdoor
CAT. 03 03 03 03 03
122
123
126
201
ref. 0401-201
AUTOMATIC
AUTOMATIC
AUTOMATIC
58/60
14
142
6
REVOLUTIONARY PATENTED TECHNOLOGY MEETS SPORTS STYLING
AUTOMATIC S UN 0881 VIN TAGE
102
102 115 203 204 214 301 311
Red / Black Light blue / Dark brown Black / Dark brown Ivory / Dark brown Ivory / Dark brown Black / Black Black / Black
15
Palladium Dark Chocolat Gold Gold Black Black
142
Grey Outdoor Gradient Brown Photochromic Brown Outdoor Gradient Brown Outdoor Brown Precision Green Outdoor Green Precision
6
CAT. 03 01-03 03 02 03 03 03
214
203
301
204
311
AUTOMATIC S UN 0882 AUTOMATIC
64
Red Dark brown Dark brown Dark brown Dark Brown Black Black
115
115
A revolutionary magnet system within the hinges allows you to unfold them in a single gesture, with a single hand. Genius. The most advanced engineering from TAG Heuer Avant-Garde Eyewear allows you to focus on where you’re going. The sophisticated vintage styling comes straight from TAG Heuer motor-racing heritage. Hand-crafted details like perforated rubber over the bridge, or gold-finish straight temples attest to exceptional quality. Mid-century motorists may have had style, but they certainly didn’t have revolutionary patented technology.
102 115 203 204 214 301 311
Red / Black Light blue / Dark brown Black / Dark brown Ivory / Dark brown Ivory / Dark brown Black / Black Black / Black
Palladium Dark Chocolat Gold Gold Black Black
p. 121
Grey Outdoor Gradient Brown Photochromic Brown Outdoor Gradient Brown Outdoor Brown Precision Green Outdoor Green Precision
CAT. 03 01-03 03 02 03 03 03
102
214
203
301
204
311
62
15
142
6
AUTOMATIC S UN 0883
102
214
115
301
204
311
203
102 115 203 204 214 301 311
62
Red / Black Light blue / Dark brown Black / Dark brown Ivory / Dark brown Ivory / Dark brown Black / Black Black / Black
Palladium Dark Chocolat Gold Gold Black Black
13
142
Grey Outdoor Gradient Brown Photochromic Brown Outdoor Gradient Brown Outdoor Brown Precision Green Outdoor Green Precision
6
CAT. 03 01-03 03 02 03 03 03
AUTOMATIC S UN 0884
102
214
115
301
203
311
102 115 203 204 214 301 311
59
Red / Black Light blue / Dark brown Black / Dark brown Ivory / Dark brown Ivory / Dark brown Black / Black Black / Black
16
Palladium Dark Chocolat Gold Gold Black Black
142
Grey Outdoor Gradient Brown Photochromic Brown Outdoor Gradient Brown Outdoor Brown Precision Green Outdoor Green Precision
6
CAT. 03 01-03 03 02 03 03 03
AUTOMATIC
204
AUTOMATIC S UN 0885
102 301
102 115 203 214 301 311
Red / Black Light blue / Dark brown Black / Dark brown Ivory / Dark brown Black / Black Black / Black
Palladium Dark Chocolat Gold Black Black
Grey Outdoor Gradient Brown Photochromic Brown Outdoor Brown Precision Green Outdoor Green Precision
CAT. 03 01-03 03 03 03 03
115
214
203
311
ref. 0881-102
p. 123
SPEEDWAY
S PE E DWAY
S PE E DWAY
63
16
120
S PE E DWAY 0201
8
ASSERTIVE STYLE AND EXCEPTIONAL QUALITY IN EVERY RACY LINE
102
302 102 201 302 401
Red Havana Black Blue
17
Grey Outdoor Brown Precision Green Precision Watersport
120
CAT. 03 03 03 03
201
401
S PE E DWAY 0202
8
SPEEDWAY
61
Dark Ruthenium Dark Ruthenium
401
201
Motor racing: an essential part of TAG Heuer’s DNA. Inspired by highperformance automobiles, the Speedway combines optimal function with urban styling to ensure you always have the advantage. Precision polycarbonate sunglass lenses offer full protection and can include prescription correction. Open-worked temples assert a thoroughly modern spirit. Finished in soft-touch elastomer end-tips for comfort and perfect hold.
