Retailers Forum Magazine June 2019 by Martin Stevens

retailers

VOL. 39 NO. 1 JUNE 2019

S e r v i c i n g

t h e

I n d u s t r y

S i n c e

1 9 8 1

DESIGNER HANDBAG CLOSEOUTS! Authentic Designer Brands - Great Pre-Owned Condition - Lowest Prices! Started in 2007 our unique company sources quality authentic pre-owned designer handbags for independent retailers and online sellers to offer to their shoppers.

NEW ITEMS WEEKLY - INVENTORY 50-75% OFF RETAIL

Bottega Veneta- Velvet & Tortoiseshell Embellished Handbag $1064.99

Kate Spade- Small Karen Beauville Leopard Bag $78.99

Moschino- Tan & Brown Leather Snakeskin Shoulder Bag $148.99

Prada- Black Leather Bag w/ Piping $451.99

Ted Baker- Bovine Leather Floral Crossbody $68.99

Michael Kors- Gold Chain Strap Leather Handbag $32.99

Diane von Furstenberg- Blue Ombre Leather Mini Crossbody $ 47.99

Botkier- Gold Leather Shoulder Bag $57.99

Brooks Brothers- Large Leather Shoulder Bag $ 33.99

Dooney & Bourke- Tan Embossed Leather Shoulder Bag $96.99

Coach- Tan Monogram Canvas & Leather Shoulder Bag $33.99

Versace- Black Patent Snakeskin Shoulder Bag $ 748.99

Versace - Metallic Gold Monogram Silk Jacquard Bag w/ Leather Trim $548.00

Reed Krakoff - Color Block Leather Handbag $626.99

Cole Haan- Ivory Leather Cinched Tote Bag $118.99

Kate Spade- Small Bright Coral Leather Chain Bag $ 38.99

3.1 Phillip Lim - Leather & Metal Studded Purse $ 248.99

Christian Louboutin- Cream Shoe Clasp Handbag $498.99

Rafe- Ivory Leather Studded Hobo Bag $32.99

Jimmy Choo- Distressed Mahala Blue Calf Leather & Suede Tote $948.00

OUR WEBSITE UPDATES WEEKLY - SHOP ONLINE OR AT ONE OF OUR 4 NORTHEAST STORES

.BagCloseouts.com

www

PAGE 2 JUNE 2019 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE 2019 Page 3

Page 4 JUNE 2019 | RETAILERS FORUM MAGAZINE

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This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest oﬀerings from the country’s leading merchandise wholesalers. The advertisers herein sell strictly wholesale and require that you purchase with the intent of reselling through retail channels.

HOW TO USE THIS DIRECTORY ☛

Locate the products that interest you. See our product directory located on pages 6 & 7.

☛

Make direct contact with advertiser. Most will have catalogs and price lists for you.

☛

Order your merchandise, which will be shipped directly to your store.

CLICK ON BANNERS IN SELECT ADS Want More Info? Circle #09 on page 11 • www.Vendor411.com

TO GET FREE CATALOGS/PRICING

FORUM PUBLISHING COMPANY

CONTACT US: TEL: 1-800-635-7654 383 East Main Street, Centerport, NY 11721 FAX: 631-754-0630 Email: ForumPublishing@gmail.com www.RetailersForum.com RETAILERS FORUM MAGAZINE | JUNE 2019 Page 5

ADVERTISERS INDEX Sell to over 60,000 stores through Forum

PLEASE PATRONIZE THE LEADING WHOLESALERS WHO ADVERTISE IN RETAILERS FORUM MAGAZINE THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

631/754-5000

DRESS UP FOR

PROFITS! Every Day’s A Treat!

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS! WHOLESALE Costume Club

ADVERTISING

MEGA UBID . . . . . . . . . . . . . . . . 76

FORUM AD RATES . . . . . . . . . . 09

RAMSONS IMPORTS . . . . . . . . 03

100’S IN STOCK All Occassions

SWEET WHOLESALERS . . . . . . 69

www.USACostumers.com See our ad on page 56

Light Up Without Lighting Up! Electronic Cigarettes Full Service Wholesaler • We Ship Worldwide

LIGHT E CIG • Disposables • Atomizers

• Kits • E-Cig Batteries

• E-Liquids • E-Cig Accessories

see our ad on page 67

More Money the Second Time Around! H2 E-Cig Round Mouth Atomizer $1.85

5mL Bottle E- Liquid E-Juice for E-Cig $1.30

1 cig, E-Cig kit Includes USB, 10cartridges, Wall, Car Chargers $6.50

SHISHA Zero le Nicotine Disposab E-Cig $3.45

Recycled Clothes E-Case w/2 Cigarettes + 1 USB Charger $10.50

Round Mouth E-Cig Set 3.5ml Atomizer w/Coil Heads $3.83

see pg 46 & 47 www.Lightecig.com We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE

CREDIT CARD PROCESSING

www.EXScredit.com

BLING IT ON! HipWholesale.com

Page 51

These Shoes

are Made for

PROFITS

79 South China Page 15

Does anybody read these? CALL 631-754-5000 and you’ll get a FREE 3-mo. subscription! Congratulations to

HUNGRY IN HUNGARY Budapest

JUNE 2019

Fast Same Day Shipping Flat Rate Delivery

APPAREL

TOP TEN WHOLESALE . . . . . . . 79

1 STOP WHOLESALE . . . . . 46/47 BLANK TEES . . . . . . . . . . . . . . . 48

BOOKS

BOUTIQUE CLOSEOUTS . . . . . 37

AUCTION BOOK . . . . . . . . . . . . 88

CLOTHINGWARE . . . . . . . . . . . 49

BUYERS CONTACTS . . . . . . . . . 90

DD BULK . . . . . . . . . . . . . . . . . . 28

CLOSEOUT DIRECTORY . . . . . 85

FASHIONABLE SALES . . . . . . . 23

HIDDEN WEALTH . . . . . . . . . . . 84

FLIRTY WHOLESALE . . . . . . . . 50

TRADE BOOKS . . . . . . . . . . 91-98

SCARF WAREHOUSE . . . . . . . . 61 SELINI NY . . . . . . . . . . . . . . . . . 17

CANDY

STYLE IN FASHION . . . . . . . . . . 18

SWEET WHOLESALERS . . . . . . 69

STYLISH PLUS . . . . . . . . . . . . . . 45 T SHIRT REP . . . . . . . . . . . . . . . . 71

CELLULAR

UIN DEALS . . . . . . . . . . . . . . . . . 33

CELLCITY.BIZ . . . . . . . . . . . . . . 63

UNIVERSE WHOLESALE . . . . . 83

WHOLE-CELL . . . . . . . . . . . . . . 29

USACOSTUMERS.COM . . . . . . 56

COMPUTERS ASSORTED ITEMS

REFURB SHOPS . . . . . . . . . . . . . 42

AUCTION FINDER . . . . . . . . . . . 44 BARGAIN OUTLET . . . . . . . . . . 18

CONSUMER ELECT.

BEAN WHOLESALERS . . . . . . . 20

FIND IT CHINA . . . . . . . . . . . . . . 52

CROV . . . . . . . . . . . . . . . . . . . . . 04 DOBA DROPSHIP . . . . . . . . . . . 21

CREDIT CARD

EVERYTHING CLOSEOUTS . . . 26

PROCESSING

EZ DROPSHIP . . . . . . . . . . . . . . 60

EXP MERCHANT . . . . . . . . . . . . 50

GET THAT WHOLESALE . . . . . . 67

NOAMB . . . . . . . . . . . . . . . . . . . 87

$4.50 Each

BUYING GUIDE FOR RETAIL STORES! DISPLAY/SUPPLIES & SERVICES AVVO . . . . . . . . . . . . . . . . . . . . . 58

E-CIGARETTES &

NOVELTIES

SMOKE SHOP ITEMS

3pc Magnet $5.25 Each

3’x5’Embroidered Flags $14.00 Each

www.RIOhio.com

LIGHT E CIG . . . . . . . . . . . . . . . . 67 Belt Buckles LOGIC WHOLESALE . . . . $18.00 . . . . .dz 82 Hat Pins $6.00 dz

E-STORE SITES . . . . . . . . . . . . . 30 FB CAMPAIGNS . . . . . . . . . . . . 75 FIND IT ASIA . . . . . . . . . . . . . . . 81 FORUM ADVISORS . . . . . . . . . .66

Min.Order

$42.00 NOVELTY . . dz . . . . . . . . 43 $150.00 SELLER

5” Patches $36.00 dz

FOOTWEAR

COOL GLOWING . . BACK COVER

Metal Sign $4.75 each

SNEAKER CLEARANCE . . . . . . 39

8” x 12” Metal Signs

$36.00 ut/72pcs

RC VARIETY . . . . . . . . . . . . . . . 25

$36.00 ut 72 pcs

HANDBAGS

Magnets 3”x8” $18.00 dz

BAG CLOSEOUTS . . . . . . . . . . . 02 Playing Cards

$18.00 dz Garden Flags Signs BAG VENDORS . . . . . . . . . . .12”x18” . $5.50 . Metal 18 $48.00 dz Each

$30.00 dz

$4.00 each

8” x 12” Parking Sign $18.00 dz

Leather Bracelet $18.00 dz

12” Metal Signs $5.00 Each

FORUM ADVERTISERS @ ASD 16 $24.00 dz

READER RESPONSE . . . . . . . . . 11 Belt Buckles $36.00 dz

1ut/5 dz Mood Rings $33.00 unit

RETAILING NEWS . . . . . . . . . . . 14 WHAT’S HOT . . . . . . . . . . . . . . . 12

SETON SIGNAGE . . . . . . . . . . . . 86 VACATION PROMO . . . . . . . . . 54 WHOLESALESOURCES.COM 101

ACCESSORIES

DROPSHIPPERS

TRADE SHOWS ASD VEGAS SHOW . . . . . . . . . . 35

BLING WHOLESALER . . . . . . . 27

BUND JEWELRY . . . . . . . . . . . . 41

VIDEOS & DVD’S

CLOSEOUTS FOR SALE . . . . . . 59

DVD BUNDLE . . . . . . . . . . . . . . . 40

DROPSHIP TO PROFITS! Tri- Color Necklace $18.00 dz

1000’s of Items See our ad on Page 21

Increase Your Sales By Advertising Here!

