QUIS SEPERA BIT: Recognising the real ambassadors of grass root communities across Northern Ireland
NORTHERN IRELAND LAUNCH EDITION
The glass ceiling myth or reality? Celebrate female business stars of Northern Ireland
24/7/365 marketing
Angeltraveller
From Rome to no-where
SOCIAL MEDIA Northern Ireland is leading by example...
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2 | Revolve Magazine Northern Ireland Edition
2012 REVOLVE MAGAZINE IS BUILDING ON ENTERPRISE NORTHERN IRELAND’S INITIATIVES FOR 2012 “Enterprise Northern Ireland’s vision is to contribute to the development of the Northern Ireland Economy in partnership with others through the provision of a high quality, value-added continuum of support to entrepreneurs. Great progress has been made over the last few years with the implementation of the 'Points of Presence' initiative which has increased the visibility of our network and enhanced the client’s experience. We have proven that we can achieve results through effective programme delivery and will strive to ensure that we continue to provide the highest quality of service possible”. Ken Nelson,
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Contents Northern Ireland is a rich and vibrant region made up of a diverse mix of communities. Revolve Northern Ireland is a celebration of urban and rural small business and consumers. Our vision is to promote small business that perform economic activity and people who live and work there as suitably qualified ambassadors for managing and reducing the risk of environment pollution across communities.
1. Cover An overview of the key players and events promoting Northern Ireland’s products.
Revolve your world Welcome to revolve magazine Northern Ireland edition, your one stop source of information for small businesses and socially aware consumers wanting to influence the strategy of their service providers. Revolve recognises that the UK is a well established brand, but it is important to recognise the strength of the Northern Irish brand. Hence we have published four distinct magazines to celebrate the achievements of small business in each region. Likewise socially aware consumers We want to firstly influence the strategy of their service providers, but also contribute to the discussions all across the UK and the world.
3. Revolve Index An innovative way to interact with customers and stake holders 5. Revolve your world An overview of the key players and events promoting Northern Ireland’s products. 6. Saint or Sinner An overview of the key players and events promoting Northern Ireland’s products. 9. Contents page An overview of the key players and events promoting Northern Ireland’s products. 14. Brand Northern Ireland An innovative way to wiah your customers seasons greetings 17. Northern Ireland Small Business Leading the way in the recycling challenge 18. Tackling the risk of environment pollution the social media revolution 20. Northern Ireland Eco-systems An overview of the key players and events promoting Northern Ireland’s products. 23. Leading the social media revolution An overview of the key players and events promoting Northern Ireland’s products. 24. Social media- total mobility An overview of the key players and events promoting Northern Ireland’s products. 27. A cost effective springboard for any inspired individual or community
register at www.irevolve.co.uk to be part of this exciting project
28. Opportunity from adversity Turning the recycle challenge into a sustainable opportunity 30. Managing and reducing environment risk The real ambassadors small business and the people who live in grass root communities 32. World traveller Appreciate and understanding cultures through regular articles in Revolve
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Revolve magazine provides a platform for small business to promote their duty of care compliance, social awareness and green initiatives, in addition to advertising products, services and brands. Conversely, Revolve magazine enable consumers to engage their service providers in real time. Contribute to our magazines? Revolve magazine is published monthly and our goal is to feature every hamlet, village, town and city in Northern Ireland on a rotation basis. In addition, we promote lifestyle activities and their contribution to work life balance. Email us at advertorials@.irevolve. co.uk, to revolve your world
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To subscribe to revolve Ireland magazine call: 0800 098 8820 e-mail: advertorial@revolvemagazine.co.uk
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Revolve Northern Ireland 36. Standard industrial classifition a reliable source of statistical data across Northern Ireland business and industries
98. Create a winning team Sub text that provide an overview on the topic detailed in the magazine
39. Target audience Social media, breaking down social barriers and access to marketing and advertising resources
101. Strategic alliances Sub text that provide an overview on the topic detailed in the magazine
46. The glass ceiling Does gender and race limit opportunities and access to resources
102. Safe harbours Sub text that provide an overview on the topic detailed in the magazine
48. Engaging and interacting with communities
105. Back to basics Sub text that provide an overview on the topic detailed in the magazine
50. I-revolve Northern Ireland
107. The social media cloud Sub text that provide an overview on the topic detailed in the magazine
52. Revolve travel club A opportunity for travel service providers to promote their products and services 54. Around the world in tasty wines Discover and sample the world of wines from your arm chair 56. Revolve business exchange Your obsolete stocks or surplus resources is another small business raw materials 58. e-revolve Swap, exchange or donate your unwanted possessions 60. Preview January issue 62. Discover Northern Ireland The activities and resources available whether you live, work or visit Northern Ireland 65. The impact of local history on culture
108. Quality service as standard Sub text that provide an overview on the topic detailed in the magazine 110. Meaningful communication Sub text that provide an overview on the topic detailed in the magazine 113. Northern Ireland -Environmental outlook Sub text that provide an overview on the topic detailed in the magazine 114. Northern Ireland Innovation Sub text that provide an overview on the topic detailed in the magazine 116. Double standards in business Sub text that provide an overview on the topic detailed in the magazine
67. Nurturing the green shoots A review of business services for start up and young businesses in Northern Ireland
Pets Corner
68. Education and learning Realising Northern Ireland’s potential
Is your pet a top dog?
70. Property Property mean different things to different people 73
Places to stay
1. Entertaining or talented 2. Cute or a look-a-like 3. Inspirational Share a profile, story or memories of your favourite pets with Revolve readers. email:advertorial@irevolve.uk.com | 7
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118. Made in Northern Ireland Sub text that provide an overview on the topic detailed in the magazine 121. Very long bench dublin Sub text that provide an overview on the topic detailed in the magazine 122. Sartorial elegance Sub text that provide an overview on the topic detailed in the magazine 124. Pet’s corner unsound heroes in 34% of northern Ireland’s homes 127. Supply content for revolve magazine Sub text that provide an overview on the topic detailed in the magazine 128. Brand association Sub text that provide an overview on the topic detailed in the magazine 130. cover preview Sub text that provide an overview on the topic detailed in the magazine 132. What’s on Promote your products and services or keep up to date with lifestyles activities 134. Mentor-roll back the years Share your challenges and successes with the next Northern Ireland entrepreneurs 136. Capture customer intelligence Engage your customers and the wider social audience from your keyboard 139. 24/7/365 marketing 141. Internet advertising 143. Magazine advertising 145. Bartering Revolve understand that even reduced cost marketing is out of the reach of some businesses 146. Your feedback Join our blog or write an article for the revolve magazine
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A hands on approach to advertising and marketing
www.revolve.uk.com
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WE DO NOT INHERIT THE EARTH, WE BORROW IT FROM OUR CHILDREN
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RECYCLING
GREEN ENERGY A sustainable vehicle for small businesses that produce ad hoc waste to join a network that is well structured and create a secondary revenue source.
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HOW DO
YOUR ACTIONS
REFLECT ON YOUR LOCAL ENVIRONMENT?
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REVOLVE YOUR WORLD
www.irevolve.co.uk
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Brand Northern Ireland
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evolve celebrates the Northern Ireland tourist board’s brand strategy: “to create a northern ireland experience to get in on everyone’s destination wish list”. Revolve magazine recognises the correlation between, recycling , duty of care compliance and social awareness and identifies social media as a catalyst that enables small business to meet social and economic targets, while consumers are able to explore and embrace the Northern Ireland brand. Revolve uses magazine and internet advertising and social media channels to promote Northern Ireland’s small business, home grown products and lifestyle trends. This is best illustrated in regular case studies and features that promote: ☑ Lifestyles, customs and communities ☑ Northern Ireland’s Destinations ☑ Industries ☑ and visitor experiences
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evolve’s approach is an opportunity for small business to deliver clear leadership and promoting a greater awareness of and support for environmental initiatives.
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Northern Ireland Small Business Can Lead The Way In The Recycling Challenge
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Like all UK regions, Northern Ireland faces the challenge of delivering economic prosperity while protecting the environment through managing and reducing the risk of environment pollution across communities. Revolve identifies end of life tyres as a significant environmental threat. With tyres being progressively banned from salvage storage and land filling, tyre recycling rate globally has been growing exponentially over the years. The capital intensive processes are dependant on disposal fees - the amount they get for collecting tyres - has contributed to the creation of secondary pollution caused by illegal dumps and the increase in tyres being used in cement kilns, which on face value seem viable, yet creates secondary pollution through green house gases. Revolve’s goal is to create a small business supply chain that is well structured and sustainable. An opportunity for small business to lead by example and form strategic partnerships that build a stronger and better and more sustainable Northern Ireland.
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Tackling the risk of environmental pollution in communities across Northern Ireland.
Reducing the risk of environment pollution is not only about financial actions, but letting your voice be heard is another positive way to contribute to the reduction of the carbon footprint.
THE REAL AMBASSADORS OF Small businesses Promote your brand, push response advertising campaigns or simply notify your audience of changes to your strategy. Benefit from the new media revolution and communicate at will with a unified message. Monitor responses in real time. Register on-line ( www.irevolve.co.uk ). Register on-line, you will become part of a community that puts the reduction of your carbon footprint at the top of your agenda. Balance your ying with your yang to ensure goal congruence at all times.
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GRASS ROOT COMMUNITIES Consumers By registering on-line, you become part of a community that puts the reduction of your carbon footprint at the top of your agenda. Balance your ying with your yang to ensure goal congruence at all times. Supply content for the magazines. Send at least one email to a friend in your network to tell them about Revolve. Contribute to our Northern Ireland experience by providing a case study on a topic that is of interest to you. (www.irevolve.co.uk )
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w k no o.u er .c st ve gi ol Re .irev w
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Recognising the real ambassadors of Northern Ireland’s communities Revolve recognises the Environmental Agency’s goals of conserving Northern Ireland’s ecosystems. Revolve advocates that small business, and the people who live and work in grass root communities be recognised as the true ambassadors of protecting Northern Ireland’s ecosystems.
