Retailers Forum Magazine - October 2019 by Martin Stevens

retailers

VOL. 39 NO. 5 OCTOBER 2019

Connecting Wholesalers and Retailers Since 1981

Want More Info? Circle #13 on page 11 â&#x20AC;¢ www.Vendor411.com

PAGE 2 OCTOBER 2019 | RETAILERS FORUM MAGAZINE

CoolG owing.com LED Light Saber Sword Pink (2-Mode) $

2.99

LED Heart Wand

Economy Glow Necklace Blue - 50-Pack

21.95

Flashing Party Hat Red - 6 pk

16.95

14.95

Glow in the Dark Frisbee

Accents Mini LED String Lights $

1.99

7.99

Cool Glow Bottle Collars 50 pk Yellow

27.95

LED Atomic Glow Shot Glass $

2.59

White LED Diamond Bling Rings Assorted Shapes (24-Pack) $

26.40

Light Up 14 Red LED Tray

21.95

8” Premium Glow Bracelets Yellow - 100 Pack

15.99

Cool Glow Mugs Pink (30 per Pack!)

52.95

Glow Star Shaped Glasses Orange - 12 pk

9.95

4” Glow Sticks (50-Pack) $

24.00

LED Fiber Optic Gift Bow 6 Pack (Blue, Gold, Silver, Red, White, Green) $

10.99

YOUR SOURCE FOR ALL GLOW PRODUCTS

PARTY SUPPLIES • APPAREL • NOVELTIES • JEWELRY • BANNERS • HOLIDAYS IF IT GLOWS...WE HAVE IT!

www.CoolGlowing.com RETAILERS FORUM MAGAZINE | OCTOBER 2019

Page 3

Want More Info? Circle #06 on page 11 â&#x20AC;¢ www.Vendor411.com

Page 4 OCTOBER 2019 | RETAILERS FORUM MAGAZINE

This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest oﬀerings from the country’s leading merchandise wholesalers. The advertisers herein sell strictly wholesale and require that you purchase with the intent of reselling through retail channels.

HOW TO USE THIS DIRECTORY ☛

Locate the products that interest you. See our product directory located on pages 6 & 7.

☛

Make direct contact with advertiser. Most will have catalogs and price lists for you.

☛

Order your merchandise, which will be shipped directly to your store.

CLICK ON BANNERS IN SELECT ADS Want More Info? Circle #09 on page 11 • www.Vendor411.com

TO GET FREE CATALOGS/PRICING

FORUM PUBLISHING COMPANY

CONTACT US: TEL: 1-800-635-7654 383 East Main Street, Centerport, NY 11721 FAX: 631-754-0630 Email: ForumPublishing@gmail.com www.RetailersForum.com RETAILERS FORUM MAGAZINE | OCTOBER 2019 Page 5

ADVERTISERS INDEX Sell to over 60,000 stores through Forum

PLEASE PATRONIZE THE LEADING WHOLESALERS WHO ADVERTISE IN RETAILERS FORUM MAGAZINE THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

DRESS UP FOR

PROFITS! Every Day’s A Treat!

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS! WHOLESALE Costume Club

100’S IN STOCK All Occassions

Fast Same Day Shipping Flat Rate Delivery

www.USACostumers.com See our ad on page 40

Light Up Without Lighting Up! Electronic Cigarettes Full Service Wholesaler • We Ship Worldwide

LIGHT E CIG • Disposables • Atomizers

• Kits • E-Cig Batteries

• E-Liquids • E-Cig Accessories

see our ad on page 65

H2 E-Cig Round Mouth Atomizer $1.85

5mL Bottle E- Liquid E-Juice for E-Cig $1.30

E-Case w/2 Cigarettes + 1 USB Charger $10.50

Always Be Fashionable 1 cig, E-Cig kit Includes USB, 10cartridges, Wall, Car Chargers $6.50

SHISHA Zero le Nicotine Disposab E-Cig $3.45

FASHIONABLE SALES Round Mouth E-Cig Set 3.5ml Atomizer w/Coil Heads $3.83

See Ad on Page 17 www.Lightecig.com We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE

CREDIT CARD PROCESSING www.EXScredit.com

BLING IT ON! HipWholesale.com

Start. Grow. Page 25 Repair. SMALL BUSINESS CONSULTING

Our specialty is helping small and mid-sized businesses achieve success. Contact us for free consultation.

1-800-433-7002

info@ForumBA.com • www.ForumBA.com

OCTOBER 2019

631/754-5000

ADVERTISING

MEGA UBID . . . . . . . . . . . . . . . . 52

FORUM AD RATES . . . . . . . . . . 09

RAMSONS IMPORTS . . . . . . . . 38 SWEET WHOLESALERS . . . . . . 47

APPAREL

TOP TEN WHOLESALE . . . . . . . 76

BLANK TEES . . . . . . . . . . . . . . . 54 BOUTIQUE CLOSEOUTS . . . . . 63

BOOKS

CLOTHINGWARE . . . . . . . . . . . 55

AUCTION BOOK . . . . . . . . . . . . 82

DD BULK . . . . . . . . . . . . . . . . . . 22

BUYERS CONTACTS . . . . . . . . . 86

FASHIONABLE SALES . . . . . . . 17

CLOSEOUT DIRECTORY . . . . . 84

FLIRTY WHOLESALE . . . . . . . . 36

TRADE BOOKS . . . . . . . . . . 87-92

SCARF WAREHOUSE . . . . . . . . 59

CANDY

STYLE IN FASHION . . . . . . . . . . 18

SWEET WHOLESALERS . . . . . . 47

STYLISH PLUS . . . . . . . . . . . . . . 21 T SHIRT REP . . . . . . . BACK COVER

CELLULAR

UIN DEALS . . . . . . . . . . . . . . . . . 41

CELLCITY.BIZ . . . . . . . . . . . . . . 53

UNIVERSE WHOLESALE . . . . . 67

WHOLE-CELL . . . . . . . . . . . . . . 45

USACOSTUMERS.COM . . . . . . 40

COMPUTERS ASSORTED ITEMS

REFURB SHOPS . . . . . . . . . . . . . 30

AUCTION FINDER . . . . . . . . . . . 68 BARGAIN OUTLET . . . . . . . . . . 18

CONSUMER ELECT.

BEAN WHOLESALERS . . . . . . . 24

FIND IT CHINA . . . . . . . . . . . . . . 39

ForumBA.com

CROV . . . . . . . . . . . . . . . . . . . . . 13

Does anybody read these?

DOBA DROPSHIP . . . . . . . . . . . 37

CREDIT CARD

EVERYTHING CLOSEOUTS . . . 18

PROCESSING

EZ DROPSHIP . . . . . . . . . . . . . . 66

EXP MERCHANT . . . . . . . . . . . . 58

GET THAT WHOLESALE . . . . . . 75

NOAMB . . . . . . . . . . . . . . . . . . . 80

Ad on Page 56

CALL 631-754-5000 and you’ll get a FREE 3-mo. subscription! Congratulations to

ORLANDO ANYONE? Orlando, FL

$4.50 Each

BUYING GUIDE FOR RETAIL STORES! DISPLAY/SUPPLIES & SERVICES AVVO . . . . . . . . . . . . . . . . . . . . . 62

E-CIGARETTES &

NOVELTIES

SMOKE SHOP ITEMS

3pc Magnet $5.25 Each

3’x5’Embroidered Flags $14.00 Each

www.RIOhio.com

LIGHT E CIG . . . . . . . . . . . . . . . . 65 Belt Buckles LOGIC WHOLESALE . . . . $18.00 . . . . .dz 81

$9.00 dz

5” Patches $36.00 dz

FOOTWEAR

FB CAMPAIGNS . . . . . . . . . . . . 73 FIND IT ASIA . . . . . . . . . . . . . . . 79

HANDBAGS $21.00 dz $36.00 ut 72 pcs

BAG CLOSEOUTS . . . . . . . . . . . 31

Magnets 3”x8” $18.00 dz

BAG VENDORS . . . . . . . . . . . . . 24 Playing Cards

$18.00 dz Garden Flags EXPRESS . . . . . .12”x18” Signs HANDBAG . $5.50 . Metal 02 $48.00 dz Each

R/C & TOYS

8” x 12” Metal Signs $39.00 dz $36.00 ut/72pcs

3’x5’Embroidered Flags $21.00 dz FUNDING OFFICES . . . . . . . . . . 28 MERCHANDISE $14.00 Each REP . . . . . . . . . 22

KWIK INC . . . . . . . . . . . . . . . . . . 69 RUG PROFITS . . . . . . . . . . . . . . 83 PAYROLL HELPER . . . . . . . . . . 64 RUSH SUPPLIERS . . . . . . . . . . . 71

SOARING RC . . . . . . . . . . . . . . . 28 $4.00 each $30.00 dz

RETAILERS BANK . . . . . . . . . . . 72 SALES GROUP BAGS . . . . . . . . 52 SETON SIGNAGE . . . . . . . . . . . . 85 VACATION PROMO . . . . . . . . . 74 WHOLESALESOURCES.COM . . 75

ACCESSORIES

Leather Bracelet $18.00 dz

SPECIAL FEATURES 12” Metal Signs $5.00 Each

FORUM ADVERTISERS AT ASD . . 16

READER RESPONSE . . . . . . . . . 11 Belt Buckles $36.00 dz

RAMSON’S

Best Friend Necklace $24.00 dz/sets

RETAILING NEWS . . . . . . . . . . . 14 1ut/5 dz Mood Rings $33.00 unit

WHAT’S HOT . . . . . . . . . . . . . . . 12

36 pcBiker Ring $39.00 unit

See our Ad on Page 19

DROPSHIP TO PROFITS! Tri- Color Necklace $18.00 dz

1000’s of Items See our ad on page 37

WHOLESALERS:

TRADE SHOWS ASD VEGAS SHOW . . . . . . . . . . 35

BLING WHOLESALER . . . . . . . 61

Increase Your Sales By Advertising Here!