631-754-5000

WIND SPINNERS DAKOTA STEEL See Our Ad on Pg. 19

HIPWHOLESALE . . . . . . . . . . . . 51

JEWELRY MINERS . . . . . . . . . . 65

See our Ad on Page 03

Sells Like A Breeze!

BODY CANDY HQ . . . . . . . . . . . 57

JEWEL CLEARANCE . . . . . . . . . 24

36 pcBiker Ring $39.00 unit

WHOLESALERS:

PROMOTIONAL REWARDS . . 32

JEWELRY/

RAMSON’S

Best Friend Necklace $24.00 dz/sets

Belt Buckles $7.00 Each FORUM WORKSHOP . . . . . . . . 31 Metal Signs & $24.00 $42.00 dz dz HOME HOUSEWARE $5.50 Each

PAYROLL HELPER . . . . . . . . . . 72 RUSH SUPPLIERS . . . . . . . . . . . 22

sold by the

Giganticdozen! Selection of Variety Goods

SPECIAL FEATURES $15.00 dz

KWIK INC . . . . . . . . . . . . . . . . . . 62 RUG PROFITS . . . . . . . . . . . . . . 89

$15.00 dz

Accept Credit Cards At Your Business. EXP Merchant $6.00 dzSee HatPage Pins Also 52

$48.00 dz

SOARING RC . . . . . . . . . . . . . . . 30

3’x5’Embroidered Flags $21.00 dz FUNDING OFFICES . . . . . . . . . . 24 MERCHANDISE $14.00 Each REP . . . . . . . . . 30

SALES GROUP BAGS . . . . . . . . 36

FORUM123.COM

Metal Plates $27.00 dz

$21.00 dz

Patches $18.00 dz

RETAILERS BANK . . . . . . . . . . . 64

2.7¢ Long Distance!

R/C & TOYS$39.00 dz

$39.00 dz

FORUM PRINTERS . . . . . . . . . . 74 DAKOTA STEEL ART . . . . . . . . . 19

PROTECTION PLANS . . . . . . . . 38

See Page 9

12”x18” Metal Sign $5.25 each

$18.00 dz $9.00 dz

Leather Wallets $5.50 each

E STORE SIGNS . . . . . . . . . . . . . 80

WindSocks $48.00 dz

$36.00 dz

Tri-Fold SOUTH CHINA . . . . . . . . . . . 15 dz $5.00 Each CC WAREHOUSE . . . . . . . . . . . .78 79 $36.00

E-STORE BUILDERS . . . . . . . . . 68

Metal Sign 12”X18” $5.75 Each

$15.50 Each

CARTOON CONCEPTS . . . . . . . 26

Garden Flags 48.00 dz

HEAVENLY . . .page . . . .Catalog . . . . . .online . . . 34 View our 148 !

Advertise in

VISIT FORUM ON THE INTERNET View our latest books at

www.bizbooks.org

WATCHES & CLOCKS

WE HAVE BUYERS PG 90

DOBADROPSHIP . . . . . . . . . . . 21 KAASH . . . . . . . . . . . . . . . . . . . . 13

TIME WHOLESALERS . . . . . . . 55

EZ DROPSHIP . . . . . . . . . . . . . . 60 SHAKE WHOLESALE . . . . . . . . 22

WATCH DEALERS . . . . . . . . . . . 28 Databases for ALL Industries www.BuyersContacts.com

ADVERTISING INFORMATION www.

reta

ilers

foru

m.com

NO. 2 VOL 28 2008 JUNE

S! TING TIP S MARKE DISE SOURCE AN H C R E M G TIPS RETAILIN N EA SELL LIKIAN! T P Y EG

Active Buyers with our Print Readership Plus over 265,000+ Page Views Monthly Online Reach ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Apparel and Accessory Stores Card and Gift Stores

ESTABLISHED IN 1981 as a buying source for store owners and wholesalers, Retailers Forum offers advertisers a large national circulation to showcase their products

Discount and Dollar Stores

and services. Many of our readers are located in rural

Distributors and Jobbers

areas where access to merchandise is difficult, making our

General Merchandise Stores Internet On Line Stores Mail Order Catalog Sales

magazine indispensable to their buyers. Through our unique direct mail and trade show circulation we constantly rotate our mailing lists, adding new stores monthly enabling us to deliver new, fresh buyers each and every month you advertise with us.

Novelty and Toy Stores On Line Stores Resort and Souvenir Stores

In addition to your print ad, your company will be featured in our digital on line monthly version at www.RFmagazine.com. Our online magazine produces over 265,000+ page views monthly for our advertisers,

Sporting Goods Stores

which is in addition to our print and mail distribution.

Variety Merchandise Stores

Your online ad will link to your website and email

Wholesalers

address and we provide unlimited transfers from our readers into your website 24/7.

FORUM PUBLISHING COMPANY 383 East Main Street, Centerport, NY 11721 www.RetailersForum.com Page 8 JUNE 2019 | RETAILERS FORUM MAGAZINE

TOP INDUSTRY TRADE SHOWS 2019

retailers

JANUARY

Los Angeles Market Week Minneapolis Gift Show Philadelphia Gift & Variety Show St. Louis Gift Show

ADVERTISING RATES

FEBRUARY

AD SIZE

1 ISSUE

3 ISSUES

6 ISSUES

12 ISSUES

› Page

$400

$300

$275

$250

¼ Page

$525

$425

$400

$350

½ Page

$625

$525

$500

$450

Full Page

$850

$750

$700

$650

2 Pages

$1,350

$1,250

$1,150

$1,050

Prices shown per month, above rates include full color printing

California Marketplace Charlotte Gift Show Louisville Gift Show Magic Sourcing Show New York Toy Fair Off Price Specialist Show Seattle Gift Show MARCH

ASD Marketweek Las Vegas Show Minneapolis Gift Show Norton’s Gift & Variety Show APRIL

Hawaii Merchandise Expo Portland Gift Show Charlotte Gift Show MAY

Off Price Show NY JUNE

ADVERTISING SPECS › Page: ¼ Page:

2¼" high x 3¼" wide 4‚" high x 3¼" wide

½ Page: Full Page:

4‚" high x 7" wide or 9½" high x 3¼" wide 9½" high x 7" wide

Charlotte Gift & Variety Show Dallas Gift & Variety Show LA Fashion Market Minneapolis Gift Show Norton’s Gift & Variety Show JULY

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred PDF format in CMYK color, 300 dpi resolution only

FULL MARKETING PROGRAM INCLUDED >>

✔ ✔ ✔

Monthly print and mail magazine Online magazine and search marketing Distribution at top trade shows

Printed Magazine • Your ad is featured in our printed magazine circulated to buyers across the USA. Includes distribution at industry’s top trade shows. Complete Digital Magazine • Your ad runs on-line at www.RFmagazine.com • Over 265,000+ monthly page views • Active link to your website Phone APP • Your company included in our free iPhone and Android APP. Imagine YOUR company right on the buyers phones!

Reader Response • Generates leads from buyers interested in your products through a code placed in your ad and on-line at www.vendor411.com. Free for all half and full-page ads. Search Marketing • Your company included in the industry’s leading search engine: www.supplier411.com • Saturation marketing coverage on our new wholesale portal: www.wholesalesources.com

ASD Market Week California Marketplace Oklahoma City Wholesale Show Philadelphia Gift & Variety Show AUGUST

Biloxi Wholesale Show Fort Lauderdale Gift Show Louisville Gift Show Minneapolis Gift Show Off Price Specialist Show St. Louis Gift Show SEPTEMBER

Asia America Wholesale Show California Gift & Home Show Charlotte Gift & Variety Show Hawaii Gift Show Norton’s Gift & Variety Show OCTOBER

Las Vegas Souvenir & Gift Show Minneapolis Gift & Variety Show Additional Shows TBD NOVEMBER

Gatlinburg Gift Show Hawaii Merchandise Expo Norton’s Gift & Variety Show Ocean City Gift Show Smoky Mountain Variety DECEMBER

Charlotte Gift & Variety Grand Strand Gift & Variety Show Our Large Holiday Issue Hits The Mails Before Thanksgiving to Maximize Advertisers Results! * Show schedules are subject to change without notice.

FROM THE PUBLISHER First and

foremost I want to thank everyone for their kind words as we celebrated our 38th Anniversary last month. It’s been a long and winding road over the almost four decades! ONE of the realizations I, or anyone who has been in business so long is that many of the people and companies you knew are no longer. That’s one of the bittersweet moments of our celebration. There are very few left from the 1980’s heyday of our industry. Our business was started at a great time in the industry and we remain grateful and humble to continue to serve our readers and advertisers. IN an editorial back in June of 2008 we were addressing the recession economy. It was a tough time back then and toppled many businesses. Fast forward 11 years and we are enjoying the fastest growing economy in our country’s history. It is a great time to be in business and every day is filled with new and exciting opportunities. THE month of June is the month of Dads and Grads. It’s a good month for retailers as there will be plenty of money spent on gifts for both segments. Our job as business owners is to make sure that everyone will be spending at OUR stores! Gifts for dads can range from sporting goods, recreation items, grilling supplies, lazy boys, auto and truck accessories and the like. For grads

which come in all sizes and ages ranging from preschool graduates wanting the latest LOL doll or playhouse to your garden breed of high school and college grads eyeing that shiny new Mercedes or Lexus. REMEMBER that it is never too late to add a quick sign to your window display inviting shoppers in to peruse your selection of gifts for Fathers Day and Graduation Day. You need to always be reminding new and regular shoppers that you have what they are needing. And sometimes they just don’t know what they need! That is where your sales skills come in. USE your imagination to create gifts and themes. Do you have a novelty store overstocked with too many exploding golf balls? What a fun gift for Dad that could be. If you have mugs or glasses you should be creating quick and easy gift baskets with them filling them with candy, small items that gift nicely. Throw on a ribbon or bow and voila, a readyto-go inexpensive gift that not only moves your slow inventory but gives you a nice margin. It’s all about being creative during the season.