Cost effective direct action across multiple channels Social media is a cost effective common denominator that drives synergy between small business, communities, local government and environmental agencies. A great opportunity to raise social awareness and manage the risk of environment pollution in local communities across Northern Ireland.
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Social media inspires and empowers Empower and engage your direct customers and socially aware consumers New media is not a discovery of something, it is purely an improvement to the traditional process of community repackaged in a technology wrap. When Tesco and the market leading supermarkets suggested embracing the old principle of home delivery that was a core strategy of early supermarkets, critics sniggered. An excellent way to inspire customers is to share with them a story about your business, or about yourself. Share deeply personal tales in order to better connect your business with stakeholders. let your customers tell you What They Want . Communicate with them regardless of it that feedback is positive or negative.
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SOCIAL MEDIA
GROUND BREAKING OPPORTUNITY Social media is more than broadcasting. People want to be allowed to voice their own opinions, and feel appreciated. Small businesses must embrace this new trend with vigour. www.revolve.uk.com email:advertorial@irevolve.uk.com | 23
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ocial media has changed how we communicate, as well as radically altered the communication channels we use. It is a social leveller as, regardless of status or profession, anyone can now promote their brand, with little or no capital or expert knowledge of advertising and marketing
empower small business..
Northern Ireland
engage consumers..
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Social Media
If you do not have a mobile phone, do not use the internet and do not care about environment pollution in your community, then revolve magazine is not for you. Revolve Northern Ireland empowers small business and socially aware consumers 26 | Revolve Magazine Northern Ireland Edition
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Absolute mobility
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evolve recognises that the emergences of social media and the consumers preference to communicate using these channels enables small businesses to listen and interact with their direct customers and the wider social audience without the need for unlimited budgets or complex corporate structures.
90% of consumers now prefer to source products from suppliers who demonstrate corporate social awareness and duty of care programs. We use social media as a vehicle to promote brands, push response marketing and to publicise strategic change
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The social media cloud Listen in and join conversations consumers are having about your products and services. 1. Develop and promote your brand. 2. Interact and support your customer base. 3. Monitor what people are saying about your company and brand. Create awareness about upcoming promotions and events or promote thought leadership by authoring a BLOG on Revolve’s web sites. www.revolve.uk.com
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Engaging and empowering consumers and small business 30 | Revolve Magazine Northern Ireland Edition
A COST EFFECTIVE SPRING BOARD FOR ANY INSPIRED INDIVIDUAL OR COMMUNITY. Northern Ireland small business can use social media and the internet to market products and services and develop a competitive advantage . In addition to breaking down spatial and temporal barriers, social media has levelled the playing field for start ups and small businesses across Northern Ireland. While not a guarantee for business success, grass root small businesses enjoy equal visibility in local , regional , national and international markets. The global market, aiding human, social and economic development. E-commerce is especially empowering for women, who often represent the least connected segment of society. In his book Socialnomics, Erik Qualman reports that: Over 50% of the world’s population is under 30 years old. 96% of Generation Y members have already joined a social media network. One out of every 8 couples married in the US met via social media. Radio took 38 years to reach 50 million users, while television took only years. The Internet took 4 years to add 200 million users, while it took Facebook less than one year to do so. If Facebook were a country, it would be the 3rd largest in the world. 80% of Twitter usage is on mobile devices. 50% of the mobile traffic in the UK is on Facebook. YouTube is the second largest search engine in the world. There are over 200,000,000 blogs, and 54% of bloggers post or tweet daily. 34% of bloggers post opinions about brands (that means my brand and yours). 78% of customers trust peer recommendations, but only 14% trust advertisements. 70% of 18- to 34-year-olds have watched TV on the Internet.
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Turning the recycle challenge into a sustainable opportunity 32 | Revolve Magazine Northern Ireland Edition
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ocial media has provided a seismic shift in a diverse deep rooted perceptions of over 85% of Northern Ireland’s business and domestic internet users and offers a perfect vehicle for raising the awareness of the risk of environment pollution across grass root communities. New media is a revolution that has transformed the business and competitive landscape and business size or deep pockets are no longer barriers to entry. Small business (or indeed) any business willing to dedicate the time, can interact and engage with their target audiences in meaningful ways. A great opportunity for small businesses to turn this opportunity into sustainability. Much publicised debate about green initiatives and managing environment risk is at the centre of current efforts to limit the damage being caused across UK communities. COMMITTEE FOR THE ENVIRONMENT Inquiry into Used Tyre Disposal .retread able tyres, second hand tyres, exportable tyres and end of life tyres. The Committee will examine the current approach to the management of used
RECOGNISING GRASS ROOT COMMUNITIES LAUNCH EDITION 2012
tyres in Northern Ireland. Specifically, the Committee will: Estimate the number of used tyres arising annually in Northern Ireland Critically examine the current audit trail for managing tyres from purchase through to disposal and establish key responsibilities at critical stages. Examine the legal framework for the collection, storage and disposal of used tyres and consider how this is monitored and enforced by the Northern Ireland Environment Agency 1. Compare the NI approach to managing used tyres with other approaches e.g. Producer Responsibility, Tax system etc. 2. Establish the extent of historical stockpiles of used tyres in NI and consider how these could be incorporated into the established process for managing used tyres . 3. Establish the potential for the development of an environmentally sound, economically viable, and self-sustaining end-use market in NI and make recommendations accordingly (this would include consideration of alternative uses for used tyres) 4. Make recommendations to enhance the transparency and robustness of the processes that underpin the management of used tyres in NI . 5. To produce a report on the findings and recommendations of the Inquiry by November 20 6. Environment Minister Alex Attwood wants to increase recycling of household, construction and industrial waste to 60% and upwards by 2020. The general consensus is that recycling targets will be missed in Northern Ireland unless people are better educated about waste, an expert has said. Northern Ireland spokesman Michael Doran said: “It is very difficult to see how we are going to meet the targets if there isn’t some kind of significant impetus. In my view, this needs to be a large education and communication programme that communicates both the need for and the benefits of recycling.
Proposed recycling plants to cater for tyre recycling in Northern Ireland email:advertorial@irevolve.uk.com | 33
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There is a fabulous museum in Amman, Jordan that contains items older than I can even imagine. One of the best things is just outside the front door – a hand of Hercules – I stepped behind it and my husband snapped a photo – the wind co-operated magnificently! 34 | Revolve Magazine Northern Ireland Edition
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Angela Japha
World Traveller From Rome to no-where...
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hen I travel I am typically impressed by the general helpfulness of most people in most countries. I am appreciative and receptive to whatever a helper has to offer, no matter what the subject, assuming that he or she knows more about the area than I. I frequently have been told “where to go” – not in a negative sense, but at times when I’ve requested information. I have learned the hard way, however, that not all helpers help equally. This particular story involves two different helpers. My husband and I were travelling on a ship which was docked in the port for Rome called Civitavecchia. The port is located approximately 85 km from Rome, which places it squarely in my category of “Not the Most Convenient Ports” in the world. We chose to travel to Rome from Civitavecchia by train where we enjoyed a typically glorious Roman experience, including lunch at a lovely outdoor bistro and sightseeing. We
took the 5pm train back to Civitavecchia so we would return to our ship in plenty of time before its scheduled midnight departure. At the train station in Rome, there was a long queue at the ticket sales counter. Our attitudes popped their cocky heads out: We are “world travellers”, after all, and surely we can work out the automated Italian language ticket kiosk and purchase train tickets to Civitavecchia without a problem, those attitudes said! Well, lo and behold – as we were trying to make sense of the machines, a “helper” appeared from nowhere. This is the button to push to select your stop –he said – but be sure not to leave the train at the first stop in Civitavecchia – you will not yet be at the port. So we smiled and thanked the gentleman, purchased our tickets, and boarded the train - hungry, exhausted, and happy to be headed “home”. Although our helper asked for a “tip”, he was not aggressive, so we had no reason to be suspicious. We found our assigned seats, settled in, and a young man joined us in our cabin for part of email:advertorial@irevolve.uk.com | 35
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the journey. Being the friendly “world travellers” that we are, we asked if he spoke English, then struck up a conversation. We are returning to Civitavecchia to board our ship –we said. Oh – the young man said – don’t leave the train at the first stop in Civitavecchia – the stop you want is the second one. We relaxed in our seats, happy to have the advice from our first “helper” confirmed, and confident that we were proceeding correctly. The young man left the train at the first Civitavecchia stop and we never saw him again. We remained on the train as we had been advised. As we pulled away from the terminal, two folks entered our train car and demanded our seats – showing us their purchased tickets for those exact seats. As the train accelerated we wandered, now seat less, looking out the train window and seeing our ship in the port disappear behind us with its gourmet, air conditioned restaurants beckoning. At first we thought we would just stand because it couldn’t be much further – after all, we were leaving at the next stop. As the train travelled further and further, we discovered that there were no longer any seats available. Left with the choice of standing 36 | Revolve Magazine Northern Ireland Edition
or sitting on the floor, we sat in the only spot large enough for the two of us: the platform connecting two cars. This, of course, was next to the door to the toilet. In defence of Italian trains, the toilet facilities were pretty clean – but the floor outside the toilet leaves a LOT to be desired when one is considering a possible seat. Grime of unknown origin several centimetres thick, and the universally repellent smell emanating from any public toilet greeted us in our new surroundings. Surprisingly, we were thankful for the thick grime – it provided a bit of padding over the many corrugations on the floor which are designed to keep the floor from being slippery when wet. As we sped miles down the tracks in the Italian countryside, our stomachs growling loudly, it slowly dawned on us that a second Civitavecchia train stop did not exist. We were stuck on that train and, to our dismay, learned that it was an express train. Because we are “world travellers”, we had not found it necessary to pick up a train schedule. Therefore, we had no way of knowing how long it would be before the next stop, what the stop would be like (availability or quality of food), or how
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long it would be before we would be able to board another train back to Civitavecchia. We did feel that we had left enough time to accomplish all of this before our ship sailed. Sitting on the hard, stinky floor, we looked at each other and started to laugh – first with a giggle, then progressing to the deep belly laugh that usually comes after an alcoholic beverage or three. I wonder what was going through her mind when the conductor came by and asked for our tickets – which were, naturally, only for travel to Civitavecchia. She spoke limited English but made it clear that – YOUR STOP WAS THERE – pointing to the rear of the train.