631-754-5000

WIND SPINNERS Sells Like A Breeze!

BODY CANDY HQ . . . . . . . . . . . 49 BUND JEWELRY . . . . . . . . . . . . 57

VIDEOS & DVD’S

DAKOTA STEEL

CLOSEOUTS FOR SALE . . . . . . 23

DVD BUNDLE . . . . . . . . . . . . . . . 20

VISIT FORUM ON THE INTERNET

See Our Ad on Pg. 15

HIPWHOLESALE . . . . . . . . . . . . 25 JEWEL CLEARANCE . . . . . . . . . 44

DROPSHIPPERS

sold by the

Giganticdozen! Selection of Variety Goods

8” x 12” Parking Sign $18.00 dz

PROMOTIONAL REWARDS . . 26

JEWELRY/

Accept Credit Cards At Your Business. EXP Merchant $6.00 dzSee HatPage Pins Also 58

$48.00 dz

Belt Buckles $7.00 Each FORUM WORKSHOP . . . . . . . . 32 Metal Signs & $24.00 $42.00 dz dz HOME HOUSEWARE $5.50 Each

Patches $18.00 dz

$15.00 dz

RC VARIETY . . . . . . . . . . . . . . . 43 Metal Plates $27.00 dz

$15.00 dz

FORUM PRINTERS . . . . . . . . . . 48 DAKOTA STEEL ART . . . . . . . . . 15

PROTECTION PLANS . . . . . . . . 42

2.7¢ Long Distance! FORUM123.COM

Metal Sign $4.75 each

$24.00 dz

FORUM ADVISORS . . . . . . . . . .56

See Page 9

12”x18” Metal Sign $5.25 each

COOL GLOWING . . . . . . . . . . . 03

$39.00 dz

Leather Wallets $5.50 each

E-STORE SITES . . . . . . . . . . . . . 50

$18.00 dz

Hat Pins $6.00 dz

$36.00 dz CLEARANCE . . . . . . 27 CC WAREHOUSE . . . . . . . . . . . .77 SNEAKER

E STORE SIGNS . . . . . . . . . . . . . 78

WindSocks $48.00 dz

Min.Order $42.00 NOVELTY . . dz . . . . . . . . $150.00 SELLER

$36.00 dz

Tri-Fold $5.00 Each

E-STORE BUILDERS . . . . . . . . . 34

Metal Sign 12”X18” $5.75 Each

$15.50 Each

CARTOON CONCEPTS . . . . . . . 20

Garden Flags 48.00 dz

HEAVENLY . . .page . . . .Catalog . . . . . .online . . . 60 View our 148 !

Advertise in

JEWELRY MINERS . . . . . . . . . . 51

View our latest books at

www.bizbooks.org

WATCHES & CLOCKS

WE HAVE BUYERS PG 86

DOBA DROPSHIP . . . . . . . . . . . 37 KAASH . . . . . . . . . . . . . . . . . . . . 04

TIME WHOLESALERS . . . . . . . 33

EZ DROPSHIP . . . . . . . . . . . . . . 66 SHAKE WHOLESALE . . . . . . . . 30

for ALL Industries WATCH DEALERS . . . . . . . . . . . 26 Databases www.BuyersContacts.com

ADVERTISING INFORMATION www.

reta

ilers

foru

m.com

NO. 2 VOL 28 2008 JUNE

S! TING TIP S MARKE DISE SOURCE AN H C R E M G TIPS RETAILIN N EA SELL LIKIAN! T P Y EG

Active Buyers with our Print Readership Plus over 265,000+ Page Views Monthly Online Reach ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Apparel and Accessory Stores Card and Gift Stores

ESTABLISHED IN 1981 as a buying source for store owners and wholesalers, Retailers Forum offers advertisers a large national circulation to showcase their products

Discount and Dollar Stores

and services. Many of our readers are located in rural

Distributors and Jobbers

areas where access to merchandise is difficult, making our

General Merchandise Stores Internet On Line Stores Mail Order Catalog Sales Novelty and Toy Stores On Line Stores Resort and Souvenir Stores

magazine indispensable to their buyers. Through our unique direct mail and trade show circulation we constantly rotate our mailing lists, adding new stores monthly enabling us to deliver new, fresh buyers each and every month you advertise with us. In addition to your print ad, your company will be featured in our digital on line monthly version at www.RFmagazine.com. Our online magazine produces over 265,000+ page views monthly for our advertisers,

Sporting Goods Stores

which is in addition to our print and mail distribution.

Variety Merchandise Stores

Your online ad will link to your website and email

Wholesalers

address and we provide unlimited transfers from our readers into your website 24/7.

FORUM PUBLISHING COMPANY 383 East Main Street, Centerport, NY 11721 www.RetailersForum.com Page 8 OCTOBER 2019 | RETAILERS FORUM MAGAZINE

TOP INDUSTRY TRADE SHOWS 2019

retailers

JANUARY

Los Angeles Market Week Minneapolis Gift Show Philadelphia Gift & Variety Show St. Louis Gift Show

ADVERTISING RATES

FEBRUARY

AD SIZE

1 ISSUE

3 ISSUES

6 ISSUES

12 ISSUES

› Page

$400

$300

$275

$250

¼ Page

$525

$425

$400

$350

½ Page

$625

$525

$500

$450

Full Page

$850

$750

$700

$650

2 Pages

$1,350

$1,250

$1,150

$1,050

Prices shown per month, above rates include full color printing

California Marketplace Charlotte Gift Show Louisville Gift Show Magic Sourcing Show New York Toy Fair Off Price Specialist Show Seattle Gift Show MARCH

ASD Marketweek Las Vegas Show Minneapolis Gift Show Norton’s Gift & Variety Show APRIL

Hawaii Merchandise Expo Portland Gift Show Charlotte Gift Show MAY

Off Price Show NY JUNE

ADVERTISING SPECS › Page: ¼ Page:

2¼" high x 3¼" wide 4‚" high x 3¼" wide

½ Page: Full Page:

4‚" high x 7" wide or 9½" high x 3¼" wide 9½" high x 7" wide

Charlotte Gift & Variety Show Dallas Gift & Variety Show LA Fashion Market Minneapolis Gift Show Norton’s Gift & Variety Show JULY

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred PDF format in CMYK color, 300 dpi resolution only

FULL MARKETING PROGRAM INCLUDED >>

✔ ✔ ✔

Monthly print and mail magazine Online magazine and search marketing Distribution at top trade shows

Printed Magazine • Your ad is featured in our printed magazine circulated to buyers across the USA. Includes distribution at industry’s top trade shows. Complete Digital Magazine • Your ad runs on-line at www.RFmagazine.com • Over 265,000+ monthly page views • Active link to your website Phone APP • Your company included in our free iPhone and Android APP. Imagine YOUR company right on the buyers phones!

Reader Response • Generates leads from buyers interested in your products through a code placed in your ad and on-line at www.vendor411.com. Free for all half and full-page ads. Search Marketing • Your company included in the industry’s leading search engine: www.supplier411.com • Saturation marketing coverage on our new wholesale portal: www.wholesalesources.com

ASD Market Week California Marketplace Oklahoma City Wholesale Show Philadelphia Gift & Variety Show AUGUST

Biloxi Wholesale Show Fort Lauderdale Gift Show Louisville Gift Show Minneapolis Gift Show Off Price Specialist Show St. Louis Gift Show SEPTEMBER

Asia America Wholesale Show California Gift & Home Show Charlotte Gift & Variety Show Hawaii Gift Show Norton’s Gift & Variety Show OCTOBER

Las Vegas Souvenir & Gift Show Minneapolis Gift & Variety Show Additional Shows TBD NOVEMBER

Gatlinburg Gift Show Hawaii Merchandise Expo Norton’s Gift & Variety Show Ocean City Gift Show Smoky Mountain Variety DECEMBER

Charlotte Gift & Variety Grand Strand Gift & Variety Show Our Large Holiday Issue Hits The Mails Before Thanksgiving to Maximize Advertisers Results! * Show schedules are subject to change without notice.

