R i c h a r d Q . S c h e r f M a r k e t i n g P r o f e s s i o n a l C a r e e r E x p e r i e n c e M a r k e t i n g M a n a g e r 2 0 1 0 -‐ P r e s e n t D I G I T A L O U T F I T • Client Account Management Accomplishment: • Salesforce CRM Administration Digital Outfit possessed no customer database, • Branding no efficient way for marketing to leads, and no • Project Management sales process. The use of Salesforce allowed us • Google AdWords Management to streamline the majority of operations into • Web Development one application and provide a manageable, • Marketing Campaign Management measurable workflow. S e l f -‐ E m p l o y e d 2 0 0 9 -‐ 2 0 1 0 E N C O M P A S S W E B M A R K E T I N G • Social Media Image Development Accomplishment: • Web Design\Graphic Design Cut client’s pay-‐per-‐click spending in half while • Pay-‐per-‐click Campaign Management increasing click-‐through rate by 2.3% and • Search Engine Optimization tracking converted sales for the first time. A s s o c i a t e D i r e c t o r o f M a r k e t i n g 2 0 0 7 -‐ 2 0 0 9 N A T I O N A L C H A R T E R S C H O O L S I N S T I T U T E • Tradeshow Schedule Management Recommendation: • Product Sales and Marketing “Rich’s positive and upbeat personality make • Sales Process Improvement him a joy to work with. His resourcefulness and • Newsletter Readership Increase (60%) willingness to help…make him a great asset to • Public Speaking RFP Submission any project.” – Mary Coll/Executive Assistant M a r k e t i n g R e s e a r c h / D a t a b a s e W e b D e v e l o p e r 1 9 9 8 -‐ 2 0 0 5 T H E M A C K I N A C C E N T E R F O R P U B L I C P O L I C Y • Web Page Development Recommendation: • SQL Database Admin “It was a pleasure working with Rich. He has • Media Outlet Research an inquisitive nature and charismatic • Fact Checking personality combined with a reliable work • Press Release Editing ethic.” – Jeff Tucker/Manager
H o n o r s a n d A c h i e v e m e n t s • • •
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Central Michigan University | B.S. Marketing Major/Advertising Minor Graduated with Honors/Presented speech at commencement. Tech Skills: HTML, CSS, PHP, ASP, SQL, SEO, Google Adwords, Salesforce Admin, Wordpress, Photoshop, Dreamweaver, Illustrator, Microsoft Office. Lead singer/guitarist/manager in a rock band. 6 years. Over 1,000 albums sold.
“ F e w p e o p l e t a k e o b j e c t i v e s r e a l l y s e r i o u s l y . T h e y p u t a v e r a g e e f f o r t i n t o t o o m a n y t h i n g s , r a t h e r t h a n s u p e r i o r t h o u g h t a n d e f f o r t i n t o a f e w i m p o r t a n t t h i n g s . P e o p l e w h o a c h i e v e t h e m o s t a r e s e l e c t i v e a s w e l l a s d e t e r m i n e d . ” – R i c h a r d K o c h T h e 8 0 / 2 0 P r i n c i p l e
R i c h a r d . S c h e r f @ g m a i l . c o m | 9 8 9 . 7 0 8 . 9 3 3 0 m o b i l e | S a n D i e g o