Contents Research
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Product Research .. Market Research .. Key insights .. Opportunity areas .. S.W.O.T Analysis .. Target Audience .. Mood board ..
About the brand .. Natra .. Brand Positioning .. Core Statement .. Sustainability .. Tone of voice ..
Brand Identity: .. Name and Tagline .. Colour palette .. Type Face .. logo .. Graphic element ..
Communication: .. Verbal systems .. packaging .. Advertisement .. Digital Advertisements ..
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Product Research
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Parameters for a Sanitary Napkin Pad Size
Length: 180mm - 220mm 220mm - 260mm 260mm - 300 mm Width 60mm - 75mm Thickness can differ according to L/Xl and comfort.
Absorbency & Absorbability
Workmanship & Finish
The filler material should be neatly arranged without wrinkles, and placed in the covering without lump formation. Should have a non absorbent barrier to mark the effective area of absorption.
Disposability
Should absorb 30ml of testing liquid when flowed on the centre, without any stains on the side or bottom.
Filler material should disintegrated in 15 liters of water once sitrred in around 5 minutes.
Absorbent Filler
Packaging
The filler material (cellulose etc.) should be free from lumps, oil spots, dirt or foreign materials
Covering
As per IS the covering of filler should be good quality cotton, or rayon knitted sleeve, that allows the absorbency.
pH
It should be free from acidic and alkali material. Absorbent material should be 6 to 8.5 pH
Should be packed in a polythlene lined carton or bag. Ratings are given on the basis of, biodegradibility, reusability, recyclability and depth of packaging.
Marking
1) Manufactures name or trademark. 2) Number of sanitary napkins contained in it. 3) MRP 4) Size 5) Instructions of use and disposal.
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Market Research
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Whisper Produced by Procter & Gamble. With Whisper Ultra Clean XL, Whispers Ultra night XL, Whisper Ultra Choice, Whisper Ultra soft XL, Whisper maxi night and day XL, the brand aims to deliver Dry, wetness locking formula which caters to heavy flow and provides stain protection. It also gives longer pad sizes and long absorbency time periods for women. Average Price: 9.05 Rs/Pad
Advertising Whisper is known for its high absorbency and its stain protection formula. Its target audience is working women, adolescent teenage girls With its Tagline – “ have a happy period ” has made a mark in the user’s mind. Its campaign strategy revolves around empowering woman and tackling the social taboos and myths which exist around menstruation. They were the pioneers in using the word ‘Periods’ in their ad campaigns. Some of their popular campaigns have been: Touch the Pickle, Sit improper and Shiksha
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Stayfree Produced by Johnson and Johnson Stayfree is a brand loved for its soft and cotton feel. It also seeks to fight odour. With its Stayfree secure cottony, Stayfree regular, Stayfree drymax all night, Stayfree advanced ultra comfort, Stayfree advanced ultra dry and Stayfree allnight , Stayfree is the second most preferred brand for sanitary napkins. Average Price: Rs 8.66 per pad
Advertising The target audience for Stayfree happens to be young corporate and married women. Their Ad campaigns mostly revolve around removing the notion of fear from the periods and asks them to remain free and work towards achieving their goals. Some of their popular ad campaigns are, #itstimetochange “Don’t let periods stop you from changing what’s wrong to right.” #DreamofProgress with P.V Sindhu as ambassador; “Fight extra against periods.” “Don’t let periods stop your dream towards progress.”
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Sofy Produced by Unicharm Sofy entered the market owing to its novel feature of side walls. With its products such as Sofy Bodyfit Anti-Bacteria, Bodyfit Overnight Wider hip back, double absorbent core and Bodyfit Slim, it seeks to be stain proof and antibacterial which was a new thought.
Advertising Its target audiences are working women and adolescent teenage girls. Its campaign revolves mostly around providing ‘flexibility’to women when menstruating. Many of its ad campaign consists of the phrase “Sofy Sidewalls, be flexible, be confident.”