or so minutes for our train to arrive, and ate soggy, stale train-station frozen mini-pizzas for dinner. We were able to sit in real seats during the hour return to our destination, arriving in time for the departure of our ship. To this day we do not know if the two helpers were simply mistaken, had malicious intent, or just enjoyed bamboozling unsuspecting, novice tourists. I prefer the first option, although it is quite a coincidence that we encountered both of them. And since we escaped uninjured (except our pride) with all our belongings, I don’t feel that it was a con. It is also possible that we boarded the wrong train – perhaps our helpers were recommending a local train, not My husband smiled and said - if you’ll stop the train we’ll an express. Next time we visit Italy I might just take time be happy to get off. That elicited a STUPID TOURIST to find out. unhappy grunt and the World’s Largest Eye Roll from the Yes, we learned a couple of lessons that day. I will not be conductor (who, by the way, does not fall under another so averse to waiting to speak to the ticket salesperson and of my categories called “Generally Helpful People in Most I will not be so eager to accept “help.” This was definitely Countries”), at which point we were dismissed with a wave not the first big boo-boo we ever made, and I’m sure it of her hand. won’t be the last! Approximately one hour later we arrived at a nice little Italian town, purchased a ticket back to Civitavecchia AT Angela receives email at angeltraveler247@gmail.com. THE TICKET WINDOW, waited patiently the next forty email:advertorial@irevolve.uk.com | 37
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INDUSTRY
Introducing 21st century technology to Northern Ireland’s traditional industries. Using social media to stand on the top of your industry
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Calling All Innovative Movers And Shakers... In order to encourage the manufacturing sector and address negative stereotypes, all 650 MPs in the UK have been asked by the Parliamentary Manufacturing Group to find a superbly-designed and manufactured product or the name of a great manufacturer in their constituency. Members of the public are being asked to suggest the names of products and manufacturers worthy of inclusion to their local MPs. Those selected are placed on ‘Made by Britain’, a national map of products and manufacturers which currently includes nearly 200 products. If you know of a product or company you think should be nominated for inclusion on the ‘Made by Britain’ map, please don’t hesitate to contact your MP to tell them. To view existing entries in your region, visit www.policyconnect.org.uk/made-byBritain To suggest a product to your MP, visit www. policyconnect.org.uk/write-to-your-mp In addition, if you have been selected, why not share your ideas and stories with Revolve and promote Innovation in Northern Ireland. 40 | Revolve Magazine Northern Ireland Edition
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Northern Irish
Innovation
www.irevolve.co.uk
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Double Double
standards The dark side of business
In everyday interactions, people face choices: to remain silent or speak up, to ignore an offensive comment or challenge it, to comply with stereotypical expectations or challenge them, to pass as an insider or stand out as an outsider. Whatever the motivation, when people remain silent—even as observers—in response to demeaning interactions, their silence reinforces existing patterns of power and exclusion. And people do remain silent—often not by conscious choice but because they feel that they have no choice. They feel that their survival in the organization requires that they not speak up. It isn’t surprising that so many people respond this way. When people feel threatened, they tend to become defensive, their creativity shuts down, and they think they have no options. In many face-toface interactions, people do not have time to step back and consider anything beyond instinctive responses. And often instincts and fear point to silence. In short, when we do not clearly see that we have reasonable and doable options, we can feel victimized by circumstances and helpless to do anything about them. Yet, in these moments, we may face an opportunity to break negative cycles of inaction and consciously pursue alternatives that will improve the workplace. email:advertorial@irevolve.uk.com | 43
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Made
in
Ireland P R O M OT I N G N O R T H E R N I R E L A N D ’ S P R O D U C T S
ENGAGING AND EMPOWERING SMALL BUSINESS
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he continued success of Northern Ireland farmers’ markets that promote local foods and some craft are practical examples of promoting local produce, (Promote products manufactured in, and services originating in Ireland). There is an increasing appetite from Northern Ireland consumers to support Irish Businesses. Revolve sets the necessary to raise awareness across communities. Register at www.irevolve.uk.com to promote and raise awareness about your Product, Brand or Service. Why not advertise in our monthly magazine, website or use our barter and business exchange for any excess stocks or raw materials. Social media The Ulster Farmers’ Union has launched its 20 Schools’ Colouring-in competition. 44 | Revolve Magazine Northern Ireland Edition
This is the sixth year of the competition which aims to promote local healthy produce and its benefits. Last year the competition received more than 15,000 entries and this year promises to be even bigger! Commenting on the competitions success UFU President John Thompson said; “There is a growing awareness among consumers about the benefits of fresh, high quality, local food. Our school children are young consumers and we hope this competition helps them to understand the importance of healthy eating and the need to support local producers and hope they will encourage their mums and dads to buy Northern Ireland produce.”
St. George's Market, Belfast
The present St. George's Market, built 1890-1896, is one of Belfast's oldest attractions. The market is home to some of the finest fresh produce, with customers travelling near and far to sample the delights of Friday and Saturday markets.
Country Markets NI,
Country Markets NI are markets organised and run by their producers who offer for sale a wide variety of home based produce. These include jams, breads, cakes, savouries and sweets from the kitchen; vegetables, plants and fruit from the garden.
Hillstown Farmshop, Randalstown, Antrim
Hillstown Farmshop is an award winning farmshop just outside Ahoghill. We won the Northern Ireland Gourmet pork sausage competition for the past two years. All the meat we sell is free range and has been born and reared on our farm. We also ...
Limavady Food and Produce Market, Limavady
The market is held on the last Saturday of every month with a wide variety of local & organic produce on sale. Regular traders supply, fruit, vegetables, lamb, pork, beef, poultry, sconces & breads, handcrafted jewellery and locally grown plants.
The Farmers' Market Enniskillen, Enniskillen The Farmers' Market Enniskillen is a new market that operates every Saturday 10am - 2pm at Asda car par, Enniskillen.
Shambles Market, Armagh
Large variety market consisting of an average 35 traders, dealing in clothing, fruit and veg, flowers, household fabrics, music, tools, etc. The Car Boot Sales are very attractive for second hand goods and the occasional antique gem! email:advertorial@irevolve.uk.com | 45
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ns, and public and private universities, and is reinforced by the actions of conformists and newcomers. Another difficulty in reducing institutionalized racism is that there is no sole, true identifiable perpetrator. When racism is built into the institution, it appears as the collective action of the population
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Standard Industrial Classifications
The real ambassadors for managing and reducing environment risk emanating from small business economic activity Even if you are low budget do not need to create a brand, harness stronger relationship with consumers that build loyalty over time and increase sales on the basis of what online content they supply, or how they facilitate or engage in conversation online. Anyone would fit. It’s important to recognise that there are still brands that are best able to meet their business objectives through other channels; Every company has
different business objectives. , it is about shelf space, relationships with retailers, price points, feature sets. They simply do not need to have a sophisticated relationship with the consumer to sell their product. • Every company has different business objectives and should be sure that social media can play a significant part in reaching these. • If not then it may be a good decision to leave it alone as the wrong type of presence can do more harm than good,
Northern Ireland small business by industry Series1 S Other Service Activities
5,140
R Arts, Entertainment and Recreation
3,855
Q Human Health and Social Work Activities
8,090
P Education
5,405
N Administrative and Support Service Activities
3,850
M Professional, Scientific and Technical Activities L Real Estate Activities K Financial and Insurance Activities J Information and Communication I Accommodation and Food Service Activities H Transportation and Storage
8,860 1,935 930 2,950 4,580 5,985
G Wholesale and Retail Trade; Repair of Motor …
16,820
F Construction C Manufacturing B, D and E Mining and Quarrying; Electricity, … A Agriculture, Forestry and Fishing
29,125 7,540 690email:advertorial@irevolve.uk.com | 47 16,300
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Create an experience to get Northern Ireland on everyone’s wish list www.irevolve.co.uk 48 | Revolve Magazine Northern Ireland Edition
THE DIRECTORY In every issue, we will feature a town , city, village or hamlet in Northern Ireland to celebrate the unsound heroes in the small business world. You too can revolve your world, by recommending a business or an unsound hero who has succeeded in the face of adversity or challenge. Register at www.irevolve.co.uk to revolve your world today.
Boa Island |Carrickfergus |Castlereagh |Cookstown | Coleraine | Craigavon | Derry City | Down | Dungannon | Fermanagh | Larne
|Limavady | Lisburn | Magherafelt | Moyle | Newry and Mourne | Newtonabbey | North Down| Omagh | Rathlin Island | Strabane
Antrim| Ards | Armagh | Ballymena | Balleymoney| Banbridge | BELFAST CITY
| Newtonabbey | North Down| Omagh | Rathlin Island | Strabane
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TARGET MARKET R
evolve recognises the uniqueness and strengths of the numerous brands and co-brands across Northern Ireland. To this end we feature stories from every hamlet, village, town and city and region on a rotation basis.
