Responsible & Inclusive Business Hub MENA
THE RESPONSIBLE AND INCLUSIVE BUSINESS HUB MIDDLE EAST AND NORTH AFRICA ACTIVITY SUMMARY
RIBH MENA is the GIZ responsible and inclusive business hub based in Cairo, Egypt. It powers a paradigm shift towards sustainable development in the Middle East and North Africa. As its sister hubs in other world regions, RIBH MENA provides information on and raises awareness about Corporate Social Responsibility and Inclusive Business. Beyond this we assist the private sector with skills and business model development as well as networking support around CSR and IB.
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NETOWRKING
INNOVATIVE & INCLUSIVE BUSINESS DEMAND-DRIVEN CORPORATE SOCIAL RESPONSIBILITY AWARENESS RAISING SOLUTIONS SECTORS OF WORK MATCH-MAKING BOTTOM OF THE PYRAMID
ROUND-TABLES
KNOWLEDGE-EXCHANGE
CAPACITY DEVELOPMENT
SUSTAINABILITY INNOVATION The sustainability innovation sector is where RIBH MENA works the private sector on positive impact mapping and the integration of sustainability practices into their busines models. Formats include a monthly networking meeting with business representatives to discuss CSR and IB, capacity development training for start-ups and SMEs, in addition to an inclusive business one-stop-shop that supports the inclusion of the BoP into business chains.
TOURISM RIBH MENA works on the promotion of ecotourism in Egypt by creating awareness-raising formats to both tourists and ecotourism businesses, moderating regular round-tables, developing the capacities of lodges, and providing marketing support. RIBH MENA also cooperates with governmental and private sector organizations on the implementation of several socially responsible projects such as inclusive marketplaces and sustainable catering, among others.
AGRIBUSINESS In agribusiness, RIBH MENA works with stakeholders on both the consumer and producer side in addition to optimizing the link between the two. Regarding producers, RIBH MENA works on the smallholder and large company level simultaneously. Activities and intervention areas are mainly based on innovation in the sector; formats include an online assessment tool and a kitchen incubator. As for consumers, RIBH MENA aims to raise awareness on the importance of sourcing food sustainably and locally and the importance of nutrition and nutritional habits as a gateway to breaking chronic poverty.
CRAFTS Throughout 2013 and 2014, RIBH MENA has conducted several events and activities promoting inclusive business in the crafts sector, including: workshops, popup shops, and corporate gifts.
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in 2014... January
February March
- Sustainable Business Circle: Gender Diversity - Pop-up Shop: Tunis Village - Sustainable Business Circle: Overview on the UN Global Compact Principles - Value Innovation ToT - Value Innovation WS - Sustainable Business Circle: UNGC Principles on Human Rights
April
- Pop-up Shop: Siwa - Sustainable Business Circle: UNGC Principles on Labour - Sustainable Startup Lab I
May
- Farm to Fork Conference - Sustainable Business Circle: UNGC Principles on Environment - Sustainable Startup Lab II
June
- Pop-up Shop: Aswan - Sustainable Business Circle: UNGC Principles on Anti-Corruption - Sustainable Startup Lab III
August
- Sustainable Business Circle: Intro to Sustainability Reporting
September
- Ecotourism Meetup: Green Building - Sustainable Business Circle: Materiality Analysis, Assessment, & Defining - EgyCafĂŠ & Featherlight EG Launch
October
- Ecotourism Meetup: Waste Management & Involving Local Communities - Sustainable Startup Lab IV - Movie Screening: Ana Hunna - Sustainable Business Circle: Report Preparation
November
- Ecotourism Meetup: Energy, Water, & Envrionmental Protection - Sustainable Business Circle: Engaging Stakeholders
December
- Ecotourism Meetup: Food, Beverage, & Hygiene
1 JAN
25+ total events
14 roundtables
1 conference
4 pop-up shops
8 workshops
650+ total participants
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SUSTAINABLE BUSINESS CIRCLE / 2013-ongoing The Sustainable Business Circle is a joint initiative between RIBH MENA and the UN Global Compact Network Egypt in the form of a monthly meeting for sustainability practitioners to discuss challenges around CSR or IB. Each session is always followed by an informal breakfast for further networking and collaboration between participants. The Sustainable Business Circle aims at creating a regular, interactive setting in order to obtain tangible outcomes towards sustainable development in Egypt, introducing new business ideas and trends. It keeps momentum on CSR and IB going, gains a pulse on what companies need/want, collects a database of CSR/IB practitioners in Egypt, and gathers case study presentations on challenges in Egypt. The community is also connected on the LinkedIn and Facebook groups: Cairo Sustainable Business Circle. In 2015, a series titled “Responsibility Towards Employees� has started covering internal CSR through topics such as: Psychological wellbeing of employees, Job Quality, Gender Diversity, and Staff Assessment.
