Empowering Small Business And Socially Aware Consumers In Scottish Communities
SCOTLAND LAUNCH EDITION
REVOLVE YOUR WORLD SIGN UP NOW www.yourevolve.co.uk
PROFILE
SCOTTISH SMALL BUSINESS
Content
Pets Corner 152
Wellbeing 14
Features
Stories
1
Cover
12
An undaunted dreamer
2
Contents
14
Editor’s letter
9
Christmas special
17
Empowering socially aware consumers & small businesses
10
Sartorial Elegance
18
SIC classification
Scotland’s larder 126
Ivy Dental,Edinburgh 34
Revolve on-line Community
A CALL TO ACTION
21
The Revolve challenge
22
Sustainability is integral to Revolve’s strategy
24
Sustainability program/Secondary environment pollution
26
What’s in the clouds for you?
An effective vehicle for empowering small business and socially aware consumers about the risk of environment pollution is social media. Revolve’s magazines encouraging and empowers communities to embrace this new paradigm. If you have a success story or have triumphed in the face of adversity, share your experiences with our readers if you think you have what it takes, please contact us by telephone or email Revolve Environment Solutions 1 Berkeley street London WIJ 8DJ
REVOLVE YOUR WORLD-SCOTLAND
Editor’s letter Celebrating Scottish heroes. Welcome to the revolve magazine Scotland. We recognise the uniqueness and power of the Scottish brand. To this end, we provide a magazine that celebrates the real heroes of business, the entrepreneurs and small In the coming months, this magazine will demonstrate real life example of small business owners that have their work life balance under control. Similarly, we will feature the many challenges faced by small business and the outcomes. Revolve’s goal is to create an online Community that adds value to every member simply by recognising the co-brands that exist in every Hamlet, Village, Town and City across Scotland. Success is not only financial but can be measure according to each individual’s unique goals. The magazines are the face of a rich media web portal that incorporates social media in a manner that enables businesses to communicate directly with their existing customers, or the wider consumer bases (local, regional or international). My message is one of empowerment and maximizing. I thank all of the contributors to this publication and assure you that your articles will be well received. Revolve agree that the road from small business startup to success is long and challenging, but do not agree with the statistics that suggest only 5% of small businesses survive after two years of startup. We however accept that the small business journey is never direct. It includes highs, lows and major set backs. In your small business you will have unexpected challenges on the road to achieving success. Always use these experiences as motivators...
find us on http://www.youtube.com/user/revolveandconnect http://www.facebook.com/pages/Revolve/149876808409328 http://twitter.com/#!/revolveandtweet
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E FRE LY TH MON ITAL DIG ATION k .co.u LIC PUB.yourevolve www
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Revolve Scotland 27
Divine intervention
54
Social awareness
29
A sustainable recycling challenge
56
Educate & learn (realising Scottish potential)
33
Consumers are talking
59
Kid in field?
34
Project Revolve
60
Young girl & books
36
Engaging & interacting with Scottish communities
63
Mech Engineering
39
The environment
64
Small business success
40
Community action
66
Retreat Beauty Therapy
43
Mech forestry
70
How to become a well being
45
Fitness & wellbeing
78
Ivy Dental
47
The great outdoors
48
Gym membership not required
51
Health & social care
53
Your 5 a day
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82
i-Revolve Scotland (amend)
159
Property for the 21st century
84 86 88 90 92 94
Revolve Travel Revolve Wine Club e-Revolve (consumer xchange) Business Xchange Revolve membership Target audience
161
Money & finance
162
The glass ceiling
165
The work life balance
96 104 110 112 118 124 130
Central Scotland Southern Scotland The Hebrides & Northern Isles The Highlands North East Scotland Argyle & Bute – Isle of Arran Survey & celebrate
166
Expert fitness
168
Flavour & taste of Scotland
173
Recipe of the month
174
Made in Scotland
177
We do not inherit the earth; we borrow it from our children
178
Who is recycling your end of life material? Community fitness (amend) text Mech eng What’s on??
132 134 136
Planning & pro activity Chips with everything The I in team
138 140
January preview Strategic alliance that works
181 183 184
142
Business performance measures
186
Pets corner
144 147 149
Re-build shattered dreams Chances of success Discover Scotland (add moto)
196
February preview – The hebrides
198
24x7x365 - Marketing
150
Scottish business services 200 202 204 206
Internet advertising Magazine rate (ad) Bartering Brand association
208
Cyber bullying
152 154
Scottish lifestyle Welcome home – Places to stay
156
Celebrate the home of golf
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Hit the road running in 2012 Revolve offers a cost effective Say thank you to your customers and service providers for all of their custom, support and good service during 2011 with a free full page spread in Revolve Christmas special magazine to be published on the 23rd December 2011 Send your artwork to 10 | Revolve Magazine Scottish Edition
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www.yourevolve.co.uk
email: advertorial@yourevolve.uk.com |
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Scottish satorial
elegance
O
nce upon a time, sartorial elegance meant men wore suit, ties and women wore hats and dresses below the knee. Success in business was also associated with sartorial elegance.
Now a new breed of entrepreneurs have redefined the meaning. Sir Richard Branson of Virgin, Sir Stelios Haji-Ioannou owner of Easyjet and others choose not to wear a tie and can be seen in jeans and casual wear during meetings with the cream of society and business. The misconception amongst small business owners and indeed numerous consumers, that sartorial elegance is reserved for the rich and famous does not apply any longer, Sartorial elegance has been redefined and is now an individual’s choice. Some also think it refer to suits only. Females too can enjoy sartorial splendour – irrespective of occasion and style. Sartorial style rages from jeans, formal and casual wear shirts and shoes. Scotland’s fashion goes far beyond Tartan and the kilt, the national dress of Scotland. In every issue, we will feature advertorials on the movers and shakers in the Scottish fashion industry (from the outer Hebrides to the Scottish borders) . Scotland also offers first-rate educational opportunities in the fields of fashion design, textiles design, clothing design and manufacture, .Edinburgh College of Art is a hot-bed of fashion design and is famous for its dazzling annual fashion shows. . And the Scottish Borders Campus of Heriot-Watt University, is recognised as a leading centre in textile design, textiles and clothing technology and fashion. 1. Would you like to promote local Community fashion trends? 2. Are you a success story in the Scottish fashion industry? 3. Does your business provide support services for fashion businesses
Register at www.yourevolve.co.uk to promote your contribution to Scottish fashion. 12 | Revolve Magazine Scottish Edition
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I AM THE MASTER OF MY FATE
INVICTUS William Ernest Henley
I AM THE CAPTAIN OF MY SOUL
AUDENTES FORTUNA LEVAT Revolve is a repayment vehicle that comes into effect at the end of March 2012 and an example that despite the short sightedness and lack of integrity of some former Cameron Farley clients, Stephen can demonstrate real leadership and exercise his duty of care despite the challenges encountered. Prior to September 2nd 2008, Stephen was of the opinion that people were victims of their own circumstances. Now he realises, as demonstrated by the Cameron Farley saga, that sometime, people can be victims of abuse of power, lack of integrity and downright bullying. To this end Revolve include a support mechanism for marginalised individuals and groups. Stephen Farley states, “Read my full declaration in the English issue of Revolve magazine as a prerequisite of entering any discussions with Revolve”. An example of the challenges faced by Stephen include harassment such as Craigan Harvey Lingwood and his wife (former Cameron Farley clients who reside in the Perth area of Scotland) wrote on their facebook page that “Stephen farley was a cxxx and how dare he was to show his face”, in response to the launch of Revolve Magazines in January 2012, Stephen believes that Phillippa Hann, Jeffrey Morrison and their colleagues of Clarke Wilmott LLP solicitors for the FSA Action Group moderated by a Martin Popham are empowering Craigan Lingwood and others to disregard the rule of low. Stephen’s concerns are the blatant perverting the course of justice and will serialise in upcoming issues of Revolve Magazines that a blind eye is being intentionally paid to the rule of law, at the highest levels. Stephen urge the Scottish public to keep open minds and allow him to serialise the un-sanatised facts of the Cameron Farley story in upcoming issues of the Revolve Magazines. 14 | Revolve Magazine Scottish Edition
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P 56. Retreat Beauty Therapy 16 | Revolve Magazine Scottish Edition
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Empowering small businesses and socially aware consumers across Scotland. Customers now want to influence the strategies of their service providers and drive customer care. In the dynamic world of small businesses, things rarely go precisely to plan at the best of times and trying to secure financial or other support is never easy even for well established small businesses. You may be labelled a dreamer or delusional when you share your plans with even professional employed to assist startups. Always remember it is better to achieve an unexpected outcome, rather than never to have tried. Most business owner can give you 100 reasons why their business did not work, but don’t be blinkered.
failure.
You notice I did not use the word Only losers fail, challenges is a natural component of successful outcomes. Too many small business owners treat their business like a hobby, while others lack marketing and sales skills or the ability to learn from the mistakes of others.
Remember to upsell to existing customers and practise vertical and horizontal integration of your products and services to increase unit sales per customer. Remember, you cannot be an expert at all things. Outsource and get professional help on a continuous basis.
Editorial : Stephen Farley Business Principle: Stephen Farley Photographs: Dreamstime. Research: various Projects: Various Columnist: Various Contributors: Ivy Dentistry, Retreat therapy, The Priory, Spanish property consultants, . Advertising Sales Advertorials 1 Berkeley Street London W1J 8DJ e-mail: advertorials@revolve.uk.com Sales 1 Berkeley Street London W1J 8DJ e-mail: sales@revolve.uk.com ŠRvolve Environment Solutions, 2011 All Rigths Reserved All articles go through an editorial process that includes subject matter guidelines, plagiarism review, fact-checking, and other steps in an effort to provide reliable information
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RECYCLING Revolve's objective is to develop sustainable end of life materials supply chains that are reliable, provide access to quality stocks from suppliers and transfer good legal title.
UK supply chain that offer small business a reliable recycling channel and an alternate revenue stream:
Revolve recognises the challenges faced by small business that produce small amounts of scrap and therefore find the cost associated with most recycling programs a challenge. As a solution, Revolve goal is to create a performance related
Metallic -High-grade scraps such as; 1. Wires and cables, tubes and sheets etc 2. Red and yellow brasses and bronzes 3. Shredder fractions from shredders, granulators, shredemail: advertorial@yourevolve.uk.com | 19
Revolve sources ferrous and nonferrous metals, electronic and general scraps for buyers, who collectively control monthly procurement budget of over ÂŁ500m sterling. We are happy to accept 2nd grade and obsolete stock, but these must be categorised and priced as scrap. Acceptable stocks include:
REVOLVE YOUR WORLD-SCOTLAND
Environmentalist
Environment charities Consumers
We can all contribute to a sustainable awareness drives irrespective of our social status, lifestyle and demographic profile. Local Government
Local residents 20 | Revolve Magazine Scottish Edition
www.yourevolve.co.uk
Schools
Small business
Corporations
the environment
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N
ATURAL WASTAGE
Revolve products and services are a suitable low costs vehicle for small business and consumers to have a positive impact on the communities wher they live and work.
A sustainable way to minimise a negative impacts on the environments f caused by economic activity and day to day activities. Register now at www.revolve.uk.com
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THE REVOLVE CHALLEGE
T
he most common barrier to tackling the risks of environmental pollution for most businesses is the associated cost. Revolve is no different. However, we are being proactive and will generate the setup cost of rolling out six sustainable recycling plants across the UK from advertising. The morals of the Revolve story: Never change your goals, but sometimes you have to change your strategy. To transform tyres that end up in landfills and illegal dumps into environmentally friendly alternatives. To also collect and recycle secondary metals – both ferrous (iron and steel) and nonferrous (such as aluminium and copper). It is not only about recycling. It’s about reinventing. Revolve’s goal is to contributes directly to the reduction of environmental pollution through responsibly disposing and recycling end of life tyres and other scarce materials. Like most businesses, we face the challenge of meeting the financial cost of providing viable recycling solution. Rather making excuses, relying on grants and dealing with the politics of some agencies, we have identified business opportunities made possible by social media. These opportunities enable us to meet the cost of our recycling efforts without incurring debt. Our offering goes beyond recycling. It is about empowering and rewarding the real victims of environment pollution. We put initiatives in place that have a direct impact on the people most at risk to environment pollution in local communities: consumers, employees, communities, stakeholders and all other members of the public sphere. Furthermore, Revolve pro actively promote the public interest by encouraging ☑ Community participation, and voluntarily contribute to the financial cost of our designated ☑ Community interests.
We embrace the guidelines setout by the European parliament: Pollution should be prevented or reduced at the source, Pollution that cannot be prevented should be recycled in an environmentally safe manner Pollution that cannot be prevented or recycled should be treated in an environmentally safe manner, Disposal or other releases into the environment should be used “only as a last resort” and should be conducted in an environmentally safe manner. The objective of the project is to bring together small businesses and social aware consumers with a common goal of reducing the risk of environment pollution caused by economic activity. Social media is also a fantastic minimal cost option that small firms have available to celebrate social programs and duty of care standards email: advertorial@yourevolve.uk.com |
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A HOLI
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ISTIC APPROACH Revolve's objective is to develop sustainable end of life materials supply chains that are reliable, provide access to quality stocks from suppliers and transfer good legal title.
Sustainability is integral to Revolve’s strategy End of life material
management is not something that exists in isolation, but is part of a more holistic approach to the problem of
waste, which can become a “resource that offer additional revenue streams if sustainable recycling is put into practice. Collectively, consumers and small business can make a significant impact to end of life material management and must encapsulate social awareness, as most consumers now prefer to deal with providers that actively tackle the risk of environment pollution. Small business is no exception, as waste is a natural by-product of economic activity, therefore any business that create waste has a duty of care to ensure that it does not pose a direct or indirect risk to UK communities. email: advertorial@yourevolve.uk.com | 27
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M
any of the recycling solutions constitute secondary pollution and pose similar threats to illegal dumps and landfills which pose a real and present danger to the Scottish environment. Revolve proposes sustainable solutions that tackles the illegal dumps and landfills and makes provision for the continuous stream of materials in the future. An additional health risk, tire piles provide harbourage for vermin and a breeding ground for disease carrying mosquitoes . Revolve proposes sustainable programs that fulfil the conditions set out by Scottish environment agencies and local authorities.
Minimise secondary environment pollution
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Sustainable Recycling Programs
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Revolve want to make sure that your end of life materials are recycled in an environment friendly manner. The environment is important to Revolve that is why we endeavours to incorporate small business and socially aware consumers into our planned sustainable recycling network. The principles of revolve’s recycling policy is a sustainable networks to recover a variety of end of life materials with a view to reusing these which translate into more recycled materials and less wasting of scarce resources In terms of a triple bottom line approach our recycling strategy is based on two cornerstones: 1. A performance related pay recycling network 2. Strategic alliances with full licensed recycling businesses www.yourevolve.co.uk
THE ENVIRONMENT
Who is recycling your END OF LIFE MATERIALS?
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Embrace the socially aware consumers that are engaging service providers on Facebook and Twitter. They are signing up to blogs and RSS feeds. These communities are basically giving you permission to talk to your customers, keep them informed and to keep them engaged. Setting up social media accounts for your brand is very easy and straight-forward. Unify your media communications strategy across all media platforms whether they be print, broadcast, or online social media. Develop a clear vision of the purpose of your business and communicate this purpose through traditional and online media.
Size does not matter anymore
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SOCIAL MEDIA
GROUND BREAKING OPPORTUNITY
Enjoy high profile marketing and advertising email: advertorial@yourevolve.uk.com |
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What’s in the clouds for you? C
onsumers are leading the conversation and it is important to listen in order to add the specific needs highlighted by the consumer. Cost is no longer a barrier to high profile marketing, sales, marketing, branding can all be promoted for the benefit of the business. Most importantly, demonstrate your acceptance and understanding of social media by joining our blog and generates traffic and intellegence about your stakeholders. Sticking your head in the sand and ignoring social media, is not a sensible option for Scottish small business.
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Divine intervention not needed Discover how new media extend and compliment traditional media. Learn how to partner without the need for marketing budgets. Understanding new and emerging technologies in context. Our website further enhances our magazine and demonstrates our commitment to reducing the risk of environment pollution through direct action.
