COLLAGE Ideas + Stories + People
IRIS APFEL “You cant learn style�
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Interview Your home kitchen is the key to Food Waste In this edition of #TrashTalk, Aarti Kapur Singh writes about why your garden patch and kitchen are more powerful than you think.
Issue no. #01 August 2018
6 Creative crushes p. 29 Interview questions p. 22 Matter of disbelief p. 39
Behold, the most Burning Man thing ever A silver blanket the size of your average Walmart? Only at Burning Man.
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Thoughts from the
Designers Worktable
C reating collage has been an exciting to see the work go from thumbnails to actual professional article layouts and
finally in to a complete magazine. In the process of creating the magazine I started with rough thumbnails on paper, which I then made on a grid paper and finally translated digitally, while doing this I learnt how something’s which I missed on paper had to be incorporated in the digital layout, which helped me design the next layout with more awareness. Each article had its variation in form of content and approach towards design, creating layout for each in the same 15 column grid but making it look different and creative from the others was one of the biggest challenge through this course. In the process of designing it I also learnt the importance of looking at the details in every single text line, color, size of images and readability while keeping the concept of the article and its bigger picture in mind. Through the course I also learnt a lot of technicalities of designing any layouts or publications, like how to manipulate readers eye across pages, how to stick to grids but still make it exciting, how to design keeping in mind rules like continuity, proximity etc. I learnt the holistic approach towards creating layouts, and how each step in the procedure makes a difference and has an impact on the next one, for example having the text size wrong by 2 points could change the entire layout. Small things like this have helped me learn and compile collage in a way that it looks complete.
Collage magazine was founded in August 2018, by students of Srishti Institute of Art, Design and Technology. It is a magazine on fashion, business, design and science. A bit of this and a bit of that - to inspire and engage larger audiences.
Ria Shah
This magazine was a part of the Form, Function and Expression course, where 27 students came together to create their own Collage.
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Inside This August 2018
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Cover Story
Photo Essay by Goya Journal
The reality is that today’s world faces dire situations of pollution, climate change, water shortage, poverty, and hunger. And — surprise, surprise — food plays a huge roll in all these issues. Food relates to pollution? How?
Feature Story
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Behold, the most Burning Man thing ever A silver blanket the size of your average Walmart? Only at Burning Man.
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Could intelligent life evolve underwater? 37
Science
Matters of disbelief 39
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Hothouse Earth is merely the beginning of the end Is inequality in our genes 41 In a few days, we’ll launch to a star 43
Design
6 creative crushes 29 A developer’s guide to web design 31
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You can’t research without context 33
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Designing for the forgotten 100 days of motion design 35
Interview Questions 22 Death by revenue plan 24
Business
Networking for introverts Startup adventures 26
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Why I chose customerfunded growth over taking VC money 28
Fashion
Iris Apfel 11 What all the fuss around the Burberry redesign tells us about the state of luxury 15 What does sustainable fashion mean 17
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To fast fashion or not 19 A peek into India Fashion Week 21
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Your home Kitchen is the key to food waste 12 July 2018
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Trash Talk Aarti Kapur Singh
Much of food waste occurs in the home kitchen. And food waste in turn contributes to malnutrition, hunger, climate change and pollution. In this edition of #TrashTalk, Aarti Kapur Singh writes about why your garden patch and kitchen are more powerful than you think.
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According to the United Nations Development Programme, up to 40% of the food produced in India is wasted. About 21 million tonnes of wheat is wasted in India, and 50% of all food across the world meets the same fate, never reaching those who need it. In fact, according to the Agriculture Ministry, Rs. 50,000 crore worth of food produced is wasted every year in the country.
Food waste utilises vast quantities of precious land, water and human resources; rather than nourishing people, it feeds landfills,producing methane gasses that poison the environment.
My attitude towards food germinated as a seed planted by my nana, my maternal grandfather, who had quite a green thumb. His house had an extensive kitchen garden where his grandchildren were encouraged to plant anything they fancied. This meant that we grew up understanding the effort that went into growing food — whether it was our own, or the farmers’ The reinforcement of this message, and its supplementation happened in my nani’s (maternal grandmother) kitchen. Jhai Ji we called her, had seen the deprivation of Partition days, and never shied away from sharing stories of how she kept the kitchen fire burning with limited means. And she never made it sound like she was doing something special or different; rather, reiterating that not wasting food is, and can be, a natural part of how we cook and eat.