Other Brands Other prominent names in the market include Bella, Don’t Worry, She, Wow etc. These brands have certain features which we liked such as Bella herbs Sanitary Napkins, Don’t worry dual size convenience pack etc.
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Primary Research
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Key Insights • Disposal is a key concern; the wrapper that holds the pad is what people prefer using for disposing used ones. • Color is of utmost importance when it comes to brands and products remaining in user memory. • Customizable pad packages are preferred and would be more cost-effective. • Coverage and convenience is preferred over health and hygiene. • Chemical-free, organic pads that do not cause rashes or irritation are only preferred if they will be as convenient and absorbent as the pads produced by leading brands. • Bio-degradability is something people are least concerned about. • Informative covers for each individual pad and packaging, regarding health of your periods, is needed.
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Opportunity Areas
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Features • Healthy and hygienic • Comfortable and convenient • Easily available and affordable • Environment-friendly
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S.W.O.T. Analysis
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Strengths
Weaknesses
• Chemical-free and healthy • Thin and absorbent • Biodegradable with individual pouches • Informative packaging
• Not cheaper than competitors • Apprehensions about an unconventional material • No added fragrance
Opportunities
Threats
• Convenient and comfortable option that doesn’t give rashes or cause irritation • Environment-friendly product with easy disposal • Need for awareness about menstrual health
• Other brands offer products at similar prices • Existing perception of cotton as the softest and most comfortable material • Leading brands offer scented pads
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Target Audience
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Our brand is targeted towards users from 18 to 30 years of age, with middle class and upper-middle class backgrounds. Currently we aim to position our brand in the Indian Market; into mainstream urban and sub-urban Tier 1 and 2 cities.
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A 19 year old student pursuing Architecture, who is fond of playing Basketball. Her concern is to be able to pursure her sport even during periods with the comfort of stigma free usage and easy disposal.
A 21 year old student pursuing a Bachelor in Economics. She is need of a pad that wouldn’t give her the rashes and is also easily affordable
A 29 year old married woman with a 3 year old son. She refrains from discussing about periods with her husband and prefers a chemical free and easy disposal pad that caters
A 29 year old woman working at Cisco Systems, Bangalore. She prefers a pad that could last long and yet give her comfort during long working hours.
A 26 year old woman working as journalist away from her homw town. Her new job demands her to travel for long hours and she prefers a pad that prevents odour and long lasting with hassle free disposability.
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Natra
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Core Statement At Natra we focus on a healthy alternative by using Eucalyptus fibers to provide a natural solution for a stress-free period. Our core values of comfort, convenience, health, and sustainability are of utmost importance and are not to be compromised on.With products that are affordable and easily available, we offer Indian women an easy way to manage their period. We are committed to creating lasting change by providing environment-friendly options and eradicating the stigma surrounding menstruation. What makes Natra truly stand out is the commitment we have towards normalizing periods and ensuring our customers have healthy options without compromising on comfort or convenience.
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Positioning
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Natra aims to change the way periods are currently portrayed and to provide a solution for every step of the menstruation cycle. We are a brand that positions ourselves differently from existing brands as we stress on the fact that periods are normal. With the use of eucalyptus fibers we ensure comfort due to its softness, convenience with its highabsorbency, sustainability as it is completely biodegradable, while simultaneously promising you good health with our chemical-free organic pads.
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Sustainability at Natra
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At Natra we are committed to creating natural pads produced in sustainable systems.
After a eucalypus tree is planted, it can only be harvested after 10 years to ensure the best quality raw materials A eucalyptus tree grows 6-12ft each year and can also be used at its smaller stages
A eucalyptus tree should be reharvested in its 8th year of growth When a eucalyptus tree is harvested, it is not uprooted, leaving the stumps to regenerate, which helps in the direct growth of the crop
This keeps the growth of the trees constant, as well as taking care of the earth and providing a solution for a long-lasting, comfortable option.