FROM THE PUBLISHER Autumn is

finally upon us and now we start the retailer’s favorite season. Just about anything is truly possible from October through the holiday season. EVERY retailer anxious waits and watches as the season starts to unfold, hoping it will be their biggest ever. Hoping that all the planning and hard work to get ready for the season will pay off. IT is predicted that we should have a strong sales season this year as consumer confidence and spending is stable and at good levels. FOR many of us, Halloween is a major boost for our sales and kicks off the season. There are so many products that you can add onto your sales floor that will capitalize on the Halloween theme. Be sure that you are stocking these items as they will increase your bottom line. Putting some seasonal impulse items next to your register is the key. THIS is the month to introduce the lay-a-way program to your customers. Start your shoppers thinking about Christmas and encourage them to start shopping and holding items at your store. Post signs that you are now starting lay-a-aways. And don’t charge for this service. You will sell more merchandise by making this service free and accessible to all shoppers.

MAKE sure that you are accepting credit and debit cards. It is surprising that some businesses do not and that’s a big mistake. Rates are low and there are plenty of processors who will give you free equipment as well. Buyers will spend more when they can use plastic. ABOVE all, make sure that your selling space is festive and reflects each sales season. Start up with Halloween decorations, then move into Thanksgiving which then goes ti Christmas. If your space and your staff is in holiday mode then your shoppers will engage. Go that extra mile to make your space fun and inviting and include window and wall graphics and displays to attract new shoppers as well. WHEN I train my trade show staff for operating our booths at the shows we do I explain that we have only a limited time to make sales and every minute counts. When the show ends that window closes. When it comes to your sales staff at your store it is the same situation. You have a limited number of days to sell and make the most money you can for the season. When Christmas day comes the window’s closed!

>> ON-LINE SOURCING

The entire issue of Retailers Forum Magazine is posted on-line at

www.RetailersForum.com Includes: Website Links * E-Mail Links * Printable PDF’s ACCESS OUR MAGAZINE FROM ANYWHERE 24/7

RETAILERS FORUM SALES & MARKETING Gregory Brown Tom Richards Scott Savitt Martin Stevens OFFICE MANAGER Leah C. PRODUCTION Lisa Maresca-Smith CREDIT DEPARTMENT Kristine Hines CIRCULATION Discount Reading Svc. LITERARY STAFF Patricia Luebke Jason Meyers Rachel Spearman COLOR PRODUCTION Anchor Imaging PRINTING Composing Room ART DIRECTION Gregory Stevens Martin Stevens OVERSEAS OFFICE Trade Channel N.W. Guineastr 30 2022 PA Haarlem Netherlands +31-23-531-90-22 Published Monthly by: Forum Publishing Co. 383 East Main Street Centerport, NY 11721 Tel: 631/754-5000 Fax: 631/754-0630 forumpublishing@gmail.com

www.retailersforum.com

Years

1981-2019 RETAILERS FORUM is published monthly at $75/year USA, $125/year foreign. Entire contents copyright ©2019 by Forum Publishing. Publisher assumes no responsibility for contents herein. First and third class postage paid at Centerport, NY. Bulk mail paid at NY, Brookfield, WI and Hooksett, NH under private mail indicia via publication mailing.

retailers

Reader Response FREE PRODUCT INFORMATION FROM OUR ADVERTISERS Have our advertisers contact you directly!

Simply select the advertisements that interest you and fax this form to 631-754-0630 or ﬁll in on-line at www.Vendor411.com

APPAREL

HANDBAGS

❒ All Advertisers in APPAREL ❒ 01. 1 Stop Wholesale ❒ 28. Style in Fashion

❒ All Advertisers in HANDBAGS ❒ 10. Handbag Express

CREDIT CARD PROCESSING

❒ All Advertisers in HOME & HOUSE ❒ 23. Dakota Steel Art

❒ All Advertisers in CREDIT CARD PROCESSING ❒ 38. EXS Credit ❒ 68. NOAMB.com

HOME & HOUSE

JEWELRY & ACCESSORIES

❒ All Advertisers in JEWELRY ❒ 06. Kaash

GENERAL & VARIETY WESTERN ❒ All Advertisers in GENERAL & ACCESSORIES VARIETY ❒ 48. Bargain Outlet ❒ 11. Crov ❒ 07. Ramsons

❒ All Advertisers in WESTERN ACCESSORIES ❒ 33. JR Palacios

For Quick Response: Fax: 631-754-0630 • On-Line: www.Vendor411.com

Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721 Your Name _____________________________________________ Type of Business ____________________________________ Company Name _____________________________________________________________________________________________ Address ____________________________________________________________________________________________________ City ____________________________________________________State _____________________ Zip ______________________ E-Mail: _________________________________________________Tel _______________________ Fax ______________________

For more information, contact:

www.JewelryMiners.com

1,319

For more information, contact:

www.e-StoreSites.com

For more information, contact:

www.RCVariety.com

Cheerson CX-32C CX32C 6-Axis Gyro 2.0MP Camera With High Hold Mode RC Quadcopter RTF 2.4GHz

$24.55

FINE JEWELRY WHOLESALERS

ONE of the fastest growing segments in the jewelry industry is adding higher end jewelry into stores and especially online sites. If your store sells jewelry or you have been looking to include lines of higher end quality jewelry then JewelryMiners.com is the source for you. A good amount of their resellers have online businesses and also market on eBay and other platforms. The great wholesale pricing and top quality goods make the items sel quickly THE company speclalizes in quality chains, pendants and mens and womens rings. There is a great bridal section with the hottest item is their 3-Stone 14K white gold diamond engagement ring for just $1319.00. ONLINE shopping is easy at www.JewelryMiner.com

BUILD YOUR OWN WEBSITE

IF your business does not have a website or you need to improve your website and want the easiest and fastest way just log into this company and build your site within a few minutes. HERE is one of the best all in one e-commerce solutions that you can build, promote and grow your online business. They have 100’s of premade templates that will help you manage your inventory, provide e-mail marketing and sell everywhere including on social media. There is real time shipping, credit card acceptance and search engine optimization. THE company offers all Forum readers a free trial so you can testdrive the system and see for yourself how easy it is to use. These days you MUST have an easy to navigate website for your customers to use - this service is one of the best out there.

RC & DRONE HEADQUARTERS

THERE will be tons of remote control toys and drones purchased for this upcoming holiday season and you need to make certain that people are buying from YOUR store or site. WITH special weekly deals that will give you up to 90% off, RC Variety has the largest selection of helicopters, racing drones, flying drones, planes, cars and accessories as well. WITH their high volume purchasing power the company is able to import from some of the best factories and offer the lowest prices you will find to resell at your business. THIS month’s Hot Product is the Cheerson CX-32C RC Quadcopter RTF which is complete with camera and high hold mode. While supplies last you can buy this for only $24.55.

Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654 Page 12 OCTOBER 2019 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #11 on page 11 â&#x20AC;¢ www.Vendor411.com

RETAILERS FORUM MAGAZINE | OCTOBER 2019 Page 13

Toys “R” Us Returns

THE iconic chain store is setting its sights on the big return it is planning. But the big hurdle that its new owners, Tru Kids Brands, may have is getting vendors to supply items as they are fresh out of bankruptcy. THE company announced that it will be opening their first two stores in Texas and New Jersey in time for the holiday season. Tru Kids will be partnering on the new stores with b8ta, a startup thats built both its own physical storefronts as well as a software platform to help retailers build experiential concepts. The two companies are hoping to open more stores throughout 2020. There are also plans in the works to relaunch the Toys “R” Us website, though an exact start date has not yet been announced. THIS new partnership with b8ta is being positioned as a selling point as Tru Kids looks to win back the trust of vendors who were burned by Toys “R” Us’s decline after their bankruptcy filing in September 2017. The next year a group of vendors, led by Crayola, filed a claim that they were still owed hundreds of millions of dollars by Toys “R” Us. A settlement agreement was made and everyone moved along. Now it is the job of the company to convince vendors that they will succeed in the relaunch. SO far there are a couple of dozen vendors who have signed on to sell to the two new retail stores and both partners are on roadshows trying to sign up more vendors over the next few weeks. They’re also tasked with convincing vendors that the new shops will be different than the dusty, downtrodden stores that the stores had turned into during their downfall. IT is expected that the new partnership will pull on b8ta’s ability to be agile in moving merchandise with a robust supply chain and online offerings. Their software will power the stores allowing the collection of robust data for the merchant. THE new stores will have modern updated designs, new features and even feature event spaces to hold birthday parties and celebrations for the shoppers. The new units will be between 6,500 and 10,000 square feet as opposed to the old stores that averaged around 40,000 square feet. WELL they’re off to a new beginning with two units as opposed to the hundreds of stores in the past. We wish our fellow retailers the best of success.