Revolve’s goal is to engage the 122,000+ small business, their employees plus the socially aware consumers across Northern Ireland. Revolve incorporates the Standard Industrial Classifications of industries in order to present a true profile of small business activity by demographics and industry.. Our strategies recognise the co-brands that thrive in cities, towns, villages and hamlets across Northern Ireland.
EMPOWERING SCOTTISH SMALL BUSINESS AND SOCIALLY AWARE CONSUMERS Antrim ☑ Airport BelfaSt. International Airport ☑ Community Aldergrove Antrim Caddy Chapeltown Crumlin Gortnagallon Moneyglass Nutts Corner Parkgate Randalstown Staffordstown Templepatrick The Diamond Toome ☑ Townland Dunadry Ards Ballygowan Ballyhalbert Ballywalter Carrowdore Cloghey Comber Donaghdee Grey Abbey Killinchy Kircubbin Millisle Moneyreagh Newtownards Portaferry Portavogie Six Roads End
☑ Townland Lisbane Armagh ☑ City Armagh ☑ Community Allistragh Ballyleny Benburb Blackwatertown Charlemont Clady Milltown Clare Darkley Derrynoose Hamiltons Bawn Keady Killeen Killylea Lisnadill Loughgall Maddan Market Hill Middletown Millford Poyntz Pass Rich Hill Tandragee Tynan Townland Ardress Ballymena ☑ Community Ahoghill Ballymena Broughshane Buckna
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Chesney's Corner Clogh Clogh Mills Connor Craigs Glarryford Glenvale Gracehill Kells Lisrodden Martinstown Moorfields New Ferry Newtown Crommelin Portglenone The Sheddings Whitesides Corner ☑ Townland Cullybackey Balleymoney ☑ Community Ballybogy Ballymoney Balnamore Bendooragh Corkey Derrykeighan Dervock Dunloy Finvoy Killagan Bridge Kilraghts Loughguile Magherahoney Pharis Port Ballintrae Portrush Rasharkin
Stanocum The Drones Vow Banbridge ☑ Community Annaclone Ballyward Banbridge Dromara Dromore Gillford Katesbridge Kilkinamurry Lawrencetown Leitrim Loughbrickland Lowtown Massford May's Corner Milltown Scarva Seapatrick BELFAST ☑ City Belfast ☑ Airport BelfaSt. City Airport Townland Hannahstown ☑ Urban Community Andersonstown Ballyhackamore Ballymagarry Ballynafoy Ballysillan Balmoral Chlorine Gardens
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% of Northern Ireland GDP is contributed by small business. Revolve’s goal is to understanding our Northern Ireland target segment. Our target market profile, outlines demographic, , geographic and behavioural information about our target consumer,and includes a positioning statement email:advertorial@irevolve.uk.com | 51
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Donegal Road Finaghy Low-wood Malone Malone Upper Old Park Stormont Strandtown Sydenham Carrickfergus Community Carrickfergus Greenisland Whitehead Townland Eden Milebush Castlereagh ☑ Community Carryduff Dundonald Newtownbreda ☑ Townland Moneyreagh ☑ Urban Community Ballyrushboy Castlereagh Cookstown ☑ Community Artrea Ballyronan Broughderg Coagh Cookstown Dunnamore Kildress Moneymore Newport Trench Oritor Pomeroy Stewartstown The Diamond The Loup The Rock Tullaghoge Townland Corkhill Coleraine ☑ Community Aghadowey Agivey Articlave Ballylintagh Ballyrashane Castlerock Coleraine Crossgare Damhead Downhill
Garvagh Kilrea Macosquin Moneydig Mullan Portrush Portstewart Ringsend Craigavon ☑ Community Aghagallon Bannfoot Craigavon Derryadd Derrytrasna Dollingstown Donaghcloney Gawley's Gate Lurgan Magheralin Maghery Portadown Tartaraghan Waringstown Derry City ☑ City Derry ☑ Airport City of Derry Airport ☑ Community Claudy Drumahoe Eglinton Gransh Lishahawley Maydown New Buildings Townland Ballynagard Ballynamore Ballyshasky Bolies Carrakeel Cross Culmore Drumahoe Foyle Killaloo Letterhendoney Lisglass Lismacarol Margheramason Nixons Corner The Cross ☑ Urban Community Altnagelvin Ballyarnet Ballymagowan Ballymagrorty Clooney Park Edenballymore Gobnascale
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Shantallow Steelstown Waterside Down ☑ Community Annsborough Ardglass Ballygowen Ballykinler Ballynahinch Bryansford Castlewellan Clough Crossgar Downpatrick Drumaroad Dundrum Kilcoo Killough Killyleagh Newcastle Saintfield Strangford Tyrella Dungannon ☑ Community Aughamullan Augher Aughnacloy Ballygawley Cabragh Caledon Cappagh Carnteel Castlecaulfield Clogher Coalisland Crilly Donaghmore Dungannon Eglish Fivemiletown Granville Greystone Killeen Laghey Corner Moy Moygashel Newmills Fermanagh ☑ Island Boa Island ☑ Community Arney Ballagh Cross Roads Ballinamallard Belcoo Bellanaleck Belleek Blaney Boho
Brookeborough Clabby Clonelly Derrylin Ederney Enniskillen Irvinestown Kesh Letterbreen Lisnarrick Lisnaskea Mackan Maguires Bridge Monea Teemore Tempo Trory Townland Aghnablaney Corranny Cossycon Crom Derrynacross Dromore Drumconor Drumnasreane Frevagh Garrison Garvros Gortnacarrow Killadeas Knocknashangan Laughill Leggs Magheraveely Manger Moyglass Newtownbutler Rigg Rosscor Rosslea Tullvavy Larne ☑ Community Ballycarry Ballygalley Carncastle Carnlough Glenarm Glynn Kilwaughter Larne ☑ Townland Balloo Ballystrudder Dundressan Margheramorne Mill Bay Mullaghboy Portmuck Limavady ☑ Town
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On yourbike
Free wheel into the future with a business strategy that incorporates the strategies that take advantage of the social media revolution.
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Limavady Community Artikelly Ballykelly Bolea Bonnanaboigh Crindle Drumsum Dungiven Feeny Glenhead Gortnahey Moys Scriggan ☑ Townland Bovevagh Carn Cornamoney Glebe Moys Lisburn City Lisburn Town Dromore (Lisburn) Community Aghalee Annahilt Ballinderry Lower Ballykeel Drumbeg Drumbo Dunmurray Glenavy Hillsborough Magheragall Magherageery Maze Mazetown Meghaberry Moira Ravennet The Temple Townland Dundrod Upper Ballinderry Urban Community Derriaghy Finaghy Lambeg
Magherafelt ☑ Community Ballymaguigan Bellaghy Castledawson Claudy Culnady Curran Desertmartin Draperstown Gulladuff Lisnamuck Maghera Magherafelt Moneyneany Swatragh Tamlaght Tobermore Upperlands Moyle ☑ Island Rathlin Island ☑ Town Ballycastle ☑ Community Armoy Ballintoy Ballyvoy Bushmills Cushendall Cushendun Dunluce Glenariff Moss-side Townland Ballypatrick Carnduff Drumaroan Dunseverick Dunseverick Glenshesk Knocknacarry Knocknacrow Magarvara Maghercashel Moyarget The Dry Arch
☑ Community Altanamackan Annalong Attica Ballymartin Ballynanny Barnmeen Belleek Bessbrook Burren Camlough Creggan Crossmaglen Cullaville Cullyhanna Drumintee Dunnaval Forkill George's Quay Greencastle Hilltown Jerrettspass Kilkeel Killowen Lislea Mayobridge Meigh Mountnarris Mullaghbane Newtownhamilton Rathfriland Rostrevor Silver Bridge Stang Warrenpoint Whitecross ☑ Townland Poyntz Pass Newtonabbey ☑ Community Ballyclare Ballynure Doagh Newtownabbey ☑ Townland Ballypalady Dunanney Mossley Whiteabbey
Newry and Mourne ☑ City Newry
24/7/365 Marketing 138 54 | Revolve Magazine Northern Ireland Edition
Free wheel into the future with a business strategy that incorporates the strategies that take advantage of the social media revolution.
THE VIEW
MARKET FOCUS
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THE GLASS CEILING Research indicates that men earn an average of £10,546 a year more than women for doing the same job, leading to calls for change in order to break the glass ceiling. The survey carried out by Xpert HR in conjunction with the Chartered Management Institute (with a sample of 34,158 UK executives), also showed that it will take 98 years for female executives’ salaries to catch up with those of their male peers if salaries continue to increase at current rates. The largest gender pay gaps were in Northern Ireland (£,793)Is this fact or fiction. Are you a woman in the small business sector? We would love to share your success and challenges with our readers.
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evolve offers a world-class on-line community that sets standards for social media. As a member, you will become part of the wider community that benefits from numerous Revolve promotions and special events. For businesses, we work on your behalf to promote your business at a local, regional and national level. For consumers, we provide an opportunity to engage service providers and participate in the activities important to, firstly, your local community and the wider community across the UK.
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i-revolve
WIFFM
Membership is free and offers many benefits. Join today and enjoy special discounts from a variety of high profile businesses, in addition to our wine club, travel club, business and consumer product exchange facility at local, regional and national level.
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An online community that works Revolve respects the WIFFM factor (what is in it for me). We constantly look for ways to reward supporters. We offer a Customer Loyalty Solutions to small business and consumers that register as members of Revolve. Setting the standards for social media use in business. world-class leaders. They’re going to start setting the norms in industry for how to do this well.”make their online communities world-class. The purpose could include support, digital marketing or networking, but there should also be some way for community members to meet their objectives. but the members of those communities were also accomplishing their objectives — finding the answer to their question and also connecting with other members who shared the interests and passions,” Integral to our success is our personal touch to our online community. Putting it simply, members can interact and engage their service providers and join the wider conversations with like minded consumers.