We aim to use the different parts of the tree in collaboration with eucalyptus oil companies to reduce the number of trees cut and optimise a single tree
Pads made from lyocell can be recycled or digested in sewage. The fibre also degrades completely in eight days in waste treatment plants
The oil is made from the leaves whereas the fiber (Lyocell) is made from the pulp
Each pad is made by extracting the wood pulp of the tree. Less water is used when producing the fibre Eucalyptus fibres are absorbent, irritation-free and naturally prevent the growth of bacteria 23
Tone of Voice
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Our tone of voice is
Open/Confident/Optimistic/Modern/Honest While communicating through our brand, it is important to keep these words in mind. With our tone of voice we hope to connect with our audience in an honest way, make them feel important and secure. Our tone of voice isn’t
Conventional
We are a brand that thinks out of the box.
Rigid
We are all about giving freedom.
Confusing We are clear and simple.
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Moodboard
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Name And Tagline
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The name of our brand is directly representing what we stand for, that is providing a natural solution for a healthy period.
designed for your periods
The tag line “designed for your period� is primarily focusing on how our sanitary pads aim to provide a comfortable, convenient and healthy period cycle for all our users.
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Colour Palette
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The colour pallete provided is a range of options selected directly from the eucalyptus tree and colours that would symbolise periods. These set of seven colours become one of the most visually recognizable identity represnting our brand. The name of our brand is directly representing what we stand for, that is providing a natural solution for a healthy period. The tag line “designed for your period� is primarily focusing on how our sanitary pads aim to provide a comfortable, convenient and healthy period cycle for all our users.
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moti #e4ddd5 Pantone Cool Gray 1 C R: 228 C: 10 G: 221 M: 10 B: 213 Y: 10 K:0
nilgiri
Primary Colours Our colour palette is drawn from the eucalyptus tree. The dark green is from the nilgiri leaf and the maroon from the eucalyptus flower; the latter is named after the ‘bleeding goddess’ Kamakhya. These two colours, along with the leaf-green jadi buti, are used in our logo on a background of off-white or moti. Nilgiri and kamakhya, in combination with moti, reflect our brand’s commitment to using natural materials to create sustainable solutions and normalising periods.
#274135 446C R: 39 G: 65 B: 53 a
C: 78 M: 41 Y: 62 K: 35
kamakhya #76152D 7421C R: 118 C: 34 G: 21 M: 87 B: 45 Y: 55 K: 29
jadi buti #728E6C 5625C R: 114 C: 52 G: 142 M: 23 B: 108 Y: 47 K: 08
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gulab #A2405C 7640C R: 162 C: 26 G: 64 M: 69 B: 92 Y: 36 K: 13
Secondary Colours Our secondary colours of gulab, mulayam, and koyala continue to reflect our brand’s focus on Indian culture, natural solutions, and comfort. These are used in variations of our logo as well as across communication such as packaging and advertising.
mulayam #EDAEA3 487C R: 237 C: 05 G: 174 M: 30 B: 163 Y: 24 K: 00
koyala #393A39 447C R: 57 C: 61 G: 58 M: 47 B: 57 Y: 48 K: 43
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Correct Usage The logo in nilgiri, kamakhya, and jadi buti, is only to be used on a background of moti. The logo with all its elements in moti may be used on a background of any other colour in the Natra palette. The logo with all its elements in koyala may only be used on a background of jadi buti, moti, or mulayam. The following variations may be used: nilgiri on moti, kamakhya on moti, gulab on moti, mulayam on nilgiri, mulayam on kamakhya, gulab on kamakhya, nilgiri on mulayam, kamakhya on mulayam,
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Incorrect Usage The following variations may not be used: koyala on darker colours such as kamakhya, nilgiri, and gulab, the original logo on colours other than moti,
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Typographic Palette
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Our Typographic palette consists of fonts which are both clean and delicate. The typefamilies used here have been chosen for various reasons, however legibility and their geometric and delicate feel have been the foremost reasons of our choice. The typefaces have wide variety of glyphs and are supportive of devnagri, which would also be a language for our communication. The typefaces are reflective of our brand and could be used in wide situations. Particulars about typefaces usage and font specifications have been mentioned in this section, adherance to these is compulsory.