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Consumers are talking, Are you listening? Engage your customers Find out what’s on your fans’ minds by using Facebook’s Questions feature. Survey and poll •Solicit feedback at the close of sales and client projects. Sign up and “Tell us what you think” by registering at www.yourevolve.co.uk. Listen to your customers and engage in 2 way conversations customers to learn what your company does well and where it falls short, as well as anything else on their minds.
www.yourevolve.co.uk
email: advertorial@yourevolve.uk.com |
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Fitness and wellbeing “CHALLENGE YOURSELF TO REACH YOUR GOALS”
R
evolve advocates that self is the most valuable asset we all own. Yet the relentless examples of self abuse can be seen in every
walk of life. This lack of well being manifest itself via obesity, stress, lack of sleep, physical illness. Fitness is defined as being in shape or good physical condition. Wellness refers to being free from illness and diseases. Being fit and well goes far beyond healthy diet and regular exercises. Revolve’s goal is to provide a better quality of life for small business and socially aware consumers who has
the desire to make a change.
www.revolve.uk.com
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Strike a pose Revolve’s mission is to promote the successful fitness service providers in Scotland.. Physical fitness comprises two related concepts: general fitness (a state of health and well-being) and specific fitness (a task-oriented definition based on the ability to perform specific aspects of sports or occupations). Physical fitness is generally achieved through correct nutrition, exercise, and enough rest. “Exercise and fitness should always be a big part of every individual’s life, and the body should be treated as the number one asset. When it comes to staying fit and healthy, responsibility falls with the individual, there are many potential benefits of actively promoting a healthy lifestyle. With fitness issues always in the media and more people than ever making exercise part of their daily lives, it is widely accepted t If you promote, teach or is an accomplished fitness enthusiast, register at www.yourevolve.co.uk to share your story.
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Promote your fitness services by writing a regular article for Revolve magazines. Market your fitness services and gain credibility as an expert in your field. Write a blog on fitness on our website. Register now at www.yourevolve.co.uk
email: advertorial@yourevolve.uk.com |
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Community fitness
Revolve recognises the efforts and challenges faced by good causes that help the less fortunate across the regional brands and celebrate this in separate donations to designated charities. It’s about supporting you to make choices that will help you to stay healthy and feel well. This sets the standards for how revolve intends to compensate local Scottish residents for the Environmental impact of small business activity in their communities.
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“A vigorous five-mile walk will do more good for an unhappy but otherwise healthy adult than all the medicine and psychology in the world.” Paul Dudley White
SPORTS SCOTLAND email: advertorial@yourevolve.uk.com |
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Marketing effectiveness that is measurable and a true representation of target audiences cross grass root communities. Revolve is a cost effective tool to serve their customers better. Revolve’s goal is to deliver effective marketing, respecting size, budget location and the inherent characteristics of small business structure. Advertisers are able to rely on good market information primarily sources from their direct audiences and engage the new breed of socially aware and savvy customers and most importantly, contribute to the urgent issue of reducing environment risk in the community that you live, work and visit.
Create Value by improving Marketing Return on Investment
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Start a blog or write a regular article on how to lose weight Visit yourevolve.co.uk In the mean time promote your charity by sharing your stories with our readers. (Revolve does not raise funds, participate in the management or administration of the charities we support, we simply raise the profile of your good cause in our magazines) email: advertorial@yourevolve.uk.com |
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SOCIAL AWARENESS
Don’t Settle For Creative Spin Pedaled By The Media, Educate Yourself About The Real Facts Of Stories You Read.
So why we need to be aware, because information about society and its issues make us more responsible for the society. For example, if more young guns are taught about the adverse effects of global warming, they will surely keep an eye in fuel saving. If they are taught about social issues and problems, they will make a effort to do something about it, therefore improving society as a whole. www.yourevolve.co.uk email: advertorial@yourevolve.uk.com |
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Direct action
Small business can influence and define the shape of social care across Scottish communities By helping those in need to ensure they have a full quality of life and will become functioning members of society Social care workers endeavour to provide this service of practical support with a view of helping individuals maintain their independence, to increase their quality of life and to help them lead fuller more enjoyable lives. Social care workers often just help out with those everyday tasks that seem small to the average person, but can make a massive difference to someone else's life as well as being a rewarding experience for the carer involved. Those involved in social care choose their job because they involve helping people live their lives to the highest possible quality. Whether that be someone requiring a lot of intense help or just helping those who re 50 | Revolve Magazine Scottish Edition
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REVOLVE YOUR WORLD WITH DIRECT ACTION WWW.REVOLVE.UK.COM
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Your day a
5
IDENTIFY AND tackle stress in your business is important, common causes of stress, signs of stress in employees, tackling internal and external causes, stress management training and counselling, dealing with your own stress. 1. Identify the skills they need to prevent work-related stress affecting the health of their team 2. Avoid work related stress 3. Recognise signs of conflict, and their root causes 4. Challenge bullies and harassers 5. Active learning and training
www.yourevolve.co.uk
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N
ot all disadvantage individuals are victims of their own circumstances, Revolve identify good causes as a reliable cost effective medium to get our message to grass root communities across Scotland. . In return, we provide free advertorial exposure in our monthly magazines and donate 5 pence in every pound of net revenues we generate from our economic activity (shared across our 4 designated good causes Environmental protection, Fitness, Health & well-being and Education). Revolve is not part of the structure, nor do we participate in the administration or management of the good causes we support. Register at www.yourevolve.co.uk to raise the profile of your good cause- We want to hear from you. Scotland is made up of a diverse mix of communities and brands. In every issue, Revolve will feature advertorials and stories about urban and rural consumers and business communities at grass roots level while empowering them to feel positive about where they live and work., Revolve recognises that the real victims of environment pollution is the local communities and 95% of all companies undertaking economic activity in one or more communities fails to recognise this fact. Revolve will establish partnerships with four Community groups, (preferably well established charities across Scotland) that provide support services in education, health, fitness & wellbeing and environment interests. Our chosen good causes reflect the composition of the Community and any diversity of racial, ethnic, and economic interests in the Community. We embrace social media as the key communication tool to distribute information about REVOLVE. Revolve is a self employed trading style of Stephen Farley, but we will work closely with any agency, to reflect the diversity of Community interests. We welcome local environmental or public interest groups; local government units; and local businesses to contribute to this campaign This is an opportunity for minorities that normally would not have a voice to be heard. The aim is to provide a public forum for Community members to be a part of revolving their local communities and identify suitable projects to benefit from Project revolve. 54 | Revolve Magazine Scottish Edition
Project Revolve Enpowering and Supporting Scottish
communities
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Engaging and interacting with Scottish Communities
COMPENSATING CONSUMERS FOR THE SUPPORT GIVEN TO THE REVOLVE PROJECT. evolve uses imagination and proactivity to develop ways to compensate consumers for the risk of environmental pollution (a natural by-product of small business performing economic activity) in their local communities. Revolve recognises that charities are at the heart of local communities and well qualified to transfer such benefits to residents. We have teamed up with selected charities (that successfully deliver public benefits and strive to maintain public confidence) Each good cause reflects one of our ☑ Community challenges, and the diversity of racial, ethnic, and economic interests across Scottish communities.
R
It is important that the public can clearly see the benefits our good causes bring, including their ability to be a voice for genuine, lasting social change. We purely provide exposure in our monthly magazines and donate 5 pence (to be shared across the designated good causes) in the pound of all net revenues we generate in Scotland. Our strategy ensure accountability, transparency and is a reliable method to ensure that a true cross section of the local communities benefit for their exposure to the risk of environment solution caused by SMEs performing economic activity in one or more local communities. We use social media to raise awareness about reducing the risk of environment
pollution across communities. Business owe a duty of care to the local communities in which they perform economic activity, while consumers can individually contribute to the cause. Enabling good causes to have a stronger voice
Revolve is not part of the structure, nor do we participate in the administration or management of the good causes we support.
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LINKING ENVIRONMENTAL AND SOCIAL GOALS Small business owner permeate every social strata and are a fitting measure of social values across lifestyles and communities. The Revolve Magazines aim to test the Insight Social Value Groups (UK) study of UK social values and change. Revolve’s strategy to create sustainable social value by recognising the parallel factors that link economic value with social value. Revolve’s focus is UK wide and is representative of current social trends driven by the social media revolution. Revolve is of the opinion (and hopeful) that the social aware UK consumers will create a heightened awareness and join the discussion about the risk of environment pollution in their neighbourhoods. There is sadly numerous disagreements on how to integrate environmental and social goals, further complicated by a disregard of the opportunity costs, and political strategies that fail to impact the grass roots communities. Revolve advocates empowerment as a strategy to firstly raise awareness, reduce conflict and most importantly manage and eliminate the risks of environmental pollution firstly: 1. Small business owners and their direct employees and 2. The people who live and work in grass root communities 3. Social media is the perfect low cost channel to generate synergy amongst diverse social groups, grass root communities, service providers and governments. www.revolve.uk.com
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We do not inherit the earth, we borrow it from our children.
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S
ocial responsibility is at the core of Revolve’s strategy and Revolve can be classified as a social business model. Our economic success is dependant on the social model. Although a sole trading business Stephen Farley is well aware of the need to leverage resources using partnerships, strategic alliances and outsourcing. Revolve’s main explicit goal is to create social value, through mobilising resources from external sources continuity.
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email: advertorial@yourevolve.uk.com |
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62 | Revolve Magazine Scottish Edition
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EMPOWERING SMALL BUSINESS AND CONSUMERS
THE GREAT OUTDOORS Positive mental attitude is 9/10 of the law of fitness and well being
R
evolve advocates changing the paradigm of social care. The current system is structured as a tool to maintain the power bases of those administering the support. There is no accountability for resources, which translate a a fiscal budget deficit that is easily reduced. Give a man some seed, the tools and a plot to grow his own wheat and he not only feeds himself, but realises that he can not only grow for his consumption, but can engage in free enterprise by selling surplus to generate an income. Revolve recognises the role of small business and leads by example by donating 5 pence in every pound of net profit across our designated good causes
email: advertorial@yourevolve.uk.com |
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64 | Revolve Magazine Scottish Edition
Purchasing decisions Revolve recognises that children’s now influence most family purchasing decisions and account for the highest average spend on mobile phones with purchases including realty television shows voting and text messages
Raising awareness
Revolve identifies this trend as a viable strategy for raising aware about the risk of environmental pollution in Scottish communities. The issue of children’s influence in family purchase decisions was often overlooked, but is beginning to attract the attention of marketing professionals. Revolve believes that small business should recognise these trends. In each issue of Revolve Magazine, we review research and evaluate whether small business incorporate this research into their marketing and advertising strategies. Our goal is to identify the Scottish small businesses that focus on this important buying pattern and monitor future research. www.yourevolve.co.uk
REVOLVE YOUR WORLD-SCOTLAND
66 | Revolve Magazine Scottish Edition
Launch Edition-2012
EMPOWERING SMALL BUSINESS AND CONSUMERS
Environmental Influences on Scottish Children's In every issue, Revolve evaluates how small business can contribute to an environment that positively affects Scottish children’s health, well being, lifestyles and prosperity.
email: advertorial@yourevolve.uk.com |
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Promote your small business for less than some regular cups of coffee www.revolve.uk.com
68 | Revolve Magazine Scottish Edition
PROMOTION
The real ambassadors across grass root communities.
Every Scottish small business has a story and a voice. Revolve provides unbiased and equal exposure irespective of geographic location, size or industry. The aim is to raise the profile of Scottish small business regionally, nationally and internationally, while strengthen the image and identity of small business. Maximize your potential by marketing yourself and your business with wisdom and purpose www.yourevolve.co.uk
email: advertorial@yourevolve.uk.com |
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By: Joanne Cooper (Retreat Beauty Therapy)
A natural health and beauty service In today’s pressurised and commercial world we are encouraged to look a particular way and generally many of us spend most of our days feeling unhappy as we try to force ourselves into a particular mould. At Retreat Beauty Therapy we encourage you to embrace your individuality and who you are, to enable you to lead a happier and healthier lifestyle.
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www.retreatbeautytherapy.com
September 2011
Phone: +44 (0)7540 349394
email: jo@retreatbeautytherapy.com| 71
By: Joanne Cooper (Retreat Beauty Therapy)
Combatting Stress Indian Head Massage Massage has been used for centuries in many different cultures around the world. Massage is effective in the treatment of many ailments and in today’s modern, commercial and very stressful world it is a proven stress buster. Having worked in a very stressful environment myself I know all too well the symptoms of stress and the negative effect stress can have on your body and mind. Not to mention the effects that being
stressed can have on your family and home life. Clients come to me with various symptoms ranging from aching muscles to stomach ulcers. Rarely do clients acknowledge that they have most likely brought these symptoms upon themselves. I believe that every thought that comes into your mind (negative or positive) will manifest itself in your physical being. We are unlikely of course to be able to simply put an end to whatever is causing us the stress or to the negative thoughts that bring on these ailments however we can arm ourselves with the tools to help fight the stress and negative thoughts. I find an effective massage for combating stress is Indian Head Massage as the treatment not only works on your body but can also have positive effect on the mind. The treatment can be given in a lunch hour as it lasts just half an hour, which makes it an excellent treatment if time is limited. It is given with the client seated on a chair making it very portable. The client can therefore be given the treatment in their office or their home. The name suggests that we are purely working on the head and whilst this is a significant part of the treatment we are also working on the upper back, which is an area that many people can carry tension. We also work on the upper arms, neck and face. The treatment can be given with or without the use of oil, although I always recommend that the massage is given with oil so that the client is benefiting from the properties of the oil being used. Once the client is seated and comfortable, I carry out a ful consultation, including medical history, and a lifestyle questionnaire, to establish what we need to gain from the treatment. It should be noted that Massage of any kind should be used in conjunction with orthodox medicine and is not used
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www.retreatbeautytherapy.com
September 2011
Phone: +44 (0)7540 349394
instead of. Once we have decided what we are looking to achieve from the treatment, oil is applied to the client and the treatment is completed focusing on the areas of concern. In a general massage we work over the back, upper arms, neck, scalp and face. Clients have many different experiences ranging from feeling generally relaxed to having outbursts of emotions such as laughter. Ultimately the client will draw from the treatment what they need at that time both emotionally and physically. Depending on the client, they may choose to have an Indian Head Massage only when they feel that they need it whilst others come on a weekly or monthly basis, as they feel better placed to deal with situations when they have regular treatments. As a guide, some of the benefits that can be expected from this type of massage include reduction of muscle spasms and adhesions in the muscle fibres, hair growth is promoted and many clients report back to me that the condition of their hair has improved. The condition of the skin is also improved, generally leaving it feeling more relaxed, balanced and calm. It can elevate the mood of the client especially if the client has been feeling low. Treatment cost is ÂŁ25 for half an hour. Treatments can be booked by contacting me on:
Tel 07540 349 394. Joanne Cooper Retreat Beauty Therapy
email: jo@retreatbeautytherapy.com| 73
By Iain Bell of Executive Fitness Foundation
How to become a ‘Well Being’
74 | www.ef1.com
How To Become A Well-Being
A Definitive Guide to Super Human Status by Iain R Bell, Director Executive Fitness Foundation. Iain is a health and lifestyle consultant with two decades of experience and 30,000 individual client sessions.
It seems like the truly unattainable, the mystery of our existence – how to be healthy, fit and well. Truly a journey, not a destination. We all expect a quick fix, however, our personal approach must be long term well being and keeping our thought process ‘health conscious.’ Our Western living now reflects a number of lifestyle diseases such as obesity, diabetes and raised blood pressure. Such profiles result in decreased levels of activity, poor dietary habits and ineffective use of our precious leisure time. email:ef1global@hotmail.com |75
By Iain Bell of Executive Fitness Foundation
76 | www.ef1.com
How To Become A Well-Being
O
ur personal barometer for health is normally measured by our feel good factor. If we experience energy and positivity then life is great. However, if we are tired, immune system running low and a cold or flu dragging us down then we start to value our well being status.
We are all unique and are all too concerned with working harder than smarter. To ease the journey I have compiled the most effective short term changes you can make to boost your vitality and fend off burnout. Start with some self assessment - reviewing your health should not be taxing. Start with easy, small steps and progress carefully. It’s all about recognising the need to change and the sensible steps forward with your commitment.
email:ef1global@hotmail.com |77
By Iain Bell of Executive Fitness Foundation
Iain Bell – Executive Fitness Foundation Bio: • PE Dip, Ba (hons) • Lecturer in health, fitness and longevity including University of Edinburgh • Thai massage and acupressure therapist (Wat Po, Bangkok) • Strength and Conditioning coach • Posture and biomechanics • GP/Surgeon referral programme • Escorted detox and cleanse programmes in India and Thailand • Spa Consultant in India and Caribbean • Consultant to Drinks industry on Alcohol Policy and Health • Founder of Executive Fitness Foundation 1991 • Over 30,000 one to one sessions in 2 Decades • Number of National TV and Radio Appearances • Contributor to a number of Health and Lifestyle Magazines
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How To Become A Well-Being
Energy boosts;
recognize what is bringing your ‘umph’ down – almost certainly processed foods (high in salt and sugar) and top loading; eating 60% or more of your calories in the evening after work rather than during the day☑
The 6 o’clock rule;
No eating after 6pm. (You’ll lose pounds of winter insulation☑) In the morning your body will pine for nutrition so its quality museli, fresh fruit salad, porridge and a nice cup of reviving tea. Mid morming, some seeds and nuts with dried fruit and when lunchtime comes a monster salad, plenty of green tea and water. Late afternoon, some protein such as a packet of sliced meat with some more seeds and nuts. Huge glass of water, as daily levels should be 2-3 litres as your flushing and re-hydration strategy.