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Revolve Travel club In return for advertising space on our website ad magazines, we barter travel activities from travel providers, which we in turn pass on to our members. Enjoy free travel by simply registering on-line
www.irevolve.co.uk
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Around the world in tasty wines
REVOLVE YOUR WORLD-NORTHERN IRELAND
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In today’s modern wine culture, Revolve invites you to discover wines in a whole new way. Benefit from expert tips and offers of delicious wines from quality-led cellars, bringing you the pick of mouth-watering wines in the most convenient way possible. Every wine has a real personality.
Are you a wine producers, a large distributor or simply want to increase your wine sales? Advertise in the Revolve magazines using bartering. email:advertorial@irevolve.uk.com | 65
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An indirect recycling strategy
R
evolve recognises that sales of stock and other raw materials do not always go to plan. This obviously has a direct impact on revenue and cash flow. Businesses often find themselves in a dilemma where they have excess stock or business equipment and this also creates the problem of storage. In addition, some stock which has perhaps reached the end of its useful life cycle is often pushed into a corner, utilising space that could be better allocated. Business Exchange offers an indirect recycling option to either dispose of the items for recycling or re-use by other businesses at a reduced cost. Obsolete or unwanted stock can in many instances be regarded as primary stock for small businesses and charities. This can add tremendous value. Reach a wide audience, compare items by viewing detailed descriptions of what’s on offer, and in most cases you can also view photos of the items. In the Business Exchange community, a wide range of stock can be found for exchange, sale or simply disposal where companies are happy to give excess or unwanted stock away for free. This is a perfect example of indirect recycling.
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Chain reaction
Business Exchange is in the beta stage of development but by registering today, you will automatically be given access.
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e-revolve Lend a hand through in-direct recycling. Barter exchange or sell your unwanted items. 68 | Revolve Magazine Northern Ireland Edition
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DISCOVER
NORTHERN IRELAND Revolve celebrates the Northern Ireland tourist board’s brand strategy: “to create a northern Ireland experience to get in on everyone’s destination wish list”. Revolve goes beyond the six counties of Antrim, Armagh, Down, Fermanagh, Londonderry and Tyrone (and major cities) and explore every hamlets, villages and small rural community. It’s not just the stunning natural landscape of Northern Ireland that gets people talking. There’s a long and distinctive cultural tradition that’s as vibrant and appealing today as ever. From literary greats to musical trendsetters, painters, actors and industrialists - Northern Ireland’s cultural identity spans the generations. Revolve magazine recognises the parallels between, recycling , duty of care compliance and social awareness and identifies social media as a catalyst that enables small business to meet social and economic targets, while consumers are able to explore and embrace the Northern Ireland brand. Revolve advocate (balanced ying and yang) the work life balance, and Northern Ireland’s economic programs natural beauty intertwined with tragic history, rich culture and the renowned friendliness of its people provides a perfect platform on which small business can thrive. Revolve supports Northern Ireland’s business development agency’s aim to support new and existing business to grow and compete competitively. Revolve uses magazine and internet advertising and social media channels to promote Northern Ireland’s small business, home grown products and lifestyle trends. This is best illustrated in regular case studies and features that promote: Northern Ireland’s Destinations: Industries: and visitor experiences Revolve advocates that the only true ambassadors of 70 | Revolve Magazine Northern Ireland Edition
Northern Irelands’ communities are the people who live and work there. Discover Northern Ireland through the eyes and thoughts of the people who live, work and visit. It is estimated over 80 million people scattered It is estimated over 80 million people scattered across the world have direct roots to Ireland as heir ancestral motherland. Ireland is an energetic, culturally and ethnically diverse country with (over half the population under 30) an entirely optimistic outlook. Equally noteworthy, 21st century Ireland enjoys more immigration than emigration, thanks in large part to the boom of the Tiger economy in the 1990s,
Northern Ireland is a unique location with every corner of the country within a two hour drive so exploring couldn’t be easier. Alternatively, embrace social media and explore from the perspective of those who live, work and visit Northern Ireland www.irevolve.co.uk
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The impact of Local History and Culture on Northern Ireland small business Every area has its own historical and cultural nuances; you might be surprised at what you can find in your own backyard. Enjoying Local History and Culture While it can be fun and interesting to travel to a different part of a region or a new part of the country to experience history, the truth is that you do not need to go so far. You can have a right in your own hometown and learn the interesting historical roots of your own community. Here are some places you can start to begin learning about what historic and cultural sites your hometown has: Your local Chamber of Commerce, in addition to directing you to local businesses, may also have information on what sort of “touristy” things are available locally. You might be surprised at the points of interest you never really considered. A visitor’s bureau might be operated through the city government, or it might be handled through the Chamber of Commerce. In either case, look for a visitor’s bureau or an Office of Tourism. Local Historical Society: Many towns have historical societies or clubs. You can locate your town’s own historical society and get information on the history and cultural background of your locality. These groups often have a wealth of knowledge about historic places and insights into local culture.
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NURTURING
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Nurturing the green shoots of Northern Ireland’s small business Can you imagine reaching your local customers on a daily basis? You will if you register with www.irevolve.co.uk We use social media to deliver one unified message across multiple channels. Listen to the direct feedback of consumers that want to influence the strategy of their service providers. Also promote your corporate social awareness and duty of care programs to millions on the internet. Be an active part of the local community that you do business in. Log on to www.irevolve.co.uk now Are you a potential entrepreneurs or a new business looking to access start-ups supports in northern Ireland? Are you depending on this support to help your business to prosper and grow? Are you a business owner looking for ways to attract new talent, retain the great employees you already have, and, of course, improve your bottom line while you’re at it? Yet you don’t know where to begin? You’re not alone. What may seem like a daunting task doesn’t have to be…Revolve will provide a voice and a forum for companies just like yours—with your company’s goals in mind, like increasing diversity awareness, attracting talent, retaining talent, succession planning, and much more. We feature mentors with experience in virtually every industry, including finance, retail, high tech, insurance, and utilities. Empower your self, realise your business potential. Register
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☑ EDUCATION ☑ LEARNING ☑ REALISING POTENTIAL
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A
ll children should be free to grow up in a world where they are allowed to question, doubt, think freely and reach their own conclusions about what they believe� Ariane Sherine (Writer and journalist)
Revolve recognises the Inclusion and Diversity Services of the Education and Library Boards of Northern Ireland. Our goal is to engage and empower Parents, All students, teachers and young people. A simple proposition. To give children access to information and resources that help to build a better future for children across Northern Ireland. Education is the ideal vehicle to help people (especially children) understand the risk posed by environment pollution and make the connections between these risk and local communities. It should prepare them to live and work in a global society and economy and engage them to make the world a better place. Social care and benefits and campaign to defend the key rights and entitlements of all Northern Ireland. Discrimination is a daily reality for all races and groups. Our work aims to challenge this through raising awareness. Our vision is a world where people have the same opportunities as everyone else. By supporting revolve, you are joining a network of people working together to achieve change in their community and beyond. You’ll be the voice of people in your community.
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PROPERTY MEANS DIFFERENT THINGS TO DIFFERENT PEOPLE...
www.irevolve.co.uk
FOR MOST PEOPLE, PROPERTY IS SIMPLY A HOME. REVOLVE FEATURES PROPERTY ACROSS NORTHERN IRELAND. IN EVERY ISSUE OF REVOLVE NORTHERN IRELAND, WE HIGHLIGHT THE WANT ASPECTS OF PROPERTY RANGING FROM COMMERCIAL, RESIDENTIAL TO HISTORIC SIGNIFICANCE.
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IRISH HOSPITALITY
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Advertorial format. Revolve brings you a selection of Northern Ireland’s best hotels and resorts at great prices Whether you choose a homely B&B or a city hotel, you’ll be guaranteed a warm welcome and a pleasant stay. Whatever your preference - seaside, countryside, city or town there is a special place in Northern Ireland for you to stay...
HOTELS/PLACES TO STAY
Experience true Northern Irish hospitality with advertorials, stories and offers from places to stay across Northern Ireland. We recognise that your preferences range from thrilling adventure break to relaxing pamper weekend and other options...
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T
o assess the financial capability of northern ireland’s small business and gauge the strategy of the banks and other businesses that provide financial services, Revolve features Advertorial style reviews in every issue. We gauge the current trends in the financial industry and their impact on small business. We will feature an outlook for the industry from the perspective of service providers, we want to hear from you. Most importantly, we will gauge the impact that social media is having on the financial industry and their offerings to small business. Since our modern world seems to revolve around money, people can feel ashamed to admit that they don’t know how to sort out a money matter.
Are you a business that perform a financial Capability service? Is your financial capability the foundations for your small business success?
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Breaking down the taboos of small business financial capability
Money and finance
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Sinner or saint A conman, a fraudster or a victim of injustice?
Stephen Farley has come to the public’s attention, after the Financial Services Authority served an injunction on his Edinburgh business (September 2nd 2008) in objection to a letter of credit scheme they claim should have been regulated. Stephen is the victim of trial by media as a small number of former clients set out to block any repayment vehicle. Stephen is however resolute and launches Revolve as a sustainable repayment vehicle. Stephen is living proof that goods always defeat evil. Read my full disclosure in the English edition of Revolve Magazine.