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The number of hungry people in India has increased by 65 million — more than the entire population of France. According to a survey by Bhook (an organisation working towards reducing hunger) in 2013, 20 crore Indians sleep hungry on any given night. And close to 70 lakh children died in 2012, from hunger or malnutrition. We all see that tonnes of the food produced nationally never gets consumed, causing substantial economic and environmental harms. And this is not just food that is cooked. It is also about food that is grown. Indeed, ironic in a country battling hunger and poverty. And the onus of stemming this wastage is as much on those who cook, as it is on those who make policies
I hardly ever saw her throw away peels, stalks or any other parts of fruits or vegetables considered inedible. So much so, that she ate her safeda mangoes with the peels! (It was only much later I learnt that most of the Vitamin A in mangoes was right under the peels). She could cook a delicious meal out of ghiya peels, pickling lemon rinds, and used potato peels to scrub her heels Parts of vegetables that were not cooked or used in the kitchen went into the ‘compost bucket’ that was buried in my grandfather’s kitchen garden every morning.
My favourite ‘best out of waste’ recipe from Jhai Ji’s kitchen was danthal — cauliflower stalks that are skinned and seasoned with basic spices, to make for an amazing side dish. Most Punjabi home are familiar with this dish, but few actually make it. Full of detoxifying nutrients, the stalks and leaves of a cauliflower (not if they have turned yellow, though) can be used in the same recipes as lettuce, kale and other salad greens. Or you can roast them with mustard oil, garlic and a sprinkling of spices. This is also a great way to consume fibres that are essential to every diet.
Recipe: Danthal Sabzi Danthal is a Multani-Punjabi colloquial for danda — the stalk. You can either add water to the basic recipe with a little sautéed tomato in case you like a gravy around the vegetable, or you can have it dry. It tastes great with makki or bajra roti, alongside moong ki daal and loads of homemade white butter.
Ingredients 400 grams cauliflower stalks and leaves, washed in salt water several times to get rid of soil or grit 2 cloves of garlic, peeled and chopped fine A small piece of whole turmeric, peeled and chopped fine 1 dried red chilli 1 green chilli, slit 1 tsp coriander powder, toasted and ground 1/2 tsp cumin powder, toasted and ground 1/2 tsp fenugreek powder 1/4 tsp garam masala powder 1/3 tsp amchoor powder 1/3 tsp asafoetida or heeng Salt to taste 4 tbsp mustard oil
1. Cut the stems into even pieces. 2. Remove the hard and stringy outer cover of the central stalk with a paring knife. Cut into the same size as the stems. 3. Soak the vegetable in warm water as you prepare the rest of the ingredients. 4. Drain the stalks in a colander, then heat the oil in a kadhai.
Method
5. When the mustard oil comes to smoking point, throw in the cumin, heeng, red chillies, whole turmeric, ginger and garlic.
8. Add the rest of the spices except the garam masala.
6. Fry till the mixture turns a little pale in colour. If you want to make a gravy dish, add some tomato puree and let it cook till the oil leaves the sides.
10. Add about a little less than half a cup of water and continue to cook till the stalks are done and the water dries up. I like the stalks to have a bit of crunch to them.
7. Add the drained danthal pieces and cook with a lid on till they turn softer. This will take around 10-15 minutes. Do stir every 5 minutes or so.
9. Season with salt.
11.Add the garam masala and amchoor powder. Give it a good stir and remove from the flame. Serve hot.
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A silver blanket the size of your average Walmart? Only at Burning Man.
Mark Wilson
BEHOLD, THE MOST BURNING MAN THING EVER.
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It’s not just the effigies that burn at Burning Man. Last year, temperatures in the Black Rock desert reached nearly 100 degrees. And so the 70,000 attendees–at least those without posh glamping setups–had to weather the heat with nothing more than water and shadet The artist Alex Shtanuk has proposed a fascinating, and beautiful, solution to the heat. In an Indiegogo campaign, he’s raising money to create a107,000-square-foot “NASA” blanket–a blanket made of the thin, vacuumized metal. It has strong, thermal reflective properties that NASA engineered in the 1960s to insulate astronauts traveling through frigid space. You’ve probably seen these silvery blankets on TV, because they have been appropriated by the sports and rescue industries to stabilize body temperatures in times of physical trauma.
