2021
PORTFOLIO
RHIANNON JAMES
COMMUNICATION DESIGN
WELCOME
HELLO AND
I am a highly driven, motivated and flexible communication designer. I have a record of delivering creative and innovative design solutions. My goal is to empower the community through creativity and to motivate people by leaving a lasting impression. Having graduated dux of my cohort and working in the design industry for over two years, I posses innovative design skills that I use to complete my work to the highest standard.
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CONTACT rhiannnonjames@gmail.com 0431259998 79 Market Street, South Melbourne
GRAPHIC DESIGN PORTFOLIO | HELLO
DESIGN IS EVERYTHING WE MAKE, BUT IT'S ALSO BETWEEN THOSE THINGS IT'S A MIX OF CRAFT, SCIENCE, STORYTELLING, PROPAGANDA AND PHILOSOPHY
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01 / COMMUNITY UPDATE
BRANDING FINISHED ART &
Level Crossing Removal Project (LXRP) was established but the Victorian Government. All brand collateral is part of the Major Transport Infrastructure Authority and projects all fall under Victoria’s Big Build.
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When I produce collateral a strict style guide is followed to maintain the consistency and quality of the work. The collection above is an example of some of the collateral I produce on a daily basis.
Due to the high pressured and demanding environment, speed and an eye for detail is essential in completing these designs. It is paramount that the design not only follows the strategic marketing objectives, but keeps the community and user front of mind. I have a great knowledge of the print production process as it is critical for meeting deadlines. Within my role I set up all final art files for print when approved.
/ LETTER
/ FLYERS
GRAPHIC DESIGN PORTFOLIO | LEVEL CROSSING REMOVAL PROJECT
/ MAPS
/ POSTCARD
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/ COMMUNITY UPDATE
GRAPHIC DESIGN PORTFOLIO | LEVEL CROSSING REMOVAL PROJECT
/ LETTER
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02 / DL FLYER
BRANDING RESEARCH &
Alongside the work produced in the Level Crossing Removal Project branding, disruptions collateral is a major part of the work I currently do.
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Following a strict brand style guide, flyers, corflutes, inserts, decals, and wayfinding are some of the items I create. I have to be aware of the continually updated style guide and alter my designs to align with these. In a very fast
paced environment I have to alter these design as per client requests. I have to set up all final art files and communicate to the client any special requirements should I need.
/ A5 FLYERS
Level crossing removal works
/ CORFLUTE
GRAPHIC DESIGN PORTFOLIO | DDISRUPTIONS
Werribee Line Buses replace trains on sections of the Werribee Line in July
WPA4283
Plan ahead at ptv.vic.gov.au
/ FLOOR DECAL
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BRANDING RESEARCH &
The HIVE is Level Crossing Removal Project’s (LXRP’s) innovation, research and development hub.
/ POSTERS
The HIVE includes tools, services and events that help people solve problems and explore ideas that have the potential to spark great change - for the individual, LXRP and the entire sector. When this program went through a re-brand, I worked closely with a more senior designer to produce multiple concepts. As seen on page 10, I explored a 3 dimensional style with a theory these would be the building blocks for LXRP moving forward.The chosen branding features on page 11, where I rolled out the HIVE SharePoint page templates that would be used.
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/ POSTCARD
/ HIVE SHAREPOINT PAGE
GRAPHIC DESIGN PORTFOLIO | HIVE BRANDING
/ POWERPOINT TEMPLATES
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04 / VIDEOGRAPHY NEW ZEALAND
VIDEOGRAPHY DESIGN &
As well as design briefs, I have a love for photography and videography.
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I find there is something very special in capturing beautiful moments in time that might otherwise be forgotten. Captured on the opposing page is an interview I did with the owner of Little Peach Co. I was able to capture of the beauty of letterpress and the passion he has.
Recently flying a drone over New Zealand, I was able to capture some incredible shots that made for a special video. I believe that having this skill set, but especially passion, is an asset to a good designer.
GRAPHIC DESIGN PORTFOLIO | DESIGN
/ VIDEOGRAPHY AFTERNOON SOCIAL
/ BHC WORK BOOKLET
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/ VIDEOGRAPHY LITTLE PEACH CO.
