Social Media Class Rector Hayden REALTORS® Master Checklist for Using Facebook Timing Post “status updates” on evenings and especially on weekends. Schedule posts to go out to leverage your time. Frequency Don’t overuse updates or people will stop paying attention to you. 1 post each day on your personal profile and another 1 post each day on your business page. Consistency – posting every day is better than 5 posts on a single day. Placement What you post on your Personal Profile vs. your Business Page – depends on type of content (see below)… Personal Profile What to post? – This is a broadcast message to every one of your friends: Post life events, inspirational quotes, funny stories, referral programming, and occasional offers for helpful information or free introductory services. Business Page What to post? – This is a broadcast message to every one of your fans: Post real estate updates, stories of how you’ve helped others, client recognition, and a link to your monthly newsletter.
Picture Include or not? – Always include, if you can find something relevant to your update. This gets attention of people scanning the newsfeed. Offer What type of offers work best? – free list of homes, free home value analysis, and free real estate reports. When and how to use? – Once a week on personal page, and several times a week on Business Page Response mechanism Personal Profile – Ask a question (so people comment), Share a quote or funny story (so people click “like”), or Make an offer for free info/ service (click link to go my business page: include your URL) Business page – Free Report or Service (click Like then Call me at 555-555-5555) What not to do Don’t send people to your website (unless you have a proven offer and a reliable way to capture the lead there) Don’t just post listing info all the time (turns people off)
Comments What to say? – This is a conversation with the person who sent an update: Thank them, ask another question, or add something valuable to start a discussion. Use comments to bond people to you and identify people who are experiencing life events that may require help with real estate. If needed, contact the person through a private Facebook message.
June Laves, Creative Visual Designer Rector Hayden REALTORS® junelaves@rhr.com | direct: 859-317-4703 www.News.RHR.com | @RectorHayden www.facebook.com/RectorHaydenRealtors