Archetype
An archetype is defined as a recurrent symbol or motif in literature, art or mythology.
Archetypes exist in visual forms and in stories and represent ideas which are shared across cultures and times.
Archetypes have the power to reach back in time, to trigger memory and recall stories and feelings which are universal.
Archetypes are familiar and grounding, simple and resonant.
Archetypes can remind us of how we are connected and that which we all share.
Platinum’s Archetype Collection celebrates timeless forms and motifs, drawing from art, decorative history, and classic textile techniques.
The soft and natural palette of prints, velvets, wovens and embroideries are designed to layer together to create interiors alive with charm, comfort, and enduring style.
Stone Age
Various trend names have popped up in the past year including: Paleo Chic, The Stone Age and Prehistoric Modern. We have seen this in a return to rounded, monolithic, and sculptural furniture. Rounded arches reminiscent of cave dwellings, raw stone, earth tones and abstracted hieroglyphic shapes are all further examples of the trend.
The key to the trend is the absence of interference of the human hand. Nature takes its course, allowing for imperfection. Shapes are billowing and featureless in a celebration of organic abstraction.
Soft woven textures in soft neutrals are the foundational layer for this season.
Image Features: Bruno
Abstract
An extension of the Stone Age trend, the return of loose and abstract forms in interiors is seen everywhere.
In the Archetype collection, designers will find gestural painted lines, cut shapes and modern watercolor painting which are spontaneous and bold.
Image Features: Avery, Helios, Maps and Vivienne
By Hand
Hand quilted Denim and fat stitching offer a warm textural story of well-loved imperfection. Broken in textures and a soft hand give interiors a layer of comfort and patina.
Image Features: Aurora, Larsen, Maggie and Stella
Folklore
Showy pheasants, batik florals, whimsical animals, tie-dyed looks in a soft natural palette invite a traditional bridge to the more modern patterns in the collection. Inspiration from India, Indonesia, Java and Chinese decorative arts abound.
Image Features: Byron, Malaya and Maya
Bruno pattern
Inspired by the modern collages of Sophie Tauber-Arp and the paper cut outs of Matisse, Bruno is a carefree design with some serious art history credentials.
Available in 3 colorways: Brindle, Classic and Oasis
Helios pattern
Watercolor painting brings to mind the serenity of patterns in nature: clouds floating in reflection on a rippled surface, sun bouncing and refracting through the fog, the blurred and atmospheric view of distant vistas. Which might explain why abstracted watercolors feel so right for today’s interiors. Helios, printed on a subtly luxurious pile fabric, is a quiet modern jewel of the collection.
Available in 3 colorways: Celestial, Diamond and Opulent
Byron pattern
A scroll through the Metropolitan Museum of Art’s decorative object archives is a lesson in the importance of birds in art history.
Pheasants are a recurrent symbol in Far Eastern art. In historic Chinese painting, pheasants represented beauty in the home. In Japanese art, pheasants are often depicted among foliage and often stood in as symbols of power, abundance and promise.
Byron was developed from a vintage English textile and comes in 4 moody, sophisticated colorways: Celestial, Classic, Dawn and Paradise.
Vivienne pattern
Part homage to Paul Klee, part hieroglyphics, and part graffiti, this luxury statement velvet has a timeless modernity.
Available in 3 colorways: Black, Espresso and Graphite
Malaya pattern
Jacobean florals are, despite their showy nature, a serene classic in any textile scheme.
Malaya, developed from a painting acquired from a Paris studio, is also inspired by batik resist dyed fabrics from Indonesia and Java.
Available in 4 colorways and printed on 100% cotton: Celestial, Classic, Dawn and Oasis
Maya pattern
Developed from a charming printed textile fragment from India, Maya’s folkloric charm features tigers, pheasants, stags, butterflies, monkeys and lions. This whimsical menagerie is a modern update on the “conversational” textile.
Printed in vegetable dye tones on a linen blend, this pattern is a versatile and novel addition to any interior.
Available in 3 colorways: Celestial, Classic and Oasis
Maggie pattern
Inspired by a denim dress in the recent Met Gala and fashion retrospective: In America: A Lexicon of Fashion, Maggie is an instant classic.
Printed on a soft linen plush ground, Maggie is available in two colorways: Denim and Graphite
Zodiac pattern
A luxurious velvet features an abstracted small scale pattern that is equal parts skin and organic surface. Copper and gold metallic accents in the ground add a subtle hint of glamour to this modern classic.
Available in four softened jewel tones: Harbor, Java, Mineral and Moss
Klare and Antiquity patterns
Beautifully detailed embellishment showcased in classic geometry celebrates the luxury in the details. Klare and
Antiquity features accent stitches which suggest a tiny bead or precious metallic thread. Antiquity is available in 3 colorways: Ash, Glacier and Steel
Klare’s dipped tassel introduces an on trend handcrafted element which packs a statement. Klare is available in 4 colorways: Black, Linen, Navy and Ochre
Avril pattern
A meandering brush line serves up drama in this sophisticated two color print on a linen blend.
