Platinum Flourish | Fall 2024

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Flourish

Platinum by Richloom | November 2024

Flourish

Flourish, of course can mean two things at once: one is to grow and thrive, and the other is to do so with an extra energetic OOMPH.

There are many essential elements in a well-designed room—space, light, function, proportion, and comfort, to name a few. Perhaps we are biased, but we believe that, of all these elements, the right textile can provide the exclamation point that brings everything together with style.

Platinum’s Flourish Collection is a celebration of the excitement in finding the right decorative detail, the perfect “finishing touch.” With jacquard velvets, linen prints, embroideries, and inventive woven coordinates, these fabrics usher in a season of optimistic get-up-and-go. We can’t wait to see how it all unfolds.

Clockwise from Top Left: MIRTH Pampas, WESTMORE Celadon, VIVA Citrine

New Wave

Organic wave motifs rendered in sumptuous cut velvets, prints with metallic details, and chunky jacquards make a modern statement for this season. The gentle cadence in these textiles complement the curvy silhouettes in furniture and remind us of gentle abstraction found in nature.

Left: FEDERICO Cortado
Right, Clockwise from Top Left: SERGE Metal, FEDERICO Cortado, RUBEUS Brindle, HESTON Copper, VIVA Dawn, MIYAZAKI Raisin

Look Lively

Warm tones are making their way into our hearts this season and we love how tomato reds and melon oranges look when layered with cucumber greens and berry shades. It’s the abundant harvest we didn’t know we needed, interpreted with the right amount of restraint to keep things pleasantly serene. See Index for Details

Brush Up

A well designed ikat can find a home in almost any decor. Here, we have taken liberties with traditional ikat patterns to create a modern abstract twist on a favorite. SHAKTI is printed on our linen blended ground for a distressed effect and is available in a range of five colorways: Currant, Herbal, Horizon, Slate and Tapestry.

Left: SHAKTI Currant; RIGHT: SHAKTI Herbal

True to Form

Our new pattern SARAYA is inspired by a vintage Kashmir paisley shawl. Featuring an elegant and slender “Bhuta” shape filled with a fine floral detail, this design is printed on our linen-rayon blend. Available in four dreamy and classic colorways, from red to neutral, this is the perfect print for today’s new wave of traditional décor.

Clockwise from Top Left: SARAYA Rainforest, Slate, Driftwood, Tapestry

Good Natured

In designing our “Aerie” color story this season, we were inspired by cozy coastal retreats in Northern California. The palette is wind-swept and sun-bleached for a serene and relaxed vibe. Distressed textures and soft contrast underscore a mood of quiet luxury.

See Index for Details

Land Line

The hills are alive! A modern statement novelty, WESTMORE features a loosely painted landscape of abstracted mountains. Colored in tonal variations that create atmosphere and depth, it is available in four colorways: Atlantic, Celadon, Driftwood and Slate.

WESTMORE Slate

Woven Handbook

This season, our design team was inspired by simple weave structures to create textural coordinates with a handmade feel. Many patterns play up yarn details and allow the design to emerge from classic weaving techniques, resulting in a simple, beautiful statement without the fuss.

Clockwise from Top Left: JALAINE Delft, YONDER Topaz, MASON Denim, MOLINO Mushroom, PHOENIX Sky & Silver, SAKS Gravel, MIRTH Lake, VALETTE Atlantic, ERNST Vapor, VALETTE Canyon, MOLINO Mushroom, JALAINE Beachcomber

Glow Up

This season we celebrated the trend for glamorous femininity with a capsule color story we are calling “Opalescent”. Moody shimmering pastels are inspired by pearled finishes, luminous make-up shades and gala ballgowns that have us wanting to dress up in our finest. HEIMDALL is the star of the show, with a jacquard velvet ground which is then printed in a distressed Deco pattern.

See Index for Details

All the Angles

It’s hard to think of a geometric form with more energy than the triangle: always pointing the way forward. Here we have the chic motif covered in an assortment of styles from oversized prints to boucle jacquards and striking embroideries. Influences range from abstract art to Moroccan rugs to Anatolian kilims.

