YOUR DAIRY PROMOTION AT WORK IN INDIANA

Fuel Up to Play 60 Program News

The year of 2019 saw many changes for the dairy industry, consumers and the American Dairy Association Indiana (ADAI). Thanks to partnerships, events and conversations, ADAI piqued an interest in those consumers hungry for information. We are proud to show the public the real story of dairy thanks to our farmers producing a safe, nutritious product every day of the year. A special thanks to MMPA for letting us share our successes with you throughout the year! We’ll be highlighting our programs and events made possible by our dairy farmers each issue. Connect with us at any time through social media, @INDairy!

To kick of the new year, we’re featuring the Fuel Up to Play 60 program in partnership with the National Football League, which celebrated 10 years in schools in 2019. In that time, the program has reached over 73,000 schools nationally. Here in Indiana, 1,486 schools have participated, impacting 812,158 students. Grant funding has supported 150 Indiana schools to help further

STUDENTS AT M.S.D. PIKE TOWNSHIP CELEBRATE THEIR HOMETOWN GRANT FOR SCHOOL BREAKFAST WITH MILK. FUEL UP TO PLAY 60 PLAYER AMBASSADOR QUENTON NELSON WITH STUDENT AMBASSADOR ALEX CHAVARRIA. SCHOOLS HOLD FUEL UP TO PLAY 60 EVENTS FEATURING SMOOTHIES FOR BREAKFAST, THEIR NEW SALAD/YOGURT PARFAIT BAR DURING LUNCH AND DELICIOUS PARFAITS FOR DESSERT!

dairy consumption with food service equipment, breakfast in the classroom, food sampling, dairy nutrition education, farm tours and more!

In 2019 alone, ADAI provided 23 Fuel Up to Play 60 school grants, reaching 12,987 students!

Two district grants were also awarded to supporting a larger effort, with M.S.D. Pike Township receiving the Hometown Grant, funded by our partners at the Indianapolis Colts, to help expand school breakfast to warm food options. Southwest Allen County Schools receiving blenders for smoothies and breakfast carts for each of the district’s elementary schools.

We also welcomed Quenton Nelson as our Fuel Up to Play 60 Player Ambassador in 2019. The offensive guard is a lifelong supporter of dairy - his mother remembers buying 4 gallons of milk a week for him while he was growing up! As the Player Ambassador, Quenton positively influences students to eat healthy and stay active. He understands and promotes the importance of a balanced diet with the power of dairy.

Lesson plans about including dairy in a healthy lifestyle through Young Minds Inspired to 5,000 Indiana educators, resulting in 6,500 downloads! Student activity sheets were created for grades 3-7 and 8-12, based on the Fuel Up to Play 60 “Breakfast for Everyone” Play. A link to these resources can be found on the Fuel Up to Play 60 webpage at www.WinnersDrinkMilk.com.