DESIGN MAGAZINE 25 (SEPTEMBER/OCTOBER 2015) by DESIGN MAGAZINE

EDITORIAL Tiago Krusse

The environment issues are once again over the table. The president of the United States of America, Barack Obama, expressed a sort of a mea culpa speech concerning its own country contribution as one of the most destructive economies. The pollution and the destruction of our environment are again on the international agenda just before the meeting in Paris. There is a sense of an urge that goes far beyond political matters or the dispute of the last natural resources. These old concerns show somehow know an impression of fear towards dramatic climate changes and how this would represent a world scale of new realities that would put in question not only the way we live on a global habitat but also menacing in a short period of time the existence of rational and irrational animal species. We have been talking about green energies and new forms of using and reusing materials but societies did not change a bit of their habits. Of course we have seen some changes and some contributions that were able to slow down the rhythm of destruction. Still the problems concerning directly industrialization and consumerism prevail because there is no clear intention in stopping bad processes and worst solutions. Worse solutions we said because as we all can see it took just some years after terrific nuclear disasters and governments and countries are again

challenging nature in the same way. About consumerism we all can see how waste and pollution it is increasing year after year. People seemed to tolerate this because trash and misery is put aside from site. Trash shipped away to poor societies and socially unequal economies that explore human misery to obtain profit from garbage fields, loaded with all sorts of technological waste. Polluting soils, rivers, oceans and getting people killed by poisoning. We have not seen yet any kind of intentions to alter processes and to discuss all those identified problems of proveniences and consequences. But now we can sense that fear on the eyes of politicians and for the first time we know that they are not playing with words in order to get some more votes. There is a sensation of despair towards facts that can no longer be disguised to the public view. So we all can see clearly now on how irrational we have been since the last centuries, irrational to the point of putting in danger our own specie. It is my belief that the primordial task to be taken is to change human behavior. Only through education we can move to a common commitment of values and respect for the whole Earth harmony. There is no time for reviewing again the conclusions and itâ&#x20AC;&#x2122;s getting late to proceed with the right actions.

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CONTENTS

iF Student Design Award 2016

Graphic Design Festival Scotland Archifest

Melissa One By One Case Iga Weglinska

Design Catarina Sushi House in Porto

24 46

MÓVEIS DECORAÇÃO ILUMINAÇÃO COZINHA ESCRITÓRIO TÊXTEIS

COINCIDINDO COM: ESPACIO COCINA, CEVISAMA & FIMMA -MADERALIA 5

Director/Editor - Founder Tiago Krusse Executive Designer Douglas Silva Leandro Siqueira Lucas Fernandes Text Contributors Cristina R. Maier (Brussels) Francisco Vilaça (Stockholm) Hugo Poge (Reykjavík) Rodrigo Costa (Oporto) English editing K Photo Contributors João Morgado – Architecture Phtography Rui Gonçalves Moreno Advertising http://revistadesignmagazine.com/publicidade/ Office DESIGN MAGAZINE Jardim dos Malmequeres, 4, 2.º Esquerdo 1675-139 Pontinha (Odivelas) | Portugal www.revistadesignmagazine.com Publishing House K Innovative Diffuser, Sociedade Unipessoal Limitada Jardim dos Malmequeres, 4, 2 ESQ 1675-139 Pontinha | Portugal NIPC: 513 314 652 Juridic Consultor Dr. Maria de Lourdes Castelo Branco Accounting Auditoc Media founded in 2011. Officialy recognized by the ERC - Entidade Reguladora Para A Comunicação Social under the register number 126104. 6

The iF International Forum Design of Hannover, in Germany, has open the registrations for the 9th edition of the Student Design Award. The deadline for registration is up till January the 7th of 2016 and is free of charge. Students and recent graduates that left university within the last two years are allowed to submit their ideas. There is a prize money purse of Euros 30,000. Like past editions, the Student Design Award 2016 gives more chances of being award by opening submissions to the Hansgrohe Design Prize 2016 by iF and the Haier Design Prize 2016 by iF. The Hansgrohe Design Prize theme for this edition is “Efficient Water Design: Digitalizing the Modern Bathroom” and the Haier theme is “Brand New Life: the Happiness of the New Generation”. Design students and young talents have their chances of presenting good and innovative ideas that may change the future by showing their reflections about design orientations. The iF Student Design Award stands among the few best competitions in the world oriented to young creative talents, which can submit their concepts free of charge. Along with the competition there’s a social and a cultural mission that seeks from young designers their knowledge and creativity so it would be possible improving solutions and responding efficiently to more demanding way of living. Last year’s edition of the iF Student Design Award registered 12,000 entries, this shows not only the importance of the competition for those who aim to become good designers but also reflects the scale of the challenge for both designers and jurors. More -- http://www.ifdesign.de

