CERTIFIED RENTAL BUILDING UPDATE

CRB LAUNCHES “CONSCIOUS LIVING”

A Living GREEN Together Campaign

BY TED WHITEHEAD, DIRECTOR OF CERTIFICATION, FRPO CRBP

Although we cannot yet declare an overwhelming victory over COVID 19, positive signs and trending models indicate that virus rates are dropping, thanks to physical distancing measures and vaccines. Now 15 months after the pandemic began, we can look forward to emerging from isolation and living normally again.

Post-COVID, Canadians have become increasingly aware of the environmental issues impacting the air we breathe, affecting our health and the wellbeing of the planet. Issues like carbon emissions which pollute the air and lead to climate change, global warming, and disease-causing microbes, while underscoring the inequalities of health care, infrastructure, housing and basic human requirements. The magnitude and complexity of these environmental challenges is such that no single person can begin to resolve them. It will take all of us, united in choices we make, to overcome these enormous challenges—a collective conscious.

WHAT IS LIVING GREEN TOGETHER CONSCIOUS LIVING CAMPAIGN?

Conscious Living means living life with purpose and meaning. It’s about being aware of our lifestyle and our surroundings. When aligned with the CRB Living GREEN Together program, it means the decisions we make not only lead to improved wellness for ourselves, but also reflect on the betterment of our community and the environment around us. For example, by choosing to limit or eliminate your use of plastic bottled water, you are making a choice to reduce carbon emissions and reduce plastic contamination. We have all heard and read about the damaging effects of plastic. In North America, where over 70 million plastic water bottles are thrown away each day resulting in over 35 billion empty water bottles tossed annually, the problem is massive. A startling fact: only 12% are being recycled. Our landfills and oceans are filled with plastic contamination and it’s getting worse! We can all make the “conscious living” choice to eliminate our use of bottled water by adapting to eco-friendly water bottles and recycling any plastic that comes our way. JOIN THE CONSCIOUS LIVING CAMPAIGN!

For this program, we are working with local, eco-friendly, and sustainable companies to create a collection of curated products that will make up our unique “Conscious Living” Box contest. These products are meant to help inform others on how to make better lifestyle choices. We have injected a bit of fun into our campaign and are creating 100 of these amazing Conscious Living Boxes as part of a contest giveaway. CRB Residents will have the opportunity to fill out an entry form for their chance to win! Please join our social channels to follow the excitement. All CRBP members will be contacted directly to participate in this contest event.

On a final note, I would like to thank Creativo Advertising—specifically, Maria Arango and her team—for their creative brilliance in bringing this campaign together for FRPO’s CRBP.

For more information, please contact Ted Whitehead twhitehead@frpo.org