>> ON-LINE SOURCING

The entire issue of Retailers Forum Magazine is posted on-line at

www.RetailersForum.com Includes: Website Links * E-Mail Links * Printable PDF’s ACCESS OUR MAGAZINE FROM ANYWHERE 24/7

RETAILERS FORUM SALES & MARKETING Gregory Brown Tom Richards Scott Savitt Martin Stevens OFFICE MANAGER Leah C. PRODUCTION Lisa Maresca-Smith CREDIT DEPARTMENT Kristine Hines CIRCULATION Discount Reading Svc. LITERARY STAFF Patricia Luebke Jason Meyers Rachel Spearman COLOR PRODUCTION Anchor Imaging PRINTING Composing Room ART DIRECTION Gregory Stevens Martin Stevens OVERSEAS OFFICE Trade Channel N.W. Guineastr 30 2022 PA Haarlem Netherlands +31-23-531-90-22 Published Monthly by: Forum Publishing Co. 383 East Main Street Centerport, NY 11721 Tel: 631/754-5000 Fax: 631/754-0630 forumpublishing@gmail.com

www.retailersforum.com

Years

1981-2019 RETAILERS FORUM is published monthly at $75/year USA, $125/year foreign. Entire contents copyright ©2019 by Forum Publishing. Publisher assumes no responsibility for contents herein. First and third class postage paid at Centerport, NY. Bulk mail paid at NY, Brookfield, WI and Hooksett, NH under private mail indicia via publication mailing.

retailers

Reader Response FREE PRODUCT INFORMATION FROM OUR ADVERTISERS Have our advertisers contact you directly! Simply select the advertisements that interest you and fax this form to 631-754-0630 or ﬁll in on-line at www.Vendor411.com

APPAREL

❒ All Advertisers in APPAREL ❒ 01.

1 Stop Wholesale ❒ 08. Selini NY ❒ 28. Style in Fashion

CREDIT CARD PROCESSING ❒ All Advertisers in

CREDIT CARD PROCESSING ❒ 38.

EXS Credit ❒ 68. NOAMB.com

FOOTWEAR ❒ All Advertisers in FOOTWEAR ❒ 37.

79 South China

GENERAL & VARIETY

❒ All Advertisers in GENERAL & VARIETY ❒ 48.

Bargain Outlet ❒ 11. Crov ❒ 07. Ramsons

HOME & HOUSE

❒ All Advertisers in HOME & HOUSE ❒ 23.

Dakota Steel Art

JEWELRY & ACCESSORIES

❒ All Advertisers in JEWELRY ❒ 06.

Kaash

WESTERN ACCESSORIES

❒ All Advertisers in WESTERN ACCESSORIES ❒ 33.

JR Palacios

For Quick Response: Fax: 631-754-0630 • On-Line: www.Vendor411.com

Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721 Your Name _____________________________________________ Type of Business ____________________________________ Company Name _____________________________________________________________________________________________ Address ____________________________________________________________________________________________________ City ____________________________________________________State _____________________ Zip ______________________ E-Mail: _________________________________________________Tel _______________________ Fax ______________________

For more information, contact:

www.TimeWholesalers.com

Baume & Mercier Ilea MSRP: $1,990.00 (78% off)

Wholesale: $429.99

For more information, contact:

www.RefurbShops.com

For more information, contact:

www.CoolGlowing.com

Cool Glow Mugs Pink (30 per Pack!)

52.95

FOR DADS AND GRADS

ONE of the greatest gifts that can be given to someone is the gift of time. Not literal time, but a great designer wrist watch that will be cherished for a lifetime and can even be handed down to the next generation one day. TIME WHOLESALERS is one of the best watch dealers in the United States and carries over 1000 watches in all price ranges and many of the best designer brands in the industry. A good watch is an investment and when you can buy that watch for 60% off or more it is a fantastic find. THIS month;s hot special is a genuine Baume & Mercier watch that easily retails at $1199 and available at 78% off at $429.99. Best of all there is no minimum purchase and all products are guaranteed for authenticity and workmanship. See their large selection of Seiko, Versace, Invicta and others on their website.

COMPUTERS FOR GRADS

THESE days you must have a computer or at least a tablet to keep up with everything in your life. While the prices of computers and tablets have gone down, getting a good one that has all the features is still expensive. TILL now! The Refurb Shops specializes in laptops, tablets and desktops at the lowest prices. Their 25 years of expertise in the computer industry as a Microsoft Authorized Refurbisher allows you to buy and resell these systems at incredible prices. Satisfaction is always guaranteed and there is no minimum order. THIS month’s special is an HP Elitebook 8470P complete with Windows 10, 500GG HDD, 8GB Ram, HD Webcam and DVD for just $221.00 - and it ships free! Your customers will buy these off your shelves and your store will make a great profit.

LIGHT UP YOUR PARTY

LONG time advertiser Cool Glowing always gets the party started with their great line of novelty glow products. They have everything for your customers party needs from light up drinking glasses and mugs to glow necklaces, bracelets, earrings, hats. THEIR saying is that if it GLOWS...We have it. Many of their lines are hard to find elsewhere and their easy to shop website features all of their products separated by occasion to make it easier than ever to stock your shelves. THIS month’s special are MUGS and drinking cups - all available in small quantities at lowest prices of the year. With graduation, fathers day and 4th of July parties coming, time to stock up!

Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654 Page 12 JUNE 2019 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #06 on page 11 â&#x20AC;¢ www.Vendor411.com

RETAILERS FORUM MAGAZINE | JUNE 2019 Page 13

CBD Is Showing Up Everywhere

WE are not sure on where you stand on CBD or legalization of marijuana and all that but one thing that has become quite apparent is that it is a hot topic in many states as well as at many shopping mails. CBD, or cannabis oil, a compound derived from hemp and marijuana does not cause a “high”. Mainstream retailers are jumping on the sudden popularity of the product even though CBD’s health benefits remain quite murky amid a patchwork of both local and state laws, And the product is flooding the market so quickly that its been testing how federal regulators can even control it. RETAIL sales of CBD consumer products last year were estimated to top $2 billion and by 2025 that figure can hit $16 billion in retail sales. Martha Stewart products is working with Canada’s Canopy Growth Corp to develop new CBD products and Simon Properties, the nation’s largest mall owner, has connected with a cannabis goods maker to open around 100 kiosks at US malls by midsummer this year. THERE are foot creams, soaps, edibles, oils and even CVS Health is starting to sell many items at their 800+ stores in seven states, with other rivals following suit. AND lest not retailers be left out, Barneys NY opened a shop in Beverly Hills, California to sell CBD infused creams along with hand blown glass bongs and other accessories. Neiman Marcus also started limited offerings in some of its stores. IT is interesting to see who is steering clear, at least for the time being. Amazon prohibits the sale of any CBD product on their marketplace. Walmart has no plans to carry CBD-infused items at this time and Target, which in 2017 sold hemp product extracts on its website quickly yanked them all off and said they are monitoring the situation. THE most interesting thing we could find about CBD is that there is very little evidence for all the health claims the industry touts. There is hype that it treats pain, reduces anxiety, helps you sleep, keeps you focused are all only based on studies of rats or mice in test tubes. Human research has been very limited. ONLY drugs that were reviewed by the FDA as safe and effective can tout claims of treatment or prevention. CBD producers get around this by using vague language. THIS is going to be a very interesting struggle between the regulators and the retailers. It could be billions of dollars of “snake oil” being sold to consumers. It is early on and we will probably see some serious regulation coming down the pike. Or consumers, after trying it with no result will kill the market themselves.

Fred’s and Ollie’s

PERSONALLY I have never seen either store, but apparently these discounters are owned by the same family and are off price stores. Fred’s apparently is in a death spiral closing around 25% of their stores while on the other hand Ollie’s is riding high with more store openings coming up. A big part of the failure and success is how operations are run. Fred’s control is by financial investors while Ollie’s growth has been organic without overwhelming outside debt. Retailing and debt loads just don’t mix! THE true formula of a successful discounter is instant brand recognition on the closeouts they sell. You need to be consistent and offer good products and values to the shoppers. It appears that Ollie’s will endure for the long haul while Fred’s future is not looking too promising.

