Make a $1,000 a day with Mobile Marketing
How To Make $1,000 a day with Mobile Marketing By Richard N Birch
By Richard N Birch
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Make a $1,000 a day with Mobile Marketing Contents Introduction .................................................................... 3 Step 1 – Why Mobile is going to be huge! ...................... 6 Step 2 – How is Mobile Marketing different? ................. 8 Step 3 – What to use Mobile Marketing for ................. 12 Step 4 - How to build lists and why you should! .......... 14 Step 5 – How to promote pure CPA Offers for Mobile . 16 Step 6 – How to promote Apps for Mobile ................... 17 Step 7 – Crazy Thinking! ................................................ 19 Conclusion ..................................................................... 20 Resources ...................................................................... 21
Copyright 2010 –By reading this document, you assume all risks associated with using the advice given below, with a full understanding that you, solely, are responsible for anything that may occur as a result of putting this information into action in any way, and regardless of your interpretation of the advice
By Richard N Birch
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Make a $1,000 a day with Mobile Marketing Introduction Ok let’s get to it. You have not got the time to waste! So what’s Mobile Marketing? Simply, it’s the biggest buzz around right now for savvy Marketers with their finger on the pulse. However….we’re not into the Ball Game yet that is Mobile Marketing, we’re only in the car on the way to the Ground, and believe me, they’ll be no time for Hot Dogs or Beer once we’ve kicked off! But you’re in luck because people haven’t got it truly figured out yet! This Market is poised for incredible and exponential growth. How do I know this? I’ll tell you straight. Ask yourself why Google are now focusing on Mobile Marketing- 4 months ago they bought out the leading Advertising Platform which delivers Adverts to Mobile for a cool $750 Million. See www.admob.com. Google’s Chief Executive Eric Schmidt recently announced that “they will consider Mobile first, in all endeavors”
By Richard N Birch
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Make a $1,000 a day with Mobile Marketing According to Google’s European Boss John Herlihy, in three years or so desktops will give way to mobile as the primary screen from which most people will consume information and entertainment! Ask yourself why another Internet giant, Apple Inc, have just brought out their own Advertising Platform (www.iad.com). They are now describing themselves as a Mobile company. The internet is a great place to sell stuff...but trust me, Mobile marketing will beat it hands down and is the great untapped WildWest right now. In this report I’m going to show you how to get into this right now! I want you along with me because I guarantee if you do, you’ll be one of the pioneers- in two years time every man and his dog will be desperately jumping on the bandwagon. I’m going to show you what to do, the processes, who the companies involved are, how to chain them together and how to monetize mobile phone marketing.
By Richard N Birch
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Make a $1,000 a day with Mobile Marketing I’m going to save you a lot of time, effort and money by showing you how to benefit right now. That, my friends, simply put means learning the smart way how to make hard Cash from Smart phone Marketing. Let’s get on with it.
By Richard N Birch
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Make a $1,000 a day with Mobile Marketing Step 1 – Why Mobile is going to be huge Let me tell you what the situation is right now. You need to know this because it’s important background stuff that can impact on your Campaigns. What are Smart phones? By this term I mean, IPhones, (running the Apple Ios software), or Android Phones (HTC, Nexus, Samsung which run Google’s Android software), Palm Pre and Blackberry. Smart phones are like little mini-computers. Think of them like a super Swiss Army Knife- they can do so many cool things….you can order your Shopping on them, access your Bank, search for the best Restaurants near to you, see Maps that’ll take you there whether walking or driving. They take amazing quality video and photographs. Think of the thousands of cool Apps (applications) that you can buy and download from the App stores and you realize that the uses of these Smart phones are literally endless. Oh and yes, you can make phone calls on them too By Richard N Birch
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Make a $1,000 a day with Mobile Marketing Did you know that over 90 per cent of people keep their Mobile within THREE FEET of them at all times? That’s 24hrs a day, 365 days a year. Most people would rather lose their wallet than their Mobile!! Other very interesting Statistics that I’m going to give you: There are 1.8 Billion Internet users right now… How many people have made it big from the Internet? Countless! There are around 4 Billion, yes 4 Billion!, mobile phones right now, in 2010. The amazing thing is that only 51 Million (which is a pretty high number I grant you) have Smart Phones as of now. This number is rising fast and it is estimated that in 2013, 1 Billion people will have smart phones. Shortly after, in 2014, it’s estimated that one in two of us will have them. These numbers tell you that the market is absolutely vast.