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Octarine
(For Logo)
(Light) (lowercase)
abcdefghijklmnopqrstuvwxyz. Octarine is a geometric sans serif typefamily. It's based on geometric grid and its shapes are nice and soft. Octarine is a modern universal typeface with eight weights and sixteen styles supporting 358 characters per font and 192 latin languages. However for our purpose we use octarine light in lowercase for logo.
natra Pt size for the logo 196(max)
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Poppins
(For Devnagri Logo and callout text)
(Light)
दृरुरूशृहुहूहृक्ख्ग्घ्ङ्च्छ्ज्झ्ञ्ट्ठ्ड्ढ्ण्त्थ्द्ध्न्प्फ्भ्म्य्र्ल्ळ्व्फ़्ज़् ग़्ख़्क़्ह्श्स्���������������������������������� ������������ङ्ट्ठ्ड्ढ्द्र्ह्������ऱक़ख़ग़ज़ड़ढ़फ़ क्रट्रप्रष्रस्रफ्रठ्रख्रग्रड्रब्रह्रक़्रभ्रढ्रघ्रङ्रण्रम्रग़्रय्रत्रच्रछ्रथ्रळ्रल्रज़्रफ़् रव्रध्रझ्रञ्रन्रश्रर् Poppins is a geometric sans-serif typeface. It supports devanagri and latin writing systems, hence it is an internationalist take on the genre. Many of the latin glyphs are more constructed and rationalist than is typical. Its devanagri typeface comes with a range of weights just like latin, is based on pure geometry and particularly circles. Each letter form is nearly monolinear,with optical corrections applied to stroke joints where necessary, to maintain an even typographic colour.
नैट्रा
Pt size for the logo 196(max)
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Poppins
(For Headline)
(Semi Bold)
Capitals - 24pt ABCDEFGHIJKLMNOPQRSTUVWXYZ Small Capitals- 24pt
abcdefghijklmnopqrstuvwxyz
Lower Case -24 pt abcdefghijklmnopqrstuvw Numerals, Punctuation and Glyphs - 24pt 1234567890 (!@#$%^&*_+?/'':;[]{}\|<>~`)
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Poppins
(For lead-in or Pull in quote)
(Regular)
Capitals - 24pt ABCDEFGHIJKLMNOPQRSTUVWXYZ Small Capitals- 24pt
abcdefghijklmnopqrstuvwxyz
Lower Case -24 pt abcdefghijklmnopqrstuvw Numerals, Punctuation and Glyphs - 24pt 1234567890 (!@#$%^&*_+?/'':;[]{}\|<>~`)
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Poppins
(For Headline)
(Extra Light)
Capitals - 24pt ABCDEFGHIJKLMNOPQRSTUVWXYZ Small Capitals- 24pt
abcdefghijklmnopqrstuvwxyz
Lower Case -24 pt abcdefghijklmnopqrstuvw Numerals, Punctuation and Glyphs - 24pt 1234567890 (!@#$%^&*_+?/'':;[]{}\|<>~`)
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Poppins Poppins is a clean and spacious font. Leading, Kerning and Tracking should be done keeping that in mind.
18pt - 14pt ( 16- 16.8 is optimum) POPPINS LIGHT HEIGHT 12 LEADING 16
HEIGHT 12 LEADING 14
HEIGHT 12 LEADING 18 Leading could be to 4 - 6 above the pt size of the text for Poppins family.