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BOP ONE-STOP-SHOP / 2014 - ongoing The BoP One Stop Shop aims to extend technical and possible cost-sharing support to start-up social businesses; and technical assistance to large businesses that are willing to expand their vision to include the base of the pyramid (BoP) within their business model. The overall aim of the BoP-One-Stop-Shop is therefore to fill these gaps, encourage companies to enter the market, support them in tailoring their products to the target group, include poor parts of the population in value chains and therefore eventually even raise changes for employment. The BoP one stop shop is implemented in a partnership of ATC, EwIV, GIZ and possibly further partners (e.g. UNDP), and is planned to be launched in October 2015.
What is the Bottom of the Pyramid (BoP)? 1 billion
urban,
extremely competitive,
2 billion
well-served
rural, under-served,
4 billion
<$2.00 / day
informal economy,
inefficient and little competition
It is the largest, but poorest socio-economic group that lives on less than $2.00 a day at 2005 international prices.
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SUSTAINABILITY REPORTING / 2014 RIBH MENA launched the first study on sustainability reporting across the MENA region in April 2014. It was presented to a diverse audience of sustainability practitioners in Cairo during the Sustainable Business Circle on the 16th of April 2014. The study was conducted by the Egyptian sustainable management consultancy, Ahead of The Curve, and provides detailed information for business owners, sustainability managers and policy makers alike on the state of sustainability communication among 170 of the largest listed companies from 17 countries in the Middle East and North Africa. It highlights pioneers according to country of origin, business sector and company size and looks not only at comprehensive sustainability reporting, but also at patterns of general sustainability communication as well as non-communication. While only 19% of companies provide full sustainability reporting, another 40% engage at least in basic sustainability communication, mainly via online tools. Still, more than 40% of companies surveyed donâ&#x20AC;&#x2122;t communicate on sustainability practices at all. Only 7% of companies report data for their sustainability activities and performance. A series of Sustainable Business Circles on Sustainability Reporting has taken place in 2014, and was delivered by Ahead of the Curve. as of June 2015
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SUSTAINABLE START-UP FORMAT / 2014 The Sustainable Start-Up format is an interactive concept developed by RIBH MENA for start-ups and small & medium enterprises that want to innovate their businesses on an eco-social basis. It is offered either as a five day (15-hour) workshop, or a condensed 3-hour case study lab in collaboration with icecairo. The workshop is divided into 5 sessions where participants: identify key challenges; assess stakeholders; realize their main positive impacts; learn about basic project management, and develop creative communication channels to discuss sustainability practices with stakeholders. The lab focuses on helping participants identify and implement more sustainable business practices allowing their company to have a positive impact on people and the environment. RIBH MENA also offers a training of trainersâ&#x20AC;&#x2122; workshop on the format. Elements of The Sustainable Start-Up format include a handbook by RIBH MENA and the UN Global Compact Network Egypt that is available for free as hardcopy (from RIBH MENAâ&#x20AC;&#x2122;s office) and soft-copy (issuu.com/ribhmena). In 2015, a needs assessment of the start-up scene in Egypt has taken place in order to readapt the format to fit the needs and gaps of the start-up ecosystem in Egypt.