TV Ban; Choose you TV
and computer windows carefully. Vegetating on the sofa is fine for a rest but unproductive if you’re stuck there all night. Stimulate your intellect with a book, documentary or some exercise. Go out for a brisk walk and no debating about it☑
email:ef1global@hotmail.com |79
By Iain Bell of Executive Fitness Foundation
Exercise;
We have over 600 muscles and over 200 bones and joints. Reality dictates we are designed for physical activity, not sofa surfing or jammed behind a desk. We can all run a marathon or climb a mountain but if you start with a power walk with a friend you feel the magic of your heart, lungs and muscles all working in symphony and when you get home you will feel energized and wallowing in achievement☑
Vitamin and mineral supplements;
Connecting mind and body;
Mild cleaning and detoxing the body; Inactivity and poor eating habits all generally
Never underestimate being physically fit and on a mental high. At the beginning of any exercise session whether it be yoga, a jog in the park or a tried and tested gym session you will create positive brain chemistry…guaranteed☑ Principal stress hormones such as catecholomines cannot exist in the presence of exercised educed endorphins. Endorphins are released and a clear head and mild ‘high’ result, every time. Smiling is achieved with ease☑
80 | www.ef1.com
Even the most savvy of nutritionists will recommend some supplements. Our food is designed for flavour and energy, not nourishment and nutrition. A multi mineral and vitamin dose once a day will work wonders as will a multi omega 3,6 and 9 oil especially for a healthy heart and joints. Don’t bust the bank, go for special offers and award winning products. Above all, you must take them with food and especially effective when taken with a high fibre cereal, milk or a hearty bowl of porridge with nuts and fruit. You’re on to a winner.
result in the consumption of acidic or acid forming foods. Processed, oily, sugary and salty food which suit our hectic lifestyle are consumed more often than not. Although healthy meals do take minutes to prepare, we opt for a microwave solution. Such foods are unhealthy and acid forming but also addictive. Focus on crunchy, lightly cooked vegetables, lean fish and meat. Fresh ginger tea is a great cleanser and helps the digestive system.
How To Become A Well-Being
Mini Game plan; Write down all your food and drink every day, especially alcohol – our standard units
of wine for example – 125mls, 6 glasses in a 750ml bottle, now ‘appear’ to have been replaced by 2-3 glasses per bottle. As such we are drinking more alcohol (acid forming) than ever before. Alcohol, along with fast convenience foods, are all too accessible and tied in with the myriad of special offers and promotions which supermarkets entice us with. Your plan should also be forward thinking. Think about your food shopping, especially Asian supermarkets, which cater well for Chinese, Thai and Indian spices, to bring life to meals. Combine this trip with fresh vegetables and fruit. Experiment with flavours and dishes from the internet or cook with a friend. You can prepare larger portions and use for a next days lunch at work. Any carbohydrates should be brown not white. Therefore, brown rice, brown pasta and spelt/rye breads. Also plan exercise windows walking briskly every day at least 20 minutes each evening accompanied with deep relaxation breathing, in an upright chair or lay on the floor with easy listening music. Record this in your daily diary. In a matter of days you will be feeling sustained energy throughout the day, dropped a dress size, or punching another hole to tighten your belt. Sleep will be deeper and restful. Stress levels will come crashing down and your digestive system will be working with efficiency. Review and plan your well being strategy for effective progress and to stay in the game. Introduce incentives such as new clothes or a holiday to provide motivation, and a reward for the positive changes you have made. Undoubtedly, you are on a journey of improvement and forever a truly well-being. email:ef1global@hotmail.com |81
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Dr Stuart Lutton Dr Stuart Lutton BDS MJDF is a dentist at Ivy Dental practice in Edinburgh. He has a particular interest in helping his patients change how they feel about themselves through life-changing dentistry such as dental implants, smile design and adult orthodontics. Implants are the revolutionary way to replace missing teeth and can make the lifelong desire for a wonderful smile real. Implants are basically titanium cylinder screws that are placed in the gums, which over a few months, the body accepts as a new root. A porcelain tooth is then placed on top of the root and a beautiful restoration that should last a lifetime is the result. Missing teeth One or more teeth may be lost for lots of reasons – decay, gum disease or sometimes after an accident. Missing teeth can often lead to feelings of self-consciousness. These missing teeth can be replaced in a number of ways including dentures, bridges and implants. Implants are the latest way to replace spaces, literally by building a new tooth and root. What does treatment involve? At the first consultation, impressions will be taken of your teeth and mouth using digital x-ray equipment. Your dentist will make a thorough assessment to ensure that this type of treatment really is suitable for you. Most people are suitable, but individuals have to be over 16 to 18 years of age and teeth to have stopped growing. If you are suitable, treatment starts with the placing of the implant with a simple operation that reaches into the jawbone. This is then left undisturbed for about six months by which time the titanium fuses into the bone much like a natural tooth is lodged in the bone. Impressions are then taken and a porcelain tooth is built. The procedure is complete when your dentist exposes the end of the implant through the gum and a porcelain tooth is placed on top. Stronger, beautiful teeth Implants are long lasting and look great, and they also won’t damage the other adjacent teeth that could be caused by dentures or bridges. Implanted teeth are also stronger than natural teeth and many patients report the renewed ability to eat all sorts of foods when once they could only manage soft foods.
Ivy Dental, 169 – 173 Dalkeith road , Edinburgh , EH16 5BY Tel : 0844 387 8333 email: info@ivydental.co.uk : web: www.ivydental.co.uk 82 | Revolve Magazine Scottish Edition
Life Changing Dentistry
Launch Edition-2012
EMPOWERING SMALL BUSINESS AND CONSUMERS
At Ivy Dental we can offer:
Smile Design Dental Implants 1 Day Dentistry Facial Aesthetics Mouth Cancer Screening Adult Orthodontics
Ivy Dental Edinburgh
@ivydentist
http://ivydental.wordpress.com/ email: advertorial@yourevolve.uk.com |
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helps patients change how they feel about themselves through life-changing dentistry Ivy Dental 169 – 173 DALKEITH ROAD EDINBURGH EH16 5BY Tel : 0844 387 8333 Email: info@ivydental.co.uk Web: www.ivydental.co.uk
http://ivydental.wordpress.com/
@ivydentist
Ivy Dental Edinburgh
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email: advertorial@yourevolve.uk.com |
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INDUSTRY Standard Industrial Classifications
Revolve’s product offering recognises the the UK Standard Industrial Classification which enable us to classify our small business target audience according to the type of economic activity performed. In addition, we are able to promote and target businesses of a particular type in order to maxime
seasonal trends and other industry specific opportunities. Revolve goal is to identify the market leaders across industries and promote their strategies, product, duty of care compliance, social responsibility and green initiatives.
email: advertorial@yourevolve.uk.com |
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REVOLVE YOUR WORLD-SCOTLAND
Sustainability is integral to Revolve’s strategy End of life material management must be part of a holistic approach to the problem of waste, which offer additional sustainable revenue streams. Collectedly, consumers and small business can make a significant impact to end of life material management. Small business is no exception, as waste is a natural by-product of economic activity, therefore any business that create waste has a duty of care to ensure that it does not pose a direct or indirect risk to UK communities.
SIC
Industry classification
All enterprises
SME with employers
SMEs no employees
A
Agriculture, Forestry and Fishing
16,880
6,990
9,890
B, D and E
3,520 Mining and Quarrying; Electri☑ City, Gas, Steam and Air Conditioning Supply; Water Supply; Sewerage, Waste Management and Remediation Activities
485
3,035
C
Manufacturing
11,625
5,510
6,115
F
Construction
50,930
11,125
39,805
G
Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles
26,795
16,565
10,230
H
Transportation and Storage
15,045
2,925
12,120
I
Accommodation and Food Service Activities
14,465
10,560
3,905
J
Information and Communication
12,875
2,435
10,440
K
Financial and Insurance Activities
4,930
1,020
3,910
L
Real Estate Activities
4,865
1,895
2,970
M
Professional, Scientific and Technical Activities
36,090
9,685
26,405
N
Administrative and Support Service Activities
14,275
5,110
9,165
P
Education
16,825
805
16,020
Q
Human Health and Social Work Activities
26,300
3,385
22,915
R
Arts, Entertainment and Recreation
11,985
1,400
10,585
S
Other Service Activities
22,565
4,930
17,635
Standard Industrial classification (SIC)
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email: advertorial@yourevolve.uk.com |
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Made in
Scotland
Products made in Scotland or indeed anywhere in the UK deserve local support.
90 | Revolve Magazine Scottish Edition
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EMPOWERING SMALL BUSINESS AND CONSUMERS
The scottish Whisky experince
With emphasis on creativity and value for money there are many small companies desperate for a break against the big boys on the market. I have put together some small companies here in Scotland that have products that I have tried and would like to tell you about. Revolve’s goal is to promote the people and small business owners that are putting Scotland on the International map Innovation has a major impact not just on the economy but also and the environment, e arts, communications and society at large. we want to promote innovation and encourage more people to be innovative and recognise themselves as innovators Products made in Scotland or indeed anywhere in the UK deserve local support. Most publications focus on the major cities, Revolve goes beyond the cities to celebrate the heroes across scottish communities.
email: advertorial@yourevolve.uk.com |
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REVOLVE YOUR WORLD-SCOTLAND
Target audience
92 | Revolve Magazine Scottish Edition
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EMPOWERING SMALL BUSINESS AND CONSUMERS
Welcome to the revolve directory Scotland. The aim of the directory is to celebrate the heroes of sscotland,
Every month, we will feature a region in Scotland (including cities, Towns, illages and Hamlets) Browse our directory for complete Scottish examples of work life balance, we will feature advertorial style stories of small business who provide a the broad range of these services. Read visitors reviews and comments, ask questions in the forum or submit your own local information Each of Scotland’s six cities has a distinctive character of its own but all guarantee their visitors a vibrant mix of history, culture and entertainment, stirred together with some of the best retail therapy in the UK breath taking landscape is never more than a short trip from each.
Incorporating... • • • • • • • • • • • • • • • •
Aberdeen and Grampian Angus and Dundee Argyll Ayrshire Dumfries and Galloway Edinburgh and the Lothians Fife Glasgow and Clyde Valley Highlands Orkney Outer and Inner Hebrides Perthshire Scottish Borders Shetland Southern Scotland Stirling and the Trossachs.
email: advertorial@yourevolve.uk.com |
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CENTRAL SCOTLAND R
evolve recognises the uniqueness and strengths of the numerous brands and co-brands across Scotland. To this end we feature stories from every Hamlet, Village, Town and City and region on a rotation basis.
The direct beneficiaries of our product is SMEs with a turnover of less than £2m, while indirect beneficiaries are socially aware consumers wraise awareness and represent a real measurable audience at which our small business marketing and advertising campaigns will be directed. Our strategies recognise the co-brand that thrive in cities, Towns, Villages and ! Hamlets across Scotland.
EMPOWERING SCOTTISH SMALL BUSINESS AND SOCIALLY AWARE CONSUMERS Arran Unitary Authority North Ayrshire ☑ Town Brodick ☑ Village Auchagallon Blackwaterfoot Kinscross Knockenkelly Lamlash Margnaheglish Sannox Tormore Whiting Bay Clachan Ballymichael Baulliekine Bennan Bennecarrigan Catacol Corrie Corriecravie Dippen Imachar Kildonan Kilmory Kilpatrick Lagg Largybeg Largymore Lochranza Pinmill Shiskine Sliddery Strathwillan Thundergay 94 |
Revolve Magazine Launch Edition
Torbeg Torrylinn East Dunbartonshire ☑ Community Balmore Bearsden Bishopbriggs Kirkintilloch Lennox☑ Town Lenzie Milngavie Milton of Campsie Torrance Twechar East Lothian ☑ Community Cockenzie and Port Seton Dunbar Dunpender East And West Saltoun and Bolton East Lammermuir Garvald and Morham Gifford Gullane and Area Haddington Humbie Longniddry Macmerry and Gladsmuir Musselburgh and Inveresk North Berwick
Ormiston Pencaitland Prestonpans Tranent and Elphinstone Wallyford and Whitecraig West Barns ☑ Village Aberlady Athelstaneford Dirleton East Linton Clachan Auldhame Broxburn Carberry Drem East Barns
East Fortune Innerwick Kingston Oldhamstocks Preston Spott Thorntonloch West Fenton East Renfrewshire ☑ Community Barrhead Busby Clarkston Eaglesham Giffnock Linn
Subscribe to Revolve and build a customer profile that enable your business to focus all efforts on customers. This translates to a sustainable competitive advantage.
CELEBRATING
BRAND & LIFESTYLES email:advertorial@revolve.uk.com | 95
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Revolve ScottishTarget Audience
Revolve Your World-Scotland Neilston Newton Mearns Stamperland and Netherlee Thornliebank Uplawmoor ☑ Village Patterton ☑ Urban Community Nitshill Whitecrags Williamwood Edinburgh ☑ City Edinburgh ☑ Airport Edinburgh Airport ☑ Village Ingliston Kirkliston Queensferry ☑ Urban Community Abbeyhill Balerno Blackford Blackhall Broughton Brunstane Calton Cameron Toll Canongate Chancelot Clermiston Coates Colinton Corstorphine Craigentinny Craigiehall Craigleith Craiglockhart Craigmillar Cramond Currie Dalry Danderhall Davidson's Mains Duddingston Edinburgh Fort Eskbank Fairmilehead Fountainbridge Gilmerton Gogar Gorgie Granton Greenside Gyle Haymarket Hermiston Village Hillend Holyrood Park Inveresk Inverleith Joppa Juniper Green Kairnes Kingsknowe Leith Levenhall Liberton 96 |
Lochend Marchmont Merchiston Monktonhall Morningside Muirhouse Murrayfield Musselburgh Myreside New Craighall New Town Newington Niddrie Old ☑ Town Portobello Ravelston Restairig Riccarton Slateford Stockbridge Straiton Tollcross Trinity Wallyford Warriston West End Wester Hailes Clachan Dalmeny Turnhouse Woodhouselee Dockland Leith Docks Falkirk ☑ Town Falkirk ☑ Community Airth Avonbridge and Standburn Bainsford, Langlees and New Carron Banknock, Haggs and Longcroft Blackness Bo'ness - Borrowstounness Brightons Camelon Carronshore Denny Falkirk Central Falkirk South Grahamston Grangemouth Lower Braes Polmont Reddingmuirhead and Wallacestone Shieldhill and California Slammanan and Limerigg ☑ Village Bonnybridge High Bonnybridge Redding ☑ Urban Community Carriden Carron Grangepans Larbert Muirhouses
Revolve Magazine Launch Edition
Polmont Stenhousemuir Clachan Greenhill Torwood
Possilpark Ruchill Scotstoun Shawlands Simshill and Old Cathcart Springboig Glasgow Springburn Central ☑ City Swinton Glasgow Thornwood ☑ Airport Toryglen Glasgow Airport ☑ Townhead ☑ Community Trongate Anderston Wallacewell Anniesland Wellhouse Baillieston Westerton Balgrayhill Whiteinch Blairdardie, Old Drumchapel Woodlands and Park Brockburn Woodside Broomhill Yoker South Broomhouse Yorkhill and Kelvingrove Calton and Bridgeton ☑ Urban Community Carmunnock Bridgeton Carmyle Carmyle Cathcart Crosshill Claythorn Dumbreck Corkerhill Easterhouse Dalmarnock Easterhouse Darnley Estate Glasgow Fort Dennistoun Gorbals Drumchapel Hampden Terrace Drumoyne Ibrox Dumbreck Maryhill Garnethill Muirend Garrowhill Pollokshaws Gartcraig Robroyston Germiston Shawlands Govan Shettleston Govan East Summerston Govanhill Thornliebank Hillhead Dockland Hillington Anderston Quay Hurlet Hutcheson Town Great Cumbrae Ibrox Cessnock ☑ Village Jordanhill Millport Kelvindale Clachan Kelvinside Portrye Kennishead Kings Park and Croftfoot Inverclyde Kinning Park ☑ Town Knightswood Greenock Langside Port Glasgow Laurieston ☑ Community Levern District Cardwell Bay / Greenock Mansewood and Hillpark West Merchant ☑ City Gibshill and Auchmountain Milton Gourock Molendinar Hole Farm and CowdenMosspark knowes Mount Florida Inverkip and Wemyss Bay Mount Vernon ☑ Village Newlands and Auldhouse Bardrianney North Kelvin Bogston North Temple Inverkip Oatlands Kilmalcolm Parkhouse Quarriers ☑ Village Partick Wemyss Bay Pollok Woodhall Pollok North ☑ Urban ☑ Community Pollokshields Braeside
Subscribe to Revolve and build a customer profile that enable your business to focus all efforts on customers. This translates to a sustainable competitive advantage.