Tracking
Leading
Ibus quis arum qui res de samus corepres excepe culparit, que num Ibus quis arum qui res de samus corepres excepe culparit, que num quae. DoluptaIbus quis arum qui res de samus corepres excepe culparit, que num quae. Doluptatis dolorei ciusape arci
HEIGHT 12 TRACKING 0
HEIGHT 12 TRACKING 20
HEIGHT 12 TRACKING -40
-40 ,0, 20 Ibus quis arum qui res de samus corepres excepe culparit, que num Ibus quis arum qui res de samus corepres excepe culparit, que num quae. DolupIbus quis arum qui res de samus corepres
excepe culparit, que num quae. Doluptatis dolorei ciusape arci
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Mrs Eaves OT
(For body text)
(roman)
Capitals - 24pt ABCDEFGHIJKLMNOPQRSTVWXYZ Small Capitals- 24pt abcdefghijklmnopqrstuvwxyz Lower Case -24 pt abcdefghijklmnopqrstuvw Numerals, Punctuation and Glyphs - 24pt 1234567890
Mrs Eaves is a revival typeface, a recreation of a classic, in this case Baskerville. This is a feminine typeface. Mrs Eaves ligatures look superb when set at small or large sizes, either as body copy or headlines.
(!@#$%^&*_+?/’’:;[]{}\|<>~`)
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Mrs Eaves (For lead in and pull quote and callout) (Bold)
Capitals - 24pt ABCDEFGHIJKLMNOPQRSTUVWXYZ Small Capitals- 24pt abcdefghijklmnopqrstuvwxyz
Lower Case -24 pt abcdefghijklmnopqrstuvw Numerals, Punctuation and Glyphs - 24pt 1234567890 (!@#$%^&*_+?/'':;[]{}\|<>~`)
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Mrs Eaves
(For Subhead OR LEAD IN)
(Bold-Italic)
Capitals - 24pt ABCDEFGHIJKLMNOPQRSTUVWXYZ Small Capitals- 24pt abcdefghijklmnopqrstuvwxyz
Lower Case -24 pt abcdefghijklmnopqrstuvw Numerals, Punctuation and Glyphs - 24pt 1234567890 (!@#$%^&*_+?/’’:;[]{}\|<>~`)
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Mrs Eaves
(For subhead)
(Italic)
Capitals - 24pt ABCDEFGHIJKLMNOPQRSTUVWXYZ Small Capitals- 24pt abcdefghijklmnopqrstuvwxyz
Lower Case -24 pt abcdefghijklmnopqrstuvw Numerals, Punctuation and Glyphs - 24pt 1234567890 (!@#$%^&*_+?/'':;[]{}\|<>~`)
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Mrs Eaves Leading Mrs Eaves is a delicate serif font. The Leading, Tracking and Kerning should be manipulated, keeping in mind that the serifs do not get affected
Tracking 11pt - 13pt ( 14 is optimum)
Mrs Eaves Ot (Roman) LEADING 11
Ibus quis arum qui res de samus corepres excepe culparit, que num quae.
HEIGHT 12
Ibus quis arum qui res de samus corepres excepe culparit, que num quae. Doluptatis dolorei ciu-
HEIGHT 12
LEADING 13
HEIGHT 12 LEADING 14
Ibus quis arum qui res de samus corepres excepe culparit, que num quae. Doluptatis do-
HEIGHT 12 TRACKING -30
HEIGHT 12 TRACKING 0
HEIGHT 12 TRACKING -20
Ibus quis arum qui res de samus corepres excepe culparit, que num quae. Ibus quis arum qui res de samus corepres excepe culparit, que num quae. Doluptatis dolorei ciuIbus quis arum qui res de samus corepres excepe culparit, que num quae.