INTERNATIONAL TRIENNIAL

DESIGN & SOCIAL INNOVATION

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The Graphic Design Festival Scotland 2015 will take place between the 19th and the 25th of October in Glasgow. With a defined timetable for a programme in which networking and socializing are clear purposes, this year’s edition will be predominantly hosted in Glasgow’s national centre for Design and Architecture, The Lighthouse, which derives from the previous and most successful first edition. Two new events were added to the 2015 programme: the Conference & Panel discussion, facilitated by Rob Alderson, and a talks evening in partnership with Design in Action, featuring high profile speakers from international organizations, focusing more broadly on the impact of design on businesses. Alongside the International Poster Competition, there will be the launch of a new open call competition, offering the opportunity for somebody to paint a mural at Kelvinbridge Subway station in Glasgow. The Graphic Design Festival Scotland it is run by James Gilchrist and Beth Wilson, both coming from Glasgow-based design practice Warriors Studio. The team set the festival as an international event “which promotes creativity, innovation, collaboration and challenges ways of thinking through a programme of workshops, talks, panel discussions, exhibitions, competitions, music and urban murals”. They set nine anchor aims: encourage creative thinking; provide an opportunity for people to learn, develop skills and grow; promote Scotland as a hub for creativity and design; braing international creatives from across the World to Scotland; create links between students and industry; provide a platform for up-ancoming creatives; empower graphic and visual designers; build and strengthen a creative community and to bring graphic design into the public domain.

More -- http://graphicdesignfestivalscotland.com/

Coming soon

The new iF WORLD DESIGN GUIDE, the spirit of creative power Take your first big step into the future with iF and become part of the iF WORLD DESIGN GUIDE. This new online platform will give you access to countless opportunities for cooperation, unique inspiration and the attention that excellent design deserves. This network will be the ultimate authority for the future of the design world.

www.ifworlddesignguide.com 11

The 9th edition of Archifest will take place from the 26th of September to the 10th of October of 2015 at the SIA building on Neil Road in Singapore. Organized by the Singapore Institute of Architects (SIA) this year’s chosen theme is “What Future?”. Organizers say that this theme “seeks to encourage Singaporeans to look ahead and imagine the possibilities and opportunities we collectively face, as we celebrate the nation’s 50th year of independence”. For Ong Tze Boon, SIA’s president expressed his thoughts about the event saying it is held “as a platform to celebrate our urban environment, Archifest strives to be an inclusive festival that engages all – the common man, students, enthusiasts and architects – in meaningful conversations to explores ideas for the city”. Ong Tze Boon adds the importance of promoting thinking about the city by involving citizens. During the festival’s two week long the highlights include a conference featuring award winning architects Li Xiaodong and Kerry Hill, a pop-up design studio City-Studio, specially curated architours to explore Singapore’s hidden architectural gems, the forum WHY ARCHITECT? To share insights on how to realize your dream home, an interactive mural installation Tabula Nerah by A Whispering Campaign, a series of Singapore’s land spaces documented in plot, a digital art exhibition by celebrated photographer Caleb Ming as well as several conversations including L’aperitif –Italian Design in Asia organized by the Association of Italian Designers & Architects and LopeLap. Archifest started in 2007 by the Singapore Institute of Architects and the purpose is to bring a wide and free meeting where ideas for the city could be discussed. It is seen also as a celebration of the architecture and the built environment, promoting discuss, debate and deliberating architectural issues. More – www.archifest.sg 12

MELISSA ONE BY ONE CASE In the product discipline, the Melissa One by One project was one of the 2015 iF Design Award winners. Text: Contribution of Centro Brasil Design (CBD) Photographs: Divulgação