From Left to Right: SWAGGER Brindle, TIKI Raven, REX Gravel, FLAUNT Indigo, KLUM Chai, KOJU Glacier, RITUAL Black, YONDER Desert Rose

Origin Story

At Platinum, we love a good floral, and in textile history, the “Jacobean” is queen.

Developed from a richly detailed embroidery, ROSABEL offers a fresh twist on a classic. Printed on our plush linen blend, the design features clever dimensional details of stitchwork and fringe which layer beautifully with textured wovens, like this kilim GRENDEL, for an edited bohemian look.

Clockwise from Top Left: WITTY Indigo, ROSABEL Tapestry, MOLINO Delft, ISTRIA Batik, MALAGA River, TIKI Opal, GRENDEL Indigo, HENDRICKSON River, SHAKTI Tapestry

All Stitched Up

Embroidered textiles add a layer of textural richness to any well-designed room. This season, we offer a wide range of styles and techniques for multiple applications, from drapery to bedding to soft accents, all in our signature trend-right palettes. Organic botanical shapes are in the spotlight, along with dynamic geometrics featuring best-in-class craftsmanship.

Clockwise from Top Left: UMA Citron, SWIFT Luminous, PARFAIT Slate, MINDFUL Glacier, INARA Ultramarine, PIROUETTE Lakeside, RITUAL Sky, FLAUNT Ice

Stripe Revival

Originally conceived as a utilitarian solution for mattresses, the humble ticking stripe has evolved into a designer favorite. From women’s fashion to high-end interiors, the simple stripe is popping up in all kinds of unexpected places. We love it for its timeless, easygoing charm. This season’s offering includes the basics as well as some inventive variations, including a mini gingham, tone-ontone upholstery texture, and a fringe treatment.

Clockwise from Top Left: GOODY Balsam, WITTY Linen, RUE Flannel, PEEK Acorn, TIKI Hazelnut, NIFTY Cinnamon, DAUMONT Vapor, LEON Alabaster