Walmart Wants High Schoolers

THE nation’s largest employer with a workforce of around 1.5 million people announced a plan to expand a college education perk for high school seniors to join their workforce. WALMART said fewer than 25,000 of its workers are high school students and they want to encourage more to join the ranks. The program will be offering flexible schedules, free ACT and SAT pre courses, up to seven hours of free college credit through their new program as well as a debt-free college degree through the Live Better U program the company offers. THIS program is a great way to make college accessible as well as provide jobs to high schoolers. Who needs Bernie or Elizabeth’s freebies...Walmart’s got this covered!

For Late-Breaking Industry News Visit: www.RetailersForum.com If It Affects Retailing We Report On It! Page 14 OCTOBER 2019 | RETAILERS FORUM MAGAZINE

Dakota Steel Art Lifetime Rustproof Warranty “Enjoy The Wind”

Exclusive Solar Light Designs

Solar Light included

MAKE MORE MONEY

BE THE FIRST AT YOUR SHOW TO SELL OUR Wind Spinners are selling Hang some in your booth RUSTPROOF Easy Money & Pays for booth+ WIND SPINNERS!

Drop Shipping Available! - Low inventory needed - No extra cost NEXT DAY SHIPPING

Join the Vendors Switching to DSA - America’s Best Selling Wind Spinners - Proudly Made in the U.S.A.

STAINLESS STEEL WIND SPINNERS

START SELLING TODAY! www.dakotasteelart.com Ph: 701-242-7747 * Fax 701-242-0177 Email: info@dakotasteelart.com 405 County Road 25 Mantador, ND 58058

*You pick your spinners from stock items (limited to in-stock items)

60 Dog Breeds! Try them, you

wil LOVE them!

Want More Info? Circle #23 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | OCTOBER 2019 Page 15

FORUM ADVERTISERS at ASD Marketweek Large Selection of Decorative Wood Pl aques

The Team at SJT

Forum Publisher Martin Stevens on the Show Floor

Pick Up the latest issue of Retailers Forum at the entrances of all major trade shows. Page 16 OCTOBER 2019 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | OCTOBER 2019 Page 31

FORUM WORKSHOP

forumworkshop

R STORE

Operating Your

Operating Your ETAIL RETAIL STORE

basis, and can make year-to-year comparisons. Think of the only variable in your budget for the first year as the amount budgeted in for INTERPRETING THE NUMBERS your salary. You can certainly live on more and, The budget included in your business plan if need be, will learn to live on less. Everything should incorporate a 5-year projection of costs else represents a necessary investment in givand sales, and the store’s profitability. You may ing the store its appropriate start. start to profit the first month, as soon as the revenue generated by sales exceeds your monthly FINANCIAL PROJECTION CHARTS cost of operations. More likely it will take longer than that to build your business to the The following financial projections are break-even point when revenue from sales covfor the same hypothetical clothing store ers expenses. Until that happens, you’re operatwe used for the start-up cost charts. ing in the red. When you’ve got money left over, and your monthly expenses are met, you’re in the black, and the business is prof- Sweet Impressions Clothing Boutique, Inc. itable. When those profits are enough to allow SUMMARY OF SIGNIFICANT you to satisfy any debts incurred by you to set PROJECTION ASSUMPTIONS up the business, you’ll begin to realize the full profit potential of your store. Continued from last issue...

Note A – Nature of Projections

The trends will vary from month to month, especially during this first year. Rare if the retail These financial projections are based on procategory with steady sales throughout the year. jected sales levels and present, to the best of Some specialty dealers do as much as 80% of management's knowledge and belief, the Combusiness in the 4th quarter. Sales then literally pany’s expected results of operations for the carry them through the lean months of the rest projection period. The presentations are for the of the year. That’s why it’s so important to get purpose of establishing a proposed corporation your business up and running at least 2 months that would own and manage a clothing store, before your peak selling period. Be there at the and should not be considered to be a presentabeginning and you take some pressure off. You tion of expected future results. Accordingly, want your accountant to prepare annual pro- these projections may not be useful for other jections for sales, expenses, and profits, as well purposes. The assumptions disclosed herein as monthly breakdowns for the first 5 years of are those that management believes are signifoperations. You won’t have a real sense of your icant to the projections. continued... Page 32 OCTOBER 2019can | RETAILERS FORUM MAGAZINE business until you review it on an annual

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forumworkshop FORUM WORKSHOP The start-up period (including construction) is projected to go from Jan. 1, ‘93 through Mar. 31, ‘93. Apr. 1, ‘93 has been targeted for the grand opening to the public. Where possible, the projections have been rounded to the nearest 100 dollars.

Sales revenues should be slow at first and then will vary due to seasonal fluctuations. The Projected Monthly Sales volume has been projected as follows:

Apr. ‘93 May ‘93 Note B – Sales June ‘93 July ‘93 Sales revenues are based upon statistical stud- Aug. ‘93 ies of the population in the immediate area, as Sept. ‘93 well as industry averages and analysis of other Oct. ‘93 stores of similar size and location. Nov. ‘93 Dec. ‘93 These projections are based upon activity at a Jan. ‘94 particular level for each year. Since this is a new Feb. ‘94 venture that does not have an established vol- Mar. ‘94 PLATFORM ume, these levels will be attained gradually.

$20,000 $30,000 $30,000 $30,000 $40,000 $45,000 $45,000 $70,000 $100,000 $25,000 $35,000 $30,000 $500,000

continued...

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FORUM WORKSHOP forumworkshop July ‘93 $20,000 Aug. ‘93 $25,000 Sept. ‘93 $30,000 COST OF GOODS SOLD TO THE PUBLIC Oct. ‘93 $35,000 IS ESTIMATED AT 55.00% OF SALES. Nov. ‘93 $50,000 Dec. ‘93 $25,000 Initial purchases of merchandise must be made Jan. ‘94 $15,000 at a level that is sufficient to stock the shelves Feb. ‘94 $20,000 and provide inventory for resale. Thereafter orMar. ‘94 $30,000 ders are placed on a seasonal basis well in ad$335,000 vance of when the merchandise is required to be put on the shelves. Therefore, actual purNote D – Operating Expenses chases, which are projected as follows, may not mirror fluctuations in sales. The operating expenses are based upon industry averages and comparisons made with data Mar. ‘93 $40,000 (Initial Inventory) available regarding retail clothing stores of simApr. ‘93 $15,000 ilar size and location. Except for those items May ‘93 $15,000 that have been projected at a fixed regular June ‘93 $15,000 amount per month. continued...

Note C – Cost of Sales

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forumworkshop FORUM WORKSHOP Credit Card Discounts

OFFICER’S COMPENSATION

Credit card discounts are the fees charged by the charge card companies and are projected at Officer’s compensation is estimated to be 2.50% of sales. $2,500 per month, and is projected under the Advertising assumption that he/she is performing the basic managerial functions required to run the store. Advertising is projected at $500.00 per month For this reason officer’s compensation is inexcept for the first 3 months, during which adcluded in the schedule of salaries & wages ditional cost must be incurred to inform the below. public. Advertising during this 3-month period is projected at $2,500.00 in total. Salaries & Wages Salary & wages have been broken down on a monthly basis by job title as follows: salary salary insur. Owner (Manager) 1 $2,500 $2,500 $600 Assistant Manager 1 $2,000 $2,000 $600 Salespeople 2 $900 $1,800 $0 Monthly Salaries & Wages $6,300 $1,200

Rent

The lease on the premises is projected at $30.00 per square foot annual rent. The area of the store is projected to be 1,600 sq. ft.

continued...

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forumworkshop FORUM WORKSHOP PAYROLL TAXES

Note F – Taxes

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Taxes would be paid by the corporation on an annual basis when the return is due.

Note E – Other Expenses DEPRECIATION & AMORTIZATION Depreciation & Amortization is calculated on a straight line basis over the following periods: cost years monthly Construction costs $123,500 31.5 $300 Furnishings 50,000 5.0 $600 Equipment 500 5.0 $100 Start-up costs 17,800 5.0 $300 Totals $195,800 $1,300

RECORD YOUR PROGRESS Comparing your actual sales figures and expenses with the numbers in your budget will give you a real sense of how your business measures up to your expectations its first year. Later you’ll make these comparisons by month, quarter, and for the first year as a whole. As you do, the cyclical nature of your business will emerge and you’ll be able to adjust your sales strategy to periods of special sales opportunity. continued...

