Marketing Brochure
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Brand Heritage The Sotheby’s International Realty brand harnesses the worldwide recognition and prestige of the Sotheby’s name. Auctioneers since 1744 with a ne tradition of marketing the worlds most cherished possessions, Sotheby’s is now an innovative global art business serving the most discerning clientele. Sotheby’s International Realty bene ts from this tradition and innovation through equity in the Sotheby’s brand name and marketing collaboration.
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In 1976 an exceptional real estate company is launched and created from the same passion that that guides the auction house. Today we are a commanding presence in the representation of the world’s most unique properties. The collaboration between auction and realty utilises a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and in uential audience, artfully uniting extraordinary homes with extraordinary lives throughout the world
“The Sotheby's name is celebrated for selling precious objects.... we simply sell some extraordinary places to display them”.
A Global Connection
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The Unique properties occupy a different place in the world. They attract interest far beyond your local market. The Sotheby’ s International RealtyŽ brand provides a truly global network, allowing us to offer our clients the advantage of a relationship with a national and worldwide community of professionals, providing extraordinary exposure to all of our properties
23,000
1,000
70
Sales Associates
Of ces Worldwide
Countries & Territories
Sotheby’s South Africa The South African af liation to the Sotheby's International Realty® network began in July 2000 when Lew Geffen Estates joined the Sotheby’s network. Over the next 20 years Lew Geffen Sotheby’s International realty grew to become the single biggest operation outside of the US and is proud to be a member of Sotheby's International Realty® worldwide which has 1000 of ces and 23,000 sales associates located in 70 countries and territories globally
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Being part of the world wide Sotheby’s International Realty brand designation brings an enhanced level of capacity and professional services to our South African clients that is unparalleled in the marketplace and has led to our average per capita selling price to be the highest in the country. The Sotheby’s International Realty brand is relied upon for expertise and discretion and has a long history of exceeding the expectations of the world’s most discerning clientele when marketing and selling property
Your Property Professional Richard Burgess provides services to buyers and sellers of luxury homes along Cape Town’s sought after Western Seaboard. The areas include Sunset Links and Sunset Beach, West Beach, Bloubergstrand, Big Bay, Atlantic Beach Estate and Melkbosstrand. Richard has been based in the area for the past ten years and is no stranger to selling luxurious homes. Prior to joining Sotheby’s International realty, he worked for a leading UK luxury real estate brand with its headquarters in Mayfair London and one of South Africa’s premier auction houses, selling large estates and wine farms across the Western Cape.
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Richard comes from a background in International commerce and has a wealth of sales and marketing experience. He has developed a keen understanding of what it takes to accurately portray luxurious properties to a discerning clientele and offers both regular and discretionary marketing services
“Every seller is unique and requires a different approach to selling their home…….I can sell your home with maximum exposure or with the highest discretion, you choose
Showcasing Your Property Every property listed with a Sotheby’s International Realty exclusive mandate bene ts from the full impact of the brands prestige and global reach. Your properties journey will include Strategic Pricing
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Marketing a Luxurious home revolves around professional photography and videography. Your home will be showcased to highlight its unique elegance and beauty using the highest quality photography and videography
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The listing is prepared for sale by consulting on how to curate the property for potential buyers so that they can easily visualize themselves in the property. This could include making recommendations for enhancing the exterior and interior of the property
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Photography & Videograph
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Captivating Staging
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Pricing is part art and part science and is one of the most critical elements of a successful property transaction. A comparative market analysis is compiled taking your homes unique characteristics and current market conditions into account. The result is an optimal sales price designed to attract the maximum amount a willing buyer is prepared to pay
Iconic Sign Board Installation The Sotheby’s International Realty brand has become synonymous with wealth creation. Your choice in brand affects the perceptions that buyers hold of your home. It is important to choose a brand that re ects your aspirations, and having a Sotheby’s International Realty board outside your home positively affects the perception of value that buyers will have of your home upon arrival. Artful Cop There is an art to selling luxurious homes. We understand the lifestyle our audience is looking for is just as important as the home itself and we convey that in all our marketing content. We are able to position your property in its nest light to showcase its true value Targeted Advertising A Targeted advertising campaign is launched which includes print, digital and social media. The Sotheby’s International Realty advertising plans are driven by a consumer-centric approach, targeting potential homebuyers at all stages of the real estate journey. Listing Distribution We communicate via a combination of SMS, property broker-to-property broker interaction and interactive digital & global media with our comprehensive database of local and national and international buyers and marketing partners, ensuring maximum exposure for your property Network Distribution
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Our national and international web sites are the core of an integrated online marketing campaign to showcase your home to highly quali ed visitors. Your listing will also bene t from additional high-exposure in our local and global af liate network websites
Distinguished Marketing Strategies Lew Geffen Sotheby's International Realty sets the world's standards for marketing and selling distinctive residential properties. Our specialised marketing program and proprietary marketing tools enable you to access the global buying pool by marketing properties to the world at large - locally, nationally and internationally.
