Special Loss Prevention Edition
Media Kit: Advertising Rates & Content Preview
Informative. Insightful. Inspired.
Special Loss Prevention Edition
The retail environment is one that’s ever-changing, consistently challenging retail leaders and their teams to innovate relentlessly in efforts to achieve further success and growth. However, as a result of this changing environment and retailers’ pursuit of increased profitability, their businesses are often made more susceptible to nefarious activity and the risk of loss, both of which are currently on the rise across the country and throughout the industry.
In short, crime committed within today’s retail environment is pervasive, and includes everything from individual shoplifters and fraudsters making away with stolen merchandise and false refunds, to organized retail criminals operating with intelligence and sophistication. Each end of the retail crime spectrum poses a number of significant threats to a retail organization, placing the safety and security of its people and assets in jeopardy, and bringing with them the potential of serious financial and reputational harm.
Fortunately for the industry, dedicated loss prevention and asset protection teams, along with their groundbreaking solutions partners, work tirelessly to combat the latest forms of crime against the retail environment. Through a confluence of strategy, technology and human insight and intervention, retail organizations have the opportunity to enhance their internal loss prevention ecosystems, reduce and mitigate risk to the business, and elevate their organizations’ performances to new heights.
With this challenge in mind, Retail Insider the magazine is collaborating with industry experts and leading solutions providers to take a deep dive into the murk of retail crime today, analyze some
of its causes, and explore the ways in which loss prevention and asset protection professionals everywhere can bolster their defenses and guard against the many threats that target their brands.
From exploring the idea of an ecosystem that connects an array of impressive loss prevention technologies and the merits of developing a strong Loss Prevention Management System, to analyzing the antiquated equation that the industry has used for years to measure loss and assessing the evolving role of today’s loss prevention and asset protection leader, this special edition of Retail Insider the magazine will attempt to raise and discuss some of the most significant issues currently challenging the wherewithal of those responsible for the safety and protection of today’s retail environment.
In order to facilitate the excellent content that’s being produced by the Retail Insider team, we urge our sponsor and advertising partners to take the opportunity to lend your support to the Canadian retail loss prevention community and incredible work that they do, and to bring your brand and solution into the conversation.
Sincerely,
Craig Patterson Publisher craig@retail-insider.com
22.8k
60% of readers are directors or above, representing the majority of Canada’s retail decision-makers:
level
Content Preview
Loss Prevention Management System
A healthy and sustainable bottom line relies upon top line sales and deliberate and controllable expenses. In order to achieve this retail formula, it’s imperative to forecast and mitigate risk. This article will highlight the ways in which a Loss Prevention Management System helps facilitate risk mitigation plans and efforts, benefitting the entire business. Rooted in culture, behaviour, policy and practice, we’ll explore the type of system that serves to guide and inform the strategies employed by the most successful organizations, turning Loss Prevention into a truly proactive department.
Sources of Loss
Over the past few years, the accuracy of the metric used as a report card indicating the success of a Loss Prevention strategy has been highly scrutinized. The simple equation, which has been used now for more than four decades, is “counted inventory compared to booked inventory as a percent to annual sales”. Given the overwhelming number of variables that are now at play, many professionals believe the equation to be flawed. This article will explore the history of shrinkage, highlight the current debate concerning accuracy, and identify some of the methods a retailer can employ to determine the true magnitude of loss caused by nefarious activity, as well as some compelling arguments that can help secure the funding necessary to reenforce their Loss Prevention ecosystem.
Organized Retail Crime Investigation
Recent activity on social media platforms has highlighted the global phenomenon of Organized Retail Crime, placing the topic firmly in the spotlight. For retailers seeking to address the issue, there are a range of factors that need to be considered. First and foremost, the safety of those present during a violent robbery. And, second, the availability of resources to support intervention, if it’s even possible, and the investigation, apprehension and prosecution of offenders. This article will highlight the scourge of Organized Retail Crime and the impact it has on retailers across the country, while exploring the Canadian criminal code, police resources, privacy guidelines, the Courts, and the sentencing guidelines of convicted offenders, among other things.
The Connected Retail Loss Prevention Ecosystem
In order to properly and effectively detect and deter crime in today’s digital environment, retailers are increasingly leaning on the latest advancements in technology. And, what some of the industry’s leading organizations have discovered is that to have the greatest impact possible, today’s Loss Prevention solutions must be connected and speaking with one another, linking data and information to effectively combat crime. This article will examine incident management systems, integrated solutions, artificial intelligence, and more, identifying the wide range of uses of technology within the retail environment, and the tremendous benefits such an ecosystem can offer.
*In addition, adjacent to this article will feature an exclusive virtual exhibit hall highlighting some of the more progressive Loss Prevention solution partners and their wares.
Organizational Effectiveness
In order to properly execute a Loss Prevention Management System, the human element involved is critical. However, to whom a Loss Prevention leader should report has always been a topic of discussion and debate for retailers. Most professionals are guided by a regulated code of practice. However, in the case of retail Loss Prevention, the art over the science often determines the standard operating practice. This article will explore the framework in which a Loss Prevention program should operate, highlighting the freedom a practitioner has within that framework to mitigate the risk they determine might negatively affect their bottom line.
Advertising & Sponsorship Rate card
Trim: 8.5x11” | Bleed: 0.125”
Safe Area: 7.5x10”
Trim: 17x11” | Bleed: 0.125”
Safe Area: 16x10”
Advertorials - $6,500 *minimum 3 pages of content
Work with the Retail Insider team to develop compelling and engaging pieces of thought-leadership that highlight the expertise of your brand, exposing your solutions and services to retail decision-makers across the country.
Trim: 8.5x5.5” Bleed: 0.125”
Safe Area: 7.5x5”
Trim: 4.25x5.5” Bleed: 0.125”
Safe Area: 3.75x5”
Exclusive Solutions Partner Hall - $1,250 *approximately 1/3 page
A virtual exhibit hall where parftners of the retail industry and loss prevention community can showcase their brands and solutions. Includes company logo, an image of the solution, 150 words to describe it to the audience, and a link to desired landing page. Double-Page