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forumworkshop FORUM WORKSHOP Until you reach that point when your sales revenues carry the business, you’ll need working capital – or seed money. You’ll need sufficient money to cover the cost of start-up and to get you to the point when the business begins to pay for itself. The budget your accountant prepares for your business plan should detail that amount, as well as the point at which you can expect positive cash flow – when sales revenues meet or exceed expenses. The numbers need to be so thorough that you can use them as a tool for convincing others to invest in your business, and for measuring performance against expectations. If you think this has been difficult so far, just wait. The primary financial challenge to the start-up retailer is one of funding. With your plan in writing, you must now secure the financial support that will allow you to cover your store expenses this first year.

THE BUSINESS PLAN To sum up, regardless of what form you choose, there are certain items that should be included in your business plan. Consider the following as a guide for what you should include:

The Business Plan Store Name & Description: Describe the company behind your store, including business form, partners, etc. Mission Statement The Market: An explanation of the product category and trends that support this store concept, including suppliers & current availability of products in your area. Include the results of any test marketing you’ve conducted. continued...

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forumworkshop FORUM WORKSHOP The Customer: Who the customers are, where they live, and what needs your store will serve. Your Credentials: Explain why you’re the right person to run this store. Your Strategy: Explain how your skills & store concept will enable you to respond to the needs of the market and customers described above. Your Location: If you have a site, explain why ti is the perfect location; if not, explain what you need in a location and why. Products & Services: A detailed breakdown of what your store will offer and how it will make these goods and services available to customers, including your staffing plans. The Promotional Push: Explain the marketing strategy you will use to convey the advantages of your store to consumers.

The Finances: This part of the plan should begin with a detailed breakdown of the cost of operation of your store, with start-up cost projections, an estimated annual budget, and sales projections for at least the first year. Your Contribution: Explain how much you are investing in the business, and the sources. Outside Investors: Identify who is investing and how much they are contributing, and what they expect for their money. Need: If you are trying to attract a loan or woo other investors, use all of the above to demonstrate how much you need and why your store represents a good investment. CONCLUSIONS: SUM UP EVERYTHING YOU’VE ALREADY SAID WITH CONFIDENCE AND ENTHUSIASM. continued...

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forumworkshop FORUM WORKSHOP YOUR SOURCES OF FINANCING Once you know what your financial needs are, your burden becomes locating and securing the financial resources required to give your store a fair chance at success. Let’s assume you haven’t won a lottery and weren’t born into wealth. You’re the average, ambitious man or woman intent on doing it your way with a retail store. Your only option is to look to outside sources of funding. This search for money will take some time as you search for lenders confident enough in you and your store concept to risk an investment in it.

Forget About Institutional Sources of Financing This is your store, so it’s entirely your responsibility to raise the financing. Forget about lending institutions, like banks and venture capital firms, for now. It’s not that these houses of finance don’t like entrepreneurs. They just don’t want to lend you money until you can demonstrate your success. When you can present a track record that shows you’ve weathered a few ups and downs, and can hand them sales reports that prove the greatness of your store concept, they’ll be more likely to respond to your need for funding. Until then, you must first look within yourself, and your circle of family and friends, to finance your dream. continued...

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forumworkshop FORUM WORKSHOP Take Out A Second Mortgage & Convert Assets Into Cash If you believe in your vision, you’ll refinance your home mortgage for the sake of it. You’ll also sell your prized collection of barbed wire and Elvis singles, the boat, and even your fancy car – you’ll need to do whatever it takes to get your dream off the ground. That’s because until you’ve done everything you could and are completely at risk, no one, no matter how much they love you or how much money they have, will want to take a risk with you. You must demonstrate in deeds, as well as words, your complete devotion to the success of your business before you can ask your maiden aunt to lend you money.

Once considered a last desperate act for those overburdened with debt, the second mortgage is often a necessary step for anyone who wants to breathe life into dreams of financial independence. A second mortgage or home equity loan implies some risk on your part, in terms of increased financial burden. You’ll be able to borrow a share of the difference between what your house is worth and what you still owe on your existing mortgage. With the recent decline in interest rates, many people are refinancing their homes entirely for a cash advantage and saving money on monthly payments in the process.

continued...

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FORUM WORKSHOP forumworkshop Which way you go should depend primarily on how much money you’re able to generate from other sources. But realize you probably will need to secure some of your seed capital by borrowing against your home. SHOP AROUND FOR A HOME EQUITY LOAN AS YOU WOULD ANY OTHER BANK LOAN. It’s advisable to submit your application while you’re still gainfully employed with someone else. Don’t volunteer details about your plans to use money to start a business. A new business is a risk in the eyes of the banker, and banks prefer to avoid risks.

$¢$¢$¢$¢$

How important is your store to you? It should mean enough that you’re willing to part with anything and everything that’s not absolutely necessary to your lifestyle right now. Take a good second look around your house or apartment at your prized possessions. Are they more important to you than a future of self-determination? If there’s a market for your collections, or jewelry, or anything else lying around, turn those dubious assets now collecting dust into the cash you need for your store. The same goes for any IRA or Keogh accounts. The cash they can put in your hands today may mean a lot more than they ever could to you at retirement. It’s a risk, but you must be willing to take it. For unless you do everything in your power to finance your store, you can’t expect others to lend their support. continued...

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forumworkshop FORUM WORKSHOP Only after doing everything you could on your own can you turn to your parents, aunts & uncles, friends & neighbors for little loans, much needed “investments” in the business.

APPROACHING FAMILY & FRIENDS FOR INVESTMENTS & LOANS

same kind of pressure as the single friendly lender with a lot of money at stake. Whatever combination of personal financiers you use to set up your shop, expect to get to know each much better if circumstances force you to explain why you can’t make payment on the loan until next month.

☺

You may elect to secure the necessary funding When approaching friends from one rich aunt or from a whole roster of acand family as financiers of quaintances. Each approach has merits. A sinyour retail dream, you gle financier may stay completely in the should present this as an background until the store shows signs of falopportunity to help you as tering, and then become an aggressive adverwell as themselves. Share sary in deciding how your business should be your enthusiasm about the store and what it run with her money. If cash flow ever proves a could mean for them and you. You’ll need to be problem, it may take more work to explain attuned to what type of agreement each of your problems to many supporters. But with these personal contacts prefers. less at risk individually, none will apply the continued...

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forumworkshop FORUM WORKSHOP Some will feel most comfortable making you a the total stranger with the start-up store. Anystraight loan, to be paid back over time with in- one you approach to invest in or lend you terest. Others may prefer lending the money money for your business will want to know with expectations of being paid back, and a how much you are bringing to the table. Before share in the future profits of the store. Deal with you approach outsiders, you should have at family and friends on a case-by-case basis, sen- least 50% of your seed money secured from sitive to their needs. Any agreement you reach your [personal assets and contacts. They will should be in writing, even if it’s just an infor- also want to review your business plan with its mal letter outlining the terms: the amount of detailed analysis of projected costs, savings, the loan, the payback plan, and what, if any, and profits. their long-term interest in the business will be.

APPROACHING PEOPLE YOU DON’T KNOW Of course, the potential pool of funding sources you don’t already personally know is much wider. It’s just more difficult to identify and find moneyed individuals receptive to helping

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FORUM WORKSHOP forumworkshop The partner you should look for is someone who’s a little older, experienced in the business you’re going into, and with enough money in reserve to help you through that critical first year. He will bring insight and a financial foundation to the company. He will bring insight and a financial foundation to the company. The best partner, though, is the silent partner: the individual who believes in you and your idea enough to fund your retail dream, and sit back and watch your success. Whenever you take on a partner, there’s strength in numbers. Having two ambitious skilled people at the helm of the store tends to strengthen how it’s perceived by the professional community and public. It makes for a whole greater than the sum of its parts. If you decide to enter into a partnership, I strongly ad-

vise you to work up a written agreement that describes your relationship, what each partner contributes to and expects from the arrangement, and terms under which the partnership might be dissolved to your mutual satisfaction.

TAP INTO YOUR WORKING PARTNERSHIPS The new realities of retailing dictate you treat your suppliers and service providers as partners in your business. Partners work for and with each other. Consider them as potential sources for reducing your need for working capital during the start-up phase. continued...

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forumworkshop FORUM WORKSHOP Suppliers may not lend you money outright, but they can finance your orders to give you inventory on a consignment basis. The same is true with contractors and other service providers. Instead of one lump payment, they may be willing to structure a payment schedule that works with your budget. You won’t know what kind of flexibility is available to you from these “partners” until you ask.

CONSIDER RECRUITING INVESTORS They do exist, and once you have a business plan on paper, you can make a pitch for investors. Advertise or spread the word. Usually they want equity, a share of the business and profits based on their contribution to start-up funding. For providing 10% of that cost, an in-

vestor may expect a payback plus 10% of profits. Think of this as selling shares in the business. Such an arrangement has legal implications that require the involvement of an attorney.

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forumworkshop FORUM WORKSHOP This may be what amounts to a start-up grant either through an outright donation to the cause or a low-cost, long-term loan. If the business prospers, the angel may expect a return. If not, the angel can walk away from the endeavor knowing he tried to help someone where it counts. Finding your angel – that’s a challenge! It’s more likely they’ll find you, so don’t count on their help.