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VALUE INNOVATION WORKSHOP / 2014 This workshop’s purpose is to build capacities of businesses on identifying opportunities in sustainability markets and innovate value through a business model approach. It supports and helps executives and entrepreneurs to develop new business ideas that compete on the value proposition of its offerings and assist new market acquisition by aligning the profit formula, resources and processes. Set in the context of sustainability and inclusivity of markets, participants develop a practical approach to locate new business opportunities and exploit them through innovations in business model. The workshop includes examples from India, which is often seen as a “hub for inclusive business models”, and other emerging and developing economies. The workshop uses a “sustainable and inclusive innovation, SI2” approach to design business models. SI2 is an approach which focuses on products and services that are of uncompromising quality at an affordable price, that address the challenges of resource use efficiency, that are scalable and replicable and that add value to the life of people beyond their immediate use.
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Responsible and Inclusive Business Hub MENA Activity Summary
SUSTAINABLE CATERING / SEMIRAMIS INTERCONTINENTAL / 2014 - ongoing As a champion for responsible and inclusive As a champion andMENA inclusive business practices in Egypt and the business practices for in responsible Egypt and the region we want to set an example by greening MENA region RIBH MENA wants to set an example by greening its own events. our own events. We can only succeed in this if Which is why RIBH MENA decided to work with suppliers, including catering prowe work closely with our suppliers, including viders. providers. Here is the Semiramis Intercontinental EgyptCoffee. implementation the catering FairTrade Coffee with the of FairTrade label means catering that producers get a higher-than-usual price for their coffee Here is the Semiramis Intercontinental Egypt concept we developed together: and that a percentage of profits goes into community implementation of the catering concept we projects. In Egypt, FairTrade Coffee us for example available developed together. from Carrefour.
1. Reduced packaging and waste. 2. Put up signs that inform guests that the coffee is FairTrade, the tea is organic and flowers are grown locally. 3. FairTrade Coffee: making sure that producers get a higher-than-usual price for their coffee and that a percentage of profits goes into community projects. 4. More seasonal fruit and vegetables grown in Egypt on menus and in dishes to support our local farmers and avoid long transport routes. 5. Packed leftovers for take away. Reduced packaging and waste. Sugar served in bowls More seasonal fruit and vegetables grown in Egypt on rather than using individual sachets. Paper cups, plastic cutlery, plastic tubs and other consumables are avoided.
RIBH MENA plans to replicate the
menus and in dishes to support our local farmers and avoid long transport routes (and associated costs). You might even model with hotels thefarmers future.to provide specialty thinkother of working withinsmall produce such as micro-herbs and edible flowers.
As a champion for responsible and inclusive business practices in Egypt and the MENA region we want to set an example by greening our own events. We can only succeed in this if we work closely with our suppliers, including Coffee. Coffee with the FairTrade means catering providers. Packed leftovers for take away. Food will label be eaten later Put up signs that inform guests that the coffee is FairTrade, FairTrade as o f J u ncommunity. e 2coffee 015 that getpeople a higher-than-usual price for their andproducers shared with at the office and the the teais is organic and flowersIntercontinental are grown locally. Egypt Here the Semiramis and that a percentage of profits goes into community implementation of the catering concept we projects. In Egypt, FairTrade Coffee us for example available If you want together. your events to be catered sustainably, contact Mohamed Tawfik: mohamed.tawfik@ihg.com developed from Carrefour. Responsible & Inclusive Business Hub MENA
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Responsible and Inclusive Business Hub MENA Activity Summary
SUSTAINABLE CATERING / BALADINI / 2015-ongoing
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The objective of this project is to showcase and enhance the capacities of already existing inclusive business models in the agribusiness sector as a result of the identified need to strengthen inclusive development in the sector. The aim is to also make the business case for inclusive development in the agribusiness and food sectors. RIBH MENA has screened and identified potential partners for the implementation of such a project. The aim of the demanded consultancy is to set up a training venue including the delivery of necessary trainings that could help to empower women from the rural outskirts of Cairo. Through these trainings, the women would take an active role in fighting poverty, advocating healthy and sustainable food habits in their communities, and promoting greater access to high-quality, nutritious food for Egyptians. Through the development and launch of a series of food-related inclusive business ventures, the identified women shall showcase models to successfully change the Egyptian food sector and provide access to good, clean, and fair food in Egypt. In the case of a successful implementation, RIBH MENA is aiming at the replication and scaling up of the business model.