By Richard N Birch
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Make a $1,000 a day with Mobile Marketing Step 2 – How is Mobile Marketing Different? Hey, it’s just the same as Internet Marketing isn’t it? Come on...how difficult can it be? Well let me tell you...it is different in critical areas. Here’s just two: 1-None of your lovely Internet landing pages and opt in pages will look any good on mobile. You have to remember we are in a completely different environment. People are not sitting at their desks at home or at work, they’re walking around, at the shops, in the gym, in the bar, or whatever situation you can imagine...APART FROM looking at their PC at home or Office. So what works for a desktop won’t work for Mobile. If you are advertising something on the Internet, think about this- whatever screen you use, whether it’s a cool MAC screen or PC screen, whatever system you have at home, PC or MAC, whatever software you have, whatever browser you use, Firefox, Chrome, IE…the pages on the internet look the SAME. By Richard N Birch
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Make a $1,000 a day with Mobile Marketing If you are advertising on Mobile Phones, things get a lot more complicated. We have endless screen sizes, we have completely different operating systems that impact on how images are presented, we have multiple manufacturers with different handsets, and on top of that different carriers. So you need to make sure your offers are MOBILE OPTIMISED. That is, they are suited to viewing on Mobile Phones. Picking something lovely to promote from Clickbank (a digital only marketplace) simply won’t be good enough because their offers are for Desktop and not optimized for Mobile Phones. The second way it is substantially different is the targeting. Suffice to say, targeting customers via Smart phones is simply light years ahead of anything the internet has to offer. Which is splendid, but you need to realize certain issues with this
By Richard N Birch
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Make a $1,000 a day with Mobile Marketing You can target smart phone users by: Globally, only available on Earth so far, by Country, by City or Town, or combinations of, within that Country, by Male or Female, or percentage combination thereof, by age ranges (1665), by days of the week, and times within that day. You can also target by Smartphone type, either Iphone, or Droid Phones or both etc, or Blackberry only etc, and then target by which Carriers they are on e.g Verizon, Virgin, Sprint etc. So I can theoretically target Females only, aged between 18-35, in London, United Kingdom who have IPhones only. Nothing else! Or Men, aged between 35-45, living in Adelaide, Australia, on Android phones. Indeed, on some Ad platforms you can enter the Longitude and Latitude point and target a 5,10 or 25 Mile radius around that.. To me that is simply unbelievable! Think of this...you could pick a restaurant …and then target all Smart phone users in a 10 mile radius around it and get customers to walk in though the door brandishing a 10% per cent off coupon. By Richard N Birch
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Make a $1,000 a day with Mobile Marketing That idea alone is potentially life changing to you...as you can get so many real world businesses signing up to you to promote them via Mobile Marketing. So, you can see how Mobile Marketing is literally like the Holy Grail of targeting your potential customers. It’s like having a Sniper gun compared to a Blunderbuss!! However, you need to watch out for this- even though we know that numbers of Smart phones are rising fast each and every day‌every layer of targeting should also be perceived as a layer of limitation. By that I mean that if we target and limit our market so much then we will inevitably reduce the reach of our offer. At some point, we will reach a critical mass where the targeting could be so much that it begins to impact on your ROI (return on investment). This won’t be so much of an issue as more and more people get Smart phones.
By Richard N Birch
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Make a $1,000 a day with Mobile Marketing Step 3 – What To Use Mobile Marketing For Here are some of the things we can use it for right now 1-Lead Gen and List Building 2-Lead Gen and List Building & Mobile Optimised CPA Offers 3-Direct Link to Mobile Optimised CPA Offers 4-App Promotion- your own product or someone elses 5-Marketing RealWorld Businesses though Mobile We’ve all heard it before but good marketers have a good list AND a good product. Building a list is crucial because each lead is a potential sale, and a sale is money in your back pocket. At the minute, you could probably do everything apart from the list building very easily yourself. What’s not so easy, or cheap, is to get someone to build you special Mobile Optimised squeeze pages-i.e. the page where your lead types in their email address.
By Richard N Birch
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Make a $1,000 a day with Mobile Marketing I’ve teamed up with someone who can generate and host your own Mobile optimized squeeze pages for me and will show you a system on how to do this at the end of this report.