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INSTALL GUIDE DESIGN &
While working with Level Crossing Removal Project (LXRP), part of my role is to produce large scale art for the construction sites. This includes understanding the area well and being able to recommend best placement for this artwork.
A large aspect of every job includes communicating with the site managers and making a detailed install guide for the supplier. I am also required to produce finished art and check over all final files.
MANCHESTER ROAD LEVEL CROSSING REMOVAL levelcrossings.vic.gov.au
Authorised by the Victorian Government, 1 Treasury Place, Melbourne
450 NEW PARKING SPACES levelcrossings.vic.gov.au
Authorised by the Victorian Government, 1 Treasury Place, Melbourne
A NEW MOOROOLBARK STATION levelcrossings.vic.gov.au
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Authorised by the Victorian Government, 1 Treasury Place, Melbourne
/ EXAMPLE GAWKSCREEN
(BLOCK LETTERS)
(SIGNATURE)
Designed
(DATE)
/ EXAMPLE INSTALL GUIDE
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GATE 8
A
Certified By:
GATE 7
GATE 9 Area A has x7 jersey barriers (MLCP ONLY)
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MANCHESTER ROAD LEVEL CROSSING REMOVAL
450 NEW PARKING SPACES
levelcrossings.vic.gov.au
levelcrossings.vic.gov.au
Authorised by the Victorian Government, 1 Treasury Place, Melbourne
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A NEW MOOROOLBARK STATION
Designed
(Egress)
Authorised by the Victorian Government, 1 Treasury Place, Melbourne
GATE 12 (Access)
LEGEND TEMPORARY FENCING
GATE (Egress)
GATE 11 (Access)
TEMPORARY FENCING WITH SHADE CLOTH DELINEATION FENCING GATE
levelcrossings.vic.gov.au
Authorised by the Victorian Government, 1 Treasury Place, Melbourne
GATE (Egress)
TREE PROTECTION ZONE FENCING EXISTING FENCING
This drawing has been prepared by, or compiled from information provided by, persons other than PTV. To the maximum extent permissible by law, PTV takes no responsibility for, and makes no representations in relation to, the completeness, accuracy or quality of any information contained in this drawing. Each user of this drawing releases PTV from all and any loss, damage, cost, expense or liability in relation to the use of, or any reliance on, this drawing or the information contained in it. All written dimensions take precedence over scaled dimensions. This drawing is provided only for the information of the person or organisation to whom PTV provides it. It may not be provided to, or used by, any other person without PTV's prior written consent.
Area A: x7 panels of gawk: 5280W x 1040H MOOROOLBARK, L:\DLY\M&M\3300 - Civil Works\3520 - Manchester\3523 - Site Establishment\3740.07 - Temp Fencing\Manchester_Gate Plan.dwg MANCHESTER ROAD LAYDOWN AREA
SITE ESTABLISHMENT MANCHESTER
TEMPORARY FENCING ARRANGEMENT MOOROOLBARK STATION CARPARK Up Location East. North. ID#
Down Location East. North. ID#
Datum MGA Z55
Drawn By
File Name CONSTRUCTION TEAM SKETCH 0033 Sheet No.