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NUTRITION SERIES / 2015
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As part of RIBH MENA’s strategy to work on the demand (consumer) side in the agribusiness sector, a series of two sessions on nutritional awareness titled “To a Healthier Being” were organized by RIBH MENA in partnership with nutritionist Dr. Mina El Naggar. The aim of the sessions is to raise nutritional awareness among the public in order to ultimately create demand for sustainably produced local goods. The sessions were piloted in February, 2015, and covered topics such as: - Food Value Chain “What affects the quality of our food?” - Types & Importance of the Different Nutrients - Nutrition vs. Malnutrition - Body Types - Personal Nutritonal Assessment - Challenges & How to Overcome them
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NAKHEEL FESTIVAL / 2014 RIBH MENA has participated in the Nakheel (Palm Dates) Festival organized by Nawaya in November 2014 at Fagnoun. The festival aimed at raising awareness on the nutritional benefits of Palm Dates and its various usages (dates and palm trees) as well as empowering the local community of Abo El Sir that produces dates. Together with Nawaya, Slow Food Cairo, Ma7sool Productions, and Food Consultant Gihan Samir, information on palm dates were compiled and a brochure with historical & nutritional facts and recipes was produced by RIBH MENA. The brochure was distributed in the festival and is available online at issuu.com/ribhmena
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FARM TO FORK CONFERENCE / 2014 Farm to Fork Conference was organized in collaboration between Egyptian Chefâ&#x20AC;&#x2122;s Association, Semiramis Intercontinental and RIBH MENA, which was held at the Semiramis Intercontinental. The idea of it was to bring the Chefs together with the restaurateurs and food businesses from around the country to explore sustainable food practices and galvanize the local food ecosystem towards better collaboration and sustainability practices. The conference was promoting local and seasonal sourcing, sustainable food practices and green restaurant concept in Egypt. The conference was designed around three main themes; farm, kitchen and fork, where environmentally and socially responsible food practices were explored from working with smallholders over waste reduction to marketing sustainability credentials. The conference was complemented by a bespoke sustainable catering concept developed by the chefs at the Semiramis Intercontinental in collaboration with local food businesses and RIBH MENA. In 2015, RIBH MENA focused on the development and promotion of sustainable catering to support the BoP.
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HACE COMPETITION / 2014 RIBH MENA took part in the Female Chef of the Year Competition that was organized by the Egyptian Chefs Association at the HACE Fair 2014. The competition rules were to use 100% Egyptian and seasonal ingredients and come up with a new approach to a local dish. The winner, Marigo Gharbawy, was a 22 year-old chef, who had recently graduated from the German University in Cairo with a major in marketing & finance. She had decided to make a career shift after a random visit to the kitchen that turned successful which led to her interest in the culinary world. After the competition, she was selected by the Egyptian Chef’s Association to represent ‘Junior chef of Egypt’ in Norway in the WACS forum 2014. The food presented by Marigo and her colleagues in the competition proved great potential of Egyptian junior chefs in sustainability innovation within the food sector.
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SEASONALITY CHART / 2013 The Seasonality Chart is an interactive visual flyer that shows when fruits and vegetables in Egypt are in season. It was created as an awareness raising tool by RIBH MENA to convey that buying local and seasonal produce not only helps the environment, it is one of the simplest socially responsible things to do to suppport inclusive business in Egypt. The chart was done in partnership with Semiramis Intercontinental Hotel, the Egyptian Chefs Association, Nawaya, Gedety, and El Nour. RIBH MENA uses the chart as basis to many of its activities in the Agribusiness Sector such as the Sustainable Catering. The chart was featured in the “Food World” Magazine by the Chamber of Food Egypt Seasonality Chart Industries, and “Chef’s Corner” Magazine Egyptian Chefs Association. Know when your favourite fruits and vegetablesby are inthe season. For healthier meals, a greener environment, and prosperous farming communities.
