CONFOR UPDATE 2021
DELIVERING A CLEAR MESSAGE Talking to politicians about forestry and wood issues is vital to Confor’s engagement - but changes in personnel and policy priorities across the UK mean it’s complex, says David Lee
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s the trade body for the entire UK forestry and wood supply chain, Confor places great importance on communicating messages about the industry to politicians. With forestry policy devolved around the UK, this can be complicated and challenging. Further complexity is added when working with different ruling parties: Conservatives at Westminster; SNP in Scotland; Labour in Wales; and the powersharing administration in Northern Ireland. Confor needs to understand these different political situations and engage appropriately. This requires a different approach in Scotland, for example, where productive planting is strong, to England, where broadleaf amenity planting dominates. Processes for planting applications and
MEDIA ENGAGEMENT A PRIORITY FOR CONFOR Like political engagement, media coverage is part of a bigger picture – and a more complex picture in a world of 24/7 information overload. Confor understands the importance of getting its messages out there, and doing so in as positive a way as possible. As the theme article on page 6/7 explains, there is currently a need to be more reactive, in the face of critical coverage, but proactive media remains crucial to Confor’s communications strategy.
approvals in Scotland were overhauled by James and Deputy Lee Waters, believthe 2016 Mackinnon Review, set up after ing it offered a chance to look at forestry a direct request from Confor, while and wood in a more joined-up way. there are still barriers in both When Mr Waters was asked to England and Wales. Again, lead a ‘deep dive’ into why different approaches are woodland creation was so needed. difficult in Wales, Anthony Then elections happen, was invited to join the Trees different politicians take & Timber Taskforce set up to charge of forestry policy, look at the issues. and the engagement proIn less than a month, the cess must be refreshed (and taskforce produced a report sometimes reshaped). with 31 recommendations, inLee Waters cluding many suggested by AnNew ministers in Wales and thony. He is now working with the Scotland Welsh Government and taskforce memThis year, Confor reacted quickly to perbers to turn those recommendations into sonnel changes in Wales and Scotland. more trees, and greater wood use. In Wales, Confor’s National Manager AnIn Scotland, Confor is also working thony Geddes welcomed the creation of a new Climate Change Ministry under Julie
This involves working with traditional print and broadcast media, but also with online publications and engaging with social media regularly. Confor is very active on Twitter and LinkedIn and understands the media has changed. Rather than referring to ‘traditional’, online and social media, it’s all just media as the interactions between different outlets blur. The BBC remains very important. Chief Executive Stuart Goodall was recently on Farming Today, a significant outlet for a broader audience, talking about new planting figures. Confor is asked regularly to contribute to Farming Today, and has had excellent coverage on flagship BBC programmes like Countryfile and The One Show. Last year, BBC Science David Shukman interviewed Confor for a detailed article on forestry, while Confor has been quick to contact the BBC where it feels its media coverage of forestry is not balanced and does not reflect expert views. A complaint
10 FORESTRY & TIMBER NEWS • August 2021
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