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Ni dolorionem quatem aut
Agnimporem alibusantio officienis dolorepro et atur rem velendia quam evellestia aut qu bantia
Dae alitia niet expedit, occuptas dusapedgtium labo. Tor arumetur sitate consequi ut auf quis Vellaccae ressit, iur saeri dolupist, tem que parumquo vendit hit atius.Lignihicia non nectae voluptae nitatin vendige ndanihic tem que perum andi offictatur adisquae vent quid magnaturit derum nos rest, consecus diorum accae maxim quis re eius sime acestrume nis voluptatet rem quunt, sa vel magnam con res doluptatus doluptat.Caes corpore, comnien dempor rerrum fuga. Oruptatus, cus veliqui doluptur ma vitatius. Maiorem laboris eiuribus. Em vent est voluptibus ditatgr? Ad eossequam que remolorm in porate iur soluptur si aut aut volum con cus, oditisi omnisquo voluptat.
MRS EAVES OT (ROMAN)
POPPINS (SEMI BOLD) HEIGHT 72 PT LEADING 52
HEADLINE
TRACKING 0 KERNING 0
MRS EAVES OT (ITALICS) HEIGHT 46 PT LEADING 44
SUB-HEAD
TRACKING -40 KERNING 0 MRS EAVES OT (BOLD) HEIGHT 25 PT LEADING 27
LEAD IN
TRACKING -30 KERNING 0
HEIGHT 14 PT LEADING 16
BODY
TRACKING -40 KERNING 0
POPPINS (BOLD) HEIGHT 10 PT LEADING 12 TRACKING 0 KERNING 0
CALL OUT
Sample 49
Logo
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The logo represents the natural aspect of our brand by using leaves to form a sanitary pad. This hence, depicts our brands qualties of being organic by using jadi buti as the colour to depict the fresh and healthy nature.
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Building the logo
Brain storming for the logo in order to understand the feeling,the meaning we wanted the logo to convey.
Sketched iterations, while to understanding the the elements and potential designs.
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Multiple layouts and type iterations for the final logo.
Final Logo 53
Black and White Logo
Clear Space To ensure that clear space is maintained around the logo for legibility and prominence, photos, text and graphic elements must follow the guidelines illustrated here. Use the letter â&#x20AC;&#x153;aâ&#x20AC;? as a measuring tool to help maintain clearance. 54
Minimum SIze 1.7 in
In order to maintain legibility, the minimum size of the logo for print should, 3.1 in width and 1.7 in length. On screens the minimum pixels 233 px x 125 px
3.1 in
Construction of the Logo breadth : 37 mm
The logo was created using “Octarine Light”typeface for the name and “Mrs eaves Ot roman” for the tagline in in different point sizes. The logo created is using 2 leaves to create a pad. The name (Natra) is in Nilgiri, the tagline is in Kamakhya and the logo is in Jadibuti.
Length : 40 mm
Octarine Light Pt. 196
Mrs Eaves OT roman Pt. 42
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Correct Usage The acceptable combinayions are Original logo on Moti, Koyala on moti,Mulayam on koyala and moti on koyala.
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Incorrect Usage
changing the colour to outside of the palette
Adding a background colour
Interchanging colours within the logo.
Using it at an angle
Changing the orientation
Condensing it
Warping the logo
Stretching it
Adding a drop shadow
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Graphic Element
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We provide a certain set of graphical patterns that would help differentiate our brand outlook from the others and give us a recognizable identity. The patterns and motifs provided should not be mixed or combined to form different visual tools. The following graphic element are the possible ways of altering and using the motifs, the various colour options are taken directly from the colour palette. The motif is the eucalytpus flower, since the main raw material used in the making of the pad is the eucalytpus fibre. The use of these elements can vary based on the different scenarios, however it is advised not to use more than one on a single layout or page, to help avoid cluster and confusion.
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Verbal System
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Iterations
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Business Card
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Stationery
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Invoice
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CD- Drive
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PowerPoint Starting Slide
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PowerPoint Content Slide
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Packaging
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Over powering Visuals Non- Biodegradable
Current Packaging
Flimsy Plastic cover
Storage after opening is difficult
Bright bold colours
Less or no visuals Easy Storage
Unnecessary Information
Repetitive
Simple text
Opportunity area
Biodegradable
Confusing
Cleaner instructions
Lighter sober colours
Product statement To design packaging of sanitary napkins in order to make it simple, informative regarding menstrual health, biodegradable & which can be stored easily.