INSTITUTIONAL LENDERS Good advice to the contrary, you may decide it’s worth investigating your chances for a business loan from a local lending institution. This may prove an exercise in futility, especially if the store is your first stab at self-employment. You may have good personal credit, and a good relationship with your local loan officer, but it

may not be enough to get the loan you need. Make your case, in person and on paper. If all else fails and you need the funding, consider asking for a personally guaranteed loan. It’s not the best situation, but if the store really matters, you’ll have little trouble living with the commitment.

SBA

Also check in with the area office of the Small Business Administration and see if you qualify for one of its guaranteed loans. The application process is thorough, and funds are limited. But you won’t know if you qualify until you apply. The SBA exists to help people like yourself start businesses, and part of that support includes helping those who meet its criteria secure the necessary funding. continued...

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forumworkshop FORUM WORKSHOP And if the SBA officers can’t help you get the the entrepreneur at a time when the challenges loan, they will provide ample direction and re- of the start-up store will breathe enough dissources that will prove invaluable in other as- cord into your life. pects of starting your store.

GETTING THE WORD OUT

THE TRADE-OFF There’s a definite trade-off when turning to any of these outside sources for funding. The Entrepreneur who gets the money must surrender some autonomy in the process. Investors, partners, angels, and lending institutions bring their own expectations to the project, driven by their need for a return on their investment. Building a successful retail operation is a long-term project, but some expect financial rewards in the short term. That often places unwanted pressure on

Finding outside sources to fund your retail dream from paper to storefront takes consider able time and effort. When you decide you want to take on a partner, bring on investors, or could use the help of an angel, tell everyone you know. Request assistance from the local chamber of commerce, business development offices, the Small Business Administration, merchants’ associations, local trade organizations, and any club you belong to. Business schools share a new sense of responsibility to help their graduates and the business community at large and can prove ideal networking centers. continued...

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FORUM WORKSHOP forumworkshop Basically, exhaust any and every conceivable channel of communicating your idea and need. And expect nothing for your efforts. That way you may be surprised, but won’t be disappointed.

SELLING THE PLAN TO OUTSIDERS Once you realize you can’t secure the funds the store requires from your personal wealth, you get promoted to salesperson. Selling yourself and your idea to family and friends poses a challenge easily met. You know these people, know what excites them, and frightens them. So you know how to talk to them. And they know you, for better or worse, so they have no illusions for what and by whom their money will be spent.

When you approach strangers for funding, it’s a much different game. Until they’ve had a chance to thoroughly review your plans, all they know is that you want some of their money. The impression you make, as much as your store concept and business plan, will win or lose their support. The entrepreneur presents himself as a person who knows what he’s doing., where he wants to go with the store, and how he will get there. Everything about how you present yourself to these strangers, from the way you dress to how you field questions you have no idea how to answer, will help or hurt the financial picture. continued...

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FORUM WORKSHOP forumworkshop Everything about how you present yourself to Today’s business standards call for a typeset these strangers, from the way you dress to how document of a few pages, perhaps some supyou field questions you have no idea how to porting graphs, bound or stapled with a cover answer, will help or hurt the financial picture. page. Your enthusiasm for the store should be conta- Dress neatly but conservatively for the meetgious, your confidence in yourself unshakable. ing. Be prepared with any and all information It’s to your benefit to submit something in writ- you’ve gathered while researching your market ing prior to your first meeting with potential opportunities. After the formalities of introducinvestors or lenders. A page or two defining the tion, explain your background, the marketstore concept, the market it will serve, and why place, and how the two combine for the store the marketplace needs it will do. Also include a concept. Answer any questions put to you dibrief summary of your experience and interests rectly, to the best of your ability. When you as they relate to your ability to run the store. don’t know an answer, lay off the bull. Promise to get back with a response. Make sure you do. Bring along a typed outline of your business goals and financial When the subject of money comes up, be comprojections to your meeting; better pletely honest and forthright about your needs, yet, show off your business plan. and how it will help the business. continued...

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FORUM WORKSHOP forumworkshop Also emphasize what you’ll bring to the project in money, time, and commitment. Reiterate the optimism your research allows and do your best to address any concerns expressed. When offered criticism, consider its merits. Never take it personally or grow aggressively defensive. Remember, a professional always remains cool under pressure. The person who can’t handle a little flack in a conversation promises to crumble when the inevitable business crisis presents itself. That’s not the entrepreneur who wins investors to her ideas. When the meeting is over, express sincere thanks for the other’s time and interest in your idea. Hopefully your winning personality, confidence, and professionalism will allow you to leave with the promise of the funding. If not, you should have learned from the experience.

Always follow up on anything promised during the interview, and comply promptly with any application requirements. When things go well, a letter of thanks is always a nice touch.

A PLANNING CROSSROADS When you’ve exhausted all your financing options, you’ll come to a crossroads in the planning stage of your store. If you’ve been able to secure adequate funding, you can get to work filling in the details of your business plan and setting them in action. You’ll need to rework your budget in consideration of the payment arrangements you’ve made with any lenders. continued...

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forumworkshop FORUM WORKSHOP If, however, you cannot pull together enough gamble on her own strength and determination resources to meet your financial goals, you and intelligence being enough to carry the busihave 3 choices: You can give up, you can start ness over the obstacle of not having enough the business without enough money, or you can money. While there are people who succeed in revise your expectations, for now. this kind of risk-taking manner, they are few and far between. The numbers don’t lie, and If you’re truly an entrepreneur, giving up isn’t neither should you – especially to yourself – esan option. That will leave only two: going into pecially when it’s your nest egg at risk. Instead, business undercapitalized, or reinventing your take the 3rd option and try to reinvent your dream. If you’re going to proceed intelligently, dream to fit your financial resources. there really is no choice. The number one reason small businesses fail is undercapitalization. REINVENT YOUR DREAM IF YOU CAN’T FIND ENOUGH MONEY If you’ve projected what it will cost you to succeed, and you can’t raise enough, you’re in effect projecting failure. You may want to reconsider one of the alternative Still, the can-do spirit of the entrepreneur often routes for testing your store leads to a “damn the torpedoes, full speed concept suggested before. ahead” attitude. The entrepreneur decides to continued...

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FORUM WORKSHOP forumworkshop If you’ve already done that and found your idea a winner, perhaps you can expand the scope of that retail experiment. Use this setback to your advantage and cultivate increased demand for your products. Consider doubling the amount of inventory you carry in the booth or kiosk, or set up two mini-stores in different locations around your area. The added exposure can only broaden your customer base. If you’re truly an entrepreneur, you won’t give up; you’ll turn adversity into opportunity. On the other hand, if your experiments brought you limited success, and your best efforts failed to generate the financial support to get your business off the ground, it’s time to step back and reevaluate the store concept.

Consider the experience of the visionary behind Hub Central, specialist in auto hubcaps. He recognized his business opportunity one afternoon driving home along one of his busy home city’s neglected byways. What did he see? A lot of potholes, a lot of cars hitting them, and a lot losing their their hubcaps. What startup inventory he couldn’t collect from the road shoulder, he purchased at area junk yards. He started in an open-air market conveniently situated across from the city’s strip of auto parts stores. Some of his customers were the disgruntled drivers who lost wheel covers during their daily commute. Most, though, turned out to be car collectors and restorers looking for vintage caps for their vintage cars. continued...

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They also inquired about other parts: chrome fenders, trim, and hood ornaments. After a few months he realized there weren’t enough people who needed hubcaps to justify his retail existence. Hub Central became The Chrome Palace, and quickly outgrew the flea market to become the source in the state for vintage auto trim and hubcaps.

YOUR PRE-OPENING CHECKLIST & SELECTING INVENTORY If you were fortunate enough to win sufficient financial endorsement for the store concept, or if you’ve reinvented your dream to fit your budget, you should waste no time in putting your plan into action. Before embarking on your quest for funding, you compiled a list of everything required to put your store in operation. Now organize those needs into a logical progression of manageable events. continued...

That may seem a highly specialized example, but it demonstrates the kind of thinking that should guide you in reinventing your store if you must. You may have the right idea for the wrong audience, or be approaching a valid market with a flawed strategy. Review all your notes about the theory behind your store,

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FORUM WORKSHOP forumworkshop

detailed a list as necessary. Youâ&#x20AC;&#x2122;ll later experience a tremendous sense of satisfaction crossing completed For now, your concern should be working to- tasks off the list. ward one deadline: Opening Day. Your first reference point in setting up the schedule of Sign the lease, hire the contractor, and let the activity is the date when renovation work will renovation work proceed. If you decide to do be completed and you can occupy the space. the work yourself, push your opening day back Try to set opening day for at least a month from at least 2 weeks, preferably a month, immedithat date. You can always open your doors be- ately. Thatâ&#x20AC;&#x2122;s because you should be using the fore the event, if things work to your advan- time the premises is being readied for occupatage. You may also push it back a little if tion to handle other start-up activities. Like arsomething slows the schedule. The important ranging for telephone service. Purchasing thing right now is to set a target date, a fixed fixtures and displays. Developing and approvdeadline you plan to meet. ing a store logo. Ordering business signs and Next take your expenses list and compile a business cards. Investigating and deciding on checklist of whatever you must do in order to a computer inventory management system. acquire those goods or services. Make this as continued...