Available in 4 colorways: Black, Brass, Storm and Vapor
Stella pattern
Stella doesn’t skimp on surface texture, featuring chunky hand stitching on a richly textured ground. Inspired by motifs from Indonesian wovens, Stella is a decidedly modern accent which can perfectly complement today’s super-chunky boucles and velvets.
Available in 4 colorways: Denim, Glacier, Graphite and Indigo
Maps pattern
Speckled paint drops skip across the surface of this jacquard woven with a dry linen-like hand and slight metallic shimmer. Available in 5 subtle colorways: Brass, Matcha, Pewter and Steel
Renew pattern
Elegant shibori diamond inspired by Classic textile resist techniques.
Printed on a soft linen blend in 4 Shimmering watercolor tones: Brindle, Celestial, Dawn and Indigo
Cleo pattern
An Irregular triangle stripe inspired by a hand printed document, Cleo is evocative of ancient totems or cuneiform and fits right into the trend for abstraction.
Printed on a linen blend in four colorways: Bronze, Dawn, Indigo and Oasis
Ronson and Burbank patterns
Timeless Fashion basics like hounds-tooth and Provencal stripes round out any decorative story.
Ronson is available in 4 colorways: Ocean, Poppy, Rainforest and Sandstone (large photo to left)
Burbank is available in 6 colorways: Citron, Denim, Graphite, Linen, Multi and Sweetpea (inset photo to left)
Aurora, Hollisand Larsen patterns
Slubby and soft textures in a range of soft neutrals make the trend for soft and cozy easy to execute.
Aurora is available in 6 colorways: Birch, Flax, Indigo, Ocean, Rainforest and Sepia
Hollis is available in 7 colorways: Carnelian, Cloud, Denim, Flax, Patina, Sandstone and Water
Larsen is available in 6 colorways: Aloe, Chambray, Indigo, Rain, Sunbaked and Sweatshirt
Corinthian pattern
There are few decorative motifs as ancient as the Greek Key. Variations on this design can be found on Ancient Egyptian tombs and Pre-Columbian carvings, as well as in the Greek mosaics which lent the motif its name.
With Corinthian, Platinum offers the ultimate luxurious fabric with a velvety soft hand and a dramatic high/low effect. With the trend for cozy, curvy, enveloping forms, Corinthian’s dense pile and laundered softness makes it the perfect understated luxury for today.
Corinthian is available in 6 colorways: Birch, Chai, Denim, Matcha, Pewter and Salt
Julius pattern
The Greek Key meets a medallion in this shabby chic all-over chenille styled in a rich palette of timeless mineral tones. Along with its sister pattern Corinthian, Julius meets the need for soft luxury in a world of high tech and hard edges
Julius is available in 7 colorways: Bronze, Dusk, Graphite, Moss, Patina, Pewter and Storm
Antiquity Ash Aurora Ocean Avril Vapor Aurora Birch Avril Black Bruno Oasis Burbank Citron Burbank Denim Burbank Graphite Burbank Linen Burbank Multi Burbank Sweetpea Byron Celestial Byron Dawn Byron Classic Byron Paradise Cleo Bronze Cleo Dawn Cleo Indigo Cleo Oasis Antiquity Glacier Aurora Rainforest Bruno Brindle Aurora Flax Avril Brass Antiquity Steel Aurora Sepia Bruno Classic Aurora Indigo Avril Storm Corinthian Birch Helios Celestial Hollis Flax Corinthian Matcha Hollis Carnelian Hollis Water Julius Bronze Julius Dusk Julius Graphite Julius Moss Julius Patina Julius Pewter Julius Storm Klare Linen Klare Black Klare Navy Klare Ochre Maggie Denim Maggie Graphite Malaya Celestial Corinthian Chai Helios Diamond Hollis Patina Corinthian Pewter Hollis Cloud Corinthian Denim Helios Opulent Hollis Sandstone Corinthian Salt Hollis Denim Malaya Classic Maps Steel Renew Dawn Maps Brass Maya Oasis Ronson Poppy Ronson Rainforest Ronson Sandstone Stella Denim Stella Glacier Stella Graphite Stella Indigo Vivienne Black Vivienne Graphite Vivienne Espresso Zodiac Harbor Zodiac Java Zodiac Mineral Zodiac Moss Malaya Dawn Maya Celestial Renew Indigo Maps Matcha Renew Brindle Malaya Oasis Maya Classic Ronson Ocean Maps Pewter Renew Celestial