The product was designed as a way of giving new meaning to footwear, as the same shoe fits both feet and allows the pieces to be sold separately. According to Paula Agustini from Grendene S/A’s Design Management department, inspiration came from something unparalleled. “First, for translating something quite unusual from these current times of digital versus analog technology. Our digital life brings people closer at the same time it keeps them apart. Considering the word Melissa in Greek means the ‘priestess that brings the nectar of life’ (bee and honey), inspiration emerged as we tried to define what is the most important nectar of life, and then came up with the topic of people coming closer and sharing their feelings. From this concept, we had the idea of creating a mysterious product that brings people closer as they tackle the unusual issue of wearing a shoe that fits both feet, may be purchased as a single unit, may be worn on either foot to create other combinations, makes it possible to give one shoe as a gift while allowing the recipient to choose the other, allows people to share other combinations with their family and friends, gives amputees the ability to purchase a single shoe only, and ensures people whose feet are different sizes can buy different shoe sizes,” noted Paula. Made of MELFLEX, an exclusive polymer (PVC) formulation that allows for design geometries, flexibility, comfort, and recyclability, in addition to the use of the sensory “Melissa Scent” brand. This project required seven years of discussions by our in-house but a few weeks to get the idea off the paper. Several company departments were involved in this collaborative process, including sales, financial, and manufacturing. “For a company that has always pursued innovation throughout its history, this is one of the various projects we have undertaken that have ensured we achieved the expected results,” added Paula.

One by One shoes hit the stores in October 2014 and remain top sellers to this day. “This is a rare opportunity and an honor to belong to a select group of peers presented with this award. This is an accomplishment by all of the designers, everyone at Grendene, and the company itself, which has been supporting us and investing in design for over 30 years,” Paula summed up.

IGA WEGLINSKA

Iga Weglinska defines herself as a conceptual fashion designer. She recently found her own fashion label and from the studio in Cracow, in Poland, a few manufactured products have been brought to life. Working in the fields of fashion and industrial design, Iga has clear ideas about the essence of the work she started developing. She expresses on her notes an intellectual approach to fashion also “as an art and fashion that gives a wearer a feeling of singularity”. The reflections on clothing are taken from a sculptural point of view, to be beautifully used by the human body. The design process it is focused on form, allowing emotions to be evoked when users are wearing her concepts. About the regular clothes line she mentions that is “designed in harmony with the idea of slow fashion”, she seeks for the best quality fabrics and therefore enhancing the “highest standards of craftmanship and great construction”. Aiming for well-designed products there is this commitment with durable clothes that could be up to date for several seasons. On the other hand, Iga believes that designers should take advantage of their creativeness and search for new aesthetics, forms and interpretations. Iga Weglinska has been exhibiting her skills throughout the world and over the last two years her shoes projects have been presented in museums and various exhibitions in Europe, Asia and America. www.igaweglinska.com

BOY. WOMENSWEAR CAPSULE COLLECTION Collection consists of garments strongly influenced by men’s fashion – shirts, jackets and vests. The same principle was considered while selecting the textiles. Collection is made from pure natural shirting cotton and wool suiting fabrics characteristic for menswear. Collection is characterised by rough forms and subtle silhouette deconstruction. All collection pieces were made with the idea of slow fashion in mind – buy less but better quality. They are made from the finest fabrics in keeping the highest standards of craftsmanship. Photographs: Marzena Kolarz - kolage studio Model: Rajel Matsili Mua: Magda Krzyżostaniak

Photographs: Iga Weglinska

CONCEPTUAL FORM OF WOMEN’S SHOES The method conduct was a deconstruction, not only of a shoe but also of the way of thinking about the shoe. The projects combine the world of industrial design with the world of apparel design, art with craft, tradition with modernity – through the form of shoes but also in the used fabrics, like leather and plastics. they are a combination of traditional shoemaker's methods with new technologies like 3D scan, 3D printing, CNC milling. Shoes cast from the material developed especially for this purpose are the results of collaboration with a chemist. The essence of this project is form – with reference to shape, material and emotions. I was inspired by Japanese aesthetic wabi-sabi which is based on seeking beauty in imperfection. In this collection the shoes are regarded as sculptures which also serve in practical usage. 22

DESIGN CATARINA

The Design Catarina was one of the exhibitions of the Brazilian Design Biennial Florianópolis 2015 that took place from the 15th of May to the 12th of July. The purpose of the exhibition was to show how the design culture is well implemented on the 4th more industrialized state of Brasil, presenting not only a wide variety of products but also spreading a strategy between public and private institutions that were able to introduce the importance of the discipline for the economy of the Santa Catarina state. Text: Tiago Krusse Photos: Courtesy of the Centro Design Catarina

