Customer Loyalty Schemes with RST

Page 1

Remember, leave enough time for customers to accumulate their loyalty rewards which brings them back to spend . By sending 4 reward vouchers a year you keep the voucher amount low, you gain additional money through your till and a customer who is happy and who will visit again.

An insight to a Customer Loyalty Scheme A few myths about Loyalty Schemes & RST’s response to these… It’s Expensive

Not With RST

People Come Anyway

Not As Regularly

I Already Advertise

The COST of Loyalty YOU SPEND £390.00 YOU GIVE OUT £1,800 But

Great

It’s Complicated

Doesn’t have to be

It’s Another Card

A Rewarding One

Customers Spend Anyway

Not as Much

Customers Only Spend Their Voucher Amount A Smart/Chip Card is Easier

Unlikely Thats not Loyalty

THE LOYALTY WHEEL

YOUR LOYALTY CUSTOMERS WILL HAVE ALREADY SPENT £37,500 (Based on 500 customer mailing)

Don’t think about your loyalty scheme as an overhead, think of it as a Your customer will spend to earn their rewards, it is important to remember you are thanking them for their custom with the reward. This of course encourages the customer to come back in and spend more, the process will repeat again and again leaving you with a loyal customer who has likely increased their basket spend because statistically reward card customers spend more.

cash generator

With RST your loyalty scheme will be treated as individual to you. We give you the best guidance for your garden centre and growing customer base, with the advantage of reduced running costs. Pick up the phone NOW to discuss your scheme with a friendly team.

0800 021 3222 enquiries@retailservicesgroup.co.uk

The REALITY of Loyalty YOUR CUSTOMERS SPENDS £300 PER YEAR YOU SPEND £3.72 PER CUSTOMER PER YEAR YOU GIVE YOUR CUSTOMER £15.00 PER YEAR (Based on 1 visit per month with average spend £25.00 and 5% flat reward)


Remember, leave enough time for customers to accumulate their loyalty rewards which brings them back to spend . By sending 4 reward vouchers a year you keep the voucher amount low, you gain additional money through your till and a customer who is happy and who will visit again.

An insight to a Customer Loyalty Scheme A few myths about Loyalty Schemes & RST’s response to these… It’s Expensive

Not With RST

People Come Anyway

Not As Regularly

I Already Advertise

The COST of Loyalty YOU SPEND £390.00 YOU GIVE OUT £1,800 But

Great

It’s Complicated

Doesn’t have to be

It’s Another Card

A Rewarding One

Customers Spend Anyway

Not as Much

Customers Only Spend Their Voucher Amount A Smart/Chip Card is Easier

Unlikely Thats not Loyalty

THE LOYALTY WHEEL

YOUR LOYALTY CUSTOMERS WILL HAVE ALREADY SPENT £37,500 (Based on 500 customer mailing)

Don’t think about your loyalty scheme as an overhead, think of it as a Your customer will spend to earn their rewards, it is important to remember you are thanking them for their custom with the reward. This of course encourages the customer to come back in and spend more, the process will repeat again and again leaving you with a loyal customer who has likely increased their basket spend because statistically reward card customers spend more.

cash generator

With RST your loyalty scheme will be treated as individual to you. We give you the best guidance for your garden centre and growing customer base, with the advantage of reduced running costs. Pick up the phone NOW to discuss your scheme with a friendly team.

0800 021 3222 enquiries@retailservicesgroup.co.uk

The REALITY of Loyalty YOUR CUSTOMERS SPENDS £300 PER YEAR YOU SPEND £3.72 PER CUSTOMER PER YEAR YOU GIVE YOUR CUSTOMER £15.00 PER YEAR (Based on 1 visit per month with average spend £25.00 and 5% flat reward)


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