The difference in Shtanuk’s blanket is simply that it’s gigantic. With the footprint of your average Walmart, it would be a semi-structural, sculptural work of unbelievable size with an important purpose: The blanket would reflect up to 97% of radiant heat, so people hiding under its rippling waves would be able to chill in a microclimate that’s a few degrees cooler than outside.
To build the blanket, Shtanuk is patchworking together 3,350 NASA blankets with 24 miles worth of tape. The task will require the rental of two indoor soccer fields, and take 20 workers an estimated four eight hour shifts to complete.
It’s a job of astounding scale, but Shtanuk has some experience building mega blankets. At the Russian land-art festival Archstoyanie,Shtanuk debuted a100-foot-by-130foot mylar blanket. ” The blanket looked absolutely alien among fields and trees,” he says. “At the same time, the huge silver object affects people in a very specific way: they start smiling, running on it, interacting with it in all possible ways. Just like children.” Shtanuk believes his latest project will fit right in with the spirit of Burning Man, while its thermal properties could provide some muchneeded chill out time to festival goers. I can’t help but wonder what it would be like to be caught in the middle of such a gigantic roll of mylar when the wind dies down. Or perhaps, more worrisomely, how bad the sunburn could be if you spent too long playing on The Blanket during the day. “Sure, it is quite bright and functions as a giant solarium,” Shtanuk says. “Anyway, people at the Burning Man wear sunglasses and goggles almost all the time.”
About The Author Mark Wilson is a senior writer at Fast Company. He started Philanthroper.com, a simple way to give back every day. AUGUST COLLAGE 10
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Emma Robertson 15th Februaruy, 2016
IRIS
APFEL
YOU CANT LEARN STYLE Ms. Apfel, do you need to be fearless to be fashionable?
Do you miss the fashion scene of old New York? I wouldn’t go into mourning over it, but there used to be an enormous fashion scene, and I don’t think there’s much of one anymore. If you walked down Fifth Avenue or Park Avenue in the fifties and sixties, everybody looked so wonderful. Now, if you’re clean and well-dressed you look like a freak. It was another world.
I never think of things like that, but I guess maybe you do. But why should I worry? The fashion police are not going to come and put me in jail! I love bright colors, but I never did anything that I did to be a rebel… I just did it because I thought it was fun and it was good for me. And as long as I didn’t offend my mother or my husband, what anybody else thinks is their problem, not mine!
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Have you always had a passion for color? I’m not a pastel person! Pastels make me nervous. I could never be like my mother because she never had a hair out of place! She got up in the morning and she looked like she just stepped out of a Chicago Coin band box. She was perfect all the time. And I’m not like that. Everybody would turn around to look at her but in a completely different way to me. My mother was much more disciplined in that fashion than I am. I just go with the flow!
You seem to need a certain amount of spontaneity in your life. Oh, absolutely! My God, I couldn’t live in a rigid world… If I knew what I was going to do every day, I would go nuts! Every day is different. I’m not a planner. You either do the right thing or the wrong thing, but you do it. I’m experimental, I’m curious, and I try things. And if I like it, I do it again!
I’ve never seen photos of you looking anything but fabulous. Well, most people don’t want to see you looking grungy… I never look grungy, I always look clean! (Laughs) But even when I’m all dressed up, I like to be comfortable. If I’m not comfortable, I don’t want to wear it. I don’t pay attention to trends or anything. I was never one to hobble around in shoes because they were fashionable.
I have trouble picturing you in an old sweater and a pair of jeans. You do?
So getting dressed never feels like work to you?
What do you think is to blame for this decline?
Oh, my God, no, if it felt like work, I wouldn’t do it! If it felt like work, I wouldn’t get dressed up! People think maybe I just live to get dressed, which is ridiculous.
It’s a whole breaking down of society, I’m sure you’ve noticed. The way people behave? The way they talk, the way they dress, the way they look? Everything! The dumbing down of society. Years ago you couldn’t enter a fine restaurant if you didn’t have a jacket! They’d have jackets on the door that they’d put on you. Everybody dressed up when they went to a restaurant. I like when I go to a restaurant and I look over at the next table and the people look attractive; it helps my digestion. When I see a beast with an open shirt and hairy chest hanging out it takes away my appetite! I think it’s just a lack of respect.