Exercising a real DUTY of care
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LIFE S
KEY FEATURES
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STYLE
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KEY FEATURES
IRISH EYES ARE SMILING... email:advertorial@irevolve.uk.com | 87
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WHATS ON? Put your local community on the map Music
Performing & visual arts
Community Sports
Literature
Personal development
Festivals
Film
Film
Film
TAKE ADVANTAGE OF NATURAL FEATURES TO PROMOTE BUSINESS AND EVENTS TO LOCAL CUSTOMERS NORTHER IRELAND IS ACCESSIBLE WITHIN A TWO HOUR CAR JOURNEY. NOW THERE IS SOCIAL MEDIA TO COMPLIMENT AND OFFER REVOLUTIONARY ALTERNATIVE COMMUNICATION CHANNELS There is therefore no excuse why small business cannot engage and interact with their target customers Consumers Get exposure for local residents and home grown talent of all ages. Encourage community spirit by bringing local people together to enjoy social events in familiar venues. It enables people living in rural or more isolated communities to see top quality live performance, without having to travel far. It provides a wide range of excellent professional performance at affordable prices to both venues and audiences. Small business Work life balance Engage your most loyal clientele, local customers. Use social media to revolutionise how your business connect with local customers. Enthusiastic and informative local bloggers who like to spread the word about what’s on in their cities. offer deals aimed at local customers. Merchants and small business owners can claim their online locations and fill out the information for these business listings to promote short-term special offers. website who will usually post listings online, send out email newsletter about upcoming events and generally promote them around the community.
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A
mateur sport revolve is teaming up with a health and well-being charity to actively support a fit for life campaign across Northern Ireland Sport Northern Ireland is working towards this target and will be focusing its performance sport resources on strengthening the 10 ‘pillars’ or support structures for successful athlete development. This investment will focus on: Physical activity has a positive influence on your health. In fact, increased physical activity has been shown to reduce the risk of strokes, type 2 diabetes and heart disease. Revolve recognises the efforts and challenges faced by good causes that help the less fortunate across the regional brands and will celebrate this in separate donations to designated charities. It’s about supporting you to make choices that will help you to stay healthy and feel well.
Sports Northern Ireland
www.irevolve.co.uk
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FOOD & DRINK
The foods and drink of
Northern Ireland
Food in Ireland comes in two general forms – traditional and modern.
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rish food and drink
The traditional Irish food is what we most often think of, and it is the stuff you are likely to find on pub menus and simpler restaurants. Slightly dressed-up versions of simple dishes (with the accompanying higher prices) are also easily found in touristy eateries. Traditional Irish dishes include :Seafood is also common in Irish cooking – Ireland is an island, after all. Salmon and cod are used quite frequently, and some shellfish are also becoming popular. Prawns are popular in Dublin, and Galway has an oyster festival each year. Modern Irish cuisine is making a name for itself more recently, as young Irish chefs are taking old Irish ingredients and presenting them in new ways. Even hard-core foodies will find a restaurant or two worth raving about (especially in Dublin). The only problem is that the prices on these more modern restaurants are much higher than their traditional counterparts – in fact, prices tend to be higher than the prices in similar restaurants in other European capitals. So if you are intent on having at least one nice meal in a modern Irish restaurant, be sure to save a little extra to pay for it. County Cork, and in particular the town of Kinsale, is gaining a reputation these days as the culinary capital of Ireland. Serious foodies should head directly for Kinsale – do not pass go, do not collect $200. There are lots of food-related festivals throughout Ireland, and if you find yourself in the area during a festival it is a great way to spend your time. From the Galway oyster festival to the fabulous Kinsale food festival, celebrating what is on the menu in Ireland is always fun. 94 | Revolve Magazine Northern Ireland Edition
Irish Drinks Irish food is not the only thing on the menu in Irish restaurants, and many people would argue it is the stuff in the glass that is more important. We are talking, of course, about Ireland’s famous beverages. Guinness is known the world over for its impenetrable blackness, and this Dublin-brewed beverage is certainly something worth trying when you are in Ireland – but it is not the only stout in the country. Other brands you will see are Murphy’s and Beamish, both of which are brewed in Cork. Stout is so popular in Ireland that there are also small micro-breweries which turn out small quantities of the stuff. In addition to stout, you will also find ales and ciders on tap at most Irish pubs, including Smithwick’s Ale and Bulmer’s Cider. If you are unfamiliar with Irish beers, be sure to ask your bartender what is recommended. Irish whiskey is also popular throughout Ireland, and comes in many forms – including single malt, single grain and blended whiskey. True whiskey connoisseurs can make whiskey the focus of a trip to Ireland, visiting distillery after distillery and making their own whiskey trail. For more about Irish food, check out all the restaurants that have been reviewed here!
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April - June:
Vegetables: new potatoes, carrots, onions, celery, leeks, cauliflower, mushrooms, spring greens, salads and pak-choi, rhubarb and cucumber. Fruit: early glasshouse tomatoes, strawberries and raspberries. Game: venison and pheasant. Meat and Poultry: chicken, beef, pork, lamb and mutton. Fish and Seafood: langoustine, trout, salmon, eel and cockles.
January-March
Fruit: pears and apples. Game: venison, rabbit, partridge and pheasant. Meat and Poultry: chicken, beef, pork, lamb and mutton, wild duck. Fish and Seafood: langoustine, mussels, oysters, salmon and cockles.
July - September:
Vegetables: potatoes, carrots, onions, salads, spring onions, celery, courgettes, tomatoes, peas, broad and runner beans, mushrooms, beetroot, green broccoli, Fruit: strawberries, raspberries, gooseberries, blackberries (brambles), plums, damsons and tomatoes. Game: rabbit and partridge. Meat and Poultry: chicken, beef, pork, lamb and mutton, wild duck. Fish and Seafood: salmon, pike, trout, eel, langoustine, mussels and oysters.
ctober - December:
Vegetables: potatoes, carrots, onions, parsnip, leeks, turnip, kale, purple sprouting broccoli, cauliflower, cabbage, swede, brussels sprouts, parsley, mushrooms, parsnips, and beetroot.
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GUEST WHO IS COMING TO DINNER? ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| YOUR RECIPE OF THE MONTH Every month, we will feature a recipe submitted by one of our readers. We give you the opportunity to have your favourite recipes published in our upcoming monthly magazines. We will also publish a summary profile about you. Register at www.yourevolve.co.uk and spread the word to your friends and family. We welcome any tried and tested recipes to feature in our recipe of the month section of every publication. a wonderful opportunity to celebrate the quality Welsh ingredients and your cooking skills To submit your recipe (and photo) please send them to us by email. To make them easy for everyone to follow, it would be great if you could include the following information when you send us your recipe(s):
1. Name of the dish 3. Ingredients used 5. Preparation and cooking methods 7. Handy hints or possible variations 9. Preparation time
2. Cooking time 4. Suitability for freezing 6. Number of servings 8. Any other relevant comments 10. Your name and other social media details like email address
Please send us a photo of your dish, the ingredients and any other imagery you think would enhance your story in the magazine. It doesn’t need to be taken with any special equipment - any digital camera adequate. To have your recipe featured, please email recipeofthemonth@revolve.uk.com, or write to: Revolve environment Solutions, 1 Berkeley Street London W1J 8DJ WE WELCOME YOUR RECIPES, ANY FLAVOUR , ANY INGREDIENTS 96 | Revolve Magazine Northern Ireland Edition
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F E H C R E T MAS S OR TE BROWNIE A L O C O H C IS OUR WHETHER IT RECIPE WITH R U O Y E R A SOUFLEAS, SH READERS.
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98 | Revolve Magazine Northern Ireland Edition
“Just achieve something today and enjoy something today” Be individualistic, learn from other peoples’ experiences, but remember to strive for the best work-life balance that fits your goals and priorities.
Whatever approach you have to work-life balance there must be daily accomplishments and Enjoyment. Be mindful to avoid hollow happiness. It must be rooted in Pride, Satisfaction, Happiness, Celebration, Love, A Sense of Well Being …all the Joys of Living. It should not be rooted in friendships or the opinions of people or alcohol buddies. Remember Ying and yang of life. You can’t have one without the other, no Trying to live a one sided life is why so many “Successful” people are not happy, or not nearly as happy as they should be. You cannot get the full value from life without BOTH Achievement and Enjoyment. Focusing on Achievement and Enjoyment every day in life helps you avoid the “As Soon As Trap”, the life dulling habit of planning on getting around to the joys of life and accomplishment “as soon as… .”procrastination Take the 3rd persons position, look in the mirror and ask yourself….what’s your purpose in life?” Your answer must be, I just want to achieve something today and I want to enjoy something today. Self Work,Family and Friends
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THINK
OUTSIDE THE BOX CLEARLY DEFINED PERSONAL GOALS Ingredients: recognition,financial stability Method: Strive for a YING and YANG that is in perfect balance. There is no such thing as failure, unexpected outcomes or challenges.
CLEARLY DEFINED BUSINESS GOALS Ingredients: Business growth, market leader Method: Plan, be proactive, leverage your skills and outsource the task in which you lack of expertise.
A M E D I O C R E I N D I V I D UA L T H AT P L A N S , O U T P E R F O R M S T H E G E N I U S ( W H O I S S P O N TA N E O U S A N D I N S T I N C T I V E ) 9 O U T O F 10 T I M E S .
CREATE VALUE WITH MEANINGFUL DIALOGUE What gave you the courage to start your small business? Is your success and business survival down to good old-fashioned luck. Are you an expert in your field, or an entrepreneur willing to take risk ? This is a good place to start: 1. Competencies and Skills: What are your strengths? How can these be used to create a unique competitive advantage? 2. Are there any weaknesses that might leave you vulnerable? 3. What is the portfolio of product or services, price being offered to the market? 4. What makes them unique? 5. What are the brands associated with these offerings?
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6. How do these brands fit with your image? With each other? Environment and Industry 7. What is the overall economic context in which the company competes? 8. What is the regulatory or governmental environment, and how does this impact the company? 9. What is the structure of the industry? Where is this industry headed, and where do we want it to be?