MAINTAIN
PROTECT ECOSYSTEMS email:advertorial@revolve.uk.com | 97
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Revolve ScottishTarget Audience
Revolve Your World-Scotland Branchton Cartsdyke Drumfrochar Larkfield Upper Ingleston Clachan Ardgowan Garvock Port Ramsey Little Cumbrae Midlothian ☑ Community Bonnyrigg and Lasswade Carrington Dalkeith Damhead Danderhall Eskbank and Newbattle Howgate Loanhead Mayfield / Easthouses Moorfoot Newtongrange Penicuik Rosewell Roslin and Bilston Tynewater ☑ Village Bilston Crichton Gorebridge Clachan Cousland Easter Howgate Fala Woodhouselee North Ayrshire Island Arran Great Cumbrae Little Cumbrae ☑ Community Ardrossan Beith Dalry Fairlie Girdle Toll and Bourtreehill Irvine Kilbirnie and Glengarnock Kilwinning Largs Skelmorlie Stevenston West Kilbride ☑ Village Glengarnock ☑ Urban Community Dreghorn Saltcoats Clachan Burnhouse Crosbie Dalgarven Little Brigurd Portencross Routdaneburn South Hourat 98 |
North Lanarkshire ☑ Town Airdrie Coatbridge Cumbernauld Motherwell ☑ Community Abronhill and Arns Allanton and Hartwood Auchinloch Balloch and Eastfield Banton and Kelvinhead Bargeddie Bellshill Blackwood and Craiglinn Blairhill Cairnhill Calderbank Caldercruix Cambusnethan Carfin Castlecary Chapelhall Chryston Cleland Coatdyke Condorrat Craigmarloch Craigneuk Croy Dullatur Gartcosh Gartness Glenboig Glenmavis Greenfaulds and Luggiebank Greengairs Hartill and Eastfield Holy Town Kilsyth Kirkwood Longriggend Mossend Muirhouse and Flemington New Stevenston Newarthill Newhouse Newmains North Motherwell Old Monkland Over☑ Town and Waterloo Plains Queenzieburn Salsburgh Shotts. Kirk of Stepps Sunnyside Westerwood Whifflet Wishaw (Central) ☑ Village Hartwood Moodiesburn Muirhead Shotts ☑ Urban Community Airbles Greenfaulds Netherton
Revolve Magazine Launch Edition
Renfrewshire ☑ Town Paisley ☑ Community Bishopton Brediland Brookfield Elderslie Erskine Gallowhill Glenburn Hawkhead and Lochfield Houston Howwood Hunterhill Inchinnan Johnstone Kilbarchan Langbank Linwood Lochwinnoch Millarston Paisley (West And Central) Paisley East End Paisley North Ralston Renfrew Whitehaugh ☑ Village Bridge of Weir Langbank ☑ Urban Community Abbotsinch Braehead Crookston Hillington Milliken Park Mosspark Clachan Heathfield West Dunbartonshire ☑ Town Dumbarton ☑ Community Balloch Bonhill and Dalmonach Bowling and Milton Dumbarton North Dumbarton West Kilmarnock North Kilbowie and Central Old Kilpatrick Parkhall Silverton and Overtoun ☑ Village Renton ☑ Urban ☑ Community Alexandria Clydebank Dalmuir Duntocher Faifley James☑ Town West Lothian ☑ Town Livingston ☑ Community
Addiewell and Loganlea Armadale Bathgate Bellsquarry Blackburn Blackridge Boghall Breich Bridgend Broxburn Dechmont Dedridge East Calder and Wilkieston Ecclesmachan / Threemile ☑ Town Eilburn Fauldhouse Greenrigg Howden Kirknewton Knightsridge Ladywell Linlithgow Linlithgow Bridge Mid Calder Murieston Newton Polbeth Pumpherston Seafield Stoneyburn Torphichen Uphall Uphall Station West Calder and Harburn Westfield Whitburn Winchburgh ☑ Village Muirhouses Philpstoun Clachan Oakbank Old Philpstoun
Subscribe to Revolve and build a customer profile that enable your business to focus all efforts on customers. This translates to a sustainable competitive advantage.
LEAD BY EXAMPLE INNOVATE
email:advertorial@revolve.uk.com | 99
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Revolve Your World-Scotland
SOUTHERN SCOTLAND R
evolve recognises the uniqueness and strengths of the numerous brands and co-brands across Scotland. To this end we feature stories from every ! Hamlet, ! Village, ! Town and ! City and region on a rotation basis.
The direct beneficiaries of our product is SMEs with a turnover of less than £2m, while indirect beneficiaries are socially aware consumers raise awareness and represent a real measurable audience at which our small business marketing and advertising campaigns will be directed. Our strategies recognise the co-brands that thrive in cities, ! Towns, ! Villages and ! Hamlets across Scotland.
EMPOWERING SCOTTISH SMALL BUSINESS AND SOCIALLY AWARE CONSUMERS Ailsa Craig Dumfries and Galloway
☑ Town Dumfries Newton Stewart ☑ Community Ae Annan. Royal Burgh of, Auchencairn Auldgirth Balmaclellan Balmaghie Beeswing Borgue Brochloch Brydekirk Buittle Parish Caerlaverock Cairnryan Canonbie Carronbridge Carsphairn Castle Douglas Castle Kennedy Closeburn Colvend and Southwick Cree Valley Crossmichael Cummertrees and Cummertrees West Dalbeattie Dalry Dalton and Carruthers ☑ Town Dundrennan Dunscore Durisdeer 100 |
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Eastriggs, Dornock and Creca Eskdalemuir Garryhorn Gatehouse of Fleet Glencairn Gretna and Rigg Heathhall Hoddom and Ecclefechan Holywood and Newbridge Irongray Isle of Whithorn Johnstone Johnstonebridge Keir Kelton Kingholm Quay Kirkbean Kirkcolm Kirkconnel and Kelloholm Kirkcowan Kirkcudbright Royal Burgh of, Kirkmabreck Kirkmahoe and Locharbriggs Kirkmaiden Kirkmichael Kirkpatrick Durham, Corsock and Parton Kirkpatrick Fleming Kirkpatrick Juxta Kirtle and Eaglesfield Lamloch Langholm Ewes and
Westerkirk Leswalt Lincluden Lochans Lochmaben . Royal Burgh of, Lochrutton Lochside and Woodlands Lockerbie Loreburn Middlebie and Waterbeck Moffat Mouswald New Abbey New Galloway and Kells Parish. Royal Burgh of, New Luce North Milk
Ochtrelure and Belmont Old Luce Penpont Port William Portpatrick Ruthwell and Clarencefield Ryedale Sandhead Sanquhar . Royal Burgh of, Southerness Springfield and Gretna Green St. Michaels Stoneykirk Stranraer Summerville and Stakeford Templand
Launch Edition 2012
Revolve ScottishTarget Audience
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Terregles The Crichton Thornhill Tinwald Parish Tongland Torthorwald Troqueer Landward Twynholm Tynron Urr Wamphray Wanlockhead Whithorn . Royal Burgh of, ☑ Village Ardwell Beattock Carsluith Cree☑ Town Drummore Ecclefechan Garlieston Glenluce Glenluce Kirkcarswell Locharbriggs Moniaive Rockcliffe Sandyhills Wig☑ Town ☑ Urban Community Maxwell☑ Town Clachan Alticry Balminnoch Barholm Blackshaw Boreland Cairngaan Cairngarroch Caulkerbush Corsock Damnaglaur Drumtroddan Glasserton Glenhoul Glenlochar Hightae Holestane Kendoon Kirkgunzeon Kirtlebridge Maryport Mochrum Monreith Palnackie Parton Port Logan Powfoot Ross Settlement Mull of Galloway East Ayrshire ☑ Town Kilmarnock ☑ Community Annandale Auchinleck Bellfield Bonnyton
Catrine Crosshouse Cumnock Cumnock Landward Dalmellington Dalrymple Darvel Drongan Fenwick Galston Gatehead Grange and Howard Hurlford Kilmaurs Knockentiber Lugar and Logan Mauchline Moscow and Waterside Muirkirk New Bentinck Riccarton Shortlees Sorn Stewarton The Dean ☑ Village Dunlop Lugton Netherthird New Cumnock Smallburn Clachan Crookedholm Mansfield Stair Scottish Borders ☑ Town Kelso Selkirk ☑ Community Abbey St. Bathans, Bunkle and Preston Ancrum Broughton (Borders) Coldingham Coldstream Crailing and Eckford Cranshaws and Longformacus Denholm Duns Earlston Eddleston Ednam, Stichill and Berrymoss Edrom, Allanton and Whitsome Eildon Ettrick and Yarrow Eyemouth Galashiels and Langlee Gordon and Westruther Hawick Hawick Heriot Hobkirk Huntlywood Innerleithen, Traquair and Glen
Jedburgh Melrose Newcastleton Newstead Newton St. Boswells Peebles Reston and Auchencrow St. Boswells Teviothead Tweedbank ☑ Village Allanton Bonchester Bridge Broadmeadwos Camp☑ Town Chirnside Clovenfords Cockburnspath Greenlaw Kirk Yetholm Lauder Oxton Sinclair's Hill St. Boswells ☑ Town Yetholm West Linton Clachan Bemersyde Clintmains Ellemford Fountainhall Gilston Glentress Heiton Hermitage Houndwood Larriston Lempitlaw Newlands Old Cambus Old Castleton Philiphaugh Saughtree Smailholm Steele Road Swinton Torquhan Traquair Settlement Carter Bar South Ayrshire ☑ Airport Prestwick ☑ Airport ☑ Town Ayr Girvan Prestwick ☑ Community Alloway and Doonfoot Annbank, Mossblown and St. Quivox Ballantrae Barr Barrhill Belmont and Kincaidston Colmonell and Lendalfoot Coylton Craigie Crosshill, Straiton and
Kirkmichael Dailly Dundonald Dunure Fort and Seafield Loans Maidens and Kirkoswald Maybole Minishant Monkton Newton and Heathfield Pinwherry Prestwick North Prestwick South Symington Tarbolton Troon Whitletts ☑ Village Alloway Culzean Mossblown Clachan Annbank Pinminnoch Turnberry South Lanarkshire ☑ Town Cambuslang Carluke East Kilbride Hamilton Lanark Larkhall Lesmahagow Rutherglen Area Clydesdale Area ☑ Village Biggar Blackwood Braidwood Carnwath Carstairs Cartland Coalburn Corehouse Crossford Douglas Drumclog Forth Kirkmuirhill Law Leadhills Libberton Nemphlar New Lanark Newton Sandilands Stonehouse Strathaven ☑ Urban Community Blantyre Bothwell Nerston Uddingston Clachan Kirkfieldbank
PROACTIVITY
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Revolve Your World-Scotland
THE HEBRIDES AND NORTHERN ISLES R
evolve recognises the uniqueness and strengths of the numerous brands and co-brands across Scotland. To this end we feature stories from every Hamlet, Village, Town and City and region on a rotation basis.
The direct beneficiaries of our product is SMEs with a turnover of less than ÂŁ2m, while indirect beneficiaries are socially aware consumers raise awareness and represent a real measurable audience at which our small business marketing and advertising campaigns will be directed. Our strategies recognise the co-brands that thrive in cities, Towns, Villages and ! Hamlets across Scotland.
EMPOWERING SCOTTISH SMALL BUSINESS AND SOCIALLY AWARE CONSUMERS
Outer Hebrides Barra Belnahua Benbecula Berneray North Berneray South Cara Island Eilean an Tighe Eilean Dubh Beag Eilean Dubh Mor Eilean Mhuire Eriskay Fairay Fiola Meadhonach Fladda Flodday (NE) Flodday (SW) Fuday Fuiay Garbh Eilean Gighay Grimsay Gunna Island Harris Hellisay Insh Island Lewis Mingulay Muldoanich North Uist
104 |
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Pabbay North Pabbay South Rockall Rubha Fiola Sandray Shiant Islands Shillay South Uist St Kilda Taransay Vatersay Northern Isles Fair Isle Orkney Shetland
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SUCCESS VIA
POSITIVE FOCUS
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Launch Edition 2012
Revolve ScottishTarget Audience
Revolve Your World-Scotland
THE HIGHLANDS R
evolve recognises the uniqueness and strengths of the numerous brands and co-brands across Scotland. To this end we feature stories from every ! Hamlet, ! Village, ! Town and ! City and region on a rotation basis.
The direct beneficiaries of our product is SMEs with a turnover of less than £2m, while indirect beneficiaries are socially aware consumers raise awareness and represent a real measurable audience at which our small business marketing and advertising campaigns will be directed. Our strategies recognise the co-brands that thrive in cities, ! Towns, ! Villages and ! Hamlets across Scotland.