In 2014, one year before the Brazilian Design Biennial Florianópolis 2015, we were invited by Roselie Lemos of the Centro Design Catarina to make a visit through Santa Catarina which is the 4th more industrialized state of Brasil. This trip organized by the Centro Design Catarina was supported by the Brazilian government and some public institutions related to professional education, industry and tourism. There was a clear intention to show all the efforts developed by the government and local public and private institutions to promote the design culture through the state and with that a strategy based upon the improvement of education and the introduction of new industrial approaches on the production system. So not everything it’s said about Brazil is bad and we mean that we have witness a well organized economical strategy for the development of the Santa Catarina societies. Despite the different societies that Santa Catarina holds through the state, not only in what it is related to historical, social and anthropological aspects, the geographic context it is also important. We saw a good work held by the Federations of the Industries of Santa Catarina (FIESC) towards focused initiatives to promote new opportunities for the economy by showing the benefits of introducing changes on the industrial structures. These changes have to do with education, knowledge and technology, key elements that a design culture is aware of. So we saw good implemented strategy from the textile industry, ceramic or software. By connecting education, technology and innovation some of the local industries are not only showing good level of redevelopment but also improving a lot in their

competitiveness. Despite development and competitiveness been spread throughout the state, one negative aspect that we’ve witness is that all economy and distribution is depending on the truck lobby so all cargo transportation is reduced to that because there is no railway cargo and aero cargo is expensive. I dare to say that economy is very much dependable of heavy truck lobby. We believe that the means of distribution is one key issue that urges for a wide national discussion, in the present state it is obstructive for all the different Brazilian economical systems. Roselie Lemos express her intention to show what the Santa Catarina state has to show, the high quality standards of its products, a well organized entrepreneurial force and a diversified industry. In the 60’s the Santa Catarina industries were the ones that start calling for qualified professional designers so the state economy despite all the political and economical changes of the last 50 years was able to kept this commitment with design. So great efforts and investments made on improving education and spreading technological knowledge linked with innovative means of production. Roselie proudly says that “we do have design, textile, ceramic, leather and accessories, furniture, appliances, games and software, machinery, transport and packaging, in addition to utilities, equipment and athletic apparel.” The production level has high quality and the manufactured items show how detail is kept in mind. Roselie adds that “industry takes a step forward showing its vision in value of design and its enormous contribution to the sustainable economic development of the country.”

Audaces Digiflash XT, 2011 Company: Audaces City: Florian贸polis/SC Design: Paulo Cardoso e Engenharia Audaces

Automatic scanner for clothing patterns, composed by software, smart system for scanning and digital camera. It detects the pattern design automatically, as well as cutting, internal markings and netting twine in the paper patterns. It has simple and intuitive tools that can be operated by anyone. It can be used for large pieces like party dresses. 25

Long John Diva Pro e Mai么 Manga Longa Diva Pro, 2015 Company: Mormaii City: Garopaba/SC Design: Equipe de desenvolvimento de produto Mormaii Photo: Mormaii

The outfits were developed to suit perfectly the female anatomy. They were tested and approved by Maya Gabeira, Brazilian professional surfer very renowned due the trophies she won around the world. The new DIVA PRO has a front vertical zipper to facilitate dressing, in addition to the new graphic look, with exclusive sublimation technology by Tom Veiga.

Woie e-bike – Bicicleta elétrica, 2013 Company: JK Bike Distribuidora de Bicicleta Ltda. City: Rio do Sul/SC Design: Joel Ricardo Rodrigues

The E-Bikes Woie have the first certified frame manufactured in Brazil, built entirely in aluminum, with a geometry providing comfort and agility to the biker. They have a 350w electromagnectic engine and a set of four 12v/9 ah gel batteries No need for driver’s license, license plates and payment of extra charges. It’s an excellent option for the economy, convenience, safety and a healthy life.

Tres贸r Argent, 2014 Company: Portobello City: Tijucas/SC Design: Equipe Design e Desenvolvimento Portobello Photo: Portobello

Multifaceted tiling inspired by precious metals, Tresor is the bold accessory for details,making the difference in modern spaces. To be used on indoor walls and furnishings, brings a metallic touch and texture to ceramic tiling. The irregular shape reveals the contemporary spirit of the proposal.

Carbone Deluxe, 2013 Company: Grupo Eliane City: Cocal do Sul/SC Design: Decortiles

Embossing is definitely in vogue for wall coverings, adding a new visual dimension. In classic and modern colors, this porcelain tile has a texture that stands out in the wall.

