Summer Fall 2019
THE MARKETING DASHBOARD April Open House Events On April 4, 15, and 25, Reynolds Community College opened its doors and welcomed over 500 participants to the Spring Open House events on all three campuses. Of the 254 prospective students who visited, 132 applied and 114 enrolled. Thank you to our outstanding faculty, staff, and students for doing your part!
SUMMER/FALL REGISTRATION 2019 Featuring Faculty
Summer/Fall Registration materials repurposed faculty images previously used on our campuses. For the first time, faculty were featured along with registration messaging in digital ads, billboards, web banners, computer screensavers, and social media. NON-PROFIT ORGANIZATION U.S. POSTAGE
SEE AN ADVISOR BEFORE YOU REGISTER
Summer & Fall 2019 REGISTRATION GUIDE
Professor Sea
It’s time to register for fall classes!
As a team, we can weigh our options, analyze our goals, create a map for a road to success, measure our outcomes, evaluate our plans, calculate any changes, and function in a world full of unknowns.
Professor Watkin
PAID
reynolds.edu/advising
NEW STUDENTS | Sign up for orientation at reynolds.edu/orientation.
RICHMOND, VA PERMIT NO. 2142
P.O. Box 85622 | Richmond, VA 23285
STUDENTS WITH 0-15 CREDITS | You received an email from FirstYearAdvising@reynolds.edu early in your first semester. Schedule an appointment with one of your program advisors as directed in that email. STUDENTS WITH 16 + CREDITS | See the academic program advisor listed in your MyREYNOLDS account. Pay on time to avoid losing your classes. Visit reynolds.edu/PaymentDates.
For me, teaching English as a Second Language at Reynolds is like an overseas vacation without the long plane ride.
FALL CLASSES START | August 26
Being in a mix of cultures all day energizes me.
Regis ter Now!
reynolds.edu | Downtown • Goochland • Parham Road • Online
Postcard mailed to all current students and those who have applied but not yet enrolled. 2019_POSTCARD_Register-Fall.indd 1
5/14/19 5:43 PM
ClassesStart Jan uary7 Summer classes start May 20 • Fall classes start August 26
Digital Billboards located on I-95 N/S near Downtown Campus exit Registration Guide used for advising.
Social Media Posts
General Branding Paid Advertising
TV spots aired April 8 through August 25. Six campaigns rotated among television, online, and mobile devices.
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The Reynolds message can be seen at sporting and entertainment events throughout our service area, including local movie theaters, the Flying Squirrels baseball field, and available high school scoreboards: Atlee, Deep Run, Douglas Freeman, Glen Allen, Hermitage, J. R. Tucker, Lee Davis, Patrick Henry, and Thomas Jefferson high schools. We also run print ads in high school sporting event programs.
Radio
ards
o Billb
Dig
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Radio spots aired during our peak registration period from April 8 through August 25.
ital
High School Ads and Scoreboards
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SUMMER/FALL REGISTRATION 2019 Website Activity Summer/Fall Registration April 8–August 25 Top 10 Pages
728,426 Site Visits
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Home Page Programs A-Z Class Schedule Course Descriptions Technology Support (Login Help) Academic Calendars HR Employment Opportunities Bookstore Technology Support (MyReynolds) 6 Easy Steps Nursing AAS
226,591
Top 10 Locations* 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Richmond 25% Laurel 14 % Virginia Beach 11% Tuckahoe 8% Mechanicsville 4% Glen Allen 4% East Highland Park 2% Bon Air 2% Norfolk 1% Wyndham 1%
*Based on trackable data – users must have location enabled.
Devices New Site Visitors
Mobile 38%
Desktop 57%
3:17 Duration of Average Visit
Tablet 3%
Browsers
Chrome 44%
Safari 34%
IE 8.8% Edge 5%
(in minutes)
Firefox 4%
Social Media Social Media messaging focuses on different audiences. Facebook is geared towards older adults, Twitter is for news and timely announcements, and Instagram targets younger audiences with image-forward messaging that celebrates the Reynolds experience. Below are our top 5 Instagram posts from this messaging period.
♥ 270 Graduation video
♥ 164 Beautiful day
♥ 149 Shuttle video 3
♥ 92 Nursing video
♥ 72 LOVE sign
RECRUITMENT SUPPORT East End Recruitment Marketing works with faculty and staff to support recruitment efforts across our service region. This past spring and summer, in advance of the opening of The Kitchens at Reynolds, efforts were focused on the East End community. The marketing team provided guidance and fulfilled requests for branded event materials, print publications, and promotional items.
Contacto Laurie Weinberg SL Program Coordinator weinberg@reynolds.edu (804)523-5020
AFGHANISTAN
BANGLADESH
BHUTAN
Get Started at Reynolds July Workshops General Info | Tuesday, July 9 | 5:30 - 7:30 p.m. Admissions | Tuesday, July 16 | 5:30 - 7:30 p.m. Financial Aid | Tuesday, July 23 | 5:30 - 7:30 p.m. General Information Workshop | Learn about Reynolds and our different degrees and pathways. From transfer to workforce, we will help find a program just right for you. Admissions Workshop | Get help applying to Reynolds. And find out your next steps to get started as a Reynolds student. You’ll need to bring your driver’s license or VA Identification card, car registration, and voter registration card, if applicable, to compete the application.
BOLIVIA
Inglés para Hablantes de Otras Lenguas
Financial Aid Workshop | Reynolds financial aid experts will help you fill out the Free Application for Federal Student Aid (FAFSA®) form to apply for financial aid (grants, work-study, and loans) to pay for college. Come prepared by reviewing the FAFSA checklist on the back. We have scholarship opportunities available, too!
@
East End Library
1200 N 25th St, Richmond, VA 23223 (804) 523-5789 | recruitment@reynolds.edu WHERE OUTSTANDING
BRAZIL
COLOMBIA
OS ESTUDIANTES EXCEPCIONALES EMPRENDEN SU CARRERA!
BULGARIA
CAMEROON
CZECH REPUBLIC DOMINICAN REPUBLIC
LIVES GET STARTED
CHINA
EGYPT
EL SALVADORE
ETHIOPIA
FRANCE
HAITI
HONDURAS
INDIA
IRAN
IRAQ
IVORY COAST
JORDAN
LEBANON
MAURITANIA
nolds.edu | (804) 371-3000
town • Parham Road • Goochland VA Relay 711
mmunity College no discrimina a nadie por edad, color, historial médico familiar, información genética, servicio alidad, estado civil, afiliación política, raza, religión, sexo embarazo, identidad de género y orientación sexual) o alquier otro factor basado en ningún mérito. olítica completa y la lista de programas seleccionados, visita reynolds.edu.
COLLEGE-WIDE MARKETING Supporting New Initiatives
Campus TV and Screensaver Messaging
The marketing team supports new initiatives including Finish Line Assist featuring Single Stop and the Reynolds Passport. In addition to print materials, the team produces digital campaigns and websites to support these new programs.
Marketing utilizes the campus TV monitors as well as campus computer screensavers to spread student relevant messaging.
Canvas 101 for Students Learn the basics from the Reynolds Librarians.
20-minute workshops Downtown Campus Room 212
Goochland Campus Room 243
Parham Road Campus LTC Room 103J
For dates, times, and to register visit reynolds.libcal.com/calendar/workshops
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