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ECOLODGE MANUAL / 2015
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To engage lodges in being environmentally conscious and socially responsible, we developed the Featherlight Ecolodge Manual in cooperation with the GIZ Private Sector Development Programme (PSDP). It aims at supporting already operating lodge owners or those â&#x20AC;&#x153;to beâ&#x20AC;? in keeping the negative impact of tourism on the environment low and increase positive impacts for local communities. This is done by giving hands on tips and contacts for reducing waste production, regulating water and energy usage, minimizing human impact on natural ecosystems and preserving local cultural and historic heritage. The handbook pinpoints 8 themes. By elaborating a selection of possible actions and best-practice examples in more detail, topics are customized to suit the Egyptian context of small to medium size lodges. Where relevant, supplier names and links are provided with a cost / benefit indication. The themes cover a wide range: from (green) construction to waste management. In 2015, RIBH MENA plans to implement a training to lodges in Egypt based on the content of the manual.
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TOURISM GUIDE / 2015
#TOURISM
NEW!
In cooperation with the GIZ Private Sector Development Programme (PSDP), the Featherlight Tourism Guide was developed for all the environmentally concerned tourists, to inspire them to travel on a light footprint and truly experience Egypt. With these two guidebooks the Featherlight Team wants to shed light on a more environmentally friendly, socially inclusive, and economically beneficial way of travelling Egypt. The guide features descriptions of Egyptâ&#x20AC;&#x2122;s five main destinations for light traveling: Fayoum, Aswan, Sinai, Red Sea, and the Western Desert. It also includes information on and contacts to lodges, handicraft producers, as well as nature-and-community-based sight seeing and activities. It targets national and international tourists and aims to promote and communicate why traveling on a light footprint is important and how to do it. The content of the guidebook is currently being transformed into an online platform, where information would be accessible to local and global tourists around the world. The online website is planned to be launched in September 2015.
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ECOTOURISM MEETUPS / 2014 - ongoing Monthly meet-ups on ecotourism were launched in the third quarter of 2014 in partnership with the GIZ Private Sector Development Programme in order to regulate meetings with the community and keep discussion around the topic active. They acted as a networking space that allows the different players in the sector meet and connect. Topics covered in the meetups included: Green Building, Waste Management, Involving local communities, Water & Energy, Food & Hygyiene, Bird-watching. The meetups were beneficial to regular attendees according to the feedback we received, and due to success and increased expression of need, RIBH MENA will re-launch the meet-ups during the second half of 2015.
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PHOTO COMPETITION / 2014 Together with the GIZ Private Sector Development programme, RIBH MENA has launched an online photo competition under the name: Featherlight EG. The aim of the competition was to draw attention to nature-and-community based tourism in Egypt and engage the community in advocating for sustainable tourism in Egypt in an interactive and interesting way. Fourty-three pictures were submitted through a facebook page, out of which four winners were selected (top 3 as chosen by the competition jury + 1 that received the most likes on facebook). The four winners of the competition won a free weekend stay at four lodges in Aswan, Nuweiba, Minia, and Fayoum which were sponsored by the lodges themselves.