By Richard N Birch
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Make a $1,000 a day with Mobile Marketing Step 4 – How to Build Lists and Why You Should The cost per click on the Advertising Platforms right now is back to where Google Ads were many years ago. I don’t expect that to last too much longer but as of now you can run campaigns with a CPC as little as 3 cents! Which is also nice if you have a decent exchange rate in a different Country. What I do is simply stick to the big, ever popular niches, weight loss, dating, stop smoking etc and simply send out banner ads to Smart phones based upon these niches. Upon touching these ads the user is taken to a very simple email opt in MOBILE OPTIMISED SQUEEZE PAGE where they simply enter their email address to receive information on that niche. They can then be taken to a Thank You Page. The email addresses are banked in an autoresponder, eg www.aweber.com. This is the crucial, critical step because I can now pitch them products from, yes you guessed it, Clickbank, or wherever I like.
By Richard N Birch
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Make a $1,000 a day with Mobile Marketing I now have a highly targeted list, a growing list, generated cheaply, and which is mine to market too forever. Remember here that lead generation in its purest state, i.e. just collecting info, is a loss leader. It costs YOU money to do this, and you have no profits to show for it. It’s not until you successfully pitch them a product via EMAIL that you start to see a return.
By Richard N Birch
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Make a $1,000 a day with Mobile Marketing Step 5 – How To Promote Pure CPA Offers To Mobile As of now there are only a handful, and I mean a handful, of CPA Networks that have offers that are purely Mobile Optimised. Check out offermobi.com, sponsormobi.com. The aim of the process here is not to gather leads and build a list- the aim is to make some hard cash by advertising on mobiles and upon touching or clicking the screen the user is taken directly to the Mobile Optimised Offer. The CPA Network then pays you COMMISSION, much the same way that Clickbank does. Things that seem to work particularly well right now are short or one-field entry offers. i.e. the user only has to enter one thing whether it’s a mobile number, a postcode (zip) or email address. Premium SMS Pin submits works pretty well as do downloads, things like apps, games and ringtones.
By Richard N Birch
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Make a $1,000 a day with Mobile Marketing Step 6 – How To Promote Apps on Mobile This is fairly easy- there’s two ways of doing this! If you have a great idea for an app it won’t break the bank to pay someone to get it developed! It’s much easier than you think- all YOU need is the cool idea. Get someone else to code! Once you’ve got it and submitted it...then the fun can begin. You can use text ads or banner ads to drive traffic from Smart phones..i.e. the VERY people who you want to buy your app…directly downloading to their phone! People we’ve worked with have seen a traffic increase of nearly 50% once the campaign has begun. If you don’t want to develop your own app why not approach the owner of a popular app and ask can you promote it in return for a commission. Be brave and pick the phone up to them! By Richard N Birch
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Make a $1,000 a day with Mobile Marketing To me, one of the single biggest opportunities from this is pitching to RealWorld Businesses. These are your local Businesses that sit on your high street, or Town Centre. Think of Restaurants, Solicitors (Attorneys), Insurance, Bars, Clubs, Theaters …any Business that need people through the door to make money. You’re going to get them to retain you on a monthly amount, and in return you will market their Business via Smart phone marketing and increase massively the customers through the door. What Business wouldn’t pay you $1,000 a month to bring substantially more customers through their doors?! This is Local Marketing, through highly targeted campaigns, and believe me, NO ONE ELSE is doing it right now.
By Richard N Birch
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Make a $1,000 a day with Mobile Marketing Step 7 – Crazy Thinking Listen. You’re just as creative as me right? I want you to think about what you can use this forwhen you get further into the Ad Platforms you’ll find that you can drive traffic to calling a PHONE NUMBER. Yes, you click the ad and the phone starts to call a number- you could be promoting a restaurant with a 10% off deal, an insurance business, a lawyer...whatever! Or…You can click the ad and it will go to a Google Map of the business you trying to promote… Or….You can click and it’ll go to a voice message etc etc Get into this and only your imagination is the limit! How about promoting stuff on ITunes for that bands that are up and coming?
By Richard N Birch
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Make a $1,000 a day with Mobile Marketing Conclusion By now you should have an appreciation and understanding of: The huge potential of this early market- Once smart phones reach a level of Market saturation you’ll wonder why you thought the Internet was a good place to make money. The size of this market is truly global and yet personal on a level (because we keep them with us at all times) that the Internet can never be. Get yourself immersed in this market, read all you can, and test it. Just do it, please. It’s at such an early pioneering stage that the only way is to get out there and have a go. Now I mentioned in Chapter 3 that I work with someone to generate my Mobile Optimised Squeeze pages-you’ll find the link in the resources section below. I’m now preparing a huge new highly detailed report, with MindMaps, Videos, links, strategies, and I’ll show you literally step by step how to do this. So watch out for this!
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Make a $1,000 a day with Mobile Marketing Resources http://tinyurl.com/smartphonemarketing
By Richard N Birch
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