For Late-Breaking Industry News Visit: www.RetailersForum.com If It Affects Retailing We Report On It! Page 14 JUNE 2019 | RETAILERS FORUM MAGAZINE

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FORUM WORKSHOP

forumworkshop

R E Operating T A I L Your RETAIL STORE STORE

Operating Your

THE MEN AND WOMEN IN THE MIDDLE Continued from last issue... Other companies rely on independent sales representatives – commonly called reps – to develop, service, and sell to their retail network. Reps function much like a company’s own sales force. Usually they represent the product lines of companies too small for a dedicated sales staff, or for suppliers without sales staff in a particular region of the country. Reps usually handle only one brand in a category. They may represent several suppliers in an industry as long as those products are not in direct competition. This can give them a much broader sense of trends; reps are especially well attuned to what’s happening at retail. Most salespeople don’t actually deliver the goods they sell. Your order will get passed on to the supplier’s own warehouse, or to a distributor who fills the order. Some distributors function as shipping warehouses for the manufacturer. Others operate as product wholesalers, a retailer to the retailer. Some distributors publish a catalog detailing the variety of products available for order and delivery. Since they’re more often specialists in a category rather than a particular manufacturer’s line of product, distributors often have the best insight into market trends. Other salespeople

work in the field and spend a lot of time traveling. Distributors take orders by phone, fax, or modem. They may hear from more retailers in a day than the field sales staff can visit in a week. While their primary function is to sell, anyone serving as the supplier’s middle man should be regarded as an ally in developing your store’s marketing program. They’re a good source for information on what products will be promoted, when, and how. They can help you acquire everything related to product support, from literature and ad slicks to co-op dollars for local advertising. Occasionally you may deal with an individual who actually makes the products he wants your store to sell. This is especially true for stores marketing arts and crafts or other oneof-a-kind products. The often self-employed producers of these goods usually lack the resources to extend the payment terms available from distributors and manufacturers. The best they can do is agree to supply you with goods on consignment. The maker of the craft sets her price, and you’re free to add whatever margin seems reasonable. When the product sells, the artist gets paid. This strategy benefits both parties, especially when either is building a business. Selling on consignment gives the supplier a market to prove the worth of the product. For you, it’s a risk-free opportunity to experiment with new inventory. continued...

RETAILERS FORUM MAGAZINE | JUNE 2019 Page 31

forumworkshop FORUM WORKSHOP DEFINED BY PRICE Regardless of how your store acquires its stock, one of the toughest challenges facing you is establishing a pricing strategy. Price sends consumers a loud message about who you want to be. People shop specialty stores for the combination of selection and service not found elsewhere. They expect to pay a little more for that privilege. Pricing should be a reasonable response to the trends in the market and an acknowledgment that your store offers something more. The specialty store owner who cuts margins close in a pitch for sales undercuts the reasons the store exists. Price must allow room to cover expenses and provide a living wage. If the store concept cannot deliver that much return, you chose the

wrong niche. Consider the expenses to be covered by the difference between what you pay and sell goods for: rent or mortgage, insurance, utilities, computers, advertising, upkeep and improvements on the store. Add to that your responsibilities as an employer. Staff deserves a decent wage. A benefits package is smart, too; it’s cheaper to hold on to your old employees than find, hire, and train new ones. Only after you’ve met all those obligations can you start thinking about your own salary. So if your pricing doesn’t allow room to cover all the basics, there won’t be much of anything in the till by the time you dip into it for your compensation. continued...

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FORUM WORKSHOP forumworkshop ent retailer requires a clairvoyant’s eye and a fisherman’s patience. Not only must you sense what the customers want, but when and how much.

THE MASTER OF ALL TRADES Getting paid is but one among your many concerns. Large retailers have people to worry about every aspect of the business. You must be a master of all trades; management and marketing; advertising and promotion; purchasing and collections; display and delivery; selection and service; personnel and customer relations.

Every retail operation, every type of store, is a seasonal business. For most the holiday rush is the make-or-break period. Others depend on summer vacations or the whims of fashion with the changing seasons. Knowing what to stock, when, and how to promote it for maximum sales is a survival skill you’ll need to refine, over time, into an art.

Who said self-employment had anything to do with freedom from work? All those little responsibilities others leave at the office belong to the small business owner to take with him wherever he goes. Success as an independ-

The dynamics of retailing offer opportunities to those rare individuals with a mind for business and a personality for people. continued...

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forumworkshop FORUM WORKSHOP Supreme confidence and optimism are requi- muster enthusiasm about surrendering the sesites for anyone willing to surrender the secu- curity of employment for the personal and firity of employment to make their own careers. nancial risks of self- employment? Do you cherish an opportunity to toil harder, longer, Still interested? Then it’s time to assess your and possibly for less money, so you can be your skills and begin building the foundation for own boss? your retail empire. If you can answer yes to these questions – and Have You Got What It Takes? that doesn’t scare you – you’ve got the attitude to make it as a retail entrepreneur. For if there’s Eager to work 7 days a week, at least 15 hours one trait shared by every entrepreneur, evident a day? Looking for the chance to spend even in every success story you’ve ever read, it’s a less time with family singular determination to pursue one’s dream, members and loved ones one’s goal, whatever the odds. than you already do? IN LAYMAN’S TERMS: Ready to give up vacaYOU MUST BE WILLING tions or holidays for the TO DO A LOT OF HARD WORK. next year ... or two ... maybe five? Can you continued...

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forumworkshop FORUM WORKSHOP Hard work isn’t enough to secure your store’s future, though. There are other business skills and personality traits that will help you bring your dream to life. What skills you lack, you can develop. But without an entrepreneur’s unshakable drive, the challenges that go into opening your store will overwhelm you.

life. You’ll need to stick with a strategy as long as you’re convinced it best serves your goal. But if you’re shown a better way, you’ll need to eagerly surrender yesterday’s plan for today’s solution.

If you’re an entrepreneur, what will matter is success, on your terms. You’ll need to believe THE ENTREPRENEURIAL SPIRIT in yourself and your business dreams, absolutely. Your motivation must be the opportuThe entrepreneur nity to realize a personal vision, not convincing doesn’t get discourthe rest of the world of your vision’s merits. aged. You can be stubWhat the world thinks now shouldn’t matter to born to a fault, but you; the world will catch up, eventually. You’re you must be honest preoccupied with achieving personal goals that enough to admit will bring you a more rewarding career. Your when you’re wrong. commitment is complete; and you’ll throw You must be goal-oriented, and willing to do yourself into achieving that goal, entirely. whatever is required to nurture your dream to continued...

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Your enthusiasm should be contagious, because you love what you’re doing. It also springs from your drive to provide meaningful service to the community through retailing. The entrepreneur finds the better way of doing things, and draws rewards and fulfillment when the public recognizes his contribution. These are spiritual rewards, the emotional satisfaction a business brings that you can’t define in dollars and cents.

else, not you. You’ll work longer hours, and perhaps make less money, for the independence that comes only with controlling your own career.

Psychologists, psychiatrists, and academics have long tried to identify the personal traits that separate the entrepreneur from the crowd. More than anything else, their studies suggest the entrepreneur is an individual driven by challenge. The entrepreneur is self-made, not born. If there’s a trait common to all, it’s singular dedication to the hard work that will realize You’re in it for the money, surely. But that their particular dream. Entrepreneurs come in should be more the symbol than substance of all shapes, colors, and sizes; some young and your success. Your drive demonstrates your some old; men and women; and at every skill dissatisfaction with the statues quo. The secu- level. What all entrepreneurs share is a strong rity of a nine-to-five job, a measured climb up sense of faith in themselves, their abilities, and continued... the career ladder – that’s right for somebody their vision.

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forumworkshop FORUM WORKSHOP The entrepreneur is the athlete of the business world. The individual who summons every resource, every skill and experience, and patiently applies all of this to reaching his goal. He cherishes the challenge as much as the progress in making his way. The entrepreneur is at once the contestant and opponent, runner and referee. It’s her race and prize. Tempered by disappointment, the entrepreneur never loses sight of the goal, no matter what the odds. Everyone loves a success; no one cares about a success in the making. Until you arrive, you’ll face a long and lonely road. The climb to the

top, to the realization of your dream, is one demanding self-reliance. You should know, or you’ll learn, to trust none but yourself. Entrepreneurial experience teaches the essential truth of the proverb “If you want something done, do it yourself.” The reach for independence and self-determination is the entrepreneur‘s response to the world. If you’re truly an entrepreneur , you want more for yourself than anyone else can deliver. In the early stages of building the business, you alone are the keeper of the dream. You’ll make demands of everyone, but no more than of yourself. The challenges you’ll face are greatest at the outset, but they never abate. Certain characteristics, innate traits, tilt the scales in favor of success for the individual who possesses them. continued...

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forumworkshop FORUM WORKSHOP You need a positive attitude, a certain cockiness Recognizing which skills you have, and which built of confidence, unshakable determination you lack, is a necessary first step in that process. and enthusiasm. Beyond that, the skills re- The retail entrepreneur must be both an effecquired for success can be developed or hired. tive business manager and a skilled marketer. Your management and marketing skills will eiWhat separates the achievers from the aspi- ther support the vision through to success, or rants is awareness of their own limitations. crumble from the stress that results when one Stubborn to a fault, single-minded, immune to takes on more than one should, or strives to do criticism, you must also possess the instinctive more than one could. sense to recognize when to turn to outside help. Thatâ&#x20AC;&#x2122;s a point of strength, not an admission of THE RETAIL MANAGER defeat. Nature endows but few of us with everyEvery business depends on an effective manthing required to make a ager, the decision maker who directs the opersuccess of our dreams. ation, supervises the staff, plans for the future, The entrepreneur is the and ensures the entire operation runs smoothly. one who can build on The retail manager must effectively manage strengths by compensatstore operations and manage people. Each reing for weaknesses. quires certain skills and attitude. continued...

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FORUM WORKSHOP forumworkshop Review the following sections to help identify ity like running your business office, supervisthe skills you need to improve or develop if ing the sales floor, or buying inventory. But if you are to give your store a fair chance of suc- you’re like most start-up retailers, you can excess. pect to wear all hats and catch all the grief and what little praise falls your way. As the manager, you’ll handle all the decision making reBEING THE BOSS MEANS YOU lated to running the business; everything from HAVE TOTAL RESPONSIBILITY buying light bulbs to balancing the books and seeing Uncle Sam gets his due. Each area of As the owner/operator, you’re heir management responsibility demands a certain to every responsibility related to level of awareness and skills, if not absolute exmanaging your store. You have all pertise. the responsibility, all the authority for building success. You own You’ll Need to Manage the Money whatever headaches and triumphs the business brings. WHERE’S THE MONEY COMING FROM? As your business grows, or if business start-up WHERE’S IT GOING? WHAT’S LEFT? resources allow it, you may decide to hire staff to handle some of the key areas of responsibilcontinued...

