how savvy business owners prepare great marketing campaigns without the usual stress fresh inspiration from unexpected places, like Ed Hardy shoes and a New Mexico ghost town a Boulder photographer digs our new high school senior marketing campaign designs marketing tip for social networking stardom and a funny photo just for fun
A monthly newsletter of marketing ideas, photos, and fun.
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the review candyrice design
campaigns
what you should know
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A great targeted list + A great marketing message + A great marketing medium = A great campaign.
to result in a sale from them? These questions are the starting point for any great marketing campaign.
Here’s what savvy small business owners know: getting all 3 parts of the equation correct is what determines success. Getting only 1 of them right just isn’t enough these days, when every marketing dollar has to maximized. Do you know enough about your target market? Do you know what messages appeal to them? Do you know what messages turn them off? Do you know what channel or medium is most likely
So you’re sitting there with your list and wondering what to do with it. You’d prefer not to spend thousands of dollars but yet you’d like to bring in lots of new business. We can help! We’ll sit down with you to identify a message that appeals to your client and choose the best medium
what you should know
2 all images by candy rice cover: Mogollon, New Mexico 1 : ghost town Mogollon, New Mexico 2 : mailboxes in Mogollon, New Mexico 3 : native American dancer, Denver Pow Wow 4 : part of my friend’s Ed Hardy shoe collection 5 : Angela, a headshot 6 : another of my friend’s shoes
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Why not let us deal with the hassles of printing, postage, and account setup so you can focus on reaping the fruits of your campaign? Ready to begin? Contact us today!
campaigns
my fresh inspiration
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for that message. We’ll even help you implement the campaign, whether by ordering your print pieces and finding a mailing service or by creating your electronic pieces and setting up your email service account for you.
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Boulder-based portrait photographer Wendy Dickie was gearing up for high school senior portrait season. She needed to visually capture the essence of her unique style and appeal to her target teenagers in 5 or 6 local schools, and she contacted us about designing several pieces, including a large standout piece to be sent home in the junior packet, as well as her price lists and business cards. We created a big, 16”x20” poster for her, and made her 5”x7” wide format price lists and bookmark business cards.
Featured project Client: Wendy Dickie Fine Eye Photo, Colorado
As is usual when we design a campaign, we work hard to ensure brand consistency in the look and “feel” of the pieces. In this case, the branding was achieved through the use of several repeated elements and colors. Wendy’s high school senior marketing campaign begins this month and we wish her great success! Solutions Provided: • Design Services • Copy Writing Services • Campaign Services
marketing tip
Top Ten Secrets to Social Network Superstardom
Excerpt of an article by Paul Chaney. Full article at www.mpdailyfix.com/2009/02/top_ten_secrets_to_ social_netw.html/?adref=NsbH339. Become familiar with online marketing strategies and use Stated more accurately, them as part of a comprehensive marketing strategy. these are practical guidelines that will make you a better member of social networking communities in which you participate. (But, if I used that as the title, would you have read the post?) Things are pretty bad! Photo from anonymous source.
You don’t have to be on every social network. It’s impossible to maintain an active presence on every social network and, you know what, you don’t have to. You do have to be where your customers are, however. They expect you to be there. As a default, I recommend a presence on the big three: LinkedIn, Facebook, and Twitter. LinkedIn is your business suit, Facebook is business casual, and Twitter is the 24/7 ongoing cocktail party. Connect with those who connect with you and anyone else where it makes business sense.
We love puzzles, cartoons, and funny photos. Watch this section each month for something new to do or laugh at.
303.947.5527 www.candyrice.com : candy@candyrice.com 11823 ridge pkwy #821 | broomfield, co 80021
Win the right to be heard. Social media engagement is a conversation, and participation in the community is required. In fact, you might say participation is the fifth “P” of marketing. Give and you shall receive. Having an attitude of helpfulness goes a long way toward establishing a credible name for yourself in social media circles. “Seek first to understand, then to be understood” is the way St. Francis of Assisi put it (Steven Covey too, for that matter). “People don’t care that you know until they know that you care” is how I put it. Give ideas and information away freely with no strings attached. Social media is a mindset, not just toolset. You have to incorporate social media DNA into your thinking. Don’t just change your toolset (tactics), change your mindset (strategy). Article continued online at URL listed.