EMPOWERING SCOTTISH SMALL BUSINESS AND SOCIALLY AWARE CONSUMERS
Highland Badenoch and Strathspey ☑ Community Aviemore Boat of Garten Bridge of Brown Carrbridge Cromdale and Advie Dalwhinnie Dulnain Bridge Gran☑ Town-on-spey Nethy Bridge ☑ Village Alvie Kincraig Kingussie Lynchat Newtonmore Clachan Duthil Etteridge Feshie Bridge Insh Inverdruie Lochanhully Ruthven Skye of Curr Lodge Glenmore Lodge Caithness ☑ Airport 106 |
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Wick Airport ☑ Community Berriedale and Dunbeath Bower Caithness West Castle☑ Town Halkirk Latheron and Lybster Scrabster Sinclair Bay Thurso Watten Wick ☑ Village John O Groats Keiss Lower Dounreay Clachan Altnabreac Bridge of Forss Bruan Canisbay Clayock Crosskirk Dunnet Mey Newton Olgrinmore Reay Reiss Roster Shebster
Tannach Thrumster Upper Camster Whaligoe Whiterow Topographic Feature Duncansby Head Canna Clachan A'Chill Settlement Tarbert Crowlin Islands ☑ Island Community Cleadale
Galmisdale Kildonnon Eigg ☑ Island Community Cleadale Galmisdale Kildonnon Invernesshire ☑ City Inverness ☑ Airport Dalcross Airport ☑ Community Balloch
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LEARN FROM MISTAKES
STEPPING STONES
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Revolve ScottishTarget Audience
Beauly Dores and Essich Fort Augustus Glenmoriston Inshes Muir☑ Town Smithton and Culloden ☑ Village Ardersier Belladrum Drumchardine Drumnadrochit Errogie Fort George Foyers Invermoriston Letterfinlay Tomatin Clachan Aberchalder Abriachan Altsigh Archnasaul Ardechive Breakachy Cannich Cantraywood Corrimony Crask of Aigas Dochfour Dochgarroch East Croachy East Lewiston Eskadale Essich Glassburn Invergarry Kilfinnan Laggan Lairgmore Lenie Lochend South Laggan Stoneyfield Strone Struy Special Area Loch Ness Lochaber and Fort William ☑ Town Fort William Area Rannoch ☑ Community Acharacle Ardgour Ardnamurchan Arisaig Ballachulish Caol Cuil Duror and Kentallen Glen Spean
Glencoe Glenfinnan Glengarry Inverlochy and Torlundy Kilmallie Kinlochleven Mallaig Morar Morvern Nether Lochaber Spean Bridge Sunart (Loch) Western Ardnamurchan ☑ Village Crianlarich Inchree Lochailort Lochaline North Ballachulish Onich Strontian Tyndrum Clachan Acharn Achosnich Banavie Bridge of Orchy Claggan Corpach Corran Druimarbin Druimindarroch Gairlochy Highbridge Invergarry Kilmonivaig Larachbeg Liddesdale Locheilside Lochuisge Muirshearlich Roybridge Torcastle Tulloch Settlement Corrour Special Area Glen Nevis Lakes and Lochs Loch Laggan Loch Morar Longay Muck ☑ Village Port Mor Settlement Gallanach Nairn ☑ Town Nairn ☑ Community Auldearn Cawdor and West Nairnshire
Nairn River Nairn West ☑ Village Clunas. Mains of Croy Drynachan Dulsie Ferness Galcantry Littlemill Redburn Clachan Ardclach Culchary Easter Galcantry Easter Lochend Geedes House Glenfurness Kingsteps Kirkton of Barevan Mid Urchany Moss Side Piperhill Regoul Rosefield Pabay ☑ Village Inverarish Clachan Arnish Balachiurn Balmeanach Brochel Glame North Fearns Oskaig Raasay House Raasay ☑ Village Inverarish Clachan Arnish Balachiurn Balmeanach Brochel Glame North Fearns Oskaig Raasay House Rona Ross and Cromarty ☑ Town Charles Town Ullapool ☑ Community Alness Applecross Arabella Ardross Aultbea Avoch and Killen
Balintore and Hilton Camusnagaul Coigach Conon Bridge Contin Cromarty Dingwall Fearn Ferintosh Gairloch Garve Inver Invergordon Killearnan Kiltearn Kincardine and Croick Knockbain Lochbroom Lochcarron Marybank, Scatwell and Strathconon Maryburgh Muir of Ord Nigg and Shandwick Resolis Saltburn and Westwood Shieldaig Strathpeffer Tain Tarbat Torridon and Kinlochewe Wester Lochewe Wester Ross ☑ Village Annat Ardgay Charles☑ Town (Gairloch) Fortrose Inveralligin Kinlochewe Lochinver Lower Diabaig Munlochy North Kessock Portmahomack Rosemarkie Shieldaig Torridon Clachan Achanalt Achduart Achnacarinnan Achnasheen Anancaun Ardheslaig Arinacrinachd Attadale Badenscallie Balblair Balgy Callakille Carn Dearg Cuaig Culnacraig
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STRATEGIC THINKING
STRUCTURAL SOUNDNESS
Fasnagrianach Fearnbeg Fearnmore Incheril Kalnakill Kenmore Loandhu Lochluichart Lonbain Londubh Nigg Rechullin Strathcarron Taagan Talladale Island ☑ Community Isle Ristol Settlement Achnashellach Lodge Topographic Feature Quinag Stack Polly or Stac Pollaidh Lodge Acheninver Rum ☑ Village Kinloch Clachan Harris (Rhum) Kilmory Sanday (Canna) Scalpay Skye and Lochalsh ☑ Island Raasay Rona Soay Scalpay ☑ Community Achmore and Stromeferry Braes Breakish Broadford and Strath Dornie Dunvegan Flodigarry Glenelg and Arnisdale Kilmuir Kyleakin and Kylerhea Loch Duich Lochalsh and Lochlong Minginish Plockton Portree Sconser Skeabost Sleat Staffin Struan Waternish ☑ Village
Ard of Sleat Balmacara Glendale Uig Clachan Ardvasar Aultachruinbe Balgown Camuscross Carbost Carn-gorm Cruard Dorusduain Drumfearn Drynoch Duirinish Duisdalemore Dunan Duncraig Earlish Eilanreach Elgol Eynort Eyre Ferindonald Glasnakille Greshornish Grula Inverinate Keppoch Kilbeg Kilbride (Skye) Kilmore Kingsburgh Kinloch (Skye) Kirkbost Lub Morvich Ord Ratagan Shiel Bridge Stromeferry Talisker Tarskavaig Teangue Tokavaig Torrin Topographic Feature Cuillins of Skye Soay Sutherland ☑ Town Dornoch ☑ Community Assynt Bettyhill, Strathnaver and Altnaharra Brora Creich Dornoch Area Durness Edderton
Golspie Helmsdale Kinlochbervie Lairg Melvich Rogart Scourie Strathy and Armadale Tongue ☑ Village Altnaharra Bonar Bridge Clachan Achmelvich Allnabad Alltnacaillich Clachtoll Clashnessie Culrain Doll Dunrobin Forsinard Invershin Kinbrace Littleferry Mudale Pittentrail Rhicarn Rhienachait Smoo Stoer Torroble Settlement Kildonan Lodge Topographic Feature Cape Wrath
Launch Edition 2012
Revolve ScottishTarget Audience
MAINTAIN IDENTITY
TRADITIONAL
PRODUCTS
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Revolve Your World-Scotland
NORTH EAST SCOTLAND R
evolve recognises the uniqueness and strengths of the numerous brands and co-brands across Scotland. To this end we feature stories from every ! Hamlet, ! Village, ! Town and ! City and region on a rotation basis.
The direct beneficiaries of our product is SMEs with a turnover of less than £2m, while indirect beneficiaries are socially aware consumers raise awareness and represent a real measurable audience at which our small business marketing and advertising campaigns will be directed. Our strategies recognise the co-brands that thrive in cities, ! Towns, ! Villages and ! Hamlets across Scotland.
EMPOWERING SCOTTISH SMALL BUSINESS AND SOCIALLY AWARE CONSUMERS
North East Scotland Aberdeen Unitary Authority Aberdeenshire ☑ City Aberdeen ☑ Airport Aberdeen Dyce International ☑ Airport ☑ Urban ☑ Community Altens Bankhead Bieldside and Milltimber Bridge of Don Bucksburn Bucksburn and Newhills Charles☑ Town Cove Cove Bay Cults Danestone Denmore Dyce Kingswells Kittybrewster Mannofield Mastrick / Sheddocksley Nigg Northfield Old Aberdeen Persley 112 |
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Stoneywood Torry Woodside Clachan Overton Aberdeenshire ☑ City Aberdeen ☑ Town Alford Oldmeldrum Portlethen Royal Deeside Strathdon ☑ Community Aberchirder and Marnoch Aberdour and Tyrie Alvah and Forglen Arbuthnott Auchterless and Inverkeithny Ballater and Crathie Banchory Banff and Macduff Belhelvie Benholm and Johnshaven Boddam Braemar Catterline Kinneff and Dunnottar
Crathie Cruden Denside Echt and Skene Ellon Feughdee West Fintray and Kinellar Fordyce, Sandend Forgue Foveran Fraserburgh Fyvie Rothie Monquhitter Garioch Gourdon Huntly Inverbervie. Royal Burgh of,
Invercairn Inverurie Kemnay King Edward and Gamrie Kintore Longside Lumphanan Mearns Meldrum and Bourtie Methlick Mid-Deeside Mintlaw New Pitsligo Newmachar Newtonhill, Muchalls, Cammachmore
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Revolve ScottishTarget Audience
BUSINESS CHALLENGES IDENTIFY
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North Kincardine Rural Sandhaven and Pitullie St. Cyrus St. Fergus, Crimond and Lonmay Stonehaven Strathbogie Strichen Stuartfield Tap o' Noth Tarves Torphins Turriff Udny West Garioch Westhill Whitehills ☑ Village Aboyne Balmedie Balmoral Craigearn Crathes Crimond Daviot Gardens☑ Town Insch Inverharroch Inverugie Mill Lumsden Macduff Maud Mil☑ Town of Rothiemay New Deer Newburgh Old Rayne Peterhead Pitmedden Port Elphinstone Portsoy Rosehearty Tarland Clachan Auchindoir Balhalgardy Benthoul Bullars of Buchan Burnhervie Claybokie Cock Bridge Coull Craigievar Crawton Crofts of Haddo Dinnet Dunnottar Garlogie Hardgate Inverallochy Inveramsay Inverey Kennethmont Kildrummy Kinkell Kirkton of Glenbuchat
Largie Manar House Memsie Mossat Netherley Old Deer Ordie Pennan Potarch Redhill Schoolhill St. Combs Tillydrine Ythanbank Angus ☑ Town Arbroath Forfar Montrose ☑ Community Aberlemno Auchterhouse Brechin Carnoustie Colliston Ferryden and Craig Fowlis, Liff and Balruddery Friockheim Glamis Hillside, Dun and Logie Pert Inverarity Inveresk Inverkeillor Kirriemuir Kirriemuir and Landward East Kirriemuir Landward West Letham Lunanhead Lundie, Muirhead and Birkhill Monifieth Monikie and Newbigging Murroes and Wellbeck Newtyle and Eassie Strathmartine Tealing ☑ Village Balkeerie Barry Bridge of Lintrathen Bridgend Edzell Kinnettles Wormiehills Clachan Balgavies Fordmouth Kirkton of Glenisla Clackmannanshire ☑ Community Alloa Central Alloa West Alva
Clackmannan Dollar Menstrie Muckhart Tillicoultry Tullibody, Cambus and Glenochil ☑ Village Coalsnaughton Clachan Cambus Fishcross Glendevon Dundee ☑ City Dundee ☑ Airport Riverside ☑ Airport ☑ Community Ancrum and Blackness Ardler and Blackshade Broughty Ferry Caird Camperdown Charleston Craigiebank Douglas, Angus and Craigie Downfield and Brackens Fintry Hill☑ Town Kirkton Lochee Menzieshill Mid Craigie / Linlathen Monifeith Rockwell and Fairmuir Stobswell West End (Dundee) Whitfield ☑ Urban ☑ Community Claypotts Clachan Mains of Ardestie Fife ☑ Town Dunfermline Glenrothes Kirkcaldy ☑ Community Abbeyview Abdie and Dunbog Aberdour Auchtermuchty and Strathmiglo Auchtertool Balmerino, Kilmany and Logie Balmullo Blairhall Boarhills and Dunino Burntisland Cairneyhill Cameron Cardenden and Kinglassie Carnbee and Arncroach
Carnock and Gowkhall Central Dunfermline Ceres Charles☑ Town, Limekilns and Pattiesmuir Colinsburgh and Kilconquhar Collessie Cowdenbeath Crail Creich and Flisk Crombie Crossford Crossgates and Mossgreen Culross Cupar . Royal Burgh of, Dairsie Dalgety Bay and Hillend Dunnikier Earlsferry. The Royal Burgh of, and Elie East Wemyss and McDuff Falkland and Newton of Falkland Freuchie Gifford☑ Town Guardbridge High Valleyfield Inverkeithing Kelty Kemback Kennoway Kilrenny, Anstruther . Royal Burgh of, Kincardine Kingbarns Kinghorn Kingseat Ladybank . Royal Burgh of, Largo Area Largoward Leslie Leuchars Leven Lochgelly Low Valleyfield Lumphinnans Markinch Monimail Newburgh Newport, Wormit and Forgan North Glenrothes North Queensferry Oakley and Comrie Pitscottie and Blebo Pittenweem . Royal Burgh of, Rosyth Saline and Steeland Springfield St. Andrews. Royal Burgh of, St. Monans (St Monance) Star of Markinch Strathkinness Tayport and Ferryport-on-Craig Torryburn and Newmills ☑ Townhill
creative thinking proactive planning
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☑ Village Anstruther Balcomie Ellie Lundin Links Moonzie Thornton ☑ Urban Community Halbeath Innerleven Link☑ Town Pathhead Clachan Abercrombie Auchmuirbridge Catto Coal☑ Town of Wemyss Craigrothie Drumeldrie Kellie Law Kilconquhar Kingask Lathones West Wemyss Island ☑ Community Inchcolm Island Moray ☑ Community Buckie Burghead and Cummingston Dyke Landward Elgin Findhorn and Kinloss Findochty Fochabers Forres Heldon Keith Lennox Lossiemouth Portknockie Rathven and Arradoul Strathisla ☑ Village Aberlour Alves Bridge of Avon Buckpool Craigellachie Cullen Duff☑ Town Garmouth Glenlivet Hopeman Kingston Kinloss Knockandhu Lhanbryde Portgordon Rothes Spey Bay Tomintoul Clachan
Aultmore Barnhall Bridge of Tynet Broadley Clochan Dipple Drybridge Duffus Inchberry Kirk☑ Town of Deskford Lintmill Lochill Logie Milton Tulloch Urquhart Rivers River Spey Perth and Kinross ☑ City Perth ☑ Community Aberfeldy Abernethy Alyth Arngask Auchterarder Blackford Blair Atholl and Struan Blairgowrie and Rattray Braco and Greenloaning Burrelton Cleish and Blairadam Comrie Coupar Angus, Ardler and Bendochy Crieff Dull and Weem Dunkeld and Birnam Dunning Errol Fossoway Glenfarg Glenlyon and Loch Tay Huntingtower Inchture Invergowrie and Kingoodie Kenmore Kettins Killiecrankie and Fincastle Kinross Longforgan Meigle Methven Mid Atholl, Strathtay and Grandtully Milnathort Muthill and Tullibardine Pitlochry and Moulin Scone Spittalfield St. Fillans Stanley
☑ Village Balado Ballingry Ballinluig Bankfoot Bridge of Cally Bridge of Earn Forgandenny Gleneagles Kindallachan Kinloch Rannoch Kinnesswood Kirkmichael Luncarty Mil☑ Town of Aberdalgie Spital of Glenshee Tummel Bridge Clachan Amulree Balnaguard Bankhead Bridge of Balgie Camusvrachan Dalchalloch Dunalastair Elcho Fincastle Fortevoit Fortingall Fowlis Wester Garrow Glengoulandie Innerwick Invervar Keltneyburn Kinclaven Kinfuans Kirkton Lawers Logierait Meikleour Milton New☑ Town of Balcanquhal Rhynd Straloch Struan Lakes and Lochs Loch Rannoch Stirling ☑ City Stirling ☑ Community Arnprior Balfron Balquhidder Bannockburn Callander Cambusbarron Cambuskenneth Carron Valley Causewayhead Cowie Croftamie
Drymen Dunblane Fintry Gargunnock Gartmore Gartocharn Killearn Killin Kippen Plean Port of Menteith Strathblane Thornhill and Blairdrummond Trossachs ☑ Village Aberfoyle Blair Drummond Bridge of Allan Callander Deanston Doune Lochearnhead Stronachlachar Clachan Ardeonaig Burn of Cambus Cambusmore Drumvaich Inversnaid Keltie Bridge Kiltyrie Kinbuck Kinlochard Lanrick Rowardennan Strathyre
progrssive leadership strategic thinking
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Revolve Your World-Scotland
ARGLE & BUTE ISLE OF ARRAN R
evolve recognises the uniqueness and strengths of the numerous brands and co-brands across Scotland. To this end we feature stories from every ! Hamlet, ! Village, ! Town and ! City and region on a rotation basis.
The direct beneficiaries of our product is SMEs with a turnover of less than £2m, while indirect beneficiaries are socially aware consumers raise awareness and represent a real measurable audience at which our small business marketing and advertising campaigns will be directed. Our strategies recognise the co-brands that thrive in cities, ! Towns, ! Villages and ! Hamlets across Scotland.