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67% of youth worldwide love AND EAT regularly tomatoes and red crunchy apples SCHOOL STUDY SHOWS
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Everyone who opens his or her own business has a plan, however informal. Even though you may not have a formal, written plan outlining the steps to be taken. , however, at some point you must gather the relevant information, performed her own analysis of the market, and decided if you can make a living. What steps did she take to reach that decision?, the cost to provide the required services, and the prices she could charge. The irregular timing of payments versus a steady income might present personal cash flow problems. The availability and cost of services. communicate your plan to others, such as suppliers, professional advisors, and perhaps a banker from whom she wants to obtain a line of credit. Having a written plan is an essential communication tool, since it’s not practical to
PLANNING
IF YOU’RE JUST STARTING OUT IN BUSINESS, A WRITTEN BUSINESS PLAN CAN HELP YOU ORGANIZE ALL THE PIECES THAT WILL HAVE TO COME TOGETHER TO MAKE YOUR BUSINESS A SUCCESS.
explain your operations in person each time someone needs to know who you are. Moreover, the odds are that our budding entrepreneur has not thought out every significant aspect of her future business. Even though you travel the same stretch of road daily, provisions should be made for road closures, accidents and other possibilities out of your control. Going through the process of creating a written plan can help her to be sure she hasn’t missed any significant factors that can cause her fledgling business to do a quick nose-dive. If you’re just starting out in business, a written business plan can help you organize all the pieces that will have to come together to make your business a success. A business hoping to expand its operations in some way can achieve the same benefits. understanding the fundamental drivers of a business As important as the content of strategic thinking is the process by which it takes place. Processes are needed to ensure that strategies are real. While strategic thinking by its very nature requires assumptions about the future,these assumptions must be educated guesses, based on facts—for example,actual performance data or results of some kind of pilot test or experiment. The logic behind the strategy must be clear. Effective strategies tell believable stories. Based on Broad Thinking: Companies that are strategically nimble are able to consider multiple alternatives at once and to consider a rang
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Thanks to the internet, primary and secondary research
engage your audience Market research does not have to cost a king’s ransom. Social media and the internet enable small business to find it a challenge to provide flexible working arrangements due to operational constraints. Much debate exists on whether flexible workers make the same contribution as full time employees.
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THE ART OF
BUSINESS STRATEGY 106 | Revolve Magazine Northern Ireland Edition
BUSINESS
Listen to the conversations is 9/10 of 21st century strategic thinking. The internet has morph into a hybrid of new communication channels that enables any small business to broadcast their message as efficiently as, and more widely than, with traditional and expensive old media channels. Breaking down barrier and business stigmas Revolve identifies social media as a perfect vehicle to take advantage of the correlation between recycling, duty of care and social awareness. This ensures that one unified message about reducing the risk of environmental pollution (created by businesses performing economic activity in one or more local communities across the UK) is broadcast across every channel. email:advertorial@irevolve.uk.com | 107
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balance
A work life
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Can small businesses and entrepreneurs achieve this ideal or is it a state reserved for the well healed corporations and their directors.
What does it really means!
My opinion is that we are all individual and the adage that one man’s meat is another man’s poison is easily demonstrate when applied to principles of work life balance. Us humans also suffer from what I call the black sheep syndrome. My stance is that rather than following a universal definition, we should clearly identify our unique goals, define our measures and live a life that positively impact our everyday objectives.
complicated with the external influences, most of which we have no control. ( Race, bullying, jealousy) Work life balance goes way beyond time management and the pages of your diary. It is important to build in flexibility as there is no slide rule to life.
Remember that all of our worlds are fluid and vary on a daily basis. Our ages, personal circumstances and life cycle stages have a direct A square is the sum of it’s equal parts. Finding a impact on our optimum work life balance in balance is the challenge we all face. This is further any given time frame. email:advertorial@irevolve.uk.com | 109
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Your move... 110 | Revolve Magazine Northern Ireland Edition
The strategic
alliance The greatest quotation about co-operating is what Michael Corleone – the Godfather (1974) – summarized, “There are many things my father taught me here in this room. He taught me: keep your friends close, but your enemies closer…” Many of the 4 million UK small businesses are literally forming strategic relationships with their competitors. In this time frame of economic uncertainty, businesses are all competing for the same limited resources and customers. Customers now have choice and demand that strategies and added value are in line with their buying patterns. Even big business like The Ford Motor Company holds a minority investment in Mazda, a key supplier of automobile components to Ford, despite direct competition in a number of car and truck models. Traditional business models advocates continuous analysis of competitors, but outsourcing and resource sharing is now a prudent strategy for 21st Century business. Identify your absolute strengths in the value chain Revolve promotes strategic alliances which advocates that any collaboration enables intimate knowledge about the industry and the strengths/weaknesses of the key players. We contributes to small business efficiency with low cost high value advertising and marketing.
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Employ a combination of strategies that adds stealth to your small business The best results will be achieved through an integrated approach to online marketing, using a number of different online channels that best match your customers' behaviour. This enables a proactive stance to the 21st Century business dynamics irrespective of business form or industry. www.revolve.uk.com
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Create a winning team CELEBRATE YOUR SUCCESS AND SHARE YOUR CHALLENGES WITH OUR READERS Has you small business been a success thanks to you choice of team or are you a service provider that cuts to chase and provide small business with a no nonsense service. Setting up a work team involves more than just putting together a few people and handing them a task. Share your successes and challenges at: www.irevolve.co.uk
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safe harbours Clearly defined terms of business signed by all parties to the agreement is a prerequisite for avoiding conflict. Does your small business set the standard for avoiding conflicts during and after business negotiations? Share your story with readers with an editorial or advertorial. www.revolve.uk.com
QUALITY SERVICE AS STANDARD Is your business known for it’s quality service? Do you use social media or traditional tools to listen and monitor what people are saying about your brand and customer service? Does it make a difference? Tell our readers about your successes and challenges. Register at www.irevolve.co.uk
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Back
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k to
asics
S
ometimes the best made plans can lead to unexpected outcomes. Revolve is a perfect example of getting back to basics. Our dream is to contribute to the recycling problem, there is no capital and many other challenges must be overcome. We know the desired outcome, now we have set out to make the dream a reality, by using the natural and abundant resources around us. Most importantly, our goal is to engage and empower,small business and socially aware consumers across Northern Ireland email:advertorial@irevolve.uk.com | 121
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Close encounters Would you like a business where employees are motivated to take pride in their work? A place where you take more responsibility for their choices and decisions? Would you like a business where there are very few problems and service providers are eager to work with you? Would you like to begin every day relaxed and well planned? Would you like to handle fewer queries while maintaining or increasing the customer loyalty and profitability? How about spending less time in the office, and achieving work life balance with family and friends? www.revolve.uk.com 122 | Revolve Magazine Northern Ireland Edition
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Northern Ireland Environmental Risk Outlook “We do not inherit the earth from our ancestors, we borrow it from our children.� An ancient Indian proverb Analysing the current state of Northern Ireland’s ecosystems and examine how small business can contribute to managing and reducing environment risks. register at www.irevolve.co.uk to be part of this exciting process.
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Community 126 | Revolve Magazine Northern Ireland Edition
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RECOGNISING GRASS ROOT COMMUNITIES
ATTITUDES AND VALUES OF GRASS ROOT COMMUNITIES
Lifestyle these days is a choice we all consciously make, whether health and fitness is a must, or maybe you’re love to travel, or career and ambition are your priority. Register at www.irevolve.co.uk to revolve your world
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Very long bench in Dublin (Custom-house quay)
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SARTORIAL ELEGANCE
R
evolve will bring together fashion, style and beauty as it celebrates Sartorial Elegance in Northern Ireland Rural Ireland influences Irish fashion This includes the use of fabric that has been individualised by painting, printing and dyeing, and by the insertion of another handwork, such as crochet, embroidery or appliquÊ. Ireland’s domestic market is not large enough to sustain a fashion industry in its own right, and therefore relies heavily on exports and tourist trade
A
mbitious young designers still in secondary education Revolve will review the many fashion awards and competitions for design students and young designers, increase the profile of local designers and measure how various Irish designers are integrating contemporary global trends to remain competitive
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NORTHERN IRELAND FASHION TRENDS
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Be knowledgeable about the needs of the underprivileged, the old and infirm, the unemployed, the handicapped (physically and mentally) and those facing racial, sexual discrimination. Do what you can to help, even if only by talking up their causes.
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SOCIAL AWARENESS
Strategies that reflect how your business perceives social and cultural awareness. Raising social awareness about the risk of environment pollution across Northern Ireland while respecting and celebrating and appreciating the different cultures across grass root communities that you perform economic activity.
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PETS CORNER
Recent research by The Pet Foods Manufacturers Association show that: 60% of single people in the UK bought a pet for companionship. 21% of owners bought their pet for companionship, compared to only 5% who had their pet for security reasons. 39% of London’s pet owners purchased their pet for companionship, despite having 7.5 million neighbours across the city. 21 % of pet owners wanted a pet since childhood, and almost half of people living in the North East wanted a pet since their early years.
Unconditional
love email:advertorial@irevolve.uk.com | 135
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Top dog
Is your pet a top dog? or have you got a pet that is an unsound hero or an unknown star? Share your story with Revolve. Nearly 60% of people with pets say their pet makes them a happier person, while a similar number say being with their cuddly companion makes them feel more relaxed. Almost a third state their pet makes them a healthier person. Whether or not they own a pet – 81% of people agree that “Pets are the antidote to a bad mood” so it’s not surprising that when owners do need a lift in their mood they’ll turn to their pet above all else, including their partner and chocolate. Non pet owners use music to lift the doom and gloom, while chocolate rates equally with their partner as a mood enhancer. Whilst cats and dogs are traditionally Britain’s most popular pets, a wide variety of pets are kept by the nation including rabbits, guinea pigs, budgies and iguanas. just under half the UK households owning a pet (46%)
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Register
now
www.revolve.uk.com
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Do you live, work or visit Northern Ireland? Share your stories and memorable experiences in pictures and text. register at www.irevolve.co.uk
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Revolve delivers a true reflection of your brand www.irevolve.uk.com email:advertorial@irevolve.uk.com | 141
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24/7/365 marketing
It does not matter if your business is different, Revolve offers a true reflection to your target audience.