I normally wear some old jeans and a sweater or something like that where I feel comfortable.
“YOU CAN’T LEARN STYLE. STYLE, I THINK, IS IN YOUR DNA. IT’S SOMETHING YOU INHERENT.”
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Is that a problem in fashion these days? People wear things that are uncomfortable just because it’s in style? Oh no. I think contemporary clothing is too comfortable! People take advantage and begin to look sloppy, nobody pays attention to what’s appropriate anymore. Appropriate seems to be a dirty word. Sweatpants are fine in their place but you don’t go to the theater in sweatpants. I think it’s disrespectful to the artists on stage! The theater is a kind of worshipping place. You go to worship good craftsmanship, good art, good food… If you go to a temple of cuisine, you should dress appropriately. If you come in looking like a pig with flip-flops and a dirty sweatshirt, I think it’s an affront! Respect for the people around you? Lack of respect for yourself! I think if you go out, you don’t have to dress up all the time. I surely am not an advocate of that. But you have to look clean and neat and, you know, not look offensive. I think some of these people that waddle around Fifth Avenue in the summer, some of these ladies that have a butt from here to Poughkeepsie that wear tights or jeans that are so, so tight… It seems to me the more unattractive some of these people are, and the fatter they are, the less clothes they wear.
Do you remember things changing, for example, when America entered World War II? Oh, of course they changed. Fashion was not on the forefront. The emphasis was not on making beautiful clothes. Factories changed, they made army clothes and stuff like that, people were in a somber mood. There wasn’t any fashion! Everything was simplified.
How so? First of all, the clothes were clothes. They were properly made with beautiful fabrics. There were wonderful designers that knew how to cut and sew and drape. Back then in New York, we had some of the best designers going.
What does today’s fashion say about our daily lives? I think most people don’t know who they really are. They feel secure if they look like other people or if it’s the look that everybody says is in… People agonize about the way they look! It’s unbelievable! They don’t know what to wear or how to do it, and they’re very unhappy. But you can’t learn style. Style, I think, is in your DNA. You can learn how to be more fashionable, you can learn how to be better dressed, but I don’t think you can learn style. I think that’s something inherent. You have to know who you are first and then proceed from there— and that’s a lot of work! Most people don’t want to do it. And if they don’t want to do it, and they feel stressed by doing it,I always say it’s better to be happy than well-dressed.are, and the fatter they are, the less clothes they wear. AUGUST COLLAGE 14
My
Favorite
I n It e r v Ii e W
S N O I T QUES
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Q. Who do you admire?
Q. Whats your secret superpower?
Q.How do you organaize your closet
Q. What are you pretending you don’t know?
Q. What do you want?
Q. What are you learning right now?
Q. What are you pretending you don’t know?
Q. When is it okay to break the rules?
Q.Tell me about some people you’ve helped in your career.
Q.What is the thing that breaks your heart?
Q. What do you know about us?
Q. What’s the shittiest job you’ve ever had? AUGUST COLLAGE 23
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Creative Crushes Whose Work Will
Inspire YOU
If your podcast library is overflowing Graphic designer, musician, podcaster: Hrishikesh Hirway is a creative jack of all trades. In this interview, Hrishikesh goes deep on how this versatility helps and hinders his creative process.
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If coding is your form of art‌ Matt Fargo is on a quest to make Japanese culture more fun for everyone. Learn how he draws from the coder’s toolkit to build unexpected weirdness into his digital projects.
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If Mother Nature is your muse… When New Yorker art director Rina Kushnir’s not designing layouts, she can be found painting leaves she collects in her Brooklyn neighborhood. Find out how this meticulous project helps her meditate and stay creative.
If you’re an art enthusiast… Illustrator Cindy Derby creates imaginary worlds for children’s books, but her unique characters and experimental style capture the imagination of adults just as easily. Get to know Cindy and her made-up worlds in this interview with the artist.
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If you’d rather be at a museum right now… As curator of Architecture + Design for SFMOMA, Jennifer Dunlop Fletcher puts the world of design on display. Find out how she stays inspired by constantly considering the now, questioning the promise of future technology, and looking back on the designs that made history.
If you’re a film buff… Nomadic filmmaker Brandon Li uses film to express the beautiful madness of urban life. See how his creative process adapts to whichever city he’s in.
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