Torneira Oni Presence, 2014 Company: Docol City: Joinville/SC Design: Marcelo Alves

The technology of this lavatory faucet works with the activation by the simple proximity of the hands in any area of the unit and the aerator. Besides ensuring water savings it prevents water splashes and offers comfort for the hands. The LED in the base unit indicates the activation of the faucet.

Ducha Eletr么nica Safira, 2014 Company: Duratex SA - Hydra City: Tubar茫o/SC Design: Bertussi Design

Hydra is a brand specialized in technology for bathrooms and restrooms. Its products are designed to provide more water savings. The new models have a digital display shows the water spent and warns the user when the consumption reaches 15 liters. The Safira line has a temperature regulator and continuous LED lighting.

Pendente Don, 2014 Company Sollos City Princesa/SC Design: Jader Almeida Photo: Eduardo C창mara, Araci Queiroz

Pendant lamp using blown-glass or metal and a charming wooden detail.

Luminária e mesa lateral Twiggy, 2014 Company Comercializado com exclusividade por Tok&Stok e fabricado por Móveis Artefama City: São Bento do Sul/SC Design: Bruno Faucz Photo: Andrés Otero

Original and pleasant set of table lamp and side table. This arrangement looks for simplicity with the combination of the two items that are often together in most houses. Accessible and convenient.

Cadeira L贸tus, 2015 Company: Butzke City: Timb贸/SC Design: Asa Design Photo: Actonove Fashion Photography

Chair with woven backrest crafted with polyester ropes. The ropes are available in various colors, including the Marsala one, chosen as the color of the year 2015 by Pantone.

Mesa Lateral B么, 2013 Company: Divina Natureza City Palho莽a/SC Design: Larissa Diegoli Photo: Marcello Timm

A glamorous touch with waste material. The finish is complex and exclusive, enabling customization. The base with partial fitting allows a composition with several tables. The tabletop can be removed and used as a tray.

Poltrona Barra, 2014 Company: Móveis James City: São Bento do Sul/SC Design: Bruno Faucz Photo: Divulgação

Light and comfortable, designed under the company productive standards, with a tilted seat in a pillow form. The straw backrest alludes to classic pieces of the sixties.

Banco Osso, 2013 Company: Movelaria Boá City: Itajaí/SC Design: Movelaria Boá (Otávio Coelho, Rafic Farah)

Wood hollow bench with 8 millimeters thickness and an unusual shape. The surface receives carbon fiber finish and the interior, semi-gloss varnish. The furniture is manufactured with shipbuilding carpentry techniques, providing lightness and rigidity. Maybe cats and dogs in the house will also like this option. The bench won the 1st place in the Design Award of the Museu da Casa Brasileira, in 2013.

Frigobar Brastemp Retrô, 2013 Company: Whirlpool City: Joinville/SC Design: Whirlpool Latin America

The mini-bar Brastemp Retrô brings back a vintage memory of plated “foot-stick”, especially designed not to scratch the floor, and also the classic “Brastemp” logo and knob, both original of the brand in the fifties.

Mesa de centro ou lateral Mush, 2014 Company: Sollos City: Princesa/SC Design: Jader Almeida Photo: Eduardo C창mara, Araci Queiroz

A new idea: coffee tables in glass, like a transparent forest. Each piece is unique, handmade. The small bubbles, the varied heights and the minor changes give organicity and create different perspectives.

Mulheres de areia Company: Giovana Pash City: São João Batista/SC Design: Ronaldo Fraga

The designer Ronaldo Fraga have participated in the Projeto Identidade SC, implemented by Sebrae/SC, through the RST programme – Rede de Serviços Tecnológicos (Technological Services Network). In this project, ten companies have received the benefit of a consultancy for developing new products. Ronaldo Fraga visited Giovana Pash sharing with her the first steps to be followed in the creation of a regional identity. This high heel line was inspired in the graphic designs of 1960’s Catalina beachwear, with cutouts of the mouth and eyes of the beauty pageant contestants in a stylized manner. The products are not available for sale since they were handmade, using high standard materials which increased the cost and prevent its commercialization. However, until July 2016, when the project ends, a footwear line will be put on sale.

Toalhas Dryfit Savana, DegradĂŞ, Aquarela do Brasil, Multicultural e Pop Art, 2014 Company: Altenburg City: Blumenau/SC Design: Altenburg Photo: Altenburg

The Dry Fit towels dry up 34% faster than the traditional ones, lint-free they have a compact volume, in addition to be light and super soft.

