Rhys Jones Extended Practice Briefs
Brief To create a contemporary and engaging re-brand for ID aromatics to present as a project proposal.
Background Considerations Carefully consider the brands current ethos / reputation of ethical and natural beauty products and combine this with an identity to better suit its cosmopolitan positioning within Leeds city centre.
Mandatory Requirements
Deliverables
Broad, varied, and appropriate research A clear dialogue with the client Understanding of audience and distribution
Logo and extensive brand identity Brand Guidelines 3 forms of packaging to complement existing products
Studio Deadline
Module Deadline
4 week brief
05/05/17
Brief Investigation into the resurgence of memphis inspired design trends within contemporary culture.
Background Considerations Research the origins of memphis inspired design and its ressurgence into design culture. who are the poineers? - contact directly? is it parody or pastiche?
Mandatory Requirements
Deliverables
A developed and extensive understanding of the subject matter Develop own opinions and examples towards this design
An 1500 word essay discussing this resurgence of memphis inspired design Essay developed into contemporary publication including own examples of memphis design.
Studio Deadline
Module Deadline
6 week brief
05/05/17
Brief A colaboration with Rowan creating a promotional campaign for independant record store ‘Crash Records’ to promote record store day 2017
Background Considerations Consider what appeals to the target audience and how to communicate this adopting an engaging visual language Develop an understanding of product range distribution and budget.
Mandatory Requirements
Deliverables
Understanding of Lo fi distribution Research of the event and history Time management and collaborative managment
A promotional campaign for record store day 2017 including appropriate deliverables and in store environment opportunities
Studio Deadline
Module Deadline
3 week brief
05/05/17
Brief D&AD brief focusing on advertising or promotional campaigns
Background Considerations Research previous D&AD winners, the charities ethos,history and significent dates.
Mandatory Requirements
Deliverables
Research and Development Extensive feedback
Extensive range of deliverables appropriate to the specific competition brief
Studio Deadline
Module Deadline
5 week brief
05/05/17
Brief YCN brief focusing on advertising or promotional campaigns
Background Considerations Research previous YCN winners, the charities ethos, history, and significent dates.
Mandatory Requirements
Deliverables
Research and Developement Extensive feedback
Extensive range of deliverables appropriate to the specific competition brief
Studio Deadline
Module Deadline
5 week brief
05/05/17
Brief Create a revitalised brand identity for the LCA running club to re-engage students and staff to join this community and promote healthy lifestyle.
Background Considerations Why is current advertising so lax ? what would engage students and staff ? - focus groups and interviews What sort of budget would be appropriate?
Mandatory Requirements
Deliverables
Understanding of Lo fi distribution How to engage the target audience & distribute this effectively within the college environment and digital platforms
A promotional campaign for LCA running club with appropritate collateral - vinyl, flyers, posters.
Studio Deadline
Module Deadline
2 week brief
05/05/17
Brief Charity Brief create a submission for CALM’s next issue centered around thier core values.
Background Considerations Develop extensive research on the charities history and how they help people What is main source of funding ? Who do they work with? Do they do public events or oporate digitally ?
Mandatory Requirements
Deliverables
Understanding of CALMS key principles and the structure in which theyv oporate and deseminate information to the public
An appropriate submission that highlights relevent issues to be submitted to the next issue of CALM
Studio Deadline
Module Deadline
1 week brief
05/05/17
Brief External collaboation
Background Considerations Begin to identify potential collaboators and appropriate briefs
Mandatory Requirements
Deliverables
Develop ideas and inspiration for a collaboration brief (potentially an exhibition)
NA
Studio Deadline
Module Deadline
NA
05/05/17
Brief Live Brief
Background Considerations Start to indentify potential clients that will be mutially benificial to my practice and their organisation
Mandatory Requirements
Deliverables
Research development and contact of clients
Appropriate resolution to the clients specific needs
Studio Deadline
Module Deadline
NA
05/05/17
Brief Personal Projects, Create a publication featuring self identified projects / works that highlight my individual style and creative ambition
Background Considerations Begin to consider own creative style and how this can lead into self promotion/ exposure.
Mandatory Requirements
Deliverables
Research into contemprary publication design
Publication exhibiting self works and styles.
Studio Deadline
Module Deadline
Ongoing
05/05/17