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FORUM WORKSHOP forumworkshop From long before the store formally opens its doors to closing day, finances should top your concerns. Just as money drives the national economy, cash flow keeps your store on the road to success.

You don’t need to be a certified public accountant, but familiarity with basic principles of bookkeeping is strongly advisable. You should know how to project costs, read and keep a balance sheet, and analyze financial records for insight into the business. Your financial responsibilities will also entail controlling spending activities, budgeting expenses, and reconciling records and accounts. Managing fi-

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forumworkshop FORUM WORKSHOP You’ll Need to Manage the Inventory

business today thinking he can keep the stock records in his head is inviting in thieves or misfortune. In either event, you won’t really know how much you lost. Again, a computer system, as an organizational tool and time saver, is recommended.

All stores sell something. Products are your business, so everything related to what you sell and why is your decision. Managing inventory begins with selecting the right product mix. You'll need to respond to trends, seasonal and otherwise. What everyone wants this month, you won’t be able to give away next month. You must know how much to order, when, and then when to reorder. When something starts to languish on the shelves, you must sense Success as a retailer in the 21st century will owe when it’s time to drop prices and cut losses. much to the science of specialization. One of your ongoing challenges will be to keep pace To a certain degree, experience will endow such with the latest developments in your category. instincts. From the beginning, though, you It won’t be enough for you to visit trade shows should develop a practice of maintaining accufor an annual update on your industry. rate inventory records. Any retailer who enters continued...

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forumworkshop FORUM WORKSHOP Your viability as the expert demands you constantly sift through manufacturer announcements, distributor catalogs, trade journals, and the business section of the local paper in pursuit of the next competitive advantage. With that, you’ll continually monitor the competition, both through their advertising and inside their stores.

If the sales strategy includes telemarketing sales or mail order, inventory management also entails delivery service: packing and shipping products by the cheapest carrier and making sure they reach As inventory manager, you’ll pull together the their destination. As if you didn’t have enough product mix that differentiates your store from to contend with. every other store handling the same products. You’ll Need to Manage People Once that mix is determined, and the products are in stock, you’ll also need to set up displays that draw shoppers to the products. You’ll de- Since retailing is a people business, you’ll need cide what receives prominent play on the sales to be a “people person”: an effective communifloor, and when it’s appropriate to rotate the cator, ever the charmer, yet able to draw the line and stand your ground when the situation demerchandise. mands it. continued...

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FORUM WORKSHOP forumworkshop

Managing relations with people will put you in contact with 3 groups: staff, suppliers’ representatives, and customers. When dealing with anyone, the ability to communicate directly and effectively, in writing, person to person, or over the phone, is the basis of rewarding relationships. When you need to convey a point – whether placing an order or setting employee policy – the message should be above debate.

common good. A team is composed of individuals; the smart manager recognizes the potential and limits of each player. He asks without demanding, and helps people test their skills and develop their potential. Still, the effective manager establishes definable benchmarks of what’s expected and what will be accepted from others. The manager remains gracious to a point, but firm beyond that.

In dealings with suppliers, you’ll have certain expectations, yet you’ll need to recognize your own obligations. You must remain a loyal customer as long as that loyalty is rewarded. You Managing staff requires responsiveness to their must be open to suggestions on how to help needs. Effective managers inspire rather than your business. You’ll need to be honest and direct others. They let others know exactly open with suppliers in all dealings, and dewhat is expected of them. They promote spirit mand the same respect from those you trade and team so people want to contribute to the with. continued...

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forumworkshop FORUM WORKSHOP These same attitudes will guide your relations with customers. In the early history of most retail operations, the store owner is the store to shoppers. She’s the salesperson, the stock clerk, and cashier all rolled into one smiling individual. Enthusiasm always wins customers over. In all dealings with customers, store personnel should follow the owner’s lead and maintain a degree of professionalism and warmth. No one enjoys dealing with a retail salesperson who comes across as slick and primed for any sale. Managing people requires combining the psychological and intuitive skills mentioned earlier with an ability to communicate directly and effec-

tively. You’ll need to be a skilled observer, able to read faces and interpret body language, cognizant of how the pause in the conversation defines intent. You need the innate ability to hear what shoppers say, and understand what they aren’t saying. Such skills must be cultivated. Your classroom could be any public place where people interact. But since stores are your future, that’s where you should begin your education. Even before you know what type of store you want to run, visit all stores as an observer of the people who work and shop them. Solicit the help of salespeople. Test their knowledge and skills, and learn from their responses. Your experiences should give you direction and insight on how to treat your customers, and how they expect to be treated. continued...

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FORUM WORKSHOP forumworkshop Stop by the customer service desk. Listen to shoppers and their frustrations. Watch their behavior. How do the clerks handle them? What works, and what doesn’t? Is there anything you would do to improve relations?

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The store owner who understands people, what they want and how to please them, is one whose business enjoys a head start. The skills required for business management and marketing can be acquired through training or experience. Anyone who emphasizes those over “people” skills is denying the reason all stores exist and prosper: to serve the shopper.

The retail manager demonstrates a certain respect for others and an interest in them. To sell to people, you must like them, generally and individually. After all, that’s what retailing is all about: serving people.

THE RETAIL MARKETER Put a good selection of products in a well-designed store and you’ll soon starve ... if that’s all you do. Why? Because before shoppers buy from your store, they must know it’s there. Telling them about the store, what it offers and why they should shop there, is a make-or-break challenge for you. As the store owner and its business manager, your marketing responsibilities are as critical to the fate of the business as your management skills. continued...

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FORUM WORKSHOP forumworkshop It’s not enough to develop, nurture, and manage your vision of the perfect store, you must also sell others on the concept, continually. Whenever you seek financial backing for your store – be it from banks to finance your dream or the customers you hope will flock to your latest sale – you’re involved in marketing. Marketing is as much about public relations as promotions. It shapes the best face you put before your customers, the store image that invites them in or keeps them away. The store name, logo, design, and displays, special promotions and sales, community involvement, and advertising all fall within your realm as retail marketer. If you’re serious about going into business for yourself, you already possess the basic skill of marketing: confidence in your abilities and vi-

sion. If you don’t believe in your store concept, and question your ability, read no further. This article is written for people who know they can make it on their own. How can you hope to convince others of your store if you don’t completely believe in it yourself? If you have that confidence, you shouldn’t have trouble summoning the enthusiasm to promote the concept. Effective marketing requires your confidence and enthusiasm. These are qualities you won’t find in any book, and you can’t get them from night school. They must be part of your psyche from the outset. The successful retail marketer has such a great store, with such a great selection, that she’s bursting to let the world know where it is. continued...

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FORUM WORKSHOP forumworkshop In getting that word out, you’ll be challenged to use public relations, promotions, and advertising to create the positive perceptions that will win loyal customers for your store.

THE MYTH OF FREEDOM Now that you’re familiar with the breadth of responsibility that goes with running a store, perhaps it’s worth pausing a moment to reflect on your dream of freedom through retailing. As demonstrated in the previous pages, running your own retail store is all about hard work, dedication to long days, and uncertain gains. If your definition of freedom holds no place for these, then you should not assume the risks of starting your own retail business. The freedom the store promises is the sense of liber-

ation that comes with controlling your destiny. Certainly hard work is required, but you’re the sole beneficiary of that dedication, not some guy in the big office at the end of the hall on the 5th floor.

When you wake up in the morning, when you go to bed at night, as the store owner, you’re in charge. You may work long hours, you may lose a few hairs, but your success, or failure, is entirely your own. And when there’s another generation hungry to climb up the career ladder, there won’t be anyone who can push you out of the business you nurtured and brought to success yourself. continued...

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FORUM WORKSHOP forumworkshop If that sounds like freedom to you, running your own store definitely promises a better future than the alternative.

HONING YOUR SKILLS That said, the faster you develop your skills, the faster you’ll be able to set that dream in motion. One of the most valuable attributes you can possess is an ability and willingness to recognize personal limitations. When there’s something you can’t do, better to hire the person who can than stumble deeper into a maze of your making. Most of these skills required of you can be developed on your own, either through self-education or by attending evening courses or professional development seminars. You must

be realistic in terms of personal expectations and obligations, though. You can study store design at night school for a semester, or hire a consultant who can do the job in 2 weeks. Your time is your most important asset. If you’re smart, you’ll manage time as a limited resource.

Take a few moments to fill out the skills evaluation chart following. Be honest and thorough with your answers; you want to identify your weaknesses so you can improve your skills. Use your time now, as you begin investigating your options and planning your store, to improve your skills. Observe and learn from the success of other retailers. continued...

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FORUM WORKSHOP forumworkshop Talk to store owners about the business of retailing. Fill out the skills assessment chart and use it as a guide, then begin working to improve your skills in the management areas where you recognize your own weaknesses. Enroll in business classes if your time allows, or become a regular customer at the self-help section of the local bookstore. If you already own and use a computer, investigate accounting and business management software. The computer will prove an invaluable tool in every phase of planning and managing your store, and save you time in the process.

SKILLS ASSESSMENT CHART

Use the following chart as a guide in honestly evaluating your skills as a retail manager and marketer. Simply check off the categories in which you have sufficient experience to fulfill the responsibilities as store owner.

BUSINESS/OFFICE MANAGEMENT Accounting/Payroll Purchasing And time is the one commodity you’ll always Billing need more of. The varied responsibilities that Collecting go with being the store owner/operator will Taxes Record Keeping soon make ample demands on yours. Computers/Business Software continued...

