RETHINK Retail 2024 Media Kit

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Through our award-winning podcasts, fresh, original, and thought-provoking content series, and partnerships with the world's leading retail events, we reach an audience of the top retail decision-makers and industry thought leaders.

Our syndicated network allows us to connect with senior leaders by delivering content in a natural, authentic way— and we help marketers do the same.

YOUR CONNECTION TO RETAIL INDUSTRY DECISION-MAKERS

of brands using B2B influencer marketing say it has helped increase brand reputation and brand awareness.

Source: Mailchimp Newsletter

GEOGRAPHIES

United States, United Kingdom, Germany, Canada, India, Netherlands

Source: Google Analytics

I’ve been lucky to have been a part of this initiative. I have been on a couple episodes of the RETHINK Retail Podcast and it is always a pleasure. The shows’ topics are always curated impeccably, and the participants are selected carefully— I always have a great time.” Head of Consumer Research Global Retail Leaders Dinner, Shoptalk EU 2024

BIGBOX

SAMPLE OF COMPANIES WE HAVE WORKED WITH:

RETHINK Retail has been a great media partner supporting VTEX's expansion into the U.S. market. They helped drive attendance to our virtual event and their team produced quality thought leadership content highlighting our executives, retail clients and solutions."

Kristin

“ “

for NorthAmerica at VTEX

We've worked with RETHINK Retail since 2019, first with licensing their 100-page magazine featuring interviews with retailers and custom coverage featuring our commerce thought leaders. They produce quality content highlighting our executives and retail solutions.”

at Commercetools

RETAILER ENGAGEMENTS: PRIVATE & INDUSTRY EVENTS

INDUSTRY EVENTS PRIVATE EVENTS

Create relationships with top-tier retail executives by networking in an intimate, upscale setting. RETHINK Retail works with you to handle logistics, drive RSVPs, and secure guest speakers for a memorable lunch, dinner, or other custom experience.

From NRF and eTail, to ShopTalk and Groceryshop, RETHINK Retail has well established event partnerships to help you stand out.

Sponsorships include pre-event promotion, on-site videos and podcasts, ABM-focused engagements and more.

PLEASE INQUIRE FOR PACKAGES, AVAILABILITY & COSTS

“ I really enjoyed both events and managed to do some business. You guys are doing great things at RETHINK, the whole team should be proud.”
— George Shaw, Founder and CEO of Pathr.AI

CONTACT: media@rethink.industries

SCHEDULEDEVENTS…

JUL THE LEAD SUMMIT

AUG ETAIL EAST

OCT GROCERYSHOP OCT NACS

OCT SHOPTALK FALL

AI in Retail and RETHINK NRF GALA Recap Video

RETAILER ENGAGEMENTS: PROMOTION & COVERAGE

Looking to maximize your event investment? RETHINK Retail partners with the world’s leading industry events. In addition to our happy hours, dinners, and parties, we can help you make the most of your event through promotions and onsite coverage.

PROMOTION

Standout from the crowd and spark interest from your target audience through pre-event promotions, including:

● Social shares

● Interactive event guides

● Custom eBlasts

COVERAGE

Example: Event Guide

Highlight key trends and showcase your subject matter experts and solution value through content captured at the event, including:

● Live podcasts

● Video interviews

● Social shoutouts and videos.

RETHINK Retail did not let us miss one thing in preparations for NRF. We were more prepared than ever before.”

— Ryan Taylor, Head of Retail Product Marketing at T-Mobile for Business

HOSTING YOUR OWN EVENT?

PLEASE INQUIRE FOR PROMOTION

REPORTS: MULTIPLE & SINGLE SPONSORED

MULTI-SPONSOR REPORT

View an example here.

RETHINK Retail publishes frequent multi-sponsor reports on the hottest and most relevant topics to retailers. We feature insights on how the industry is changing from retail executives, data partners, thought leaders and more. Your sponsorship includes:

● Custom article featuring your expert: RETHINK interviews your Subject Matter Expert and includes insights within customized article in report

● Quality Content: Professionally edited and designed

● Social sharing and tagging: We tag you and your company alongside other contributors on our social posts, thereby maximizing reach

● Brand awareness: Logo placement and half or full-page ad

● ABM Outreach + Lead generation: All opt-in leads generated from report downloads provided to you after being collected over 6-8 weeks

SINGLE SPONSOR REPORT

View an example here.

Completely customized and exclusive report with a journalistic point of view and insights from your Subject Matter Expert.

● Includes all benefits of the Multi-sponsor report + Full-page ad

WEBINARS PROMOTION ONLY + HOSTED

Promote your webinar to a well-qualified audience of retailers.

● RETHINK Retail logo provided to you for webinar promotions

● Promotion across RETHINK Retail social channels and newsletter

● Post-webinar recording link hosted on RETHINK Retail’s site

Resources section

HOSTED WEBINAR

Gain thought leadership alongside industry experts.