EMPOWERING SCOTTISH SMALL BUSINESS AND SOCIALLY AWARE CONSUMERS Argyll and Bute Bute ☑ Town Rothesay ☑ Village Kingarth Mountstuart Port Bannatyne Scoulag Straad Clachan Ascog Kerrycroy Kilchattan Coll ☑ Village Arinagour Clachan Acha Amabost Arileod Ballyhaugh Bousd Braechacha Castle Clabhach Friesland Gallanach Grishipoll Sorisdale Totronald Colonsay Airfield Colonsay Landing Strip ☑ Village Scalasaig 118 |
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Clachan Balnahard Garvard Glassard Kilchattan Kiloran Uragaig Eastern Argyll ☑ Town Dunoon Helensburgh Area Clachan ☑ Community Arden Ardentinny Arrochar Cairndow Cardross Carrick Castle Clynder Colgrain Colintraive and Glendaruel Cove Garelochead Hunter's Quay Kilcreggan Kilfinan Kilmun Luss Rhu Roseneath Sandbank Shandon South Cowal Strachur
Tarbet ☑ Village Auchenbreck Drimsynie Inverbeg Kames Otter Ferry Port Driseach Tighnabruaich ☑ Urban Community Craigendoran Clachan Aldochlay Ardbeg Ardlui Ardvorlich Benmore Blairannaich Glenbranter Inverarnan Invernoaden
Inveruglas Lochgoilhead Millhouse Portavadie Stuckgowan Island Community Inchcailloch Island Lakes and Lochs Loch Lomond Garvellach Islands Gigha ☑ Village Ardminish Tarbert Clachan Achamore Gometra Inchkenneth
Launch Edition 2012
Revolve ScottishTarget Audience
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Argyll and Bute Bute ☑ Town Rothesay ☑ Village Kingarth Mountstuart Port Bannatyne Scoulag Straad Clachan Ascog Kerrycroy Kilchattan Coll ☑ Village Arinagour Clachan Acha Amabost Arileod Ballyhaugh Bousd Braechacha Castle Clabhach Friesland Gallanach Grishipoll Sorisdale Totronald Colonsay Airfield Colonsay Landing Strip ☑ Village Scalasaig Clachan Balnahard Garvard Glassard Kilchattan Kiloran Uragaig Eastern Argyll ☑ Town Dunoon Helensburgh Area Clachan ☑ Community Arden Ardentinny Arrochar Cairndow Cardross Carrick Castle Clynder Colgrain Colintraive and Glendaruel Cove Garelochead Hunter's Quay Kilcreggan Kilfinan Kilmun Luss Rhu
Roseneath Sandbank Shandon South Cowal Strachur Tarbet ☑ Village Auchenbreck Drimsynie Inverbeg Kames Otter Ferry Port Driseach Tighnabruaich ☑ Urban Community Craigendoran Clachan Aldochlay Ardbeg Ardlui Ardvorlich Benmore Blairannaich Glenbranter Inverarnan Invernoaden Inveruglas Lochgoilhead Millhouse Portavadie Stuckgowan Island Community Inchcailloch Island Lakes and Lochs Loch Lomond
Lismore Luing Lunga
Garvellach Islands Gigha ☑ Village Ardminish Tarbert Clachan Achamore
Mull ☑ Town Tobermory ☑ Village Bunessan Craignure Fionphort Salen Clachan Achleck Achnadrish Ardalanish Ardchiavaig Ardnacross Aridhaglas Aros Mains Ballygown Burg Burgh Calgary Carsaig Corrynachenchy Creach Bheinn Lodge Derryguaig Dervaig Ensay Eorabus Fanmore Fidden Garmony Gruline Haunn Kellan Killiechronan
Gometra Inchkenneth Iona ☑ Village Baile Mor Islay Jura ☑ Village Craighouse Tarbert Clachan Ardfernal Ardlussa Cabrach Feolin Ferry Inverlissa and Lealt Keils Kinuachdrachd Knockrome Lagg Leargybreck Lussagiven Special Area Corryvreckan Whirlpool Kerrera
Mid Argyll ☑ Community Ardrishaig Lochgoil North Knapdale South Knapdale ☑ Village Crinan Ellary Kilmory Ormsary Stonefield Tayvallich Clachan Achabraid Achahoish Achnamara Baile Boidheach Bellanoch Cairnbaan Castlesween Clachbreck Cretshengan Druimdrishaig Dunmore Ennes Inverneill Keillmore Kilberry Lochead New Ulva
Killiemor Kilninian Kilpatrick Kinlochspelve Knock Laggan Lodge Lagganulva Lee Lochbuie Lochdon Oskamull Pennycross Pennyghael Pennygown Scallastle Scoor Strahcoil Torrans Uisken Upper Druimfin Northern Argyll ☑ Town Lochgilphead Oban ☑ Community Appin Archattan (Ardchattan) Ardfern Connel Craignish Dalavich Dunbeg Dunollie Furnace Ganavan Glenorchy and Innishael Inveraray Kilchrenan Kilmelford Kilmore Kilninver Taynuilt West Loch Fyne ☑ Village Annat Benderloch Dalmally Melfort Port Appin Clachan Achallader Achnafalnich Arduaine Arichastlich Barcaldine Barravullin Bridge of Orchy Bridgend Carnassarie Clachan Crarae Fincham Ford Garraron Glenmore Inverlochrie Kilmartin Kilmichael Glassary Lediag
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BUILDING BRIDGES Subscribe to Revolve and build a customer profile that enable your business to focus all efforts on customers. This translates to a sustainable competitive advantage.
S
urvey and celebrate your challenges successes. Celebrate both undesirable outcomes and Success. While I believe it’s important to celebrate your success I also believe it’s important to celebrate your undesirable outcomes. Be grateful for the opportunity to learn, be thankful for the reminder that you’re not perfect. Value your relationship with the undesired outcome and rationalise it, as one day success follows. No one enjoys an undesirable outcome, but those who embrace it tend to be more successful. It is purely a lesson learned? Every successful entrepreneur who now commands seven and eight figure incomes had to endure numerous undesirable outcomes. Many are honest and share these experiences, others are more arrogant and portray a super human status persona.
Remember in entrepreneurial speak, there is an “I” in team. Ignore those silly negs (negative people) that say you’re a dreamer or failure. Congratulate yourself on all you’ve done, not dwell on why things didn’t work out but learn the lessons from the undesirable outcomes. Share your successes and challenges at: www.yourevolve.co.uk
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The magicians
The The warrior
Has you small business been a success thanks to you choice of team or are you a service provider that cuts to the chase and provide SME with a no nonsense service. The most effective teams maintain a balance by having a healthy variety of types in key roles because each type is good at doing different things. A mix of magicians, warriors, lovers, and sovereigns will get you the best team possible. When one type dominates, friction and conflict can occur: a fall-off of creativity, a lack of flexibility, risk aversion, and paralysis. That’s why the most effective leaders know who they are and surround themselves with people who complement their strengths and offset their weaknesses. The warrior needs a magician, a sovereign, and a few lovers. What often happens in organizations is you get a group of warriors, and they don’t like the magicians so you don’t have any of them on your team. 124 | Revolve Magazine Scottish Edition
The lover
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The sovereign
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Strategic alliances that work There is no magic key to success in business. Living example of this are Lord sugar, sir richard branson amongst other. The strategic alliance is one strategy to reducing many business risk. Remember that 100% of nothing is nothing. 50, 60, 70% of a little is something. Greed is the Achilles heal of many small business owners. Business Function & Activity Model defines an organisation’s business functions and business activities. Business functions are what an organisation is responsible and accountable for doing, in the broadest sense, to fulfil its established role and its responsibilities to its stakeholders. Business activities are what an organisation does to carry out its business functions. Another example involves a mobile telecommunications company interested in detecting a situation whereby new customers are not set up promptly and correctly on their network and within vital communication could cost the bank large sums in interest charged by the central
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Re-build Shattered Dreams Don’t be fearful and terrified of the unknown
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Learn to live with Joy ,happiness and unexpected outcomes every day of you life irrespective of severity
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any of us have chosen to measure our success by how many things we own or the brand of products we perceive mean success. Is that really success? Or is our perception of success a facade that leaves us with an empty feeling? If you have a strong sense of what success is to you, don’t read on. You already know. If you are questioning or searching, I have a short story for you. We all use logic in day to day situations and often rationalises the inputs and outputs. Every time, we have had a new experience in our lives and our emotions were involved with it, we made decisions that control our future. Now, we are adults. Now, you know that we start to program our minds while we are in diapers. It happens, when we think that ‘we like this.’ When we do it with emotion, our minds will not budge. The success of your business will partly depend on your attitude and skills. This means being honest about a range of issues - your knowledge, your financial status and the personal qualities that you can bring to your new business. Time is the only real sacrifice and there will be highs and lows. This site is dedicated to showing you it is possible to REBUILD YOUR shattered DREAMS. www.yourevolve.co.uk
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KEEPING ON TRACK Embracing change may be challenge a challenge to your individuality including all life’s best qualities, such as love, joy, intelligence, creativity, freedom and kindness. Having that in mind as a model demanding to take form reinforces the conviction we are empowered to reach our goal - one that is not so much a New Year’s resolution as a “new you” resolution at any time of the year. Go easy on yourself. I’ve found self-forgiveness is a powerful ally of resolve, and often opens the way to achieving our aims. I once overslept through an important appointment and was mentally condemning myself until I glimpsed a need to be less self-critical. I felt inspired to take a walk in Kew Gardens, which I hadn’t visited for years, and promptly bumped into the very person I was meant to have met that morning. We conducted and concluded our business then and there. Patience is more than just a virtue. It is actually a force for good when the going gets tough, as it probably will. Our unwanted character traits sometimes seem to have a voice of their own, persistently arguing their corner. A “new you” is a healthier you. Character reform and health reform go hand in hand. In many ways this is taken for granted. For instance, it is accepted that moderating a drinking habit is going to improve health. But the links between character and well-being go much deeper than just effecting a change in our actions. Changing thought can be pivotal. Researchers have found traits like bitterness, bad temper and resentment can undermine health, while their opposites promote it. So becoming more forgiving, patient and persistent to bring about change doesn’t just remove a single
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Revolve’s approach enables any small business to maximise their brand and promote their unique selling points Find helpful resources about small business management, financing, marketing & technology, lifestyle. Top stories featuring the latest news and articles on up and coming entrepreneurs Latest financial news on small businesses, including tips for small biz owners, small business loans, management, startups and entrepreneurs. One unified message and your existing copy/artwork may be suitable, translating into a substantial financial saving . Designs that provide valid information to your prospective clients, while leveraging your unique selling points and individual characteristics. But editorial content suggests that someone else has endorsed your product or service. Our low prices start from as low as £10 per month and include editing of designs, formatting and features in our magazines and web sites. Stay one step ahead of your competition with access to real time statistical analysis of your advertorial messages
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BUSINESS
Celebrate your unique characteristics Get practical information for small business, entrepreneurs and socially aware consumers. email: advertorial@yourevolve.uk.com |
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Scottish BUSINESS SERVICES
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key feature in every issue will be an overview of Scottish business service. Case studies across industry sectors to gauge if the practical help, advice services and support for new and existing small businesses filters down to all communities across Scotland. Gauge the effectiveness of the 20 chamber of commerce, federation of small businesses to measure the effectiveness of their support and guidance.
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Business Performance measures Advertising
Strategic alliances
D
oes your small business competitive measure advantage or performance relative to competitors? . We want to hear from you. Share your success stories and challenges with our readers. But if a service
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company decides to differentiate itself in the marketplace on the basis of quality of service, then, amongst other things, it should be monitoring and controlling the desired level of quality. whether the company is in the
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ial
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f classi i cation
Profitability
Sales
Cost
Marketing
manufacturing or the service sector, in choosing an appropriate range of performance measures it will be necessary however to balance them, to make sure that one dimension or set of dimensions of performance is not stressed to the detriment of others.
The mix chosen will in almost every instance be different. While most companies will tend to organise their accounting systems using common accounting principles, they will differ widely in the choice, or potential choice, of performance indicators.
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Chips with Everything The Internet has opened up a flood of business information that was once available to big companies or those with money. Learning about your business and industry from secondary research is a good start but primary research allows you to target your efforts and understand customers’ attitudes in real time. Sign up with Revolve at www.revolve.uk.com to get a better understanding of your industry. Advertise for less than the price of some popular cups of coffee
Small business
Market research 138 | Revolve Magazine Scottish Edition
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PROACTIVITY
Everyone who starts a business has a plan, however informal. At a minimum, a list of what it would mean to leave a salaried position and take on a free-lance career. At the top of the list would be a comparison of the net income from free-lancing to the net salary. That would involve estimating the number of jobs she could reasonably expect, the cost to
PLANNING
Everyone who starts a business has a plan, however informal. At a minimum, a list of what it would mean to leave a salaried position and take on a free-lance career. At the top of the list would be a comparison of the net income from free-lancing to the net salary. That would involve estimating the number of jobs she could reasonably expect, the cost to
&
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Revolve recognises that the concept of property means different things to different people. Do you own or have recently refurbished an old property to give it a modern and permanent look without spoiling its historic beauty or are you a 21st century property developer or owner? Revolve property section includes trends, stories and opportunities relating to commercial, industrial, residential and agricultural property, we want to hear from you, whether you are acquiring, developing, letting, selling or disposing of commercial or residential property. Register now at www.yourevolve.com
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Property fit for the 21st Century Register now at: www.yourevolve.co.uk
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dinburgh is the financial services centre of Scotland, with many large financial firms based there. Glasgow is the fourth largest m anuf act uring centre in the UK, accounting for well over 60% of Scotland’s manufactured exports. Shipbuilding, although significantly diminished from its heights in the early 20th century, is still a large part of the Glasgow economy. Aberdeen is the centre of North Sea offshore oil and gas production, with giants such as Shell and BP housing their European exploration and production HQs in the ☑ City. Other important industries include textile production, chemicals, distilling, agriculture, brewing and fishing. Edinburgh is the UK’s second financial centre after London and Europe’s fourth by equity assets. In world terms, it ranks ahead of Qatar, Osaka, Dublin, Wellington, Amsterdam, Brussels, Milan and Stockholm in the latest Global Financial Centres Index. The Inspiring Capital has also been scored ahead of Manchester, Leeds, Birmingham, Dublin and Cardiff for financial services people, infrastructure, accessibility, real estate and living environment. The financial services sector of Edinburgh is extremely diverse, with strong representation from the banking sector, insurance and pensions, fund management and asset servicing. The sector has attracted significant inward investment, with a large number of foreign-owned companies having operations in Edinburgh.
PUBLICISING EMERGING PARADIGMS IN MONEY AND FINANCE SECTORS WWW. YOUREVOLVE.CO.UK
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Money and finance |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| The sun is setting on the high street as we know it. This is good news for small business as the long established paradigm that states only 5% of small businesses survive after one to two years. As a result the high street banks and other key services, hinder rather than promote entrepreneurship.
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Scottish business women conquer the glass ceiling ? Does gender limit access to resources and opportunity? “Scotland is well known for its pioneering businesses, for its strength in financial services, and for encouraging entrepreneurship in all sectors. Against this active corporate setting, women comprise an increasing proportion of the workforce.� Fiona Buchanan is a banking and finance partner at Scottish law firm Tods Murray Is this fact or fiction. Are you a female in the small business sector? We would love to share your success and challenges with our readers.
Register now at www.yourevolve.co.uk
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Decisions you make regarding the business will have a direct and immediate impact on your personal life. 148 | Revolve Magazine Scottish Edition
eing self-employed is fundamentally different than being an employee. The distinction between work time and personal time blurs. If a problem arises with the business, it’s your problem, and it won’t go away merely because you’ve closed the doors for the day. Decisions you make regarding the business will have a direct and immediate impact on your personal life. For example, if you’re in retail and decide to remain open evenings, it’s your time that’s affected. And, you’re likely to be on call 24 hours a day in the event an emergency arises relating to your business. The impact is even greater if your business involves working out of your home. You may experience conflicts over the use of space for business or personal purposes. The distinction between your personal life and business life is even further attenuated. Even when you’re at home, you’re also physically at work. On the upside, there’s no commute and you can eat cheaper at home. If you have a family, it’s important to measure the impact opening a new business will have on them. It’s best to discuss this as soon as you seriously start to consider the idea. Both you and your family must be willing to put up with the changes in your lives owning a business will bring. Some people
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THE WORK LIFE
BALANCE
experience emotional and physical strain from being on their own and working the hours it takes to make it. Issues To Consider These aspects of day-to-day living will be seriously affected by your decision to open your own business: Certainty and source of income. One of the biggest differences between being self-employed and being an employee is the source of your income. Employees can generally expect to receive a paycheck at fixed intervals and for a known amount. (Those working on commission or
receiving tips have less certainty regarding the amount.) As the owner of a new small business, you’ll be paid only when and if the business generates enough money. Even successful businesses rarely generate a profit in the beginning stages of operation. You’ll have to be prepared for a period during which your expenses will exceed any income derived from the new business.
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FOOD & DRINK
the flavours and taste of Scotland
Discover what is in Scotland’s natural larder all year round (season by season) email: advertorial@yourevolve.uk.com |
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The flavours and taste of Scotland
Spring Enjoy green vegetables, leafy salads and young carrots, the first asparagus crops and wild garlic are worth the winter wait. March heralds in garden rhubarb crops, and more sturdy vegetable such as leeks and kale, while curly leaf and succulent lobster in March, followed by cockles in April. The brighter colours of spring begin to break through in April, with Rosemary, green spinach leaves and purple sprouting broccoli. The first delicious deep red cherries emerge in May and you can also find crisp and salty samphire for salads or fish dishes. Fish (lemon sole, sardines, sea bass and sea trout.) come into season in May,
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Discover what is in Scotland’s natural larder all year round (season by season)
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Summer June brings juicy strawberries and raspberries, followed by blueberries and loganberries in July and brambles and greengages in August. Fruit and other crops thrive thanks to cool winters and warm summers, with enough but not too much rain and plenty of sunshine. For the freshest of berries visit the many farms around the country that allow you to pick your own fruit. Seafood is also wonderfully varied over the summer months: from crab and grey mullet in June, to July’s pike and pilchards and crayfish and skate in August.
