Rhys Jones Context of Practice - Research Focus
Intial Research areas - How brands target an audience using aesthetic ? - What is the function of a logo ? - logo semiotics - how are they encoded - How is consumerism exploitive ? - What is the relationship between status and wealth in consumerism ? - How do brands become iconic ? - What is the relationship between brand image and its target audience ?
Working Title
‘To what extent does brand image exploit a consumer brand relationship?’
Why it’s relelvent Identifying how brand image affects consumer relationships will directly aid my preactice as a developing identity / campaign designer and open up a platform for social conversation regarding it’s ethics.
First thoughts Can asthetic be used to motivate purchase ? Can brands charge more for a strong brand image ? - case studies (Apple, VOSS, Acne) - Maslow Wants vs Needs What is the function of a Logo ? - what is the physical value of a logo, is it just used to attach emotions too ? - Is this ethical or exploitive Explore the relationship between brands and consumers - Are consumers more likely to form an attachment to a strong brand image ?
Seminal Speakers David Aaker
Adam Arvidsson Susan Fournier
Vance Packard
Russell Belk
Naomi Klein
Jonathan Gabay
Maslow