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FORUM WORKSHOP forumworkshop Installing a security system. Setting up displays. Loading shelves. Training staff. Planning pre-opening day advertising and promotion. And inviting dignitaries and the media.

Your store is all about what it sells. From your earlier contact with suppliers you should already know what kind of turnaround they can give on orders, and the terms available to you. As soon as you give the contractor the goThese activities will vary, deahead to start work on the store, get out your pending on the type of store, inventory lists of what you plan to sell. Organyour space needs, and how ize it by source, manufacturer, distributor, or inyou plan to reach your audidividual and by product category. Get in touch ence. But every checklist with your sales contacts. Tell them your target should be a detailed accountopening day, and when you expect to be ready ing of everything that must be done, broken to take delivery of the products. Ask if they’ll down by the month, week, even day leading up take your order now and hold the goods at the to the big event. warehouse. This is a good idea if you’re entering any high-demand category as product Let’s look at the 2 major items likely to be shortages do develop. If you haven’t already on the checklist: inventory & personnel. worked out the terms of sale, now is the time to handle that as well. SETTING UP YOUR INVENTORY continued...

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FORUM WORKSHOP forumworkshop Finally, request information about any upcoming advertising programs, promotional campaigns, or co-op requirements. Request your contact mail you anything that’s available, immediately. The material may help with your promotional plans.

coming in, every item needs to be ticketed with your selling price. First, ask your suppliers if they will supply pre-ticketed merchandise. Some do, for a fee. If not, it’s your responsibility to go through this rather labor-intensive process. How you handle this should be based on whether or not you’ll be using a computer Before you’re ready to take delivery on the system for sales and inventory management. goods, you must prepare the space for them in 2 areas of your store: on the sales floor and in The most difficult part of the warehouse. If shelving isn’t part of the rensetting up a computerized ovation project, determine your needs and system is entering all the products you sell into that system. order what’s necessary. The same for display racks and other floor fixtures. You want to be Even if you decide to use bar coding for prodready as soon as the goods arrive. uct ID and price information, you or an employee must enter a price and description for Next, for your pricing responsibilities. Unless every SKU (stock-keeping unit) in the store, as you plan on your store being one where the well as the number of each item you have on customer who must ask cost has no business hand. continued in next issue ...

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* BASIC INFORMATION ABOUT THE BUSINESS * CLOSEOUT PUBLICATIONS & ASSOCIATIONS * CLOSEOUT SHOWS * GENERAL CLOSEOUT DEALERS

* FREE CLOSEOUTS (BARTER) * BEST RETAIL CLOSEOUT STORES * BASIC INFORMATION ON SURPLUS

CLOSEOUT COURSE & SOURCEBOOK shows you exactly how and where to make big profits in buying closeout merchandise of all types. Author Raymond Lawrence has been in the business for over thirty years and he knows how to locate the merchandise and shares his knowledge with you. Don’t get the idea that closeouts are made up of items that won’t sell...many closeouts come from manufacturing changes and are perfectly good quality. You could spend years digging up the information on these sources and it would cost a small fortune...BUT now you don’t have to spend your time and money because everything you need to know is contained in this book. In this economy, it is essential for success to buy your merchandise lower than the competition and we will show you how and most importantly, where!

CLOSEOUT COURSE & SOURCEBOOK $29.95 VISA

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Seton Signage.com Since 1956 • Over 57,000 Products On-Line

SignS Fire & Exit Office & Engraved Security Signs Shipping and Trucking Banners and Flags

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Everything for your Store or Warehouse

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RETAILERS FORUM MAGAZINE | OCTOBER 2019 Page 85

WE HAVE BUYERS! Forum Publishing has been connecting wholesalers & manufacturers with BUYERS since 1981.

• Men’s & Boys Wear • Womens Wear & Accessories • Gift Store Buyers • Home Goods Buyers • Mass Merchandise Stores • Sporting Goods Buyers • Smoke Shops • Convenience Stores • Grocery Stores • 100’s of Industries!

INSTANTLY CONNECT WITH BUYERS! • Contact Names • Emails • Addresses • Phone Numbers • Sales Data

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TRADE SHOW EXHBITOR LISTS Over 2,500 Shows Available

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We Can Compile 25-100 Mile Searches

CUSTOM DATABASES ANY INDUSTRY ~ ANY STATE

www.BuyersContacts.com

1-800-635-7654 • forumpublishing@gmail.com

Page 86 OCTOBER 2019 | RETAILERS FORUM MAGAZINE

Trade MaGaZINeS Swap Meet

Retailers Forum

This exciting monthly magazine connects flea market vendors with wholesalers across the United States who specialize in supplying merchandise and services to flea marketers and swap meeters. It provides excellent resources for merchandise and each issue contains a bonus Directory of Flea Markets throughout the United States, listed by state order and includes full addresses, days of operation, and details of each market.

Order No. SM-S ...Swap Sample ...$10.00 FREE 1 YEAR SUBSCRIPTION AVAILABLE AT www.WholesaleSources.com ADVERTISING SPACE AVAILABLE

Closeout News/ Wholesale Merchandise

The Leading Monthly Source for Closeouts and Surplus Merchandise!

A long-time leader in the closeout industry, this monthly newspaper brings you the BEST closeouts and overruns on the market. By using this powerful buying tool, every month, you will gain access to hundreds of new suppliers who offer the finest selection of closeout (below wholesale) merchandise available anywhere! Find Apparel, HBA and Cosmetics, Electronics, Home and Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys, Videos and DVDs, and more. For larger discounts, many dealers sell pallet truckloads that will make you even more profits.

Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00 ADVERTISING SPACE AVAILABLE

Trade Magazines

Retailers Forum was established out of the need for product sources among small retail merchandisers. Each month, Forum’s advertising pages feature merchandise offerings from the country’s !eading wholesalers, manu“I Can Get facturers, and jobbers. Don’t confuse this It For You Wholesale” magazine with some of the “opportunitytype” publications offering products that are outdated and way over-priced. These are real rock-bottom wholesalers offering prices like Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea. Buy where the retailing giants buy!The advertisers are professionals in theirfields, offering you variety, service, monthly specials, closeout specials,and the lowest prices available. Best of all, they will ship UPS no matter where in the United States your business is located. Minimum orders are as low as $50.00 with many wholesalers. Many advertisers offer further reduced rates for bulk buying at enormous savings to you.

Order No. RF-S - Sample Copy ...$10.00 FREE 1 YEAR SUBSCRIPTION AVAILABLE AT www.WholesaleSources.com ADVERTISING SPACE AVAILABLE

SoloMayoreo

Monthly Newspaper for Hispanic Retailers

Written in Spanish, this big monthly newspaper is the best thing to happen to Hispanic retailers! Sources abound for variety merchandise of all kinds to fill store shelves and flea market booths.

No. SOLO-S ...(Sample Copy) ...$7.50 No. SOLO-SUB..(12 Issues) ...$60.00 ADVERTISING SPACE AVAILABLE

www.bizbooks.org

Page 8787 Page RETAILERS FORUM MAGAZINE | OCTOBER 2019 Page 87

USA Closeout Directory Toy Importers & Wholesalers

Now, more than ever, it is essential for the success of your merchandising business to buy goods at the lowest prices possible. Our best-selling USA Closeout Directo-ry shows you how and most importantly, WHERE. Hundreds of closeout dealers specializing in selling goods often priced as low as 10¢ on the dollar are listed. Re-tailers, flea marketers, home party plan sellers ...anyone who sells merchandise needs this directory! Clothing • Elec tronics • Jewelry • Toys • Watches • More!

This is the definitive guide for finding toy suppliers. Features over 156 pages of listings of both importers and manufacturers. Included are names, addresses, phone and fax numbers as well as company websites and e-mail addresses and descriptions of lines carried.

Order No. 4 Closeout Directory - $29.95

Dollar Store Merchandise Guide

Order No. TOY $29.95

Directory of Smoke Shops

The most complete directory of wholesalers and manufacturers in the USA specializing in dollar store merchandise. Hundreds of companies are listed with complete contact information, including the type of products they sell. If you have a dollar store, or are planning to open one, this new directory is a must!

Order No. DSM • Dollar Store $29.95

Our EXCEL Directory contains over 7,000 Smoke Shops/Head Shops in the U.S. It includes key buyer’s names, personal e-mails and phone numbers. This directory is emailed to you in Excel format and is updated regularly.