Luxor
1st Cataract, Aswan
by Tarek Mahmoud
by Karina al Piaro
Wady Rayan, Fayoum by Mhmd Sedky
Abo Galoom, Sinai by Mariz Moheb Doss
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IB MUTUAL BENEFITS FRAMEWORK / 2014 The project aims to raise awareness among companies in the tourism sector on opportunities for including low-income people into their value chain for mutual benefit. To that end, a communication set was developed, consisting of a conceptual framework paper and 9 case studies (3 case studies in the 3 RIBH countries of operation). This communication set is used to promote inclusive tourism models in the media (blogs, local newspapers) and as input for stakeholder dialogues, events and conversations with companies. The target group of the communication set is, above all, companies along the value chain, from tourism agencies to hotels and restaurants to tour operators and souvenir shops. The three target countries are the countries where Responsible and Inclusive Business Hubs are operated by GIZ on behalf of BMZ, namely Egypt, Indonesia, and South Africa. All three are premier tourist destinations, and significant impact can be expected from making tourism more inclusive. In March 2015, the RIBHs presented the guide and their work on the topic at the ITB Berlin panel â&#x20AC;&#x153;Creating Mutual Benefits with Local Communitiesâ&#x20AC;?. In September 2015, a one-day workshop based on the guide is planned to take place at Cairo, Egypt. as of June 2015
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GREEN TOURISM CONFERENCE / 2014 The Green Tourism Conference was done by the Egyptian Ministry of Tourism in cooperation with the GIZ, which was held at the Conrad Hotel in Cairo, Egypt. The event gathered stakeholders with interest in sustainable tourism and green economies to help the Ministry to focus on greening Egyptâ&#x20AC;&#x2122;s tourism industry. Industry stakeholders, sustainability experts and non-tourism stakeholders participated and shared ideas and successful models to move Egypt up on the sustainable tourism ladder. RIBH MENA contributed by holding a marketplace where producers showed their sustainable products and where suppliers were linked with the hotels. Also we had a panel, which was promoting sustainable practice along the value chain. This panel was focusing on the procurement part and included Mr. Mounir Makkar from Makkar Farms, Chef Moustafa El Refaey from the Egyptian Chef Assosiation, Ms. Nabila Samak from Intercontinental Semiramis Hotel and Mr. Omar Moneim from Egycom.
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CRAFTS HANDBOOK / 2013-ongoing The crafts handbook is the product of the cooperation between the regional GIZ program Economic Integration of Women – MENA (EconoWin) and the GIZ Responsible and Inclusive Hub – MENA (RIBH MENA) In the context of this cooperation, which took place in the last quarter of 2013, a series of workshops was prepared by EconoWin and hosted by RIBH MENA, who complimented the workshops with a marketplace and a campaign promoting handicrafts as corporate gifts in a series that was titled “Crafts Season.” The crafts handbook aims to open more business opportunities to the artisans of Egypt and the region. While on the other hand, it aims at giving businesses simple ideas on how to be more inclusive through the involvement of handicraft producers and artisans in their business. Both artisans and businesses could find common ground and this could be achieved through the production of corporate gifts that combine the beauty of Egyptian crafts and the practicality desired for corporate gifts. To wrap up its work in the sector, RIBH MENA will publish the handbook in the fourth quarter of 2015.
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DOKKAN DILWA2TY / 2013-ongoing Dokkan Dilwa2ty is the RIBH MENA pop-up shop brand to support companies working with low-income producers by hosting a different inclusive business project every other month at the icecairo premises in downtown. By inviting our stakeholders and partners to meet in an informal gathering at Dokkan Dilwa2ty, business owners are given the chance to present their projects and tell the stories behind them. Through this, businesses can tap into our business network for marketing benefits as well as make direct sales at our events. Dokkan Dilwa2ty allows a diversity of set-ups according to the theme and business being hosted. It aims to support and promote inclusive business models in Egypt to inspire and push sustainable development forward in the whole region. In 2014, Dokkan Dilwa2ty focused on a series of destination-themed events and pop-up shops that supported local crafts, eco-lodges, and local tourism in Egypt. In 2015, RIBH MENA focuses on integrating the format into local events in partnership with its organizers. Examples include the marketplace organized at the Green Tourism Conference by the Egyptian Ministry of Tourism, the marketplace at “3alganoob” music festival, and finally the marketplace at “Rou7” music festival.
م7 - ص11 2/ 22 يوم
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