Green Room is the UK’s fastest growing strategic retail design and delivery practice. We’re only 10 years old, but with a team of over 40 experienced, progressive and ambitious individuals. Our USP is our creativity combined with delivery and commerciality. We call it: Creative Minds. Delivery Excellence. Commercial Results.
What Makes Us Different Creative Minds We have a team of twenty 3D, 2D, digital and development designers, with natural flair and an understanding of how brands, products, staff, technology and customers interact in a seamless retail environment.
Delivery Excellence Our clients tell us Green Room’s client services and project management team is second to none. We have huge knowledge, energy and passion to go the extra mile, along with specialist production managers, trusted delivery partners around the world and freedom of supply.
Commercial Results Our success is fundamentally based on driving our clients’ revenues by delivering exceptional creativity and service.
Our Key Projects
Vans: “Off the Wall” Event Pop-Up, Spitalfields Market Supporting the “Off The Wall” skate event in August 2011, we created a Victorian pub themed pop-up shop, which successfully drove targeted brand awareness and sold through excess stock at full price.
‘The store is absolutely fantastic. My managers are very happy with the actual fit-out. It is unexpected especially considering such a short lead-time. Good job Green Room! Thanks again guys, a really kick-ass job!’ Lucas Fortes Da Silva, Senior Retail Project Manager - VF Group
Citroën: DS Pop-Up Showcase, Westfield London Attracting a younger, female audience to the DS range, through ground-breaking multichannel design and measurement in a relevant location.
“Green Room have challenged our brief, pushed our boundaries and engaged in the commercial reality this project seeks to deliver. The end result is way beyond our original vision.” National Franchise Manager, Citroën
Nike: Sportswear Flagship, Covent Garden Highly creative merchandising and branding, and a resourceful approach to procurement with reclaimed gym flooring and apparatus sourced from a school in Scotland. An interpretation of Nike Sportswear’s global guidelines.
Nike: Tennis Pop-Up, Wimbledon 2008 A pioneering temporary pop-up shop, installed overnight in a local DVD shop. Designed to attract new customers to Nike tennis and hi-jack adidas’ sponsorship of the tournament with a focus on the story of Nike’s tennis icons at Wimbledon.
Nike: Sports Direct, Westfield, Stratford City A premium Nike concession in Sports Direct's Olympic flagship store, using high quality fixtures, multimedia and premium merchandising. Manufactured and installed in 3 weeks, £40,000 under budget.
‘Green Room are a cut above the rest with outstanding service and a can do attitude.’ Retail Brand Project Manager, Nike
Timberland: Flagship Window Displays, European Roll-Out A highly successful nautical-themed window and VM campaign to launch the “Make Waves” campaign, drawing upon sculpted fibreglass, ropes, high-tech rubber, buoys and map-inspired graphic design. Installed in London, Paris, Milan and Munich. ‘The team exceeded our expectations both in terms of the quality of the design, specification and delivery but also in terms of how they have been able to stretch our budget and go beyond the brief to include in-store point of sale furniture.’
Head of Retail Design and Communications, Timberland
Timberland: Earthkeeper Pod, Europe 2012 An experiential sustainability pod which promoted awareness of new recycled footwear ranges, initially launched in NYC, developed and implemented by Green Room for Timberland’s SS 2012 International Conference in Lisbon, Portugal with future European destinations for 2012.
Nobis: Concession, Harrods A striking 'ice cave' concept designed to stop Harrods shoppers in their tracks and encourage them to explore the luxury product range.
‘Green Room were instrumental in creating a real brand splash for our first space within Harrods. Not only did they create a striking, atmospheric ‘ice cave’ concept that interrupted and engaged the Harrods customers, they also delivered a high quality solution within a challenging space. The visual merchandising focused on every small detail, achieving a luxury platform for our premium product.’ President, Nobis
OMEGA: Shop-in-Shop Concept, UK Roll-Out A luxury boutique style shop-in-shop concept which utilises high-end materials and processes to ensure a premium finish across the refined estate within key jewellery partners.
OMEGA: Counter Tops and Windows, UK Roll-Out Ensuring a luxury brand experience is consistent across visual merchandising and point of sale, through material selection, messaging and product categorisation and hierarchy.
OMEGA: Olympic Countdown Clocks & Web Support, Global Roll-Out We worked with OMEGA to design and develop a mini-countdown clock to be used as a feature display that converts into a regular clock after the London 2012 opening ceremony. We also designed a sophisticated online support troubleshooting mechanism to ensure accuracy.
The Body Shop: Vintage Pop-Up Concept, Vintage at Goodwood Festival Designed to attract and engage a wider audience through a shift in brand furniture style, a quirky vintage theme, demonstrations and makeovers, unique sampling opportunities and vouchers for local redemption.
‘Green Room captured perfectly the past and the present of The Body Shop, bringing together a space that delighted everyone; we absolutely love it.’
Retail Operations Director, The Body Shop
Mercedes-Benz: Window Concept (Fashion Week), Brentford In line with Mercedes-Benz sponsorship of London Fashion Week, this concept included bespoke-built giant fashion accessories and catwalk spotlights, to support existing ATL campaigns and to attract affluent, female visitors.
Mercedes-Benz: Window Concept (Utopia), Brentford A ‘Utopian’ design which used futuristic cityscapes as a backdrop for a wider range of vehicle models, showcased by a 24 hour rear projection of sunlight and moonlight which changed respectively throughout the day and night.
‘Green Room are a highly intuitive and creative design agency. They look at campaigns very differently to other agencies so I have found them to be a real breath of fresh air and am genuinely excited to see what they come up with next!’ Retail Operations Director, The Body Shop
Mercedes-Benz: Window Concept (Christmas), Brentford An International award-winning concept which injected festive fun into the large scale window through themed product dressing, transforming cards into Christmas reindeer, as well as lively snowflake projections.
smartworld An experiential brand area with Mercedes world which exploits digital media and projections to showcase the brand’s playful nature and to educate on product ranges and customisation opportunities.
SMYK: Store design, European Roll-Out A full retail interior scheme designed for a leading European kidswear brand, delivered initially within flagships in Poland and then rolled out across Germany and Russia.
Merlin Entertainments: London Eye Shop, London Our smallest ever store design, with the biggest footfall, which required an interruptive layout to encourage dwell time but ensure ease of purchase, as well as a durable materials pallet, to withstand the heavy footfall and interaction.
Umbro: Manchester City Retail, Manchester An engaging sports-retail space which uses the ‘MadChester’ theme to marry the well-known sports brand and football club identity together within the football club store.
BlackBerry: Flagship Retail Space, Phones 4U, Tottenham Court Road BlackBerry’s largest individual global retail space. Packed with zones, bars and interactive displays to bring alive the features and benefits of BlackBerry’s product range as they positioned themselves as a younger lifestyle and entertainment brand.
Contact Details Richard Ash - CEO & Founder e richard.ash@grr.eu m +44 (0) 774 810 8888 t +44 (0) 121 200 2828 www.greenroomretail.co.uk