t his is my w ork Dec 2010
Graphics Illustra tio
n
hello I AM RICHA SAXENA, 24 YEAR OLD GRAPHIC DESIGNER. I GRADUATED FROM SYMBIOSIS INSTITUTE OF DESIGN, PUNE, WHERE I STUDIED B.DES IN COMMUNICATION DESIGN. I AM IN LOVE WITH ILLUSTRATIONS AND WISH I COULD PAINT THE WORLD :) PLEASE TAKE A LOOK AT MY WORK SAMPLES. r.richasaxena@gmail.com +91 9960497917
my work :)
Identity design Print Advertising T-shirt & Shoe graphics Illustration Free hand sketching
Colors
C 94 M 45
K 60
thedebate
Graphic Development
+
=
Type
Cambria regular Cambria bold
thedebate
thedebate Ms. Tamana Pathak Editor
+91 9960607610 tamanapathak@gmail.com
11 East street ; M.G Road ; Pune ; 410101
+91 9960607610 tamanapathak@gmail.com 11 East street ; M.G Road ; Pune ; 410101
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Colors
C 100 M 100
Type Development Hand developed letters converted in digital in a type design assingment. Later letters from these were modified according to the requirement. Below are the digital form of the hand developed letters:
The Sub-line in : Myriad Pro - Semibold
CPU :13 : CORPORATE PARK : SION TROMBAY ROAD : CHEMBUR : MUMBAI : 4OO 071
ABC Kapoor Managing Director CP :13 Corporate Office Sion Trombay Chembur Mumbai 400071 abc.kapoor@gmail.com
Mr. MAHENDERA CHAUHAN Managing Dir ector - SKI W atches Connaught Place New Delhi PH. 09820281341 DATE : 14th August 2008 SUB :Thanking sir for the special guidance and assistance
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Dear Sir
ABC Kapoor Managing Director CP :13 Corporate Office Sion Trombay Chembur Mumbai 400071 abc.kapoor@gmail.com
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Claustrophobic pages Always provide sufficient white space (breathing room) around columns of text. Claustrophobic pages result when columns of text crowd each other and the edges of a page. Solutions include increasing the size of the margins on the page and adding more white space around individual elements. Whispering headlines Headlines should be significantly larger, and often bolder, that the text they introduce. Gray pages result when there's not sufficient contrast between headlines and text.Whispering headlines fail to attract attention to the text they introduce. Similar typefaces Strive for maximum contrast when using more than one typeface on a page or within a publication.When using different typefaces for headlines and text, go for contrast.Avoid typefaces that are similar in appearance (style, size, and weight). I would like to thank Mr. Mahendra Patel for giving us individual attention and professional guidance for the assignment Regards Ashish Mathur
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pumple
ACCESSORIES
Client
Project Brief
Pumple fashion accessories Chandigarh
Identity design for an accessory store.
Rajasthali the resort & spa
the resort & spa
Resort & Spa
Logo options
Agency
Client
Project Brief
The Leaf Design, Mumbai
Rajasthali Resort & Spa Jaipur
Identity design bringing the culture and frolic of jaipur.
Client : Rajasthali Resort & Spa, Jaipur
Agency : The Leaf Design, Mumbai
Project Breif : To design an invitation card for the launch of their resort.
Client : Furi Fashion Inc., Mumbai (Freelance) Project Breif : For their inhouse brand GLABROUS, packaging tags and tshirt labels were designed with an authentic vintage and classic english feel.
Agency
Client
Project Brief
The Leaf Design, Mumbai
Capital Market, Mumbai
To design magazine covers for the biweekly magazine.
a r a h c a
g o y
Self initiated (Degree Project)
Project guide Prof. Mahendra C Patel
Project Brief Yogachara resource book that focuses on developing an identity of yoga as an internal expression of mind and soul through body. It focuses on bringing the expression out of the body through expressive photography.
I do THE ULTIMATE EXPRESSION
TULANDASANA Also known as balancing stick pose, tulandasana helps in straightening and strengthening every also be caused as a stress buster as it helps create an emotional balance too while performing this pose.
“the stick pose” yogachara
yogachara
13
THE ULTIMATE EXPRESSION
I do
12
ANJANEYASANA This asana is an integral pose in most yoga traditions, providing intense psoas stretches, quadricep strengthening, a wonderful backbend and strong shoulder opening. The Kripalu websites call this lunge “ashwa sanchalanasana,” which is Horse or Equesterian pose.
“the lunge pose” 18
yogachara
yogachara
19
ad v e r t i s i n g
Agency
Project Brief
The Leaf Design, Mumbai
To design an ad for the recall value depicting their company’s strongest feature.
Client Kevin Enterprises Private Ltd. Mumbai
Agency The Leaf Design, Mumbai
Client Kevin Enterprises Private Ltd. Mumbai
Agency The Leaf Design, Mumbai
Client Ganuchi Shoe company, New delhi
Project Brief With a launch of Ganuchi’s new range of shoes, the client wanted ads with a direct relation to their characteristics. These characteristics were defined by the client itself. The only constraint was to use only shoe and no model.
Magazine Ad Product - Nike (red) Shoes
Newspaper Ad (half spread) Product Tagline Team -
Nike (red) Sports Bra Aggressively Comfortable Abhay Singh Hafsah Parker Gursimranjeet Gill Richa Saxena
t-shirt
s hoe g r a phics
Hand painted shoes “”Love Trap”” (right corner) “”Breathe Freedom”” (below)
Illustration
PROJECT Hand made Pop Up book (Illusrated songs of the movie “JUNO” using pop ups, complied in a booklet)
Illustration based Advertising
Illustration based Advertising
Paper cut outs are used to add interest to illustrations.
free hand sketching
““The music-makers, dreamers of dreams, Wandering by lone sea-breakers, And sitting by desolate streams; World-losers and world-forsakers, On whom the pale moon gleams””
i would be delighted to meet and show you my work in person. g e t icnh . u o t
r.richasaxena@gmail.com +91 9960497917