I’VE GOT THE BRAINS. YOU’VE GOT THE LOOKS. LETS MAKE LOTS OF MONEY. CELEBRITY IS INCREASINGLY A TAG EVERYONE WANTS TO BE ASSOCIATED WITH
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Potential customers and fans look at celebrities’ own sense of style, which seems to be superior and individualistic and this turned out to be their strength and made them a success story in selling endorsed products. Fashion houses today are very much than before attached to people of influence in the world today known as celebrities who are associated with brands of any marketing level as long as they can afford with intensions of making profits and this can be accessories, hair products even gadgets clothes like active wear, outdoor wear and the results of the endorsement should be a clear feel of tangible a way for fans to be close to the celebrity. We can see today celebrities are also collaborating with companies to make their own collections or moving away from these deals to start their own brand since their names are as big as these companies that bring these products to be endorsed for example David Beckham has recently collaborated with H&M to sell his own David Beckham collection within H&M and also seen Kanye West making his own brand Yeezus. Most of the successful companies most especially fashion related companies find famous people who will best represent the kind of products they sell considering how the product might relate to them which might be the selling point in relation to the celebrity’s fame.
BUYING CELEBRITY Professional athletics endorsing brands for example Wayne Rooney endorsing Nike, Michael Jordan’s endorsement to Nike in 1984 became the most successful athlete endorsement campaign in history and in 2009 statistics showed that Jordan Brand continued to boost Nike’s brand taking 75% of basketball shoe market, and 10% of the over role shoe market in the United States such an endorsement signifies quality which will attract people to buy the product. The chase for perfection is on with fans of celebrities since they are seen as gods with perfection, which might not be achieved by the followers but rather shared in the products endorsed for example today many people are attached to the Kadarshian family and anything with their name because of there extra ordinally lifestyle which many people would like to live. Companies use advertisement campaigns through and by this its clear that everything about them is a step closer to them if it’s associated with a fan of this family. Brands see social media as the one of the most effective ways to engage with people especially the younger generation since it’s the method by which younger people tend to engage, this is evident on platforms like instagram, Twitter, Facebook, YouTube, Snap chat, pinterest and many other platforms on mobile devices, computers and many other gadgets where celebrities have pages to showcase their lifestyles, wardrobes, hairstyles and voicing campaigns about a certain cause, may be charitable and this draws peoples attention
I’VE GOT THE BRAINS. YOU’VE GOT THE LOOKS. LETS MAKE LOTS OF MONEY. CELEBRITY IS INCREASINGLY A TAG EVERYONE WANTS TO BE ASSOCIATED WITH.
wardrobes, hairstyles and voicing campaigns about a certain cause, may be charitable and this draws peoples attention towards celebrity endorsed products.
Potential customers and fans look at celebrities’ own sense of style, which seems to be superior and individualistic and this turned out to be their strength and made them a success story in selling endorsed products. Fashion houses today are very much than before attached to people of influence in the world today known as celebrities who are associated with brands of any marketing level as long as they can afford with intensions of making profits and this can be accessories, hair products even gadgets clothes like active wear, outdoor wear and the results of the endorsement should be a clear feel of tangible a way for fans to be close to the celebrity.
We can see today celebrities are also collaborating with companies to make their own collections or moving away from these deals to start their own brand since their names are as big as these companies that bring these products to be endorsed for example David Beckham has recently collaborated with H&M to sell his own David Beckham collection within H&M and also seen Kanye West making his own brand Yeezus. Most of the successful companies most especially fashion related companies find famous people who will best represent the kind of products they sell considering how the product might relate to them which might be the selling point in relation to the celebrity’s fame. Professional athletics endorsing brands for example Wayne Rooney endorsing Nike, Michael Jordan’s endorsement to Nike in 1984 became the most successful athlete endorsement campaign in history and in 2009 statistics showed that Jordan Brand continued to boost Nike’s brand taking 75% of basketball shoe market, and 10% of the over role shoe market in the United States such
an endorsement signifies quality which will attract people to buy the product. The chase for perfection is on with fans of celebrities since they are seen as gods with perfection, which might not be achieved by the followers but rather shared in the products endorsed for example today many people are attached to the Kadarshian family and anything with their name because of there extra ordinally lifestyle which many people would like to live. Companies use advertisement campaigns through and by this its clear that everything about them is a step closer to them if it’s associated with a fan of this family. Brands see social media as the one of the most effective ways to engage with people especially the younger generation since it’s the method by which younger people tend to engage, this is evident on platforms like instagram, Twitter, Facebook, YouTube, Snap chat, pinterest and many other platforms on mobile devices, computers and many other gadgets where celebrities have pages to showcase their lifestyles,
Most of the successful companies most especially fashion related companies find famous people who will best represent the kind of products they sell considering how the product might relate to them which might be the selling point in relation to the celebrity’s fame.
BCELEBRITY UYING