● Moderated and facilitated by RETHINK Retail

● RETHINK Retail to handle cross-channel promotions, registration, reminders and post-webinar follow-up

● ABM outreach campaigns to your provided target audience

● Professionally produced and edited video webinar

● Streamed across social channels with Company and Speaker’s tagged

● Full registrant contact list shared with sponsor

● License rights to recording

● Post-event editorial article on webinar highlights, hosted on RETHINK Retail with link to recording page on your site

It’s incredible to get to work with knowledgeable retail experts who make our content that much more appealing and insightful.”
— Sarah Foulke, Sr. Dir.,

SOLUTION SPOTLIGHT

● We create a shareable co-branded “Solution Spotlight” video up to five (5) minutes

● Sponsor to provide B-Roll footage to be incorporated into the final video

● Published on RETHINK Retail’s YouTube channel, social channels, and listed in the Solution section of our site

CUSTOM STORYTELLING OR MINI-SERIES

● RETHINK Retail works with you to identify custom content needs and produces a professional video clip (under 5 minutes run time) or choose to be included in our AI in Retail

● Video hosted on RR YouTube channel, social channels, and shared in our weekly newsletter

View Example here.

AWARD WINNING PODCAST

Stand out as a thought leader with a Custom Podcast Interview

● Professional development and production of podcast episode

● A senior leader from your company is interviewed by our host

● Questions written by our editorial team based on your area(s) of expertise, including recent industry trends and supporting stats

● Mid & post-roll Ads

● Multi-channel hosting and promotion, week of episode airing

○ Streaming across all major platforms (i.e. Spotify, Apple)

○ Available on RETHINK Retail site

○ Newsletter In-Line placements

○ Social share across channels with client and interviewee(s) tagged

● Rights to interview transcript

ARTICLES: SPONSORED AND PARTNERED

FEATURED

RETHINK Retail shares an article you write to our website. We include your profile with headshot provided at the end of the article. Editorial contributor opportunities available but not guaranteed.

PARTNERED

Our team writes articles in an editorial voice on topics relevant to your solution space for retailers. Published on our RETHINK Retail website. Formats vary, for example:

● Written Q&A featuring your executive

● Storytelling supported by your retail case study

● Infographic of your findings with quote from executive

eBLASTS

10k Opt-In Subscribers

● 100% Share of voice

● Your HTML message is delivered directly into the inboxes of our audience

● Option to add ABM outreach for an additional cost.

DIGITAL ADVERTISING: NEWSLETTER + SITE

FEATURED

10k Opt-In Subscribers

Top Logo Sponsorship: Logo at top of weekly newsletter, “Brought to you by [Sponsor]”. One month takeover, 4x ads

SITE DISPLAY ADS

In-Line Placement: Your content linked within 1x newsletter placement. Includes distribution to RETHINK Retail’s LinkedIn audience of 21k followers

20k Unique Visitors per Month

Homepage Website Banner Takeover: 100% Share of voice. One month commitment

Resource Page Listing: Your resource linked to and from the content section on our website.

SOLUTION SPOTLIGHT LISTING

Shining a light on industry vendors—and what makes them distinct.

WEB LISTING

Reach our subscriber base of retail decision-makers by listing your company on our solutions database.

Submit your profile and include:

● Company Information

● Features

● Business Model

● Link to informative/demo/pitch video

● Hosted on Site

● Social Share

SOCIAL-CHANNELS: SHARE + ADS

SOCIAL SHARE

● Validate your message and drive awareness amongst RETHINK Retail’s qualified followers

● Your message with 100% SOV across our social channels with Company tagged

LINKEDIN ADS CONTENT

● Your message or video with 100% SOV across RR’s social channels with company tagged

● Generate maximum awareness and make the most of your content.

● Includes social share, targeted LinkedIn ad, and newsletter inclusion.

● Designed to validate your message and drive awareness amongst RETHINK Retails qualified followers and your identified target audience CONTACT:

LOOKING

FOR MORE THAN A RATE CARD?

LEARN ABOUT OUR CUSTOM PROGRAMS

RETHINK Retail’s custom Thought Leadership Services (TLS) programs are developed based on your goals. Through these extended programs we work side by side with your team to design and execute a custom program to reach your target audience and make a lasting impression. Our partner program is the right fit for you if you have are looking to grow your retail industry strategy, thought leadership efforts, or looking for specialized support for your marketing team. For information, contact: media@rethink.industries or book a meeting.

Note: space is limited and not guaranteed.

Receive a custom plan based on your needs and objectives.

Gain access to our Global team with industry knowledge.

Leverage our expansive brand and retail connections.

Save up to 33% vs rate card pricing and receive sponsorship discounts.

“RETHINK Retail’s events are great opportunities to make new contacts, new friends and build relationships”

“Super excited to be part of the RETHINK Retail Network and being able to meet great people in the industry.”

- Anders Mittag, COO of Lobyco

TESTIMONIALS OF WITH WHOM WE’VE COLLABORATED

“I love these podcasts. It’s a great place to get fresh perspectives from industry leaders on what’s going on in their world, which can be really helpful as you think about what the next step of evolution looks like for you and your team. Every week, the candid insights shared on this show makes RETHINK Retail a great place to learn more about the industry and engage.”

“As a RETHINK Retail advisor, it’s been a great honor to follow your growth and hear from so many retail industry voices. The experience of being a guest on your podcast is outstanding and, more importantly, thought-provoking in moving the retail industry forward.”

top 100 retail influencer

“I always like being a guest on the show because we can mix it up, have fun, and really chew down on the meaty issues of retail."

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