REASONS TO LIST YOUR HOME WITH
T H E M O S T T R U S T E D N A M E I N VA I L VA L L E Y R E A L E S TAT E F O R M O R E T H A N 4 5 Y E A R S
www.VailRealEstate.com
REASONS TO LIST YOUR HOME WITH SLIFER SMITH & FRAMPTON REAL ESTATE Reason #1: We Are the Vail Valley’s Oldest, Largest and Most Diverse Real Estate Firm As Vail’s original real estate firm, SSF offers knowledge and insight into the local real estate market no other company can provide. For more than 45 years, we have been servicing the real estate needs of visitors and locals. We have been an integral part in the growth of our beautiful valley and making it a place so many people want to call home. With the effort and commitment of your broker and everyone else at the Vail Valley’s largest real estate firm, we can deliver the resources necessary to sell your home.
Reason #2: Our Philosophy The principals of our company are recognized by many as the founding fathers of Vail, Beaver Creek, Bachelor Gulch, Arrowhead and Eagle Ranch. They have proven their leadership in real estate throughout the community and have chosen the Vail Valley as home for the same reasons you have. It is our vision to contribute to the long term health of the Vail Valley, diligently protecting the beauty and integrity of our natural world.
Reason #3: The Inside Track Our ownership consists of Vail Resorts’ and East West Partners’ principals - the primary parties involved in many developments and projects throughout the Vail Valley. Because of our partnership with Vail Resorts, SSF has exclusive marketing opportunities on Vail Resorts’ trail maps, vacation guides, on-mountain displays and a presence on their websites.
Reason #4: Our Team We have over 100 brokers in 18 offices who will work together to sell your home. The majority of our brokers have been selling real estate in the Vail Valley for more than 20 years with a list of customers that stretches around the globe. Every year, our brokers’ customer base becomes more valuable as success brings additional referrals. Our brokers and clients both benefit from the unmatched support of a seasoned Administrative Staff, full-time Marketing, Technology and Closing Departments.
Reason #5: Open Doors Our doors are always open. We have 18 offices conveniently located throughout the Vail Valley, with most of our offices open 7 days a week to show and sell your home. This means access to your listing 7 days a week.
Reason #6: Performance We have been the leader in the Vail Valley for more than 45 years and have proven ourselves as the trusted experts. SSF lists and sells more property than any other real estate firm; over half of our listings are sold by another SSF broker and we maintain leading market share in most of the Vail Valley’s neighborhoods. Our clients have the unique advantage of the most up-to-date information on the entire market including new listings and projects since we are involved in the majority of the transactions.
Reason #7: Affiliations Our international designation as the leading brokerage in Eagle County with The Board of Regents, an exclusive network of the world’s most elite luxury real estate brokers, can provide the most powerful national and international exposure for our listings that no other company can provide. We are recognized by Who’s Who in Luxury Real Estate, an independent compendium of the world’s most prestigious brokerage houses. Our affiliation with Luxury Portfolio, the flagship program with The Leading Real Estate Companies of the World (formerly RELO), allows unprecedented international exposure for our listings. In fact, all of our luxury listings are displayed on www.luxuryportfolio.com in 9 different languages and 22 currencies.
Reason #8: Marketing Your Property AWARD-WINNING MARKETING: Out of 1,500 of the top real estate companies in the world within the Who’s
Who in Luxury Real Estate network, Slifer Smith & Frampton was awarded The Best Overall Marketing Package in 2006 and Best Print Marketing in 2009. Below are some of the highlights of the marketing strategies. INTERNET: www.VailRealEstate.com
We are committed to exceeding our customers’ expectations with our Internet capabilities. Our award-winning website offers a comprehensive online guide to real estate including all of the properties available for sale in the Vail Valley and overviews of every community. By providing the best online marketing for our clients, we also provide the most exposure to potential buyers. Our website averages over 1 million visitors per year from 120 countries. We take advantage of every opportunity to build relationships with premier portals such as: Luxury Real Estate (www.luxuryrealestate.com) Luxury Portfolio (www.luxuryportfolio.com), The National Association of REALTORS® (www.realtor.com) The Wall Street Journal (www.wsj.com) The Leading Real Estate Companies of the World (www.leadingre.com) Vail Daily (www.vaildaily.com) Trulia (www.trulia.com) Google Base - Google’s real estate classifieds (www.base.google.com) Yahoo! Real Estate We continue to focus on top search engine placement and have the advantage of over 100 websites relating to our listings. We are the top website for the most popular keywords, “Vail real estate”, on Google. We feature all MLS listings as well as general information about our company and real estate opportunities in the Vail Valley. This allows visitors real time access to the most comprehensive real estate information available.