Fonte Renda-se, 2014 Company: Renato Cardoso City: Florianópolis/SC Design: Renato Cardoso Photo: Lese Pierre

The Renda-se font brings together design concepts with the handmade tradition of Florianópolis: drawn letters are produced in bobbin-lace, in different types of wefts. The developing of this project involved creation, artistic and collective production, with the participation of the Casarão das Rendeiras at Lagoa da Conceição twelve lace-makers.

Jacquard Ronaldo Fraga, 2014 Company: RenauxView City: Brusque/SC Design: Ronaldo Fraga Photo: RenauxView

Jacquard fabric made on exclusive terms for Ronaldo Fraga, with reproduction of a graphic work on the fabric.

Carnes defumadas DoBhrunno, 2013 Company: DoBhrunno City: SĂŁo JosĂŠ/SC Design: Move | Design de NegĂłcios (Graziella Dellare Carrara, Cristina Bunn, Claudio Mendes) Photo: Vanessa Alves

The Bhrunno family draws on traditional concepts and techniques in the ancient art of smoking meats. Its products offer unique sensory experiences, bringing back atavistic aromas and flavors, with handmade products, differentiated and sophisticated. The package designed by Move contributes to boost the reliability and promote the products differentiation at the sales point. DoBhrunno participated in 2012 and 2013 in the SEBRAE/ SC Sebraetec programme, by which the company received consultancy in the brand development, the visual identity and packaging.

Linha Alho e Óleo e Linha Bacalhau, 2014 Company: Marithimu’s City: Garuva/SC Design: SA2 Design e Comunicação

Marithimu’s innovates when offering smoked seafood in oil, making the preparation of recipes and appetizers easier, and the products lasts 12 months unrefrigerated. This line of packages was created for giving a higher visibility to the product at the point of sale, with 5 cm gain in the shelves in account of its hexagon shape. Besides, the window designed for this pack offers a 360° view of the product. The illustration is a handmade watercolor differentiating the Garlic and Oil line from the traditional one of the Marithimu’s smoking products, preserving the identification with already existent products using colors. Though in the Codfish line, the black color and the tactile spot varnish give to the product a noble touch. In 2011, Marithimu’s participated in the Sebraetec, do SEBRAE/SC programme, by which the company received consultancy in the development of packaging for the line of smoking products (designer Graziella Carrara), awarded with the ABRE-Associação Brasileira de Embalagem Prize.

SUSHI HOUSE IN PORTO Architecture: Paulo Merlini Arquitectos Text: Tiago Krusse Photographs: Joao Morgado - Architectural Photography

Sober and simple this work of 2014 by the Paulo Merlini Arquitectos. The migration of the ideas and concepts for this sushi house space in Porto were so well done. Maybe there is not that much complexity in it but we are sure that precision took the most important role in the planning. Without clear intentions and precise instructions none of this would have result in such a magical outcome. The 25m2 space faces a busy street but showing the public how small can be beautiful and serve man. The Paulo Merlini Arquitectos team gave a little magic atmosphere to such tiny space, working the restaurant and providing its clients a comfortable experience with the whole, not only while eating but also when viewing the cooking process. The describing text by the architects express the purpose of creating an ideal and suitable space for arranging and preparing the fish. The sushi man is the main protagonist, between the entrance and the balcony his art will inspire clients by building a clean relationship in which all the aspects of cooking and the grace of serving are let to be watched. A clear seduction with a simple intention. The space devoted to the preparation of the sets

of dishes is a well organized niche where the contrast of the building materials and games of light and shadow adds that mystical idea weâ&#x20AC;&#x2122;ve built about the whole cooking sushi process. In a sense the architects played here with anthropological and cultural rituals. Clients would have only 9m2 where they could have their meals. The exiguity of the space leave us to think how Japanese are able to take the best out of such small spaces. The conceptual approach took also in consideration symbols and how through them we can easily connect with values and aspirations of a different culture. The sushi sticks worked most perfectly, by keeping the budget low but creating a clear stenographic statement. By repeating the sushi stick for 8,400 times, placing them like a structured cloud, the artistic composition intends to suggest the profile of a Japanese temple. The color scheme was chosen in full respect of the traditional aesthetic of the Japanese composition of visual elements. Shadow plays an important role underlining the balance and the equilibrium of the architectonic harmonies. Dark walls meant for absorbing the light and therefore enhancing the cloud made of sushi sticks.