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The quality and distribution of our marketing materials, combined with our international positioning and strategic partnerships enable us to streamline and enhance the sales process. By leveraging off a range of innovative marketing channels our clients bene t from our marketing and allow us to do what we do best - sell masterpieces in every area
“Local focus with a global perspective�
National Web Site Our national website showcases over 7000 homes from 64 of ces throughout South Africa, providing the viewer with a comfortable, easy to navigate, intuitive experience that showcases our clients’ homes. On a national level our listings also bene t from additional exposure to the following websites and property portals: PrivateProperty, Property24, SA Home Traders and IO
www.sothebysrealty.co.za
80,000
350,000
25%
Website Visits
Property Page Views
Traf c Increas (YOY)
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Monthly Statistics
Global Web Site Our global website, sir.com attracts more consumers than any other luxury real estate website. Millions of viewers to immerse themselves in our collection of 3D virtual reality tours, ultra high-de nition videography, and high-resolution photography, showcasing each homes unique character.
www.sir.com
34M
118M
49M
63%
Website Visits
Page Views
Property Page Views
International Visits
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Annual Statistics
Mobile App
The Sotheby’s international Realty mobile app is the only luxury real estate app that serves properties in 70 countries. The app can be downloaded for Android or Apple and connects with our local and global agents around the world. Buyers can use GPS to locate homes and learn about the local lifestyle amenities with our points of interest tool bar, showcasing local restaurants, golf courses, resorts and more. With an ever increasing amount of home searches performed from a handheld device it is vital to have a best in class app that meets the needs of todays home buyers.
Print and Digital media
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Lew Gef n Sotheby’s International Realty takes great pride in producing top notch print and digital marketing pieces that showcase our best in class photography. Articulating the properties story in print is crucial, we craft re ned, high quality interactive print and digital brochures, adverts and ecards that showcase the properties unique features
Publications PRIVATE EDITIO Private Edition is a quarterly luxury magazine targeted at and read by 18 000 of South Africa’s highest net worth individuals. The magazine is an industry benchmark for quality and style and offers an intelligent, provocative read that characterises sophistication and style, with substance. Each issue features a Chairman’s Letter plus 16 pages of our showcase property listing RESID Conceived in the belief that home and living in full are inextricably entwined, RESIDE is the Sotheby's International Realty brand’s magazine devoted to the nest in inspirational homes and lifestyles worldwide. RESIDE is available through a custompublishing program for our af liate network, coupled with a robust digital presence which extends the global reach of the content HABITAT MAGAZIN
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Habitat Magazine is the quintessential home and decor magazine in South Africa. Habitat offers an exclusive distribution strategy to hotels, lodges and top retail outlets, thus ensuring that our properties are showcased to the perfect target marke
The Voice of Luxury Real Estate
When it comes to luxury real estate, we drive the conversation. Our South African Broker Principals are most regularly quoted as authoritative voices of the real estate industry in the media and as experts who are knowledgeable of market conditions and trends. This in turn ensures that the Sotheby’s International Realty brand is consistently established in the minds of home buyers
The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property market ing partners include the most authoritatIve news, lifestyle, and nancial voices, as well as real estatecentric websites. Additionally, once a home is showcased on sothebysrealty.com, it is exclusively marketed on more than 100 Sotheby’s International Realty af liate websites around the world.
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Sotheby’s International Realty properties are viewed an astounding 140,000,000 times across all of our partner sites
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Exclusive Media Partnerships
Social Media
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We use social media to connect your home to our vast community of real estate intenders and in uences from across the globe. Social Media, like real estate, is about connecting people and cultivating relationships, which makes it the ideal tool for marketing your home. When used artfully, social media is not only a buzzword but a powerful marketing vehicle. It has massive global reach, as well as the ability to engage and interact in real time.
Apple TV
The Sotheby's International Realty Apple TV app is designed to fully immerse consumers.With our innovative app, homebuyers can discover Sotheby?s International Realty brand properties from the comfort of their living rooms. Unique to our app, users can explore our extraordinary offerings via lifestyle and amenities, and can highlight properties and recent searches.
Accolades
The Sotheby's International Realty® brand is truly synonymous with exceptional service that continues to exceed our clients' expectations, and has been the proud recipient of many local and international property awards: • Repetitive CNBC Five Star Gold Awards for ‘Best Real Estate Agency', ‘Best Website' and ‘Best Real Estate Marketing • Superbrand Statu • 'Best in Category' for Real Estate Franchisee Satisfaction Awar • The Hermes Platinum Award for creative excellence and outstanding design and editorial for RESIDE® magazin
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• 'Most Prestigious Real Estate Company' as voted by the Luxury Brand Status Index Surve
Richard Burges richard.b@sothebysrealty.co.z +27 (0)76Â 423 294
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