01 of 01
In Serv. Scale
NTS
Sheet Size
A3
Designed By
J. MCCARTNEY Checked By
Ind. Review
Approved
Approval Date
Drawing Number
Revision
0087
A
MOOROOLBARK, MANCHESTER ROAD LAYDOWN AREA
A 3
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A NEW MOOROOLBARK STATION levelcrossings.vic.gov.au
MOOROOLBARK, MANCHESTER ROAD LAYDOWN AREA
Authorised by the Victorian Government, 1 Treasury Place, Melbourne
MANCHESTER RD LEVEL CROSSING REMOVAL 1. 5,280mm W x 1,040mm H Qty x2 Gawkscreen
450 NEW PARKING SPACES 2. 5,280mm W x 1,040mm H Qty x1 Gawkscreen
Authorised by the Victorian Government, 1 Treasury Place, Melbourne
A NEW MOOROOLBARK STATION 3. 5,280mm W x 1,040mm H Qty x1 Gawkscreen
2 1,030mm
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levelcrossings.vic.gov.au
1,030mm
1
MANCHESTER ROAD LEVEL CROSSING REMOVAL
4
levelcrossings.vic.gov.au
NON BRANDED GAWKSCREEN 4. 5,280mm W x 1,040mm H Qty x3 Gawkscreen
1
MANCHESTER ROAD LEVEL CROSSING REMOVAL
450 NEW PARKING SPACES Authorised by the Victorian Government, 1 Treasury Place, Melbourne
levelcrossings.vic.gov.au
Authorised by the Victorian Government, 1 Treasury Place, Melbourne
MOOROOLBARK, MANCHESTER ROAD LAYDOWN AREA
MANCHESTER RD LEVEL CROSSING REMOVAL 1. 5,280mm W x 1,040mm H Qty x2 Gawkscreen
450 NEW PARKING SPACES 2. 5,280mm W x 1,040mm H Qty x1 Gawkscreen
A NEW MOOROOLBARK STATION 3. 5,280mm W x 1,040mm H Qty x1 Gawkscreen
NON BRANDED GAWKSCREEN 4. 5,280mm W x 1,040mm H Qty x3 Gawkscreen
GRAPHIC DESIGN PORTFOLIO | DESIGN
08/10/2020 8:35:29 PM
Consultant
Franchisee / Lessee
Designed
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06 / TRI-FOLD DL BROCHURE
PRINT DESIGN &
I worked with Better Health Company to roll out a new brand for a teenage health program, Think, Eat and Move. With the brand built, it was my requirement to make collateral that would benefit the program.
A height chart, label reader, magazine workbook, flyers and brochures were made. Each of these had a different audience. Whether it was to inform health professionals, government, parents or teenagers each item had to be carefully considered.
/ WORK BOOKLET
GRAPHIC DESIGN PORTFOLIO | DESIGN
/ LABEL READING CARD
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TEAM I Web
Phone M
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Week 4 selected Monday to Sunday will appear
Monday clicked Survey appears and ‘MY DAY’ button to view
bsite Mock Up
Activity selected Pop up appears to fill in the details of that activity. Once
MY DAY expanded This section allows them to see what entries they have
GRAPHIC DESIGN PORTFOLIO | DESIGN
Mockup
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07 20
BRAND APPLICATION FINISHED ART &
The LeadSafe program is an essential element in Level Crossing Removal Project’s (LXRP) approach to safety and wellbeing culture.
It is a key component within the LXRP Blueprint to ensure LXRP achieves its goal of delivering great change. The program is about everyone being safe and well, everywhere, every day. I have
produced a lot of LeadSafe collateral while working for LXRP including; meeting room branding, deck of cards, magnets, Sharepoint branding, invitations, flyers, PowerPoints, templates and event. I have taken a successful brand and rolled out several types of collateral leading to a recognisable program that employees utilise daily.
/ ROOM INVITATION
GRAPHIC DESIGN PORTFOLIO | LEADSAFE BRAND APPLICATION
/ CARD DECK
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Summary Table Floor Number
Item Number
Item
Qty
Material
Size
Floor 8 ROOM 8.05 & 8.06
Item 1A.
Colour Strip
1
Full colour print solid vinyl
25 W x 400 H
Floor 8.
Item 1B.
Colour Strip
1
Full colour print solid vinyl
25 W x 400 H
Item 2A.
Front Door Graphics
1
Solid full colour vinyl lasercut lettering
600 W x 260 H
Item 2B.
Front Door Graphics
1
Solid full colour vinyl lasercut lettering
600 W x 260 H
Item 3A.
Back of Door
1
Full colour print solid vinyl
950 W x 2680 H
Item 3B.
Back of Door
1
Full colour print solid vinyl
950 W x 2680 H
Floor 8.
Item 4A.
Inside wall Graphic
1
Full colour print solid vinyl
1795 W x 2550 H
Floor 10 ROOM 10.04 & 10.05
Item 1C.
Colour Strip
1
Full colour print solid vinyl
25 W x 400 H
Floor 10
Item 1D.
Colour Strip
1
Full colour print solid vinyl
25 W x 400 H
Item 2C.
Front Door Graphics
1
Solid full colour vinyl lasercut lettering
600 W x 260 H
Item 2D.