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Autumn autumn heralds a variety of apples, as well as damsons, plums and pears, which are all wonderful as jams or an accompaniment to game. Autumn lamb is wonderful up until the end of October, with the autumn variety more flavour some due the maturity of the meat. Game is readily available in autumn and includes grouse, partridge, venison, wood pigeon and wild trout. Oysters are best in season from October through the colder months when the sea is at its coldest. Mussels are also in season at this time
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Winter Winter is a great time for rustic vegetables and gamey meat, while sea bass is at its best this time of year. Lobster, sea bass, scallops and halibut also come into their own in January and February. Turkey is of course in season; however why not consider a different bird for the table - grouse, wild duck or pheasant for example number of vegetables are at their best in winter, such as parsnips and celery. And look forward to the fleshy innards of ruby red Pomegranate fruits, which appear in December and work beautifully as a garnish or to flavour stews.
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YOUR RECIPE OF THE MONTH Every month, we will feature a recipe submitted by one of our readers. We give you the opportunity to have your favourite recipes published in our upcoming monthly magazines. We will also publish a summary profile about you. Register at www.yourevolve.co.uk and spread the word to your friends and family. We welcome any tried and tested recipes to feature in our recipe of the month section of every publication. a wonderful opportunity to celebrate the quality Welsh ingredients and your cooking skills☑
To submit your recipe (and photo) please send them to us by email. To make them easy for everyone to follow, it would be great if you could include the following information when you send us your recipe(s): 1. Name of the dish 2. Ingredients used 3. Preparation and cooking methods 4. Handy hints or possible variations 5. Preparation time 6. Cooking time 7. Suitability for freezing 8. Number of servings 9. Any other relevant comments 10. Your name and other social media details like email address Please send us a photo of your dish, the ingredients and any other imagery you think would enhance your story in the magazine. It doesn’t need to be taken with any special equipment - any digital camera is adequate☑ To have your recipe featured, please email advertorila@revolve.uk.com, or write to: Revolve environment Solutions, 1 Berkeley Street London W1J 8DJ email: advertorial@yourevolve.uk.com |
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KEY FEATURE
SCOTTISH LIFE
ONE MAGAZINE Numerous Scottish communities
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STYLE KEY FEATURE
Engaging the real guardians of Scottish communities, local residents to promote active lifestyles. . The aim is to empower small business and socially aware consumers across the diverse cultures and lifestyles across Scotland. Produce good quality unbiased content focusing upon small business that are empowered and can be celebrated personal benefits such as more time and cost savings, and healthier lifestyles. Our goal is to create synergies across the diverse communities in Scotland by promotion physical activity, health improvement and sustainability.
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Discover Scotland
Celebtate scotland through the eyes of the real captains of industry, the numerous small businesses across scottish communities With breathtaking scenery, history and legend, Scotland It’s well known that visitors love Scotland for our colourful history, our culture and our attractions, especially Our Castles, and the many lochs and mountains that surround our beautiful countryside. Not to mention the great museums and architecture, the world famous events that take place in our capital, Edinburgh, and the fantastic nightlife and shopping in all the other Scottish cities. revolve magazine goes one further. we provide a platform for small business and socially aware consumers to celebrate their local communities through an individual account of everything the country has to offer, (well, okay, make that almost everything) but it is based on my personal experiences, and, of course, a lifetime of living here, plus actual business outcomes
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EDUCATE & LEARN
REALISING SCOTTISH
POTENTIAL 162 | Revolve Magazine Scottish Edition
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ever stop dreaming, all of the successful entrepreneur across the world have one thing in common. They have been told that they will fail or are failures.
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WELCOME HOME PLACES TO STAY ACROSS SCOTLAND
Promote the uniqueness and charm of your Scottish accommodation www.yourevolve.co.uk
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ffordable or luxurious, lively or peaceful, you’re guaranteed to find a Scottish hotel to match your needs, your itinerary and your budget. They offer visitors the perfect blend of traditional charm and character with modern amenities. Experience our awesome scenery up close on a camping or caravan holiday - ideal for couples and families on a budget. Looking for somewhere to stay that’s a bit out-of-the-ordinary? If you are planning a holiday in Scotland and have a mobility impairment, then there are a number of ways to choose accommodation and activities that are suitable to your needs. If you’re looking to experience Scotland’s amazing countryside, a great option is a high-quality B&B and self-catering accommodation on a working farm. There are a wide range of properties available to suit every budget, style and itinerary, and many allow you to experience farm life at close quarters - always a winner for the kids☑ Many of Scotland’s historic castles have now been transformed into atmospheric hotels and self-catering properties.
SOMETHING OLD, SOMETHING NEW... email: advertorial@yourevolve.uk.com |
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Celebrating the home of golf
There are more than 550 golf courses across Scotland. Every month we will feature a different course and celebrate it’s history, uniqueness and all the benefits that it offers members and visitors. Scotland is where golf took root. The ancient sport has flourished on Scottish soil for centuries and remains one of Scotland’s greatest attractions. There is no finer setting for a golf break than Scotland, The Home of Golf.
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Sign up now to have your golf course feature in revolve magazines. www.yourevolve.co.uk Tell our readers about your history, your plans for the future.
When it comes to golf breaks, your first choice has to be Scotland. The Home of Golf. Scotland is rightly renowned for its historic links courses. Illustrious Open venues like the Old Course at St Andrews, Royal Troon, Muirfield, Carnoustie and Turnberry never fail to inspire and amaze. These iconic courses continue to attract awestruck golfers from all corners of the globe
Promote your tournaments or special events. we are waiting to hear from you...
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WHATS ON?
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Whether visiting, working or living in Scotland Revolve magazine Scotland is a great ways for communities and businesses to celebrate and revitalise communities. Join our year-long celebration of Scotland life style activities and enjoy outstanding natural beauty and rich heritage with a full calendar of unique events! Which will you add to your touring itinerary? Interested in your Scottish roots? The Royal Edinburgh Military Tattoo takes place in August each year. It began life in 1950 as the Army’s contribution to the Edinburgh International Festival. The Edinburgh Tattoo has gained a reputation for excellence and spectacle that is unmatched. It is also truly international, and some 40 countries have taken part. On average, there are around 1000 participants in the Tattoo each year, watched by over 200,000 people. (more...) Alternatively you can visit a random feature page on Undiscovered Scotland. , the key focus is Scotland’s capital is a hub of performers throughout summer as the Festivals descend upon the City Galleries, theatres, the historic Old Town and Edinburgh Castle play host to music, comedy, drama, dance and visual arts
Experience Scotland through the eyes of real people...
THE ULTIMATE GUIDE TO SCOTTISH LOCAL COMMUNITIES Local ! Community events Music Literature Film Performing and visual arts Heritage Festivals Community sports
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PETS CORNER
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A SHOULDER TO LEAN ON
Living with animals can be a wonderful experience, especially if we choose to learn the valuable lessons animals teach through their natural enthusiasm, grace, resourcefulness, affection and forgiveness. — Richard H. Pitcairn email: advertorial@yourevolve.uk.com |
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Meet Jess Living with animals can be a wonderful experience, especially if we choose to learn the valuable lessons animals teach through their natural enthusiasm, grace, resourcefulness, affection and forgiveness. — Richard H. Pitcairn
Cats maybe do have nine lives....read Jess’ story
went into every one.
Back in 1994, I worked with Standard Life and one of my colleagues, Gerry Warner and his wife, Fiona played paramount roles in the development of Lothian Cat Rescue. The Cat Rescue was fairly young at that stage and growth was obviously on the cards, but it would take time as funds were low and needed to be improved in order to expand and build more pens. Gerry not only rescued cats, but he also turned his hand to the many DIY repairs and building of the actual pens themselves. Gerry and Fiona were true cat lovers who had taken many cats into their own home. I remember one in particular, WibblyWobbly. Wibbly-Wobbly had obviously had a stroke and didn’t walk straight, hence his affectionate name. No-one would have given Wibbly-Wobbly a home so Gerry and Fiona took him in. There are numerous tales like this but we’d be here for a long time if we
Every year Gerry & Fiona promoted a prize draw to help raise crucial funding for the Cat Rescue so Gerry would come into work and not only try to sell as many raffle tickets as possible, but also try to get many of us to take 100 books to sell on ourselves. We succeeded too and even managed to get non-catlovers to take raffle tickets. We worked in Marketing after all!
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During the yearly raffle, Gerry obviously noted my love of cats and the fact that I didn’t actually have any. So one day, the doorbell rang and there was Gerry on my doorstep giving me a chapter and verse sob story about this poor little cat and her four kittens. He explained that the kittens had obviously been born in the wild and although the mother was starving, she was attempting to continue to feed her kittens.
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There are 21% of cat owners, 15% of dog owners and 41% total pet owners in Scotland
Meet Jess, rescued by the Lothian cat rescue in Edinburgh, she went on to live for another 10 years. The equivalent to 100 human years. She was destitute and at death’s door, but went on to have a great life and brought lots of joy to her new owner. The moral of the story is that every unsuccessful business venture is another step closer to the optimum outcome.
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It was winter, cold, pouring with rain and blowing a gale, and the Cat Rescue had no space to take in any more cats. Unless this cat and her kittens found shelter soon, being subjected to the Scottish winter elements and no food meant they would die. What could I say? Yes, I would take them on the basis that it was only until Cat Rescue could find suitable homes for them. By the time Gerry made it back to the location of the cats, one of the kittens had already died. Having rescued the cat and her three remaining kittens, as was the norm for Cat Rescue, Gerry took them to the vet for a once over (including worming and flea treatments) and to have the mother neutered. Neutering is key, not only to protect the cat but to ensure they are not left to have yet more 176 | Revolve Magazine Scottish Edition
there. I could see she was frightened but she didn’t make any attempt to attack me. I felt so sorry for her. She was skin and bone and just looked like she had no energy left. I lifted her out of the pen and took her through to the lounge. We sat on the floor in front of the fire and she made no attempt to pull away from me. It was obvious that she was not wild but had obviously been a domestic cat which had been mistreated and
left to fend for herself....the thought of this still infuriates me to this day! I fell in love with this cat that night and decided to call her Jess as she was black & white and was the spit and image of Postman Pat’s cat.
kittens for which no-one wants to accept any responsibility. Gerry re-appeared at my home with a cat, three kittens, a pen, some food and a few toys. He explained that the cats were wild so I would need to pick them up each day (amidst protest....hissing and scratching), and whilst keeping a firm grip, clap and cuddle them in order to tame them and get them used to be being handled. He asked me to take care of the cats for approximately eight weeks until it was safe to separate the kittens from their mother and re-home them all. After Gerry left, I thought I’d get started straight away. After all, there were plenty cuddles to go round. As expected, as soon as I put my arm into the pen, the three kittens had a field day! However, much to my surprise the mother just sat
Having gained Jess’ confidence, my next mission was to get her to eat something. Although she was starving, she obviously wasn’t used to getting much to eat so it was a slow process but we managed it nevertheless. She was feeding her kittens to it was imperative that we build her up. Over the next few days, I allowed Jess to have freedom to roam the house and petted the kittens at every opportunity. It became apparent however that one of the kittens wasn’t well. I took the kitten to the vet who said they would prefer to keep him overnight as it was clear that he was riddled with worms email: advertorial@yourevolve.uk.com |
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and they would have to operate. Imagine my sadness when I received a call the next morning to say the kitten had died. His intestines were completely blocked and the vet couldn’t do anything as the damage was too great. This is one of the perils of cats living in the wild. Over the coming weeks, the kittens became household pets and were also given the freedom to run around the house. But, like all young animals, their antics kept us on our toes. On one occasion, I heard an almighty crash in the hall. I ran out to find Jess looking at me with a look of alarm on her face but I couldn’t see the kittens. I then spotted the large vase lying on its side on the floor with the flowers scattered around it then I saw the pair of eyes gleaming out at me from INSIDE the vase. I had to laugh...they were so cute!
collected. It was so sad to see them go! I was left with Jess, who although she was sick fed up with the kittens pestering her, pined for days after they had gone. I felt so guilty! At work the following week, Gerry broached the subject of re-homing Jess. I came home that night and couldn’t stop thinking about life without her. I guess I knew the answer.... there was no way I was going to part with my beloved Jess.... she was here to stay!
’Jess, life after kittens’ Regardless of the amount of time I spent with Jess, she never changed....she would always be a wee scaredy-cat, She never freely mix with visitors (and especially kids) but I protected her and made sure she always had her own home comforts. When anyone came into the house, Jess quietly retreated to Jess did perk up during the initial weeks but given that she another room or to her bed. As long as she was calm, I was was greatly malnourished, it would take some time to get her happy. It was like having two different pets as there was a side back into full health. She was getting bored with the kittens to Jess that no-one else but me saw. When she was on her own
and she kept trying to push them away as they just wanted to constantly feed from her. She used to escape to other parts of the house to get away from them as her energy levels were still low. After about 10 weeks, Gerry contacted me to say they had found a possible new home for the two kittens. It was a young couple who wanted two kittens so they would be company for each other. Gerry asked if I would mind them visiting my home to see the kittens and to give me a chance to assess whether I thought they would be suitable. Visit over, I was satisfied that the couple would be perfect as they clearly loved the kittens and couldn’t wait to get them. They also had a suitable environment for them to live happily and be well looked after. It was a relief to me that the two kittens would be kept together as they’d had such an awful time of it up until then. We arranged a suitable day for the kittens to be 178 | Revolve Magazine Scottish Edition
with me, she would roll over on the carpet to have her belly rubbed. She would nudge my arm if she wanted clapped or cuddled and she loved nothing more than playing with my hair if I got down on the floor with her. She was the most loveable and affectionate cat I could ever have hoped to have in my life. Other people only saw her briefly as she disappeared out of their reach. Jess never ventured from the back garden, with her favourite spot being under the conifers. She used to sit on the patio in a neighbouring house which had not yet been sold...she took it ill-out when people move in! That was her territory! In this picture, Jess decided where better to get up close and personal with birds than to sit on top of the bird house! I attached a little bell onto her collar so that birds and mice would hear her approaching...poor Jess!
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Right from the start, I made sure Jess got her annual booster vaccination and when the aging process started approximately 10 years later (2004)....I made regular visits to the vet as Jess developed a heart murmur and the vet also kept her weight in check. Jess was still on form and still acted like a cat half her age! As she got a bit older, she had a slight skin disorder so the vet used to shampoo her on a quarterly basis. You can imagine how that went down! Cats and water just don’t mix! She was usually blown dry but on one occasion, as it was such a beautiful day, the vet and I decided that it would be kinder
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for her just to come home and dry out on the doorstep whilst basking in the sun. She looked so funny when her fur was wet.... Over the coming years, I tried taking Jess to a cattery for a trial period prior to going on holiday. She never settled and simply stopped eating and drinking. The longest I left her was three days then I had to bring her home. As soon as she got home, she wolfed her food down again. I think Jess lived in fear that I would abandon her. As a result, for many years, when I went on holiday, my Mum came to stay at my house to look after Jess. This worked well but as the years passed, it wasn’t always practical. One cattery in particular, Ivanlea, owned by Fiona Watters, tried everything to make Jess comfortable. Fiona’s kindness and devotion went beyond cattery requirements. When Jess wouldn’t eat, Fiona tried her with food from her own dinner table...fresh chicken, salmon, tuna etc but Jess was on her starvation stand and just wouldn’t budge. After several days, Fiona took her to the vet who gave Jess valium in an attempt to get her to eat but guess what happened....she fell asleep! They had to wait until she awoke to see if they could get her to eat something! Poor Fiona was beside herself but that said, Fiona was the only person from any cattery that Jess came to. She allowed Fiona to brush her and didn’t try to hide in a corner. For all intents and purposes, apart from not eating and drinking, Jess seemed at ease during her stay at Ivanlea. As with all cats, Jess loved nothing more than a bit of catnip! It became a party piece....well, more a way of getting Jess out to mix with visitors, particularly if they were staying with us. She also had a novice way of drinking milk...with her paw! Once again, a firm favourite with Jess and visitors! I did catch Jess sharing my bowl of cereal one day...she was sneakily dipping her paw in the milk every time I turned away and I eventually cottoned on when I heard her name tag tinkle at my side. She was a wee chancer. At certain times of the year, we had a friendly bat that used to visit our garden every night. At dusk it would swoop down as it flew around and around the garden. I used to think Jess’ head would spin off as she followed its every movement...often for hours at a time! One Christmas, Jess brought me in a gift of a mouse! As I shrieked, she dropped it and it promptly ran into and up the Christmas tree that I had painstakingly decorated only the day before. All the gifts that had been carefully arranged at the foot of the tree and all the decorations had to be stripped away in an attempt to find the mouse. It felt like a scene from the movie ‘National Lampoon’s Christmas Vacation’! We never did find that mouse!