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CHOOSING YOUR MARKET If you’ve read this far, you’re obviously serious about opening your own store. The workload described wasn’t enough to scare you off, and you realize opening your own store carries both risks and opportunity. From here you’ll start putting theory into practice, and you’ll plan your store. The process begins with choosing your market. Your store’s identity, and your future as the retail entrepreneur, depends on the mix of products you sell, the services you provide, and the customers you serve. We’ll focus on the initial research you should do as you investigate your best retail opportunity. Ideally the store you open builds on your present skills and interests, the local and national trends, etc. continued...

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FORUM WORKSHOP forumworkshop

Your first step is to begin keeping a notebook or set up a computer file devoted to your retail store. When you put your thoughts and plans on paper, and can return to them, they assume a greater sense of urgency. Written plans and established goals provide a yardstick with which to measure your progress, or lack of it. For some of us, writing things down helps organize our thoughts and plans. Once recorded for posterity, they’re there as a reference, either to jog your memory or refamiliarize you with something once learned but forgotten. You can increase your chances for success if you enter a product market already familiar to you. So the investigation begins with an assess-

ment of what you bring to the venture in background, skills, and interest. This information should provide insight on the products or product categories you are best suited to sell. In your first entry, describe yourself: age, income, family, interests, things you enjoy doing, things you hate doing, and anything else you would use to describe you. Include your major accomplishments or disappointments, as well as your personal and financial goals. Next compose a few lines summarizing why you want to go into business for yourself. What’s so bad about your present job? How will owning your business improve that? What do you want from your store? What will it take to make you happy? What strengths do you bring to business? continued...

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What skills do you need to improve? What kind of income are you looking for? What excites you most about being in business for yourself? Least? What do you expect to gain, professionally and personally, from opening your own store? Finally, focus on your present thoughts about your store. Do you have any particular store or store type in mind, or do you just want to open “a store?” What will you sell? Where will it be? Who are your customers?

SELL WHAT YOU KNOW Unless your plans for a career in retailing are built around buying an established store, your responses to the last set of questions demand a great deal of time and thought and will evolve in the process. Deciding what type of store

you’ll open, selecting your merchandise, and identifying your market niche, when taken together, amount to defining your business. As mentioned earlier, today’s retail marketplace offers distinct opportunities for the specialty store concept. There are certain store types that, given the right location, will usually succeed: the combination convenience store/gas station sitting at the exit ramp of a busy interstate; the pharmacy/health and beauty aid store across the street from the major medical center; and the newsstand/candy shop at the entrance of the commuter railway station. continued...

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FORUM WORKSHOP forumworkshop

Unfortunately, the prime real estate that all but guarantees prosperity for certain retail ventures has by now all been claimed. Sure, the occasional new interstate or major shopping mall will still be built. But today the typical independent retailer has to rely on more than location to deliver customers. The store itself must possess some compelling feature that makes people want to shop there.

Today’s trend of huge, generalist discount stores and price clubs creates a real need for the smaller specialty store. You can, and must, focus your business on a narrow segment of the market, defined either by interest, age group,

or demographic profile. That’s the market upon which you can build a business. It’s not enough to put together a selective assortment of merchandise and wait to tally sales. To be successful you must present shoppers with solutions to their purchase needs. That may be as frivolous as a new doodad to display on their mantel, or as necessary as a new liner for the chimney. The successful specialty store gains a reputation as the unrivaled source for selection and related services in a select category of merchandise.

Whatever the category, you’ll need to be fully familiar with the products you sell, and their applications. It’s not enough to know what is available in your selected market niche, however. The specialty retailer must know all there is about the products the store sells.continued...

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forumworkshop FORUM WORKSHOP Remember, the specialty store exists to provide solutions for a distinct group of customers. Your knowledge and enthusiasm are an important aspect of what the store offers. For that reason, if you want to open a store, but aren’t yet sure what type it should be, you should begin the planning process with a thorough evaluation of your interests and experience. Look within, first, for anything in your background, experience, or hobbies that might lend itself to a retail store. The gourmet knows food and how to prepare it. The outdoorsman, camping equipment. The working woman respects the challenge of balancing career and family. In each case above, the individual could develop a store concept around the interest, im-

mediately identifiable by shoppers: The Gourmet Pantry of special kitchen tools and condiments; Trips and Trails, the backpacker’s warehouse; Mother’s Helper, where women find everything from quick meals to games for quality family time. Whenever an entrepreneur develops a store concept around a personal interest or concern, the store gains a mission. The owner brings genuine passion to the endeavor, and that can prove contagious to shoppers. And in pursuing your own interests and helping others in that pursuit, running the store is not a job, but a pleasure.

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FORUM WORKSHOP forumworkshop Such fortunate retailers can’t wait to get to work, and they have trouble leaving at the end of the day.

stock cameras, accessories, and frames, and offer camera repair and film processing. Computer stores sell hardware and software along with such services as repair, installation, and training. Use your own shopping experience as an aid in identifying potential market opportunities. Compare your needs for selection and service with what you’ve found in the marketplace.

Creating your store around something you already know and enjoy strengthens the business. It’s easier to get enthusiastic about something fondly familiar than something entirely new. By selling what you know, you give yourself a head start and cut down on the time required to learn an entirely new category of goods. To succeed as a 21st century retail entrepreneur, you must be the recognized expert on So if you want to open a store, but aren’t yet what you sell. That expertise should be rooted certain what kind, get out your notebook and in your own experience and interests. start jotting down notes. Where are your real interests and experience? Is there anything The specialty store draws its appeal from the there that lends itself to a specialty store? combination of product selection and related services available only there. Camera stores continued in next issue ...

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* BASIC INFORMATION ABOUT THE BUSINESS * CLOSEOUT PUBLICATIONS & ASSOCIATIONS * CLOSEOUT SHOWS * GENERAL CLOSEOUT DEALERS

* FREE CLOSEOUTS (BARTER) * BEST RETAIL CLOSEOUT STORES * BASIC INFORMATION ON SURPLUS

CLOSEOUT COURSE & SOURCEBOOK shows you exactly how and where to make big profits in buying closeout merchandise of all types. Author Raymond Lawrence has been in the business for over thirty years and he knows how to locate the merchandise and shares his knowledge with you. Don’t get the idea that closeouts are made up of items that won’t sell...many closeouts come from manufacturing changes and are perfectly good quality. You could spend years digging up the information on these sources and it would cost a small fortune...BUT now you don’t have to spend your time and money because everything you need to know is contained in this book. In this economy, it is essential for success to buy your merchandise lower than the competition and we will show you how and most importantly, where!

CLOSEOUT COURSE & SOURCEBOOK $29.95 VISA

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RETAILERS FORUM MAGAZINE | JUNE 2019 Page 87

The Complete Guide to Making Money at Auctions!

AUCTION SOURCES REVEALED!

The Auction Buyers Directory

providing Names, Addresses, Phone numbers and ALL the Information You Need to locate Auctions throughout all 50 states Government agencies continually seize billions of dollars of illegal merchandise. Due to this enormous backup of inventory, government and private auctions liquidate billions of dollars in property, luxury vehicles, boats and even airplanes for pennies on the dollar. Knowing where and when these auctions are held is the key. Auction Buyers Directory gives you the key to these auctions!

➫ Vehicle Auctions ➫ U.S Marshal Auctions ➫ IRS Auctions ➫ State Surplus Auctions ➫ U.S. Customs Auctions ➫ U.S. Postal Auctions

➫ County Sheriff Auctions ➫ SBA Auctions ➫ FDIC Auctions ➫ Urban Housing Auctions ➫ Land Management Auctions ➫ Private Auctions

This comprehensive directory offers tips and tools of the trade designed to make your auction buying proﬁtable. Whether you’re buying for your own use or for resale, this directory offers guides to make your bidding successful. This directory gives you all the information and sources you will need. Once you have the sources you can use them over and over, and there are never any additional charges.

ORDER TODAY TO CHANGE YOUR LIFE TOMORROW! $39.95 + $7.00 postage = $46.95

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WE HAVE BUYERS! Forum Publishing has been connecting wholesalers & manufacturers with BUYERS since 1981.

• Men’s & Boys Wear • Womens Wear & Accessories • Gift Store Buyers • Home Goods Buyers • Mass Merchandise Stores • Sporting Goods Buyers • Smoke Shops • Convenience Stores • Grocery Stores • 100’s of Industries!

INSTANTLY CONNECT WITH BUYERS! • Contact Names • Emails • Addresses • Phone Numbers • Sales Data

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1-800-635-7654 • forumpublishing@gmail.com

Page 90 JUNE 2019 | RETAILERS FORUM MAGAZINE

Trade MaGaZINeS Swap Meet

Retailers Forum

This exciting monthly magazine connects flea market vendors with wholesalers across the United States who specialize in supplying merchandise and services to flea marketers and swap meeters. It provides excellent resources for merchandise and each issue contains a bonus Directory of Flea Markets throughout the United States, listed by state order and includes full addresses, days of operation, and details of each market.

Order No. SM-S ...Swap Sample ...$10.00 FREE 1 YEAR SUBSCRIPTION AVAILABLE AT www.WholesaleSources.com ADVERTISING SPACE AVAILABLE

Closeout News/ Wholesale Merchandise

The Leading Monthly Source for Closeouts and Surplus Merchandise!

A long-time leader in the closeout industry, this monthly newspaper brings you the BEST closeouts and overruns on the market. By using this powerful buying tool, every month, you will gain access to hundreds of new suppliers who offer the finest selection of closeout (below wholesale) merchandise available anywhere! Find Apparel, HBA and Cosmetics, Electronics, Home and Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys, Videos and DVDs, and more. For larger discounts, many dealers sell pallet truckloads that will make you even more profits.

Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00 ADVERTISING SPACE AVAILABLE

Trade Magazines

Retailers Forum was established out of the need for product sources among small retail merchandisers. Each month, Forum’s advertising pages feature merchandise offerings from the country’s !eading wholesalers, manu“I Can Get facturers, and jobbers. Don’t confuse this It For You Wholesale” magazine with some of the “opportunitytype” publications offering products that are outdated and way over-priced. These are real rock-bottom wholesalers offering prices like Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea. Buy where the retailing giants buy!The advertisers are professionals in theirfields, offering you variety, service, monthly specials, closeout specials,and the lowest prices available. Best of all, they will ship UPS no matter where in the United States your business is located. Minimum orders are as low as $50.00 with many wholesalers. Many advertisers offer further reduced rates for bulk buying at enormous savings to you.

Order No. RF-S - Sample Copy ...$10.00 FREE 1 YEAR SUBSCRIPTION AVAILABLE AT www.WholesaleSources.com ADVERTISING SPACE AVAILABLE

SoloMayoreo

Monthly Newspaper for Hispanic Retailers

Written in Spanish, this big monthly newspaper is the best thing to happen to Hispanic retailers! Sources abound for variety merchandise of all kinds to fill store shelves and flea market booths.

No. SOLO-S ...(Sample Copy) ...$7.50 No. SOLO-SUB..(12 Issues) ...$60.00 ADVERTISING SPACE AVAILABLE

www.bizbooks.org

Page 9191 Page RETAILERS FORUM MAGAZINE | JUNE 2019 Page 91

USA Closeout Directory Toy Importers & Wholesalers

Now, more than ever, it is essential for the success of your merchandising business to buy goods at the lowest prices possible. Our best-selling USA Closeout Directo-ry shows you how and most importantly, WHERE. Hundreds of closeout dealers specializing in selling goods often priced as low as 10¢ on the dollar are listed. Re-tailers, flea marketers, home party plan sellers ...anyone who sells merchandise needs this directory! Clothing • Elec tronics • Jewelry • Toys • Watches • More!

This is the definitive guide for finding toy suppliers. Features over 156 pages of listings of both importers and manufacturers. Included are names, addresses, phone and fax numbers as well as company websites and e-mail addresses and descriptions of lines carried.

Order No. 4 Closeout Directory - $29.95

Dollar Store Merchandise Guide

Order No. TOY $29.95

Directory of Smoke Shops

The most complete directory of wholesalers and manufacturers in the USA specializing in dollar store merchandise. Hundreds of companies are listed with complete contact information, including the type of products they sell. If you have a dollar store, or are planning to open one, this new directory is a must!

Order No. DSM • Dollar Store $29.95

Our EXCEL Directory contains over 7,000 Smoke Shops/Head Shops in the U.S. It includes key buyer’s names, personal e-mails and phone numbers. This directory is emailed to you in Excel format and is updated regularly.

DIRECTORY INCLUDES:

• 7,000 Smoke Shops/Head Shops • Phone Numbers • Over 60% Have Personal E-Mails • U.S and Canada • Company Addresses

Order No. SSDB (Excel) $399.00

Independent Sales Rep. Directory

The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers and manufacturers looking to connect with retailers to introduce their lines into the retail space. Includes valuable information such as market focus, price points, territories served, number of locations, rep type, and specific brands canied. In addition each record includes address, phone number, key contacts, website address, and e-mail address. Arranged geographically, also includes an alphabetical index, a brand index, and a rep/contact index. Available in printed book format or Excel.

Order No. SGREP-B Printed Book $359.00 Order No. SGREP-E Excel emailed to you $499.00

1-800-635-7654

Page 92 Page 92 JUNE 2019 | RETAILERS FORUM MAGAZINE

Business Directories

Wholesale Sources Imagine Jam-packed a book with 1000’s putting 1000’s of of wholesale wholesalsources across ers at your the USA fingertips! This is the most accurate and useful resource guide you’ll ever own and refer to daily! • Apparel • Electronics • Fragrances • General goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses • Watches • Toys and more! No. W1 Wholesale Sources $29.95

Auction Directory This is THE definitive guide to auctions! It not only tells you WHERE all the auctions are (all 50 states) but also HOW to participate in the auction process. Cash in on all government auctions, housing auctions, jewelry, cars, boats and more. Up-to-date information gives you names, addresses and phone numbers! And, unlike other auction websites or programs that require you to purchase updates or subscribe to monthly or weekly pay-per-listing services, once you have this book - You need to buy nothing else! It’s an incredible book you can use minutes after you receive it. Change your life today. Buy a home, car, or indulge in jewelry. Order No. AUC- Auction Directory - $39.95

Hobby & Craft Suppliers Guide The crafts industry is one of the hottest-growing segments in the marketplace today. Scrap-booking, painting, needle-crafts and sewing are hobbies that are sweeping the nation. We have compiled the ultimate directory of wholesale suppliers furnishing materials for this huge industry. • Art Materials • Baskets • Beads/ Trim • Ceramics • Dolls • Fabrics • Floral • Holiday • Paint • More! Order No. AC $29.95

Business Directories

d, How to Fin ker Sell and Bro Surplus and Liquidated Goods

Hidden Wealth With this authoritive Directory, you will learn to turn pennies into dollars and get goods dirt cheap ...even free! Written by a retired liquidator, the author shares his well protected secrets and workings of this extremely profitable industry. Learn why those in the business have kept it confidential. You can now have a piece of it. Discover the proven techniques and see why there is no better information anywhere at any price. Everything you need to succeed in this high profit business is right here. Work full/part time from home! Order No. 1-88422-24-2 Hidden Wealth $39.95

Jewelry Wholesalers & Manufacturers This exquisite directory will bring the world’s finest jewelers directly to you! Featuring fine jewelry of all types including: • Beads • Diamonds • Gemstones • Gold • Silver • Much More! The suppliers list their names, addresses, websites and specialties. All feature high-end quality jewelry that is sold wholesale for resale. You would have to travel the world over to view the thousands of suppliers listed in this brand new directory. If you are in the jewelry business and looking for new, high quality suppliers, you must order this directory! Order No. FJ $29.95

Holiday Merchandise Wholesalers & Manufacturers Introducing our newest directory that puts the country’s largest suppliers of holiday merchandise at your fingertips. Seasonal merchandise is a mainstay of the industry, but up until now it was hard to locate the thousands of suppliers scattered across the country. We have ended your searching with one directory which includes all types of wholesale merchandise: • Bows • Candles • Cards • Costumes • More Order No. HM $29.95

www.bizbooks.org

PageRETAILERS 93 FORUM MAGAZINE | JUNE 2019 Page 93

USA Mail Order Catalogs

Wholesale Gift Guide A Great resource to locate higher end decorative merchandise. This gigantic 400 page guide is the definitive resource guide to finding suppliers for gift products. Listed by category, over 4,000 leading wholesalers and manufacturers servicing the gift industry are included. • Accessories • Collectibles • Floral • Gifts • Home/House You’ll refer to this on a daily basis to find new suppliers for products. Order No. GG

Gift Guide

New for this year is a compilation of BOTH consumer mail order catalogs in addition to business-to-business catalogs in one huge volume! Part one of this incredible collection of mail order catalogs provides the most comprehensive look at the consumer catalog in the industry available anywhere. Over 7,000 consumer catalog companies are listed under 44 various product chapters from Animals to Toys and Games. Catalog size, number of catalogs mailed, sales volume and key executive names are provided for ease in marketing your products to these catalogs. The second part of this directory provides details on suppliers of everything from computers to laboratory supplies; office products to office design; marketing resources to safety equipment. Just about every kind of product or service that a business needs to operate is covered. Order No. 159237-156-6 1,900 pages $450.00

$39.95

Annual Guide to the

BUCKS FOR BLING Accessories Sourcing Directory

Licensing World

The comprehensive directory provides you with direct sources for the designing and manufacturing of bags, belts, hats, shoes, gloves. You will find the top companies to help you produce your merchandise directly at their factories.

Here is an incredible Directory that guides you through the world of Licensed prod-uct merchandising. Need to know who owns a license? Who to contact to distrib-ute a licensed product? This book has all the answers and covers the entire world! Licensors: Listing of companies that are the agents and license holders. These are the sources that you would apply to if you wish to obtain a license to manufacture

Sourcing For Jewelry Makers Directory

merchandise. Licensees listed here you will find the companies who distribute licensed merchandise. Full listings include categories of merchandise each company handles. Contact these companies to buy the licensed merchandise that they have manufactured. The licensed merchandising industry moves billions of dollars of products every year and is one of the fastest growing segments of retailing.

Up-to-date and easy-to-use directory solving your jewelry materials sourcing, production and contracting needs. If you are considering your own line of jewelry items this is a must-have in locating materials and factories to produce it.