Revolve Magazines do not have the overheads of large publishers and most importantly, we respect the requirements of our target customers and set a price point that fit with their strategies. Content never become out of date, as advertiser have the option to update their marketing materials on a monthly. Social Media – Facebook, Twitter, are also an integral part of our marketing mix.
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O
ne in every ten households have at least one individual that owns or work for a small business. This qualify small business and the people who live and work for amall business as the perfect ambassadors of managing and reducing the risk of environment pollution at grassroot level.
Engaging and interacting www.revolve.uk.com
Revolve advocates that small business should compensate grassroot communities for the risk of environment pollution caused by economic activity in Northern Ireland. Revolve sets the example by providing free advertorial exposure in our monthly magazines our four designated good causes that provide grass root support in Environmental Issues, Fitness, Health & well-being and Education). In addition, we donate 5 pence in every pound of net revenues we generate from our economic activity to be shared across the good causes.(Leading by example) Revolve is not part of the structure, nor do we participate in the administration or management of the good causes we support. This strategy guarantees accountability, transparency and is a reliable method to ensure that a true cross section of each local community is compensated. Compensating communities for the risk of environment pollution caused by their economic activitiesis a structured way for small businesses to promote their green initiatives and demonstrate their social awareness at grass root levels.
Stress free disposal of electronic equipment
Engaging And Interacting
With Northern Irish Communities
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Internet advertising Maximise your advertising Return on Investment with a hybrid campaign that promotes your message in our e-magazines and on our websites. Every full advertising package includes a saddle stitch hard copy for the duration of your campaign..
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Revolve Innovative
move your media buying into the fast lane and slash your advertising budget instantly. Position your brands as efficiently as big business 148 | Revolve Magazine Northern Ireland Edition
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Magazine
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Traditional
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A
perfect opportunity to promote your products and their unique selling points. Why not sponsor the revolve monthly prize draw. From October 20, we will run a free prize draw in our monthly magazine.
No skill or purchase is required and the prize draw is open to any UK resident over 18 years in the UK. In return, you will be entitled to complimentary advertorial for the month in which your business sponsors the prize draw. There will be no cash alternative and the winner will transact directly with your business.
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Create an experience to get it on everyone’s wish list www.irevolve.co.uk
BARTERING watch out for our free monthly prize draw Participants can register by using our website at www.irevolve.co.uk or by postcard to Revolve environmental solution 1 Berkeley Street London W1j 8DJ
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Capture Customer
Intelligence The internet has added new dynamics to measuring footfall. Count and measure your customer in the virtual world and accurately of the number of people entering a shop or public space, serving as a key indicator of popularity. It captures the flow of potential customers, and over time provides an indication of customer demand patterns and trends therefore empowering businesses to better target their marketing efforts and move towards maximising their sales potential. Understand your customer behaviour and increase your profits. In addition, Revolve will be a reliable and accurate source of small business statistics
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Capture the 'buying opportunities' Counting customers by measuring footfall means that your decision-making is noticeably more profitable and scientific, whether it's to do with individual promotions, merchandise, staff scheduling, point-of-sale material, window displays, refits, layout or TV advertising. A central source of data guides you towards better results in every aspect of budget spend.
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RESPECT YOUR BODY AS YOUR MOST IMPORTANT ASSET. 154 | Revolve Magazine Northern Ireland Edition
HEALTH & FITNESS
Revolve is more than a directory of health and fitness providers. Are you one of the thousands who make New Year resolutions and invests in health club memberships, yet year on year never achieve your goal? Revolve advocates that.... 1. Would you put diesel in your prized petrol car? 2. Would you refuse to obey the fuel gauge when it indicates that your engine is running out of oil? email:advertorial@irevolve.uk.com | 155
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FITNESS & WELL BEING “Active living�is a way of life that integrates physical activity into the daily routine, and is an important aspect of preventing obesity among children, families and indeed small business owners. In order to facilitate and support opportunities for active living, Revolve promotes and support 4 regional good cause (registered charities) that provide support at community level. In addition to free promotion in our magazines and web portal, we will donate 5% of net profit in every pound to these good causes. We can only actively sponsor one Northern Ireland fitness charity at a time, but we are happy to provide exposure for all good causes that contribute to fitness and well being across communities.
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Tell us why we should support your fitness charity
www.irevolve.co.uk
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TRENDING NOW BREAKING SMALL BUSINESS NEWS
News, events and campaigns Find out about all the latest developments in grass root communities. Get the latest news from small business and consumers and find out about work life balance practices, plus keep up to date on topics that affect the communities where you live and work. News Our teams across the NORTHERN IRELAND Counties provide a diverse range of up to date information of success stories, challenges, including small business guidelines, health and fitness, public updates about key community events. Media centre Telephone 0203 402 2109 to share your stories or to advertise your products, duty of care compliance and green initiatives. itest, sum quati ut qui rescietur ani quam, sint facea dolum restrum re delluptae cum fugia con cus duntior erferciis Campaigns minis asperuptia consed quo ea voluptionsed qui doluptature num es ulparciet dolorit molupta speribus, sita volenda Joinquodit revolve awareness the risk environment volupta hilignam,in queraising aspero estrum volum in coreiciisabout molupta eperecum soloreof dissint eost as cumqui inia qui odi optus nitas sequi re cus, quam quam aut adic pollution across grass root communities.
CHRISTMAS DINNER
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Make it happen
Revolve your world Learn how Revolve is bridging the gap between small business and socially aware consumers in Northern Ireland’s communities. Register at: www.irevolve.co.uk to play your part and also to contribute to the discussion.
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Roll back the years Be the perfect mentor for Northern Ireland small business by sharing your experiences, challenges and success stories. The Irish small business sector is one of Northern Ireland’s strengths and its economic activity contributes to the economic contribution. 99% of Northern Ireland’s GDP is provided by small business, Discovering Northern Ireland’s unknown entrepreneurs Do you now run a successful business? Share the successes and challenges of your early years in business with Revolve’s readers email:advertorial@irevolve.uk.com | 163
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Revolve’s proposition to your local community?
Revolve recognises that the best ambassadors for managing and reducing the risk of environment pollution a local community, is the small businesses that perform economic activity and the consumers who live and work in that location. 164 | Revolve Magazine Northern Ireland Edition
LAUNCH EDITION 2012
RECOGNISING GRASS ROOT COMMUNITIES
ATTITUDES AND VALUES OF GRASS ROOT COMMUNITIES Lifestyle these days is a choice we all consciously make, whether health and fitness is a must, or maybe you’re love to travel, this is the category for you to find your perfect fit. email:advertorial@irevolve.uk.com | 165
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ost electronic gadget have a problem free life span of three to five years. After this, maintenance cost may be an issue that must be addressed. Indirect recycling is the practice of recycling products or materials that consumers have used and discarded. Revolve has teamed up with suitable license electronic waste disposal businesses revolve provide a dual benefit solution to end of life technology: A service where you end of life or obsolete technology can be exchanged or sold. We will A low cost replacement option an e-commerce solution that sources and supplies competitively priced replacements electronic gadget now entrepreneurs and small business can embrace e-commerce. While not a blueprint for business success, e-commerce gives marginalised businesses across the uk greater visibility so they can operate on a similar basis as big business. E-commerce is especially empowering for the least connected segment of society. E-commerce enables thousands of small business and consumers to enjoy mainstream social and economic integration.
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Revolve has teamed up with suitable license electronic waste disposal businesses to provide a dual benefit solution to end of life technology: www.revolve.uk.com
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Register and demonstrate your your commitment to reducing the risk of environmental pollution caused by households and businesses in your local communities. Join Revolve There are a million reasons to join Revolve. Empower yourself and other individuals, and help save the environment. If you are an environmentalist, you already know about recycling, and how responsible people recycle. People unfamiliar with recycling should know that recycled products save money. Recycling means producers can skip a step of production and pass the savings on to consumers. To revolve your world, simply register. Residents are the best ambassadors for reducing environmental risk in their local communities. Become a Revolve member free of charge, and we promise to empower you, and keep you informed with our lively magazines and e-mail updates. By e-mail Please send us your feedback or comments, using the form at the bottom of this page. We’ll be able to get back to you quicker if we have your full contact details, so remember to include all of your personal information in your message. Please also indicate whether you would prefer us to reply by e-mail or phone. Our thanks to you An on-line community that works must recognise and appreciate the time and effort involved in supporting any campaign. To compensate for the support offered, members can share in membership activities and benefits, including:
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LAUNCH EDITION 2012
RECOGNISING GRASS ROOT COMMUNITIES
www.irevolve.co.uk email:advertorial@irevolve.uk.com | 171
Discover Wales The only thing that exists is the passion that is The Priory.” The Priory Hotel is set in secluded grounds in the historic town of Caerleon on the River Usk adjacent to the Roman Amphitheatre field once known as King Arthur’s Round Table. We are just off the M4, less than two hours from London Heathrow, one hour from Bristol and Cardiff-Wales International Airport and 20 minutes from the Severn Bridge. We are located close to Inter City Rail services at Newport, with direct trains to Cardiff, London Paddington and Birmingham. The Priory is a place to celebrate, when good things happen and a place to uplift when things go wrong. As well as the local regulars, The Priory attracts customers from all over the world. Visitors to the area stay here for its unique character and they return time and time again.
You can dine at lunchtime Mondays to Saturdays for £9.99 for a 2 course special. The evening 2 course Chef’s Special is £17.95. A 2 course Sunday lunch will cost you £.95