Front Door Graphics
1
Solid full colour vinyl lasercut lettering
600 W x 260 H
Item 3C.
Back of Door
1
Full colour print solid vinyl
950 W x 2680 H
Item 3D.
Back of Door
1
Full colour print solid vinyl
950 W x 2680 H
Item 5A.
Inside wall Graphic
1
Full colour print solid vinyl
1785 W x 2560 H
Item 1E.
Colour Strip
1
Full colour print solid vinyl
25 W x 400 H
Item 1F.
Colour Strip
1
Full colour print solid vinyl
25 W x 400 H
Item 2E.
Front Door Graphics
1
Solid full colour vinyl lasercut lettering
600 W x 260 H
Item 2F.
Front Door Graphics
1
Solid full colour vinyl lasercut lettering
600 W x 260 H
Item 3E.
Back of Door
1
Full colour print solid vinyl
950 W x 2680 H
Item 3F.
Back of Door
1
Full colour print solid vinyl
950 W x 2680 H
Item 5B.
Inside wall Graphic
1
Full colour print solid vinyl
1785 W x 2560 H
Floor 8 ROOM 11.08 & 11.09
Room 8.06
Room 8.05
Item 3B
Item 3A
Level 8 Item 2A
Item 2B
Inside room
Item 4A
General
Outside room
Item 6A.
Magnetic round magnet
5
Full colour print solid vinyl on magnet
400 W x 400 H
Item 7A.
Plastic Holders
5
Plastic A5 Holder
Approx. 148 W x 210 H
Item 1B
Item 1A
Level 8
Item 2A & 2B: Front door graphics
Item 1B
Item 1A
8.06
Furlong Room
2 kind 600 mm W x 260 mm H 2
Full colour print solid vinyl Cut vinyl lettering applied to front of door White gloss sav Cut to artwork Magenta = Spot White Gloss Vinyl
Stock Finishing Notes
8.05
St Albans Room
950 mm
Artwork Size Qty
950 mm
950 mm
Example only
180 mm
950 mm
Item 2A
Item 2B
Have you had a LeadSafe moment today? External 8.06 Furlong Room
Align type with end of door handle
878 mm
950 mm
917 mm
2550 mm
LeadSafe moments
LeadSafe moments
Choose the safe action
What will you do to connect and care today?
How are you leading by example today?
Leading by example
Say hi when you walk by
180 mm
Level 8 OUTSIDE Rooms 8.05 & 8.06 2680 mm
2550 mm
2680 mm
Level 8 OUTSIDE Rooms 8.05 Know && 8.06 Connecting & caring
Room 8.05 example front door graphic and colour strip
850 mm
180 mm
look out for each other
Have you had a LeadSafe moment today?
External 8.05 St Albans Room
810 mm 950 mm
See following pages for more details
2680 mm
Have you had a LeadSafe moment today?
2680 mm
Magenta Represents vinyl in spot white (applied to front of door.)
1415 mm
Have you had a LeadSafe moment today?
1415 mm
Have you had a LeadSafe moment today?
Have you had a LeadSafe moment today?
2680 mm
Item 2B
2680 mm
Item 2A
Pause and think – is this the safest way?
Check in with someone – at work or home
Notice and acknowledge the safe choice
Perform an act of kindness
Remember, what you walk past is what you accept
/ INSTALL GUIDE 135 mm
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Item 4A: Room 8.05 & 8.06
NOTE: 950 mm
Divider will need to be opened to install item 4A.
Item 4A
1 kind 1795 mm W x 2550 mm H 1
Print Stock Finishing
Full colour print solid vinyl Gloss Vinyl (as per approved sample) Applied to wall (divider seperates rooms) Trimmed to size during install.
NOTE: Divider will need to be opened to install item 4A. 820 mm
Example only 830 mm
950 mm
1785 mm
Item 4A.
Item 3B
2680 mm
Room 8.05
Know & look out for each other
LeadSafe moments
LeadSafe moments
Choose the safe action
Connecting & caring
What will you do to connect and care today?
How are you leading by example today?
Leading by example
Say hi when you walk by
Pause and think – is this the safest way?
