Shelf Life

PREMIUM drinks brand Sanpellegrino have created a new visual identity for their tastefully light sparkling fruit range. With the very best selection of Italian ingredients, including real fruit juice, the Sanpellegrino Tastefully Light sparkling fruit range has long been a favourite with consumers looking for a truly thirst quenching and delicious citrus drink. The entire range, which encompasses six vibrant flavours, has switched up its look to a new premium 330ml sleek can. All flavours are also now available in multipacks of four and six.

ABP Food Group have announced the appointment of Sharon Whitehead to the Board of the company as a NonExecutive Director. Sharon is the Group Vice President of HR at Smurfit Kappa plc. Prior to joining Smurfit Kappa plc, she worked with Kerry Group plc in various international HR leadership roles, including Global Vice President of HR. According to John Moloney, Chairman of ABP Food Group, Sharon “brings a wealth of international leadership experience to the role, particularly in the areas of HR, talent development, food science and food processing. Her appointment further strengthens the Board as the business continues to grow and evolve across each of our divisions.”

AFTER a two-year Covid-enforced absence, American College Football returns to the Aviva Stadium on Saturday, August 27, with the Northwestern Wildcats playing notional host to the Nebraska Cornhuskers in what will be the opening game of the season for a sport whose popularity Stateside is second only to its professional counterpart. Budweiser, as the official beer of the Classic, will transform the Presidential Suite in the Aviva Stadium into an American Football experience, giving American football fans the chance to capture the ‘Best Seats in the House’ for the hotly anticipated clash. Fans are asked to buy a pint of Budweiser in pubs or a pack of Bud Light at participating off-trade accounts, upload a pic to their Instagram story, tag Bud Ireland and a friend they’d bring with them to be in with a chance to win.

LIDL Ireland have announced a new deal worth €6m with Hassetts Bakery, based in Cork. The two-year deal will see the family-run business supply Lidl’s network of 175 stores across Ireland with a brand-new chilled cake and dessert range. The delicious Rachel H’s range created by Hassetts is exclusively available in Lidl stores nationwide. Pictured are Michael Hassett, owner, Hassetts Bakery; Noreen Foley, Business Manager, Hassetts Bakery; Stephanie Walsh, Senior Buyer, Lidl Ireland & Northern Ireland; Brendan Conway, Buying Director - Food, Lidl Ireland & Northern Ireland. AIB Merchant Services have become the latest corporate supporter of the Champion Green movement, demonstrating the bank’s backing for SMEs and the drive to support local. “With huge growth in the use of card and payment apps, and the massive shift of Irish SMEs online during the pandemic, we know that our customers need extra support to maximise both ecommerce and in-person trade,” noted Jonathan Mahon, Director of SME Sales & Customer Success at AIB Merchant Services, pictured (right) with Evelyn Moynihan, CEO, Kilkenny Design; John Hoolahan, Marketing Director at AIB Merchant Services; Marian O’Gorman, Founder, Champion Green and Chairperson of Kilkenny Design; and Orla Bowers: Senior Product Manager at AIB Merchant Services.

SSE Airtricity have provided the Society of St Vincent de Paul (SVP) with a donation of €1m that aims to support households in need of financial assistance during the current cost of living crisis. The €1m donation is part of SSE Airtricity’s ongoing customer affordability programme, which includes a range of measures designed to support customers, households and individuals who are experiencing significant challenges in dealing with the rising cost of living. Pictured at the announcement are: Nichola Mullen, Head of Fundraising, SVP, and Klair Neenan, Managing Director of SSE Airtricity.

MINISTER for Social Protection and Rural and Community Development, Heather Humphreys TD, joined Coca-Cola HBC at An Cosán’s community education centre in Dublin to celebrate the launch of the 2022 #YouthEmpowered programme. This year’s programme will be delivered in partnership with An Cosán and YouthAction NI to create a pathway to learning and leadership for over 2,000 young people across the island of Ireland. #YouthEmpowered seeks to bridge the gap in supports for women and disadvantaged youths aged 16-30 who are transitioning back to learning or onwards into the workplace. Pictured are (l-r): Minister of Social Protection, Community and Rural Development, Heather Humphreys TD; Sarah Jane Deegan, ‘Return to Learning’ participant; Ashling Collins, An Cosán ‘Return to Learning’ participant; and Miles Karemacher, General Manager, Coca-Cola HBC Ireland & Northern Ireland.

KRISPY Kreme encouraged doughnutlovers to celebrate their 85th birthday with friends, family, colleagues and loved ones recently by dropping the price of any of their dozens to just €8.50 on July 15. The dough-lightful deal, which was enjoyed in every Krispy Kreme retail shop, included the Original Glazed Dozen, Hot Original Glazed Dozen and the Sharer Dozen and all consumers had to do was wish Krispy Kreme staff a “Happy 85th Birthday”.