Your property can also be listed as the “Featured Property” on our home page. On average, our website receives over 100,000 visitors a month. This means that we can expose your home to more potential buyers than any other company. Each SSF property features a photo, mapping technology and information on all that your property has to offer. SSF also has the ability to create online virtual tours or streaming video, giving prospective buyers a sneak peak of their dream residence. Our commitment extends to providing the best tools for online real estate marketing, including the “My Place” tool which allows prospective buyers to select their purchase criteria and be notified via email when a matching property becomes available. Through streaming video, snow alerts and market trends we keep you in touch with the Vail Valley no matter where you are. We have also created “My Portfolio” exclusively for sellers allowing secure, online access to vital information regarding their real estate transactions. As a seller you can track advertising and showing reports online, giving you up-to-the-minute access to your property. BROCHURES: We will work with our brokers’ extensive mailing lists to produce highly qualified prospects who
will receive newsletters, brochures and seasonal postcards. SSF’s coffee-table book, ELEVATED PURSUITS, is a photo montage featuring all of the communities in Eagle County and Summit County, Development Projects and a sampling of area homes. PHOTOGRAPHY: Professional photography of your property will be arranged to ensure the highest quality
reproduction in the various media uses. SSF has a full-time, professional photographer who works personally with each residence’s photos. Virtual tours on our website are also available, allowing prospective buyers to tour our properties from anywhere in the world. NEWSPAPER ADVERTISING: SSF advertises 52 weeks a year in the Vail Daily. Our full color Real Estate Update
appears weekly in the Vail Daily every Saturday during the peak seasons and is displayed in strategic locations throughout the Vail Valley. The Update is a magazine style insert that highlights selected properties currently on the market. This is the only one of its kind and no other company in the Vail Valley produces a piece like this. With the number of properties we have for sale, the Real Estate Update is a complete up-to-date look at properties available throughout the Vail Valley from East Vail to Gypsum and even highlights outlying ranches. The SSF Update is also emailed to SSF clients as an electronic brochure. Photo Classified and Display Advertising in the Vail Daily are other great ways to advertise your home. As the Vail Daily’s largest advertiser we can negotiate the best rates and terms as well as take advantage of specials before anyone else. Slifer Smith & Frampton also focuses on regional and national advertising. We offer strategic advertising in the Wall Street Journal both regionally and internationally. OPEN HOUSES: Our brokers can conduct tours and open houses of your property on a regular basis for Realtors
and the public. SSF encourages each office to conduct their sales meetings at various listed properties, allowing our sales people to become even more familiar with your property’s features. VAIL BOARD OF REALTORS: All properties are included on the Multiple Listing Service valley-wide system. In
addition, each office announces exciting property information through email lists distributed to all brokers and real estate companies throughout the Vail Valley. We work extensively with the Vail Board of Realtors to feature all MLS listings on the SSF website.
TELEVISION: SSF is featured four times a week during TV8’s “Good Morning Vail” program in the peak seasons.
The show is a live magazine format with four minute interview segments where our brokers can promote a particular property. Another seasonal opportunity for live interviews is on Plum TV’s “Morning, Noon and Night Show” on Saturdays. Three local programming opportunities featuring individual properties are available to your broker. “The Vail Home Show”, is a 30-minute real estate program that airs four times daily on TV8/TV17 and includes some of the Vail Valley’s finest properties. We also have a partnership with Plum TV, one of the leading resort television networks, to promote SSF and our homes on Channel 16.
