DISTRIBUTION EL REINO INFANTIL EXPANDS ITS GLOBAL REACH

AT KIDSCREEN, THE COMPANY WILL FEATURE AN INCREMENTAL AND ROBUST ANIMATION AND PRODUCTION PIPELINE FOR 2023/2024, WITH NEW THEMES FOR “LA GRANJA DE ZENÓN” AND “BICHIKIDS” AND THE LAUNCH OF A NEW KIDS’ LIVEACTION FORMAT.

El Reino Infantil, the leading Spanish-speaking YouTube Network the world, is expanding its global reach with new content bundles with consumer product focused themes, more original content initiatives, new talent-based shows, and the evolution of global alliances in the world of streaming. Surpassing a new milestone of 200 million subscribers across the globe, El Reino Infantil is pushing preschool and kids’ music production efforts with regional and local taste for consolidated markets and new horizons.

“Last year meant a great leap in the quality of productions, consumer products, and new records for the company. In May, the spin-off of ‘La Granja de Zenón,’ ‘La Granja A Rodar,’ was launched in Spanish and English on YouTube, together with a first series of toys that sold out in Spain. In July, the special for HBO Max and Cartoonito, ‘Bartolito, an Feathered Adventure’ was released, entering the TOP 10 ranking of the HBO Max platform. Last, but not least, we launched ‘La Granja de Zenón,’ ‘Bichikids,’ and ‘Canciones del Zoo’ on Netflix in the US Hispanic, Spain, Latin America, and Brazil,” Roberto “Kuky” Pumar, CEO at El Reino Infantil, told Señal News. “Throughout the first semester, content collections were launched on VIX, TelevisaUnivision, and Amazon Prime in Latin America, Europe and United States. That involved the development of ecommerce, with official stores in Mexico, Spain and in the US Hispanic market”, Pumar added.

2023/2024

Pipeline

An incremental and robust animation and production pipeline for 2023/2024 with new themes for “La Granja de Zenón” and “Bichikids” is the biggest bet for the network. “We are really excited for the recent Spanish markets launch of the new live action format for preschoolers, seeking to become a global franchise, with Mexican talent Ger Otero,” Juan Ignacio Sixto, Global Head of Kids for El Reino Infantil, stated. “We are preparing a special original content bundle offer with ‘La Granja de Zenón’ based on the classic theme ‘How do things work?’ and building the evolution of our second major big IP, ‘Bichikids,’ with a specific approach for family bonds and toddler emotions, all aligned with our Consumer Products team’s needs and opportunities”, adds Sixto.

The expansion of “La Granja de Zenón” and “Bichikids” in the Spanish speaking markets hits another milestone with the partnership and launch of the IPs in RTVE in Spain. “We are thrilled with this achievement and the relationship with RTVE that comes from a long way. This is the result of the traction built by the IPs spreading throughout this market and expanding from digital to linear,” Pumar added.

In terms of production, the Network comes to Kidscreen as part of the constant search for content that complements its global expansion. “We are looking for new projects and shows that share not only the company’s vision but also its animation quality,” said Ylka Tapia, Content Acquisition Partnerships Manager for El Reino Infantil.

With the strength of its IPs and the strong landing in Europe, El Reino Infantil also seeks to increase its wide range of consumer products, to continue adding to its more than 60 licenses that include 600 products such as back to school, toys, books school supplies, clothing, linen, and bazaar.

Moreover, with an average of 130 million daily video views, and content developed in 9 languages (Spanish, English, Russian Portuguese, Italian, Korean, German, French and Romanian), the network has surpassed 200 million subscribers on YouTube with all its channels. “With a great bet on digital content and the arrival of the new generations, El Reino Infantil continues to consolidate itself on the main digital platforms. We keep on bringing interactive experiences and theater shows in Latin America and Europe,” Pumar said.

By Romina Rodriguez