Order No. 121 $150.00

Order No. 321 $249.00

1-800-635-7654 Page 94 JUNE 2019 |

Page 94 RETAILERS FORUM MAGAZINE

Order No. 122

$100.00

Business Directories

APPAREL BUSINESS DIRECTORIES Fabrics, Services, Trims A complete and updated guide listing over 2,600 nationwide suppliers of all types of domestic and imported fabrics, trims and notions, plus forecast services, swatch design studios and more for the apparel and design industries. Listings include sales manager’s name, price points, minimums, etc. Fabric and trim manufacturers, converters, jobbers and reps are listed. This sourcebook provides you with MATERIALS and sources to make your own goods. Order No. 0971486735 $135.00

Directory of Brand Name Apparel Manufacturers Updated and easy-to-use directory listing brand-name label manufacturers and importers in the women’s, men’s, children’s and accessory markets. Developed and targeted for store and catalog buyers to shop the apparel and accessory markets easily, there are over 2,800 brand name labels listed, broken down by types of apparel classifications. If you are looking for the SOURCES for brand name goods, this directory is for you. Order No. 0971486751 $135.00

Apparel Contractors (USA Edition) This up-to-date directory solves your production sourcing and contracting needs in the Americas. The sourcebook includes: sewing, cut-n-sew, and finishing contractors and apparel production services from within the U.S., Canada and South and Central America. All factories are sorted by clothing classification and by U.S. state or by country. This directory will help you put your own designs into production. Order No. 0971486743

$125.00

RN & WPL Encyclopedia A comprehensive listing of every Registered Number and Wool Product Label ever issued by the Federal Trade Commission to identify all sorts of goods imported, manufactured and/ or sold in the U.S. Over 126,500 records including contact information for more than 31,500 manufacturers, importers and wholesalers of apparel and textile goods. Listings include where available: RN or WPL number, contact names & titles, street addresses, phone & fax numbers, website & e-mail addresses, type of business and product information. Order No. RN8. Directory $285 Order No. RN8C Directory/CD Combo $475

The Small Design Company's Guide to Wholesale Fabrics & Trims Upj-to-date guide created specifically for the smaller design houses and home sewing businesses. Directory lists fabric and trim companies that will sell to businesses that require 0 to 500 yards as a production order. Book lists low-minimum and in-stock fabric suppliers and all their contact information. Order No. A-106 $65.00

1-800-635-7654

Apparel Business Directories

Page 95 RETAILERS FORUM MAGAZINE | JUNE 2019 Page 95

Buy Direct From HonG KonG! Why pay more when you can buy directly from the source! These Directories are Importers Guides that will show you, in full color, who the sources are, what products they sell and how to collect them. Discover the tremendous profits you can make by eliminating the middleman and buying directly from Hong Kong manufacturers who will sell to you at factory prices—and increase your bottom line! Importing is easy! There are no expensive courses needed, no association or clubs to join, no hidden costs. Once you receive your Directory you’re ready to start buying directly. All you need to do is mail or fax your catalog and price list request.

Leather Goods

• Belts • Hats • Gloves • Shoes • Handbags • Suitcases • Briefcases • Sportbags • Cosmetic bags • Wallets Order No. 109... $29.95

Household

• Appliances • Furniture • Craft Items • Lamps • Fans • Kitchenware • Cookware • Hardware • Alarms • Timers • Luggage • Bar Accessories • Bathroom Items • Gardening Order No. 110...$29.95

Packaging

This directory is a resource guide of all types of boxes for watches, jewelry, glasses, toys, pen sets and more. Also includes shopping and custom made displays and boxes. Order No. 121...$29.95

Fabrics & Accessories

• Piece Goods • Textiles • Haberdashery • Design/Styling • Equipment • Packaging/Labeling. Order No. 122...$29.95

1-800-635-7654

Leading Trade Directories Now Available to American Retailers

Apparel

•Designer Labels/ collections Coordinates • Suits • Jackets • Silkwear • Casual Wear • Furs • Leathers • Embroideries Order No. 117...$29.95

Watches & Clocks • Mechanical Watches • Children’s • Electronic • Quartz • Clocks • Premium • Watchbands Order No. 108...$29.95

Optical

• Spectacles • Sunglasses • Goggles • Lenses • Mountings • Accessories • Optometric Instruments • Glass Cases • Holders Order No. 116...$29.95

Electronic Components & Parts

Features manufacturers of circuit boards, computer components, micro chips, switches, keypads, transformers, sensors, wiring, semi conductors, all types of parts used in the making of electronic equipment. Order No.120...$29.95

Toys

B/O toys, diecast metal, educational, puzzles, plastic toys, wooden toys, board games, ride-on toys, dolls, electronic, models, stuffed dolls, inflatables, and remote control. Order No. 114...$29.95

Page 96

Gifts, Premiums & Stationery • Consumer Electronics • Watches • Clocks • Toys • Games • Travel Goods • Handbags • Sporting Goods • Stationery • Gifts • Novelties Order No. 112...$29.95

Jewelry

• Diamond •Gold •Platinum • Pearls • Antique • Jade • Silverware • Gemstones • Precious Stones • Objects d'art • Designer Collections Order No. 111...$29.95

Footwear

• Casual Shoes • Dress Shoes • Work Boots • Sneakers • Fabric Shoes • Sandals • Mens • Womens • Kids Order No. 169...$29.95 Avg. 160 Pages

Electronics

• Computers • Appliances • Watches • Toys • Games • TV's • Fax Machines •Radios • Karaoke • CD Players • Consumer Electronics Order No. 115...$$29.95

Overseas & International

LEGAL DEPARTMENT Protect Yourself From Business Lawsuits

How To Save Money on Legal Fees

This groundbreaking book offers novela and inexpensive advice on how companies and their employees can use commonsense business tactics to avoid potentially devastating litigation. Learn to avoid the 8 major mistakes that often result in litigation. This book is a must for everyone—from the CEO to the average employee seeking to protect their career. Order No. 0-68485267-5 223 pages (Hdcvr) $23.95

A poorly chosen lawyer can be the start of an expensive disaster. This book gives you information on: finding the right lawyer, how to save money, saving your lawyer’s time, making use of free and low-cost legal services, bartering to your advantage, keeping accurate records, and understanding lawyers and the legal system. Order No. 2598 240 pages $12.95

Incorporate Yourself Incorporating your business is simple and can be done without an attorney…saving you hundreds of dollars. This valuable guide is written to de-mystify the mind boggling details and clarifies all strategies involved in your success and the success of your business. Order No. 176 Hdcvr $24.95

“A blockbuster book that tells you almost more than you ought to know”

The Partnership Book

The best way going into business with a friend is to have a solid partnership agreement. This book shows how to write an agreement covering evaluation of partner assets, disputes, buy-outs, expansion, and death of a partner. Problems of getting started and partnership taxation laws are examined. Order No. 0-87337-141-0 $39.95

How to Protect Your Business From Fraud, Scams & Crime 1-800-635-7654

The Law (in Plain English) for Small Businesses This latest edition provides access to the most current legal information to keep track of new legal developments and to efficiently handle any legal issues. This book covers the legal basics as well as the complexities of business law today including: licensing, advertising, trademarks and copyrights, expanding markets, business organization, and more. Order No. -880559-95-1 245 pages $19.95

Handbook of Successful Franchising Franchising is the best opportunity for new entrepreneurs. Compare on the basis of what you get for your money-training, marketing, start-up costs, long term support, legal rights, financial responsibilities, and marketing evaluation. Company track records, history, units operating, and locations. Includes list of Government funding assistance programs and every business area from food outlets to computer/electronic, to employment agencies. Order No. 30 520 pages $39.95 This guide protects your business from internal or external fraud, scams and crime. Drawing from the Better Business Bureau, government and law enforcement agencies, the book offers practical, proven guidelines for recognizing the scams, defending your business, and seeking legal recourse if you are victimized! Covers: Office Supply Scheme, Phony Invoice Schemes, Bankruptcy Fraud, Coupon Theft, and Mailorder and Multi-Level. Order No. 82 204 pages $11.95

Legal Department

PageRETAILERS 97 FORUM MAGAZINE | JUNE 2019 Page 97

This MonTh’s

Book Specials New Titles Just Arrived in our Warehouse ~ Limited Quantities

Streetwise Business Series SMALL BUSINESS SUCCESS KIT Book & CD gives insider secrets and strategies to start a successful business. includes forms, legal advice and schedules. order no. 1-58062367-9 ... $24.95

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FRANCHISE BIBLE how to Buy one, or Franchise Your own business. over 300 pages written by a specialist that will save you $1000’s in legal and research fee. order no. 1-55571-367-X $24.95

11 LAWS OF INTERNET BRANDING Be fast, be first to be successful online. how to build your company, product or service into a hot, profitable brand online! order no. 0-06-019621-1 $21.00

SOLVE ALL YOUR MONEY PROBLEMS FOREVER Achieve financial freedom with this life-changing plan that will take away your money problems forever -- and help you start a new life of ease and comfort. order no. 0-399-52378-2 $14.95

MAKING MILLIONS ON THE INTERNET Complete idiot’s Guide makes it easy and fun to make REAL money on the internet. includes tips and tricks in simple language. order no. 0-7897-2298-4 $18.95

THE COPYRIGHT GUIDE A friendly guide to protecting and profiting from copyrights. This is a definitive guide to avoid costly mistakes. order no. 1-880559-43-9 $18.95

BUSINESS VALUATION Proven methods to easily determine the true value of your business or one you are wishing to buy! simple ways to value AnY business. order no. 1-58062952-0 $19.95

HOW TO ACHIEVE TOTAL SUCCESS Master your mind to achieve everything you desire. Win consistently with this practical self-improvement book. order no. 0-940398-19-2 $11.00

Closeout of the Month

Page 98 Page 98 JUNE 2019 | RETAILERS FORUM MAGAZINE

SMALL BUSINESS LEGAL KIT AND DISK over 400 pages of practical legal info, forms and agreements for all size businesses. We bought closeout of these books (c) 1995, but still loaded with relevant info. Disk is 3.5 floppy, pages are slightly yellowed. Use just onE form and pay for the book 3x over! Published at 19.95. order no. 1-55850-701-9 $10.00 sPECiAL: Buy any other book on this page and take this one for $5.00! LiMiT 5 CoPiEs to single buyer.

THE ULTIMATE

WHOLESALE RESOURCE! Instant Access to: • Free Monthly Trade Magazines • Articles For Your Business • Hot Products Review • USA’s Leading Wholesaler Search

WholesaleSources.com your search engine for everything wholesale! RETAILERS FORUM MAGAZINE | JUNE 2019 Page 99

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