“SPANISH-LANGUAGE CONTENT IS ENTERING A NEW PHASE OF GLOBALIZATION”

 Guillermo Borensztein

GUILLERMO BORENSZTEIN, SENIOR VICE PRESIDENT, INTERNATIONAL CONTENT LICENSING AND CO-PRODUCTION AT TELEVISAUNIVISION, EXPLAINS THE PILLARS OF ITS EXPANSION STRATEGY.

Guillermo Borensztein is the Senior Vice President of International Content Licensing and Co-Production of TelevisaUnivision, where he leads content licensing efforts internationally, as well as coproduction deals for linear and streaming original content. In a dialogue with Señal News, Borensztein explained his strategy for the global content arena.

What is your strategy to expand TelevisaUnivision's catalog globally?

"Our content licensing strategy is rooted in being the global leader in Spanish-language content distribution and based on four basic pillars: first, territoriality, from the position of being the leading distributor, historically, in Latin America and the U.S., and having the runway to work flexibly with different types of clients across the world. Secondly, visibility; owning our IP allows us to capitalize on the opportunities integral to monetization cycles. Then, we are a one-stop shop, a full offering that builds off the global track record of our telenovelas and the incremental volume and quality now offered by ViX's original series. Finally, strategic relations, with a focus on working with partners and clients with a shared long-term vision."

How are you trying to reinforce the company's co-production deals?

"The co-production strategy is highly focused on ViX originals. Due to the platform's rapid growth, we are concentrating on increasing the volume of releases, specifically in Latin America and the U.S. That approach allows for a production cost/efficiency/quality ratio like no other. There is an expectation for ViX content to be widely distributed to other clients in Europe, the Middle East, Africa, and Asia, which would be extremely complementary. Since the launch of ViX, we have announced content agreements and deals with partners in Brazil and Spain."

What opportunities do you observe around Europe, Asia, and Africa?

"We see the opportunity to exponentially strengthen and amplify the distribution of Televisa's telenovelas since they already have a massive global footprint with longevity and very successful brand awareness. We can build off that momentum with ViX's original series. That opportunity is incremental and complementary."

How do you analyze the demand for Spanish-speaking content?

"With more than 450 million people who speak Spanish and prefer to watch content in their own language, the demand is unprecedented. Data shows that Spanish-language series, especially telenovelas, have been ranked among the most viewed content on global platforms, yet they continue to be underrepresented in most streaming services. We are strongly positioned to serve this audience because of the unique value proposition of ViX and its unmatched content portfolio. Spanish-language content is entering a new phase of globalization; we want to continue to be a major player and, to do so, we must expand our global business."

At MIPTV, TelevisaUnivision will be showcasing "Thinking of You." What is the global appeal of that show?

"This title has tremendous global appeal because it is modern and aspirational, with themes that audiences can easily connect with, including dealing with second chances, recovering from past traumas, and taking chances to achieve what one wants out of life. Also, the talent associated with the series gives it a fresh contemporary feel. It is produced by Carlos Bardasano ('Si Nos Dejan') and stars the internationally recognized Dulce María ('Rebelde'), a combination fit for a mainstream audience."

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