DIRECTORY INCLUDES:

• 7,000 Smoke Shops/Head Shops • Phone Numbers • Over 60% Have Personal E-Mails • U.S and Canada • Company Addresses

Order No. SSDB (Excel) $399.00

Independent Sales Rep. Directory

The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers and manufacturers looking to connect with retailers to introduce their lines into the retail space. Includes valuable information such as market focus, price points, territories served, number of locations, rep type, and specific brands canied. In addition each record includes address, phone number, key contacts, website address, and e-mail address. Arranged geographically, also includes an alphabetical index, a brand index, and a rep/contact index. Available in printed book format or Excel.

Order No. SGREP-B Printed Book $359.00 Order No. SGREP-E Excel emailed to you $499.00

1-800-635-7654

Page 88 Page 88 OCTOBER 2019 | RETAILERS FORUM MAGAZINE

Business Directories

Wholesale Sources Imagine Jam-packed a book with 1000’s putting 1000’s of of wholesale wholesalsources across ers at your the USA fingertips! This is the most accurate and useful resource guide you’ll ever own and refer to daily! • Apparel • Electronics • Fragrances • General goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses • Watches • Toys and more! No. W1 Wholesale Sources $29.95

Auction Directory This is THE definitive guide to auctions! It not only tells you WHERE all the auctions are (all 50 states) but also HOW to participate in the auction process. Cash in on all government auctions, housing auctions, jewelry, cars, boats and more. Up-to-date information gives you names, addresses and phone numbers! And, unlike other auction websites or programs that require you to purchase updates or subscribe to monthly or weekly pay-per-listing services, once you have this book - You need to buy nothing else! It’s an incredible book you can use minutes after you receive it. Change your life today. Buy a home, car, or indulge in jewelry. Order No. AUC- Auction Directory - $39.95

Hobby & Craft Suppliers Guide The crafts industry is one of the hottest-growing segments in the marketplace today. Scrap-booking, painting, needle-crafts and sewing are hobbies that are sweeping the nation. We have compiled the ultimate directory of wholesale suppliers furnishing materials for this huge industry. • Art Materials • Baskets • Beads/ Trim • Ceramics • Dolls • Fabrics • Floral • Holiday • Paint • More! Order No. AC $29.95

Business Directories

d, How to Fin ker Sell and Bro Surplus and Liquidated Goods

Hidden Wealth With this authoritive Directory, you will learn to turn pennies into dollars and get goods dirt cheap ...even free! Written by a retired liquidator, the author shares his well protected secrets and workings of this extremely profitable industry. Learn why those in the business have kept it confidential. You can now have a piece of it. Discover the proven techniques and see why there is no better information anywhere at any price. Everything you need to succeed in this high profit business is right here. Work full/part time from home! Order No. 1-88422-24-2 Hidden Wealth $39.95

Jewelry Wholesalers & Manufacturers This exquisite directory will bring the world’s finest jewelers directly to you! Featuring fine jewelry of all types including: • Beads • Diamonds • Gemstones • Gold • Silver • Much More! The suppliers list their names, addresses, websites and specialties. All feature high-end quality jewelry that is sold wholesale for resale. You would have to travel the world over to view the thousands of suppliers listed in this brand new directory. If you are in the jewelry business and looking for new, high quality suppliers, you must order this directory! Order No. FJ $29.95

Holiday Merchandise Wholesalers & Manufacturers Introducing our newest directory that puts the country’s largest suppliers of holiday merchandise at your fingertips. Seasonal merchandise is a mainstay of the industry, but up until now it was hard to locate the thousands of suppliers scattered across the country. We have ended your searching with one directory which includes all types of wholesale merchandise: • Bows • Candles • Cards • Costumes • More Order No. HM $29.95

www.bizbooks.org

Page 89 RETAILERS FORUM MAGAZINE | OCTOBER 2019 Page 89

USA Mail Order Catalogs

Wholesale Gift Guide A Great resource to locate higher end decorative merchandise. This gigantic 400 page guide is the definitive resource guide to finding suppliers for gift products. Listed by category, over 4,000 leading wholesalers and manufacturers servicing the gift industry are included. • Accessories • Collectibles • Floral • Gifts • Home/House You’ll refer to this on a daily basis to find new suppliers for products. Order No. GG

Gift Guide

New for this year is a compilation of BOTH consumer mail order catalogs in addition to business-to-business catalogs in one huge volume! Part one of this incredible collection of mail order catalogs provides the most comprehensive look at the consumer catalog in the industry available anywhere. Over 7,000 consumer catalog companies are listed under 44 various product chapters from Animals to Toys and Games. Catalog size, number of catalogs mailed, sales volume and key executive names are provided for ease in marketing your products to these catalogs. The second part of this directory provides details on suppliers of everything from computers to laboratory supplies; office products to office design; marketing resources to safety equipment. Just about every kind of product or service that a business needs to operate is covered. Order No. 159237-156-6 1,900 pages $450.00

$39.95

Annual Guide to the

BUCKS FOR BLING Accessories Sourcing Directory

Licensing World

The comprehensive directory provides you with direct sources for the designing and manufacturing of bags, belts, hats, shoes, gloves. You will find the top companies to help you produce your merchandise directly at their factories.

Here is an incredible Directory that guides you through the world of Licensed prod-uct merchandising. Need to know who owns a license? Who to contact to distrib-ute a licensed product? This book has all the answers and covers the entire world! Licensors: Listing of companies that are the agents and license holders. These are the sources that you would apply to if you wish to obtain a license to manufacture

Sourcing For Jewelry Makers Directory

merchandise. Licensees listed here you will find the companies who distribute licensed merchandise. Full listings include categories of merchandise each company handles. Contact these companies to buy the licensed merchandise that they have manufactured. The licensed merchandising industry moves billions of dollars of products every year and is one of the fastest growing segments of retailing.

Up-to-date and easy-to-use directory solving your jewelry materials sourcing, production and contracting needs. If you are considering your own line of jewelry items this is a must-have in locating materials and factories to produce it.

Order No. 121 $150.00

Order No. 321 $249.00

1-800-635-7654 Page 90 OCTOBER 2019

Page 90 | RETAILERS FORUM MAGAZINE

Order No. 122

$100.00

Business Directories

APPAREL BUSINESS DIRECTORIES Fabrics, Services, Trims A complete and updated guide listing over 2,600 nationwide suppliers of all types of domestic and imported fabrics, trims and notions, plus forecast services, swatch design studios and more for the apparel and design industries. Listings include sales manager’s name, price points, minimums, etc. Fabric and trim manufacturers, converters, jobbers and reps are listed. This sourcebook provides you with MATERIALS and sources to make your own goods. Order No. 0971486735 $135.00

Directory of Brand Name Apparel Manufacturers Updated and easy-to-use directory listing brand-name label manufacturers and importers in the women’s, men’s, children’s and accessory markets. Developed and targeted for store and catalog buyers to shop the apparel and accessory markets easily, there are over 2,800 brand name labels listed, broken down by types of apparel classifications. If you are looking for the SOURCES for brand name goods, this directory is for you. Order No. 0971486751 $135.00

Apparel Contractors (USA Edition) This up-to-date directory solves your production sourcing and contracting needs in the Americas. The sourcebook includes: sewing, cut-n-sew, and finishing contractors and apparel production services from within the U.S., Canada and South and Central America. All factories are sorted by clothing classification and by U.S. state or by country. This directory will help you put your own designs into production. Order No. 0971486743

$125.00

RN & WPL Encyclopedia A comprehensive listing of every Registered Number and Wool Product Label ever issued by the Federal Trade Commission to identify all sorts of goods imported, manufactured and/ or sold in the U.S. Over 126,500 records including contact information for more than 31,500 manufacturers, importers and wholesalers of apparel and textile goods. Listings include where available: RN or WPL number, contact names & titles, street addresses, phone & fax numbers, website & e-mail addresses, type of business and product information. Order No. RN8. Directory $285 Order No. RN8C Directory/CD Combo $475

The Small Design Company's Guide to Wholesale Fabrics & Trims Upj-to-date guide created specifically for the smaller design houses and home sewing businesses. Directory lists fabric and trim companies that will sell to businesses that require 0 to 500 yards as a production order. Book lists low-minimum and in-stock fabric suppliers and all their contact information. Order No. A-106 $65.00

1-800-635-7654

Apparel Business Directories

Page 91 RETAILERS FORUM MAGAZINE | OCTOBER 2019 Page 91

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Books and Cassette programs are sold as information only and are guaranteed as represented in this catalog. All items in this catalog are sold on a non-refundable basis.

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WHOLESALE RESOURCE! Instant Access to: • Free Monthly Trade Magazines • Articles For Your Business • Hot Products Review • USA’s Leading Wholesaler Search

WholesaleSources.com your search engine for everything wholesale! RETAILERS FORUM MAGAZINE | OCTOBER 2019 Page 93

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