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JESS RIP c1991 T Unfortunately, in 2010, old age started to set in with Jess. She was unable to continue grooming herself properly so her fur became a bit matted. I combed it as often as I felt possible as I didn’t want to hurt her. Jess developed a bedtime routine of circling her bed and meowing for five minutes before settling down (the vet suggested that could be dementia). She was still able to jump up and firmly plant herself in front of me on the arm of the chair or on top of my laptop keyboard. During the final week of Jess’ life, in February 2011, she was unable to get into her litter tray and she started crying as it was obviously sore for her to lie down. This happened suddenly over the space of one week. It was on 21st February 2011, Jess was put to sleep. I had her for 17 years and she was approximately 20 years old. I made sure to get Jess’ ashes so that I can keep her memory forever. She may be gone but will NEVER be forgotten. My thanks go to Lothian Cat Rescue, Fiona Watters (Ivanlea Cattery) and Margaret Riddle (ICR Butt & Partners Vets) as they all played a major part in making Jess’ life a better one. Fiona.
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TO 2011 Is your pet a great source of inspiration, or have your pet got a remarkable survival story? Make your pet a revolve star:
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Revolve SCOTLAND Magazine
What Revolve plan to deliver to your communities?
T
he
Scottish
Government’s
Economic
Strategy sets out the short and long term
to take full advantage of the economic recovery when it comes.
targets in relation to economic growth.
Implementation of the strategy is being driven
If You Have A Success Story Or Have Triumphed
across the public sector and supported by the new
In The Face Of Adversity, Share Your Experiences
arrangements within the Scottish Government to
Alternately, promote your small business duty of care,
provide a clear focus on delivery of the Purpose
social awareness programs and green initiatives.
targets. If you are a registered charity that provides support in The economic recovery programme is designed to
Environmental Issues, Education & Learning, Fitness
form an integrated framework of action, addressing
& Well-being or Health, tell us why we should support
different aspects of the downturn by using all the
you.
levers available to the Scottish Government. The
Register at www.yourevolve.co.uk to join our discussion
Scottish Government has introduced a programme
and raise awareness about the risk of environment
of economic recovery to boost Scotland’s economy,
pollution in your local communities.
focusing all our resources on:
1. Protecting households and businesses in the current economic difficulties; 2. Building on our existing economic successes; 3. Making sure that Scotland is well positioned 184 | Revolve Magazine Scottish Edition
PROFILE
SNEAK PEAK OF UPCOMING ISSUES
A celebration of pro activity in the small business community and recognition of socially aware consumers that engage and ineract with their service providers email: advertorial@yourevolve.uk.com | 185
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SOCIAL MEDIA REVOLUTION
GETTING YOU CLOSER TO THE ACTION To focus government and public services on creating a more successful country, with opportunities for all of Scotland to flourish, through increasing sustainable economic growth.
What Revolve plan to deliver to your communities?
Revolve recognises that the best ambassadors for managing and reducing the risk of environment pollution in a local ☑ Community, is the small business that perform economic activity and the consumers who live and work in that location.
hOW 4+ MILLION SMALL BUSINESSES AND SOCIAL AWARE CONSUMERS CAN REVOLVE THEIR WORLDS Go to www.yourevolve.co.uk and register. It is free, join our discussions and contribute (directly or indirectly) to reducing the risk of environment pollution in your ☑ Community. If you own a small business, Revolve is the perfect platform to promote your duty of care compliance, social awareness programs and green initiatives.
REVOLVE YOUR WORLD-SCOTLAND
A LOW COST INVESTMENT THAT GIVES YOU A DECENT RETURN To harness marketing and advertising economies of scale that deliver (environmentally friendly) sustainable business solutions as identified in customer value research.
Revolve’s product offering levers the proactivity and entrepreneurship of Scottish small business and translate into access to high profile marketing and advertising previously out of the remit of small businesses.
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size does not matter anymore
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A sustainable small business (end of life materials) supply chain Most electronic gadget have a problem free life span of three to five years. After this, maintenance cost may be an issue that must be addressed. Indirect recycling is the practice of recycling products or materials that consumers have used and discarded. Revolve provide a dual benefit solution to end of life technology: A service where you end of life or obsolete technology can be exchanged or sold. An e-commerce solution that sources and supplies competitively priced replacements electronic gadget Now entrepreneurs and small business can embrace e-commerce. While not a blueprint for business success, E-commerce gives marginalised businesses across Scotland greater visibility so they can operate on a similar basis as big business. E-commerce is especially empowering for the least connected segment of society. E-commerce enables thousands of small business and consumers to enjoy mainstream social and economic integration.
SUST ELECTRONIC SCRAP
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SCRAP METALS
END OF LIFE TYRES
TAINABLE RECYCLING Metallurgy 1. Shredder fractions from shredders, granulators, shredding of electronic devices.. etc Low Grade Scraps such as; 1. electric motors, armatures, stators, ballasts, bimetals, plated Fe, electronic devices 2. metallic run outs from ball milling installations etc Oxydic 1. Slags, drosses and ashes from metallurgical processes 2. Fines and oxides from filter installations 3. Catalysts from chemical processes 4. cake for cementation, sweepings etc etc email: advertorial@yourevolve.uk.com |
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Marketing effectiveness that is measurable and a true representation of target audiences cross grass root communities. Revolve is a cost effective tool to serve their customers better. Revolve’s goal is to deliver effective marketing, respecting size, budget location and the inherent characteristics of small business structure. Advertisers are able to rely on good market information primarily sources from their direct audiences and engage the new breed of socially aware and savvy customers and most importantly, contribute to the urgent issue of reducing environment risk in the community that you live, work and visit.
24/7/365 Marketing
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WEB BANNER ADVERTISING
Display unique news and information about your products and industry while interacting with your target audience Revolve is in the process of rolling out a rich media, next generation web portal, that combines Search Engine Optimisation (one way inbound linking) with banner advertising. www.yourevolve.co.uk
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Marketing effectiveness that is measurable and a true representation of target audiences cross grass root communities. Revolve is a cost effective tool to serve their customers better. Revolve’s goal is to deliver effective marketing, respecting size, budget location and the inherent characteristics of small business structure. Advertisers are able to rely on good market information primarily sources from their direct audiences and engage the new breed of socially aware and savvy customers and most importantly, contribute to the urgent issue of reducing environment risk in the community that you live, work and visit.
LOW COST, HIGH VALUE ADVERTISING
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REVOLVE MAGAZINE ADVERTISING
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B
ARTERING
Revolve recognises that The cost of revolve advertising, even at discounted prices may be out of the remit of some small businesses. To address this challenge, Revolve enable these businesses to promote their products and services in exchange for products and services Register by using our website at www.yourevolve.co.uk In return, you will be entitled to complimentary advertorial for the duration that your business barters products and services.
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Marketing effectiveness that is measurable and a true representation of target audiences cross grass root communities. Revolve is a cost effective tool to serve their customers better. Revolve’s goal is to deliver effective marketing, respecting size, budget location and the inherent characteristics of small business structure. Advertisers are able to rely on good market information primarily sources from their direct audiences and engage the new breed of socially aware and savvy customers and most importantly, contribute to the urgent issue of reducing environment risk in the community that you live, work and visit.
REWARDING CUSTOMER LOYALTY
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i-revolve
WIFFM
Membership is free and offers many benefits. Join today and enjoy special discounts from a variety of high profile businesses, in addition to our wine club, travel club, business and consumer product exchange facility at local, regional and national level. email: advertorial@yourevolve.uk.com |
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i-revolve Scotland An On-Line Community That Works
R
evolve offers a world-class on-line Community that sets standards for social media. As a member, you will become part of the wider ☑ Community that benefits from numerous Revolve promotions and special events. For businesses, we work on your behalf to promote your business at a local, regional and national level. For consumers, we provide an opportunity to engage service providers and participate in the activities important to, firstly, your local Community and the wider Community across the UK.
Specific regional pages on the site provide useful local information, facilitating the sharing of information and co-operation across each sector. We will always keep you informed via our information resources and knowledge base, most importantly by sharing knowledge and views. Small businesses Enjoy unlimited digital recognition in our magazines and on our web portal. We will publish a leader board that clearly identifies the social programs and green initiatives rolled out across the country, by Community. Revolve provides you with a great opportunity to demonstrate to your direct stakeholders your intent on reducing the risk of environmental pollution. Use the Revolve web portal intelligence to leverage and grow your business.
Membership is free and offers many benefits. Join today and enjoy special discounts from a variety of high profile businesses, in addition to our wine club, travel club, business and consumer product exchange facility at local, regional and national level. Consumers. Be a Source of relevant content about topics that are important to your local Community. Revolve allows members freedom What this means is that you will be able to engage directly of communication without anyone influencing your views, with your customers in a more meaningful way at Community providing content does not infringe the rules outlining level. Membership includes the option responsible communication on the internet. 204 | Revolve Magazine Scottish Edition
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A great opportunity to demonstrate to your direct stakeholders your intent on reducing the risk of environment pollution, inherent in your economic activity in one or more local communities. This will form part of a UK leader board. Leverage the Wisdom of the small business, using the information exchanged on their networks to improve their products and transform the way that they’re doing business.
empowering small business and consumers email: advertorial@yourevolve.uk.com |
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I
n addition to identifying you as a proud member of Revolve, your Membership Card enables you to enjoy special discounts from a variety of high profile businesses, in addition to our wine tasting, travel club, business and consumer product exchange facility at local, regional and national level. You will receive your card within 7 days of registration. To start enjoying these valuable benefit of membership, just sign your name on the backside of your card. To start enjoying the benefit of free membership, and to contribute to reducing the risk of environment pollution in your local Community, just sign up now at www.yourevolve. co.uk membership/ Please be prepared to present your Membership Card upon request when taking advantage of any of the special offers or discounts. Revolve offers a world class on-line Community that sets the standards and norms for social media. As a member, you will become part of the wider network of organisations that benefit from the, representation and promotion revolve provides. We work on your behalf to promote your business at a local, regional and national level. Membership is free and offers many benefits
REWARDING CUSTOMER LOYALTY
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Small business gateway email: advertorial@yourevolve.uk.com |
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at uk w o .co. n er olve t s gi e v Re our .y ww
Revolve
travel club
Revolve is not a travel agent, nor do we participate in the actual transaction, management or administration of the travel services offered by our providers. The Revolve Travel Club gives you access to holiday products bartered or sourced commercially from travel industry providers. Our goal is to get the best & most exciting holiday experience for our members.
REVOLVE YOUR WORLD-SCOTLAND
Revolve
Wine club
n today’s modern wine culture, revolve invites you to discover wines in a whole new way. Benefit from expert tips and offers of delicious wines from quality-led cellars, bringing you the pick of mouth-watering wines in the most convenient way possible. Every wine has a real unique personality.
I
free to purchase wines directly from wine makers at discounted costs after enjoying the free samples. Register at www.yourevolve.co.uk to get priority access to wines of premium quality and superb value. It is the most convenient way possible to enjoy the very best of wines.
Revolve partners, producers and distributors of wine from across the world. Our goal is to enable our members to discover the world of wine without incurring any capital outlay. Members are then
Revolve is mindful of the health concerns associated with alcohol consumption, hence we feature the latest research and contribute to the debates about the impact of alcohol on lifestyles and health.
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e-revolve
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A sustainable in-direct recycling strategy e-revolve provide members with a vehicle to securely and safely get rid of unwanted or surplus personal items. Our goal is to create numerous groups across the UK and enable individuals to give (and get) stuff for free in grass root communities. Revolve match people who have things they want to get rid of with people who can use them. Our goal is to keep usable items out of landfills. By using what we already have on this earth, we reduce consumerism, manufacture fewer goods, and lessen the impact on the earth. Another benefit of using Revolve is that it encourages us to get rid of junk that we no longer need and promote community involvement in the process. Tell us how you can make a difference in your local Community. Your story will be published in the Revolve monthly magazine and your information will be use to create a thread on Revolve blog.
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Revolve Business
x
change
a hands on approach to materials management...
Business Exchange offers businesses an indirect recycling option to either dispose of the items for recycling or re-use by other businesses at a reduced cost. Obsolete or unwanted stock can in many instances be regarded as primary stock for small businesses and charities. This can add tremendous value. Reach a wide audience, compare items by viewing detailed descriptions of what’s on offer, and in most cases you can also view photos of the items. In the Business Exchange community, a wide range of stock In addition to identifying you as a proud member of Revolve, your can be found for exchange, sale or simply Membership Card enables you to enjoy special discounts from a disposal where companies are happy to variety give of high profile businesses, in addition to our wine tasting, travel club, business and consumer product exchange facility at local, excess or unwanted stock away for free. This regional and national level. is a perfect example of indirect recycling. You will receive your card within 7 days of registration. To start MEMBERSHIP CARD
enjoying these valuable benefit of membership, just sign your name on the backside of your card.
To start enjoying the benefit of free membership, and to contribute to reducing the risk of environment pollution in your local community, just sign up now at www.revolve.uk.com/membership/ Please be prepared to present your Membership Card upon request when taking advantage of any of the special offers or discounts.
Rewarding customer loyalty REVOLVE FREE PRIZE Small business A novel way to promote your products and services and conduct market research. Prize draw promotions is a cost effective way of generating publicity and get your product featured in Revolve magazines and websites . Your business size, industry or product offering does not matter. Capitalise on the increasing consumer demand for bargains and offers. Consumers As part of our promotional campaign, we feature a free monthly prize draw. Prizes will vary from month to month and comprises of products supplied on a commercial basis from the businesses that advertise and on the revolve website sites and magazines. Revolve free prize draws offers duplicitous benefits: 1. small business can enjoy high profile advertising and marketing without the need for a capital outlay 2. Consumers are rewarded for their support and contribution to the Revolve environmental risk awareness campaign A free prize draw that compensate consumers for the risk of environment pollution emanating from the economic activity of businesses in the community that they live. No skill is required and entry is free
e n lin .uk o r e .co ist Reg revolve : .you ost to www or by p ize draw on, r nd lve p eet, Lo o v e r R St erley 1J 8DJ k r e W 1B
REVOLVE YOUR WORLD-SCOTLAND
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TRENDING NOW
NEWS, VIEWS AND OPINIONS Find out about all the latest developments in grass root communities. Get the latest news from small business and consumers and find out about work life balance practices, plus keep up to date on topics that affect the communities where you live and work. Our teams across Scottish districts provide a diverse range of up to date information of success stories, challenges, including small business guidelines, health and fitness, public updates about key community events. Free phone 0800 098 8820 to share your stories or to advertise your products, duty of care compliance and green initiatives. Join revolve in raising awareness about the risk of environment pollution across grass root communities.
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Cyber Bullying
Revolve promotes safe and responsible use of the internet, during and after Internet safety week. Our goal is to inform small business and general internet users how to keep themselves safe online. Revolve welcomes the proposal to abolish all anonymous Internet access. ISPs and companies would be required to gather strong proof of identity (official ID cards and similar) before connecting users, and would be required to retain records. There is also a recommendation that would require all persons on the open Internet connections from such libraries and the Internet cafes and wireless network, to identify themselves with a personal code before being able to get online. The idea is that the police or the police intelligence service, with data from the open network connections will be able to investigate the ever increasing abuse on the internet. Help Revolve to demonstrate to our small business advertisers that we use the internet responsibly and that our members are real persons. The Internet is now the most referenced source for information and communications; an effective medium for active and effective participation in society. It is also now the primary vehicle through which young people can develop their knowledge and skills. Young people particularly, should be motivated to use the Internet, but in a safe, responsible and effective manner. We place reliance on the integrity of internet users not to transmit or share inappropriate material on this site. Neighbourhood watch Neighbourhood watch takes on a whole new meaning. Revolve will provide a variety of real time statistics, driven by local communities, that enable you to monitor how your (small business and socially aware consumers) neighbours are performing in their challenges to reduce their carbon footprint. Join the revolution.
REVOLVE YOUR WORLD-SCOTLAND
ARTISANS OF FINE SCOTTISH OAK The timber which we use to create our buildings and conservatories is oak and in particular Scottish oak. The reason for this is that we find that Scottish oak is not only strong and durable but is also beautiful and aesthetically pleasing. Part of the allure of this construction method is the different jointing techniques on display, which are held in place with handmade Scottish oak pegs. Its quirkiness, beauty and honesty in construction make it like cabinet making on a grand scale and its versatility in design ensures each timber frame building is unique. Each Treewrights’ craftsman takes great pride in their work and standards are of the very highest.
Contact: Nick Pye, Treewrights, Aberlady Mains, Aberlady, Longniddry, Edinburgh, EH32 0PZ, Scotland, UK, Phone: Workshop +44 (0) 1875 871 018 Mobile 07976 041 444 , Email : treewright@treewrights.co.uk
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