102 201 302 401
Red Havana Black Blue
Dark Ruthenium Dark Ruthenium
Grey Outdoor Brown Precision Green Precision Watersport
p. 127
CAT. 03 03 03 03
102
302
59
17
120
S PE E DWAY 0203
8
201
102 201 302 401
Red Havana Black Blue
Dark Ruthenium Dark Ruthenium
Grey Outdoor Brown Precision Green Precision Watersport
302
CAT. 03 03 03 03 102
64
16
120
401
S PE E DWAY 0204
8
991
191 991
Red Black
Dark Dark
Grey Outdoor Grey Precision
CAT. 03 03
191
ref. 0201-302
p. 129
p. 131
GOLF
GOLF
REFLEX 27째
GOLF
66
00
140
7
REFLEX ORIGINAL 5101
ULTRA HIGH-PERFORMANCE SUNLENSES
804
Plum
Shiny palladium
Golf Photochromic
CAT. 01-03
GOLF
804
TAG Heuer ultra-high performance Golf lenses are photochromic, or light sensitive. The lens adapts to surrounding light conditions, darkening in the sun and becoming lighter in shade. This means you stay constantly protected from the full spectrum of UVA and UVB rays, enjoying optimal vision in any light. As if that wasn’t enough, exceptionally durable Golf lenses are tinted orange, enabling you to better distinguish green contrasts. Add shock and impact-resistance and you have exceptional sunlenses which can adapt perfectly to all sports activities. p. 133
67
00
135
REFLEX FOLD 7508
6
61
18
115-130
27째 6002
8
801
802
802
Havana
Shiny palladium
Golf Photochromic
CAT. 01-03
801
Black
Black
Golf Photochromic
CAT. 01-03
FRAME DELIVERED WITH TWO DIFFERENT LENGTH END-TIPS
67
00
135
REFLEX FOLD 7509
6
GOLF
802
802
Havana
Brushed palladium
Golf Photochromic
CAT. 01-03
p. 135
NIGH T VISION
NIGHT VISION
REFLEX AUTOMATIC
p. 137
NIGH T VISION
67
00
140
6
REFLEX ORIGINAL 5502 NIGH T V ISION
TECHNOLOGY DEVELOPED FOR NIGHT-TIME DRIVING
099
Black / Yellow
66
Dark
00
CAT. 0
Night Vision
140
6
REFLEX ORIGINAL 5505
The first ophthalmic lens treatment to offer a correction of universal nocturnal myopia. Night Vision provides drivers with unprecedented night visibility and maximized perceptive precision during the most notoriously dangerous driving times : dawn and twilight. Night Vision technology corrects natural myopia thanks to an integrated -0.25 correction and is tested and approved by professional race car drivers since 2007. Special pale yellow lenses enhance night contrasts, giving an impression of luminosity. Glare and eye fatigue are reduced.
099
Black / Yellow
Dark
Night Vision
p. 139
CAT. 0
NIGHT VISION
NIGH T V ISION
15
140
8
RE FLE X ORIGIN AL 5201
63
00
125
8
PANORAMA NIGH T VISION
NIGH T VISION
099
61
Black
Polished
15
Night Vision
140
8
CAT. 0
RE FLE X ORIGIN A L 5202
099
62
Black
Polished
00
Night Vision
125
8
Black
Polished
Night Vision
CAT. 0
CAT. 0
RE FLE X ORIGIN AL 3521 PANORAMA NIGH T V ISION
NIGH T VISION
099
RE FLE X ORIGIN AL 3520
099
Black
Polished
Night Vision
p. 141
CAT. 0
NIGHT VISION
58
00
140
5
ME TALLIC TE MPLE S 3532
59/64
00
145
PANORA MA NIGH T V ISION
099
61/65
Yellow / Black
Black ceramic
00
140
Night Vision
5
CAT. 0
ME TALLIC TE MPLE S 3533
RE FLE X FOLD 3562
6
PANORAMA NIGH T VISION
099
61/65
Black / Yellow
00
Matt black
146
Yellow / Black
Black ceramic
Night Vision
CAT. 0
RE FLE X FOLD 3563
6
PANORA MA NIGH T V ISION
099
CAT. 0
Night Vision
PANORAMA NIGH T VISION
099
Black / Yellow
Matt black
Night Vision
p. 143
CAT. 0
NIGHT VISION
59/64
59/64
00
140
AUTOMATIC 3582
5
PANORA MA NIGH T V ISION
099
61/65
Black / Yellow
00
Black ceramic
140
Night Vision
CAT. 0
AUTOMATIC 3583
5
PANORA MA NIGH T V ISION
099
Black / Yellow
Black ceramic
Night Vision
CAT. 0
ref. 3583-099
p. 145
REFLEX AUTOMATIC
PANORAMA
PANORAMA
PANORAMA
59/61
00
140
6
REFLEX ORIGINAL 3501 PANORAMA
A REVOLUTION IN SPORTS EYEGLASSES
003
001 001 003
Black Pink
59/64
Titanium Titanium
00
140
6
REFLEX ORIGINAL 3502
PANORAMA
001
002 001 002
Black Havana
61/65
Titanium Titanium
00
140
6
REFLEX ORIGINAL 3503
PANORAMA
005 002
001 002 004 005
Black Havana Red Light grey
Titanium Titanium Titanium Titanium
001
004
PANORAMA
Whatever your sport or activity, there’s no doubt that unobstructed vision helps performance. And no other prescription eyeglasses offer such a wide field of vision - 180° (around 35% greater than a classic rimless frame). The patented technology of the Panorama consists of a shield design which is actually 2 distinct lenses put together. This allows for the integration of corrective lenses – a worldwide first. By displacing screws and front elements TAG Heuer designers increased the field of vision even further. And both lenses and frame are made for reliability and unrivalled ophthalmic quality.