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Box with partial opening
Reversible Packaging
Reversible packaging to make it informative on the inside and cleaner on the outside. Con: Once reversed the layout could become confusing.
Lock System with stacked Lock System with Lined out pads
Iterations for packaging, to make it easily stored as well as a premium design.
Final Idea: Stacked packaging with a basic lock system, that can be kept on bathroom counters as well as stored in a bag. Informative box.
Slit Dispenser
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Open Layout Each label is carefully thought of, in such a way that it adds to the value of the entire packaging. The main label is available in Hindi & English 73
3d Renders Open Layout To get a better perspective of the packaging, it is created on 3ds max in its real dimensions.
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Color Palette for Packaging
Individual Packet Each packet is made out of brown biodegradable material which has a seal, as it can be re used for disposal.
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Photography
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Photography is an integral tool in presenting who we are and what we stand for to our audience.
While it may be more commonly used to showcase our products and advertise our features, it offers us a unique chance to carry through on our aim to change how periods are conventionally portrayed in the media, particularly by other brands in the feminine hygiene market, and how they are perceived in Indian society. The questions we try to ask ourselves while creating these images are: What do we want to say with this visual? How can we challenge stereotypes? How can we normalise periods? Our photography can be divided into the following categories: product photography, scenario shots, and campaign shots.
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Product Photography
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Our product are photographed within a context, a situation within which they may typically be found, surrounded by other objects that reflect not only our brand values but also our visual identity.
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Campaign Shots For the photography for specific campaigns, we have the freedom to experiment with a style that best suits its intention, while still maintaining Natraâ&#x20AC;&#x2122;s identity. These photographs are intended for campaigns aimed at eradicating the stigma surrounding menstruation.
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Scenario Shots
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Photography Guidelines Our photography should reflect Natraâ&#x20AC;&#x2122;s values and tone by focusing on our aims, particularly that of eradicating the stigma surrounding periods. It should: Be taken in contexts to which our audience may relate. Feature Indian subjects in everyday situations. Challenge a stereotype and normalise menstruation. Incorporate elements in the colours from our visual identity.
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Advertising
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Advertising being one of the most direct ways of communicating with the consumers, we at Natra make sure our brand values and undertakings are not misused while doing so. The advertising system is mainly divided into two sectors- Campaigns and Product launch. The campaigns are specifically made in order to normalise periods and their use in common public terms. The product launch tends to talk about all the features that we as a brand promise to provide and help make sure that consistency is maintained in order to do so.
The following provided advertisements are various strategies and themes that one can follow while using the brand name for selling pruposes or for spreading awareness.
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Campaigns
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Product Launch
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Awareness Drive This section of the advertisements could also be considered as advertisements through sponsorship, where we see how the outlook differs when collaborated with other brands. In this particular case people on the street were asked what period means to them. The varying answers and understanding recieved helped us understand the changing stigma around periods or menstruation.
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Digital Reach
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What are we
Our usersâ&#x20AC;&#x2122; health and comfort is our primary concern.Our brand is about customized comfort and providing information about periods. We cater to all your problems, from identifying what you need to easy disposal. While our brand is for anyone willing to try a new product, our focus remains on Indian women in urban and suburban areas years of age.
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Organic ‘n’ you Our users’ health and comfort is our primary concern.Our brand is about customized comfort and providing information about periods. We cater to all your problems, from identifying what you need to easy disposal. While our brand
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About Our Product
Our usersâ&#x20AC;&#x2122; health and comfort is our primary concern.Our brand is about customized comfort and providing information about periods. We cater to all your problems, from identifying what you need to easy disposal. While our brand is for anyone willing to try a new product, our focus remains on Indian women in urban and suburban areas years of age.
Price - â&#x201A;š 120/-
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What are we
Organic ‘n’ you
About Our Product
Store
FAQs
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