Distribution Channels Digital Distribution
Adding in 2021
Viewership - National, Regional, and Local Reach ● We target cities and towns where retirees migrate from ● We showcase cities and towns where retirees move ● We target out of town visitors in cities and towns where retirees migrate ● We target people actively looking for real estate ● We target national, regional and local home buyers 55 and over ● Average 138,000 digital views per episode ● Millions of potential viewers on both digital and traditional television
Potential Digital Reach 39M Potential Traditional Television Reach 43M
Featured Builders and Developers on The Retiring Right Show
Community and Builder Segment
The Retiring Right Show Episode Segment Breakdown ●
2 Segments “Retiring Right - Where to Retire” feature Community/Builder 7 minutes each
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1 Segment “Retiring Right Money Moment” 5 minutes
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1 Segment “Retiring Right Mortgage Minute” 2 minute
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1 Segment “Retiring Right Travel Tips” 5 minutes
Each Episode Approximately 28 Minutes
Activated Lead Generation ●
We drive targeted viewers converting them to leads for our 55+ builder partners
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Viewers are encouraged to tour model homes, request plans, and pricing
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Each segment is retargeted on multiple platforms for ongoing lead generation
Ongoing Activated Lead Generation Call to Action on Show “Plans and Pricing”
Lead to Developer/ Builder
Call to Action on Show “Plans and Pricing”
Lead to Developer Builder
Retarget Viewers for Ongoing Lead Generation
Deliverables ●
One 7 to 10 minute segment
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One national television show airing
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One national and regional digital airing
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Monthly segment promotion and lead generation Social media promotion
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Available in Six and Twelve Month Agreements
Full Episode
https://retiringright.us/retiring-right-show/
Program Opportunity & Objective ● Pinpoint targeting with national, regional, and local viewers ● Evergreen digital content - it lasts forever ● Channels include Amazon Prime, Roku, Facebook, YouTube, Amazon Fire, Fox Business, and CNBC ● Third party endorsement by being featured on The Retiring Right Show (sales without being salesy) ● Repurpose content - reuse royalty free for additional promotion ● Greater results than magazine print, billboard and other forms of marketing media
Track results compared to magazine, billboard and other forms of marketing media
Program Opportunity & Objective â—?
Feature show segments that engage homebuyers
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Enhance brand value though this process, while driving awareness to your active adult community
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Drive lead engagement to targeted builders and communities
Limited to 2 Active Adult Builders/Communities Per Episode
Program Opportunity & Objective Results of Activating The Retiring Right Show ● ●
Target move dates from 1 year plus to as soon as possible/ASAP per lead increased 141% Increased local buyers/leads by 46% (largest cluster of leads within a 15 mile radius of the community)
“The quality of the leads is much better than we have experienced (through other means). People come to us pre-educated and motivated after watching the show”. Viridian Elements 2,000 acre Master Planned Community
Content Page Driving Model Home Tours
Book an Exploratory Call Schedule an exploratory call with Tane Cabe, founder and creator of The Retiring Right Show https://calendly.com/tane-cabe/the-r etiring-right-show-exploratory-call Call 253-224-9109 Email: tcabe@retiringright.us Website: www.retiringright.us