Why Pharmacy Needs an Ecommerce ?
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Introduction •
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Now-a-days we witness a phase transition of buying pattern of any goods, clothes, electronics, furniture, grocery, etc. With the advent of technology, offline shopping switches to online mode. Buying anything online is in fashion. Then how could be our field of Pharma stay untouched of this? Buying drugs/medicines online is the latest trend amongst the Indian patients and consumers. With this increasing trend of buying medicines online, number of online pharmacies also increase.
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Introduction •
But there is lack of proper regulatory checks and balances for exercising regulatory control over e-pharmacies. This eventually leads to flourishing of e-pharmacies like mushrooms.
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There are several other factors also which fuel the gearing up of epharmacies like increased number of netizens, long term illness patients and increased chronic diseases.
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Customer Value Proposition • • • • • •
Enable suitable drugs search Discount on MRP Delivery on time Special emergency delivery Compare different Medicines Bulk selling
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Target Market • Target Market for Online Pharmacy Store 1. Nuclear Families 2. Tech savvy Mothers 3. Working Professionals
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Benefits of doing Pharmacy online •
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Now-a-days Customers may prefer to visit your website to find out about your products and services, instead of visiting you in person. They will also expect to see your website address and your email on business cards and other promotional materials. Well over half of the world's population is now online, with the number of internet users across the continent increasing by more than 20 percent year-on-year. The number of internet users in India is expected to reach 500 million by June 2018, said a report by the Internet and Mobile Association of India (IAMAI)
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Number of Internet users in India
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Advantages • • • • • • • •
Time saving Money saving 24/7 access possible Convenience increased Easy accessibility to medicines Increased availability of medicines Refund possible Easy comparison of medicines in terms of cost
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Advantages • • • • • •
Increased consumer information and information exchange Privacy Fast distribution Increased choice as wider variety of medicines available. Convenient for some patients and old age people who can’t leave their home. Delivery of medicines at desired place at desired time possible
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Social Media • • • •
Facebook- https://www.facebook.com/Retailpharmaind/ Twitterhttps://twitter.com/retailpharma1 LinkedIn- https://www.linkedin.com/in/retailpharmaindia/ Google+ - https://plus.google.com/u/0/+RetailPharmaIndiarpi
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