Reason #9: Corporate Marketing IMAGE: Our clients have made us the largest and most reputable real estate firm in the Vail Valley and we know
they are the keys to our success. We actively promote our position in our market and internationally through a series of corporate image ads aimed at maintaining our existing client base while continually introducing ourselves to new customers. In 2007, SSF made a commitment to the environment by printing nearly all our marketing materials on recycled paper. NEWSPAPER ADVERTISING: We run branding ads in the Vail Daily during peak periods of the year such as
Fourth of July week and the winter holiday period. We also participate in national and international newspaper publications such as the Wall Street Journal throughout the year. TELEVISION: Slifer Smith & Frampton runs an extensive branding campaign featuring 30 second commercials and
exclusive sponsorships on the local channels of TV8 and Plum TV throughout the year. MAGAZINE ADVERTISING: SSF maintains a consistent presence in several local, regional, national and international
magazines including Vail/Beaver Creek Magazine, Bravo! Vail Valley Music Festival Program Book, The Vilar Center for the Arts winter program, Luxury Real Estate, Rocky Mountain Farm and Ranch and Cordillera Magazine. COMPANY BOOK: As mentioned previously, our unique coffee table book, ELEVATED PURSUITS, provides
a glimpse into all of the spectacular communities throughout the Vail Valley and Summit County. Not only will you find beautiful photography, you’ll also find community overviews, new developments and resources for these distinct mountain communities. The public can request their own copy online or they can be found at any of our 18 real estate offices. NEWSLETTERS: SSF creates newsletters to keep our buyers and sellers informed about the Vail Valley real estate
market, general news, travel information and community updates. This exclusive newsletter is printed twice a year and mailed to our brokers’ extensive client lists of nearly 25,000 people around the globe. SLIFER REPORT: The annual report for the number crunchers. This comprehensive report analyzes the real estate
market in each area of the Vail Valley providing expert insight on the trends and statistics. DISPLAYS: SSF maintains the largest presence at the Eagle County Airport private and public terminals and we
are also featured in the Vail Village parking structure. Visitors will see the SSF presence in the Vail Valley from the airport to the villages with display advertising and our 18 offices. COMPANY DVD: This professionally produced video outlines SSF’s rich history and provides an expansive overview
of the company and the communities we serve. It can be seen in any of our offices or streamed online at our website. PUBLICITY & PUBLIC RELATIONS: SSF works closely with newspapers and real estate editors creating feature
stories about specific properties, projects and events as well as human interest articles about the unique people at
SSF. We contract with professional writers to work with our brokers and help us target local, regional, national and international publications to feature our listings and current real estate news. CHARITABLE: Slifer Smith & Frampton real estate has a strong commitment to our community. As a company,
we contribute to over 80 local charities and organizations annually. It is part of our continued commitment to be the leaders among our community.
Reason #10: Support Systems TECHNOLOGY: SSF has a dedicated intranet system connecting every member of our team; all of our brokers will
know about your home minutes after you sign the listing contract. The only award-winning real estate website in the Vail Valley, www.VailRealEstate.com, which features cutting-edge technology, offers a virtual window into the Vail Valley. It features up-to-the-minute real estate listings along with community and market information. We have a full-time Information Services support staff charged with the responsibility to constantly monitor and improve this state-of-the-art system, as well as to train and support the SSF team which uses it. This continuous effort maintains SSF as the leaders in new technology for our buyers, sellers and brokers. SUPPORT STAFF: Our seasoned support staff of over 40 professionals ensures that our brokers can focus entirely
on you and your real estate needs. CLOSING DEPARTMENT: An experienced member of SSF’s full-time, in-house Closing Department will personally
guide your sales transaction from start to finish, providing professional, proficient attention to every detail. MARKETING DEPARTMENT: We spend over $2 million annually on advertising and marketing, and our own
in-house Marketing Department works in coordination with leading advertising agencies to provide the best possible media exposure for your home. With the largest marketing presence in the Vail Valley and a comprehensive blend of national and international exposure, Slifer Smith & Frampton can expose your home to millions of potential buyers. The dedicated, full-time support staff encompassed in the Administrative, Closing, Technology and Marketing Departments allows our brokers to focus on you.
Bringing Buyers to Our Doors Will Help Us Bring Them to Yours!
Since 1962
Š2009 Slifer Smith & Frampton Real Estate