p. 149
61/63
00
125
8
REFLEX ORIGINAL 3520
59/64
00
140
6
METALLIC TEMPLES 3532 PANORAMA
PANORA MA
002 004
001 001 002
62/67
Black Havana
00
Titanium Titanium
125
001 002 003 004
8
REFLEX ORIGINAL 3521
61/65
Black / Black Red / Black Smart blue / Light grey Havana / Green
00
Matt black Pure Pure Matt chocolate
140
001
6
002
003
METALLIC TEMPLES 3533 PANORAMA
PANORA MA
004
001 004 007
Black Red Blue grey
Titanium Titanium Titanium
001
007
001 002 003 004
Black / Black Red / Black Smart blue / Light grey Havana / Green
Matt black Pure Pure Matt chocolate
001
p. 151
002
004
PANORAMA
003
59/61
00
140
5
RE FLE X FOLD 3571
59/64
00
140
AUTOMATIC 3582
5
PANORA MA
PANORAMA
001 001
006
61/65
Black White
00
Titanium Titanium
140
5
RE FLE X FOLD 3573
001 002 003 004
61/65
Black / Black Black / Red Dark brown / Black Smart blue / Light grey
00
Matt black Pure Matt black Pure
140
PANORAMA
004
004
Black Havana Red Light grey
Titanium Titanium Titanium Titanium
001
004
AUTOMATIC 3583
5
PANORA MA
001 002 004 005
003
002
002
005
001 002 003 004
Black / Black Black / Red Dark brown / Black Smart blue / Light grey
Matt black Pure Matt black Pure
001
p. 153
002
003
PANORAMA
001 006
ORACLE TEAM USA p. 155
ORACLE TEAM USA
REFLEX RACER L-TYPE
ORACLE TE AM US A
67
00
145
RE FLE X FOLD 7671
6
ORACLE TE AM US A
106
106
Black / Red
65
00
Black ceramic
CAT. 03
Grey Outdoor
130
L-T YPE LW 0453
6
ORACLE TE AM US A
123
123
Calfskin carbon
Black / Red
Anthracite
p. 157
Grey Outdoor
CAT. 03
AMERICA’S CUP
TAG Heuer Eyewear is the official sponsor of the Oracle Team USA, current holders of the 34th America’s Cup. The whole team wears Racer, Reflex, Fold or L-Type LW sunglasses which provide optimal protection thanks to their wrap-around lenses, perfect support (provided by their straight temples) and exceptional lightness. Whatever the sailing conditions, the skippers of the Oracle Team USA can count on their TAG Heuer Eyewear.
00
125
RAC E R
6
9201
63
12
125
RAC E R
8
ORACLE TE AM US A
113
107 113 413
67
Red Grey Grey
13
Sand polished White White
125
Grey Outdoor Grey Outdoor Watersport
CAT. 03 03 03
113
107
RAC E R
8
413
9202
107 113 413
68
Red Grey Grey
12
Sand polished White White
125
Grey Outdoor Grey Outdoor Watersport
CAT. 03 03 03
Sand polished White White
Grey Outdoor Grey Outdoor Watersport
CAT. 03 03 03
413
9204
ORACLE TE AM US A
ASIAN SHAPE
413
Red Grey Grey
107
RAC E R
8
ORACLE TE AM US A
107 113 413
9203
ORACLE TE AM US A
113
107
113
107 113 413
Red Grey Grey
Sand polished White White
Grey Outdoor Grey Outdoor Watersport
p. 159
CAT. 03 03 03
107
413
AMERICA’S CUP
68
68
12
125
RAC E R
8
9207
ORACLE TE AM US A
ASIAN SHAPE
107
107 113 413
Red Grey Grey
Sand polished White White
Grey Outdoor Grey Outdoor Watersport
CAT. 03 03 03
113
413
ref. 9202-413
p. 161
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p. 163
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