Global Energy Efficient Displays Technologies to 2020 - Organic Light Emitting Diodes (OLED) Displays Set to Propel Growth of the Industry Global Organic Light Emitting Diode (OLED) Display Market holds Enormous Revenue Potential and is expected to reach $10.6 billion by 2020 OLED displays have emerged as one of the most promising display technologies in recent years. The estimated market for OLED displays grew at a Compound Annual Growth Rate (CAGR) of 33.9% during the period 2005-2009. The global OLED market was valued at $822m in 2009 in comparison to $256m in 2005 and is further expected to grow at a CAGR of 25.5% during 2010-2020 to reach $10.6 billion by 2020. The high growth in demand is expected to follow the take-off of OLED displays in large display applications including television sets, monitors, desktops and others. As of 2009, OLED displays were mainly used in mobile phones, digital cameras, mp3 players and other small panel applications The primary revenue driver for OLED displays is mobiles phones, which contribute almost 65% of the overall OLED revenues. The applications that OLED displays are targeting are also served by Liquid Crystal Display (LCD), which make OLED a replacement technology. The manufacturers are concerned about whether the new technological developments will produce additional growth or will only displace the older technologies. Further, the improvement in the LCD display technology along with a reduction in prices is hampering the deployment of OLED displays. The display industry needs a combination of new applications and technologies to accelerate revenue growth. GBI Research in consensus with the industry experts anticipates a high revenue potential of OLED displays in the years ahead. For more information please click or add the below link to your browser: http://www.gbiresearch.com/Report.aspx?ID=Energy-Efficient-Displays-MarketAnalysis-to-2020-Organic-Light-Emitting-Diodes-OLED-Displays-Set-to-Propel-Growth-ofthe-Industry&ReportType=Industry_Report&Title=Clean_Technology Innovation in Technology and Mass Production Volume Expected to Cause a Decline in OLED Display Prices The innovation in technology and mass production volume are expected to cause a decline in OLED display prices. GBI Research, in its interviews with industry experts, find that the OLED displays are much easier and simpler to produce than the dominant LCD displays. Industry experts expect a huge decline in OLED prices once they are being produced in certain volumes. The path to high volume manufacturing and larger sizes for Active Matrix Organic Light Emitting Diodes (AMOLED) has been slower and harder than anticipated by the industry experts. The OLED display manufacturers are finding it difficult to reduce prices, which in turn are holding back the commercialization of large panel displays. The OLED display manufactures across the globe are involved in Research and Development (R&D) and expansion of their production line, which will help them in attaining economies of scale and thus reduce the prices. OLED displays generate their own light meaning that they do not require any backlighting and thus consume less
power. The low power consumption by OLED displays makes them best suited for applications such as laptops and mobile handsets. OLED displays promise faster response times, wide viewing angles, exceptional color reproduction, outstanding contrast levels, and high brightness. Further, the thin and lightweight designs of the OLED displays make them attractive to use in a variety of applications such as mobiles, laptops, digital cameras and mp3 players, among others. Asia-Pacific region will remain the Manufacturing Hub for Global Energy Efficient Displays The Asia-Pacific (APAC) region was a major production hub for energy efficient displays in 2009, contributing a substantial 90% of the energy efficient display production. In APAC, Japan, Taiwan, China and the Republic of Korea are the major manufacturers of energy efficient displays. The countries in APAC are preferred destinations for electronics manufacturing due to the availability of cheap labor, abundant raw materials and the robust infrastructure. GBI Research predicts the APAC countries to remain the manufacturing hub in the years ahead. The displays found their major applications in the consumer electronics segment and so the APAC countries are providing facilities and a much needed boost to the energy efficient display industry. However, these countries are subjected to major scrutiny while outsourcing manufacturing for sectors such as medical, defense and automotive, where the reliability and safety of the end product are major concerns. The US and European countries are mainly involved in R&D, patents and processing knowledge, and outsource their production to the APAC countries. GBI Research has found that the US and EU countries have medium to low production lines but possess a strong position in process knowledge and Intellectual Property Rights (IPR) related matters. Europe, Middle East and Africa (EMEA) stood second, contributing a total of 6% of the global energy efficient display production followed by America with a contribution of 4% of the overall production. For more information please click or add the below link to your browser: http://www.gbiresearch.com/Report.aspx?ID=Energy-Efficient-Displays-MarketAnalysis-to-2020-Organic-Light-Emitting-Diodes-OLED-Displays-Set-to-Propel-Growth-ofthe-Industry&ReportType=Industry_Report&Title=Clean_Technology TFT-LCD Displays to Continue to Dominate the Energy Efficient Displays Market during the period 2010–2020 TFT-LCD displays or AMLCD displays are the current dominant technology and were the earliest type of flat-screen solid-state display. The TFT-LCD market experienced a CAGR of 10.5% during 2005-2009. In the past decade, the demand for TFT-LCD panels has grown faster than the supply resulting in high revenue growth. However, the improved production capacity, economies of scale and an increased number of manufacturers have resulted in high supply and low costs of production. GBI Research estimates the TFT-LCD displays market to grow at a CAGR of 4.5% during the forecast period 20102020 to reach $103.2 billion by 2020. The overall market in 2009 declined despite the fact that shipments of monitor panels grew by 20% from 2008 levels. Technological
improvement and price reduction are a part of broader strategy adopted by TFT-LCD manufacturers to stay afloat in a dynamic market, which is replete with newer technologies. The LCD display products are available at a much cheaper price as compared to the other display technologies. Huge Amount of Investments by Manufacturers Signifies High Growth Potential of Displays in the years ahead The energy efficient display manufacturers are investing a significant amount to enhance their production capacities and improve R&D. This ramp up of production facilities by the key players indicates huge demand potential of energy efficient displays in the years ahead. Samsung Electronics Co., a global leader in semiconductor and display technologies announced its total investment in manufacturing facilities and research & development for 2010 to be 26 trillion won for the year 2010. Out these, 5 trillion won will be invested in the display facilities to expand the capacity for LCD panel production and about 8 trillion won will be invested in the R&D facilities for microchips and displays. In May 2010, LG Display Co., Ltd. has commenced mass production at its second 8th generation plant P8E (Extension) in Paju Display Cluster with a primarily objective to manufacture 32”, 47” and 55-inch TV LCD panels. The company began its production with initial monthly capacity of 30,000 input sheets and planned to steadily increase it to even 120,000 input sheets per month by the year’s end. The manufactures are also investing in other countries to enhance their geographical influence and market position. Recently, AU Optronics Corporation, the market leader of LCD panel in Taiwan market plans to build up a more-advanced 7.5-generation LCD factory in China. The company has filed permission request to Taiwan's Ministry of Economic Affairs for setting up their business unit in China. The building up of the plant in Kunshan, Jiangsu Province will require a $3 billion investment and is expected to have an output capacity of 80,000 to 90,000 panels per month by the end of 2011. For more information please click or add the below link to your browser: http://www.gbiresearch.com/Report.aspx?ID=Energy-Efficient-Displays-MarketAnalysis-to-2020-Organic-Light-Emitting-Diodes-OLED-Displays-Set-to-Propel-Growth-ofthe-Industry&ReportType=Industry_Report&Title=Clean_Technology Visit our report store: http://www.gbiresearch.com Contact Information: Rajesh Gunnam rgunnam@gbiresearch.com +914066166782