Check in with someone – at work or home
Think & act differently Encouraging & developing smarter solutions
Remember, what you walk past is what you accept
Room 8.06 When divider is closed
Choose the How are you leading safe action by example today? Know & look out for each other Pause and think –
What will are you you doing What do to to encourage develop connect andand care today? smarter solutions today?
Notice and acknowledge the safe choice
Perform an act of kindness
Room 8.06
We LeadSafe LeadSafe when we... moments
LeadSafe LeadSafe moments moments
2680 mm
Item 3A
Artwork Size Qty
Say hidiverse when you walk by Seek views Check with someone Dare toinbe different – at work or home Challenge the status quo Perform an act of kindness Have a growth mindset
is this the safest way?
Take time for
Notice and acknowledge self & choice others the safe Remember, Speak up,what askyou thewalk past is what you accept
question & listen Think & act differently
Room 8.05 When divider is closed
135 mm
Level 8 INSIDE Rooms 8.05 & 8.06
Level 8 INSIDE Rooms 8.06 & 8.05
See following pages for more details
Item 3B: Back of door graphic
Full colour print solid vinyl Gloss vinyl (as per approved sample) Applied to back of door Trimmed to size during install.
Example only
Artwork Size Qty
1 kind 950 mm W x 2680 mm H 1
Print Stock Finishing
Full colour print solid vinyl Gloss vinyl (as per approved sample) Applied to back of door Trimmed to size during install.
Choose the safe action Leading by example
950 mm
Example only
Know & look out for each other Connecting & caring
Room 8.06 - back of door
Installer to trim art around the door handle
Room 8.05 - back of door
Installer to trim art around the door handle
Level 8 INSIDE Room 8.06
Level 11 INSIDE Room 8.05
GRAPHIC DESIGN PORTFOLIO | DESIGN
Print Stock Finishing
Item 3A: Back of door graphic 950 mm
2680 mm
1 kind 950 mm W x 2680 mm H 1
2680 mm
Artwork Size Qty
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/ ROOM BRANDING AND EVENT
GRAPHIC DESIGN PORTFOLIO | LEADSAFE
/ ROOM BRANDING AND EVENT
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08 / BRAND BOOK
/ BRAND BOOK
BRANDING
I combined my love of both rabbits and design, to create a proposal for my own design business. Throughout the brief I had to come up with brand identity, brand positioning, develop my service offerings, state the responsibilities and show my design ethos and approach. The second phase of the brief was to set up a costing system as well as the terms of trade. I had to clearly note my business’s 12 month and 5 year vision. Throughout the brief I learnt how to compare appropriate theoretical management principles with advanced project management, client management and internal studio production management. I evaluated ethical standards in the design industry and learnt effective communication skills.
GRAPHIC DESIGN PORTFOLIO | ME&DIGBY
FINISHED ART &
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09 / FACEBOOK PAGE
COLLATERAL BRANDING &
The Crossfit Carve brand was created for a new gym opening in Melbourne. With an extremley competitive market, the client had an idea of what he was wanting to achieve while working closely with me.
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I wanted something that would stand out from the competitors while still remaining strong. It was critical that the brand would appeal to both men and women alike. It didn’t matter who walked through the doors, everyone was welcome always. It was about carving stronger bodies and mindsets.
Handed to the client was a file library of logos and different collateral that he could use. Through client meetings along the way I was able to understand the importance of re-using different assets to create more collateral.
/ POSTCARD
GRAPHIC DESIGN PORTFOLIO | CROSSFIT CARVE BRANDING
/ WATER BOTTLE AND TOWEL
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BRANDING CRAFT &
I lovingly handmade all of these creatures and turned them into the TakeTwo brand. It celebrates the stories and memories behind the clothes that we once wore. I wanted to inspire and excite generations of sustainable humans that care deeply about the earth in which they live.
This brief was all about this idea of value. Value once was about the idea of not just price, but quality. Today I think value is synonymous with the idea of a bargain. We are buying and disposing of clothes more than ever before. Something needs to be done to change the way we think about clothes. TakeTwo breathes new life into the clothes that would otherwise be discarded.
/ BRAND BOOK
GRAPHIC DESIGN PORTFOLIO | TAKE TWO BRANDING
/ APP AND WEB PAGE
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