What is Guerilla Marketing? Guerilla marketing is an advertising technique that costs very little. The aim of it is to attract an audience on a national level in order to promote a campaign or idea. Ideas or campaigns are usually conveyed by graffiti, sticker bombing and/or flash bombs.
Examples of Guerilla Marketing we found …
These examples of viral marke1ng also act partly as propaganda, but the message is clear and simple. It is a much more interes1ng way of telling the public not to vote for the opposi1on.
These are more interac1ve examples of guerilla marke1ng.
An#-‐Gordon Brown Campaign, by the Conserva#ve Party.
The Google Doodle
This not only draws a>en1on to Google as a search engine but raises awareness of certain events on a daily basis. Most of them are different versions of the Google logo that have been adapted for an event or anniversary But some of them are interac1ve like the video in this link below.
Here are some video examples of Guerilla Marketing ‌ http://www.youtube.com/watch? feature=player_embedded&v=mUZrrbgCdYc
http://www.google.com/doodles/freddiemercurys-65th-birthday
Other ideas that we really liked ‌
What is Peace One Day? Peace One Day is a non-profit organisation that tries to raise awareness of International Peace Day that takes place on the 21st September. The objective of the organisation is to foster Peace Day as "a day for wide-scale community action, and a day for UN agencies and aid organisations to safely carry out life saving work.�
Past Examples of Peace One Day posters ‌
This is our logo for the Peace One Day Campaign. It incorporates the original logo, but we have put our twist on it. We wanted to use a recycle theme to show how peace can be restored, even if it is only for one day.
In  the  week  coming  up   to  peace  one  day  we  could  colour  iconic  items  in  the  theme  of  Peace  one  day.    +7,-
" !M M " !M '
In  the  packaging  will  be  a  “Bcket  to  peaceâ€?  A  commemoraBve  item  to  prove  that  you  are  a  part  of  peace  one  day!  Â
The idea behind this design was to take over something people use on a daily basis in order to draw aFenBon to the campaign of Peace One Day. The Barclays Bikes cycle hire is something used by commuters and tourists everyday. It therefore interferes with their daily rouBne.
Here we merged the two final designs together to make the best design possible. This final design shows the date of Peace One Day (21st Sep) alongside the logo.
Also with this idea, it can be easily transferred globally. We aren't restricted to just campaigning in the UK. We have shown below how this could reach others in other parts of the world.