COMO Atlantic COMO Canyon COMO Feria
DAUMONT Brindle DAUMONT Chambray DAUMONT Fennel
DAUMONT Vapor DUVELLE Feria
DUVELLE Graphite
DUVELLE Horizon ERNST Amber ERNST Dew
ERNST Lapis ERNST Vapor FEDERICO Atlantic
FEDERICO Cortado
FEDERICO Feria
FEDERICO Graphite
FLAUNT Apple FLAUNT Ice
FLAUNT Indigo
FLAUNT Linen
FRACAS Chai FRACAS Feria
FRACAS Graphite
FRACAS Horizon
GOODY Balsam
GOODY Chalkboard
GOODY Chili
GOODY Honey
HENDRICKSON River
HENDRICKSON Splash HENDRICKSON Tapestry
HESTON Copper
HESTON Dew HESTON Driftwood
HESTON Horizon
HESTON Tapestry INARA Aloe
INARA Blush
INARA Linen
INARA Ultramarine
GRENDEL Midnight
GRENDEL Serape
HEIMDALL Chai
HEIMDALL Cortado
HEIMDALL Currant
HEIMDALL Opalescent
HEIMDALL Riviera
HENDRICKSON Domino HENDRICKSON Lapis HENDRICKSON Linen HENDRICKSON Meadow HENDRICKSON Mushroom
GOODY Navy GOODY Turquoise
GRENDEL Aegean
GRENDEL Graphite GRENDEL Indigo
INARA Vapor
ISTRIA Batik ISTRIA Java
ISTRIA Napa
ISTRIA Treasure ISTRIA Vapor JALAINE Beachcomber
JALAINE Brindle JALAINE Delft JALAINE Khaki JALAINE Silver JALAINE Tapenade KLUM Atlantic
KLUM Chai KLUM Dawn KLUM Olive KOJU Glacier KOJU Indigo KOJU Sisal
LEON Alabaster LEON Celadon
LEON Charcoal
LEON Currant LEON Glacier LEON Indigo
LEON Leaf LEON Linen LEON Pumpkin
LEON Sky
LEON Sunny MALAGA Chalkboard
MIRTH Flagstone MIRTH Lake
MIRTH Linen MIRTH Pampas
MIRTH Vapor
MIYAZAKI Canvas
MIYAZAKI Caramel
MIYAZAKI Ivory
MIYAZAKI Mushroom
MIYAZAKI Night
MIYAZAKI Raisin
MOLINO Aquatint
MALAGA River MALAGA Seascape
MASON Denim MASON Glacier MASON Horizon MASON Lemongrass MASON Linen MASON Sand
MASON Squash MINDFUL Chambray MINDFUL Glacier MINDFUL Sand
MALAGA Citrine MALAGA Mineral MALAGA Pebble MALAGA Rice
MOLINO Delft MOLINO Linen
MOLINO Mushroom MOLINO Rosa NIFTY Black
NIFTY Carob
NIFTY Cinnamon NIFTY Moss
NIFTY Navy NIFTY Red PARFAIT Robins Egg
PARFAIT Sand PARFAIT Silver PARFAIT Slate
PEEK Acorn PEEK Aegean PEEK Basil PEEK Chili
PEEK Citrine PEEK Dijon
PEEK Lake PHOENIX Charcoal
PHOENIX Flaxen
PHOENIX Silver
PHOENIX Sky
PIROUETTE Glacier PIROUETTE
RITUAL Celery RITUAL Saffron
RITUAL Sky ROSABEL Atlantic
ROSABEL Pesto ROSABEL Silver ROSABEL Tapestry
RUBEUS Brindle
RUBEUS Indigo
RUBEUS Rainforest
RUBEUS Rosa RUE Crimson
PLANETARY Ivory PLANETARY Jade
PLANETARY Linen PURA Delft
PURA Herbal PURA Sunny PURA Water REX Atlantic
REX Gravel REX Mineral
REX Vintage
RITUAL Black
PLANETARY Denim PLANETARY Ecru PLANETARY Fern PLANETARY Glacier
RUE Flannel RUE Lake
RUE Rosemary RUE Vapor SAKS Aquatint SAKS Citron
SAKS Denim SAKS Gravel
SARAYA Driftwood SARAYA Rainforest
SARAYA Slate
SARAYA Tapestry
SERGE Metal SERGE Opalescent
SERGE Twilight SERGE Vineyard SHAKTI Currant SHAKTI Herbal SHAKTI Horizon SHAKTI Slate
SHAKTI Tapestry STORY Bluebell STORY Herbal STORY Honeysuckle
SUKO Atlantic SUKO Brindle
SUKO Cortado SUKO Horizon SWAGGER Beach SWAGGER Brindle SWAGGER Horizon SWAGGER Ocean
UMA Citron UMA Delft
UMA Glacier UMA Tea
VALETTE Atlantic
VALETTE Canyon
VALETTE Rice
VIVA Canyon
VIVA Citrine
VIVA Dawn
VIVA Jewel
SWIFT Ultramarine TIKI Caper
TIKI Chamois TIKI Clove TIKI Hazelnut TIKI Opal
TIKI Raven TIKI River
TRELISE Atlantis TRELISE Desert TRELISE Festival TRELISE Glacier
SWAGGER Rainforest SWIFT Bonita SWIFT Golden SWIFT Luminous
VALETTE Citron
WESTMORE Driftwood WESTMORE Slate WITTY Crimson
WITTY Glacier
WITTY Indigo WITTY Linen
WITTY Navy WITTY Pink WITTY Powder Blue WITTY Sunny YONDER Atlantic YONDER Desert Rose
YONDER Linen YONDER Topaz

Front and Back Cover:

Clockwise from Top Left: WESTMORE Celadon, TIKI Caper, ERNST Dew, PARFAIT Sand, ROSABEL Pesto, HESTON Dew, KOJU Glacier, SUKO Cortado, PEEK Citrine, MASON Squash, MOLINO Linen, SARAYA Slate, MIRTH Pampas, VIVA Citrine

Look Lively, Pages 6-7

Clockwise from Top Left: SHAKTI Currant, GRENDEL Serape, TRELISE Festival, COMO Feria, SARAYA Tapestry, STORY Herbal, RITUAL Saffron, PEEK Basil, LEON Pumpkin

Good Natured, Pages 12-13

Clockwise from Top Left: MASON Linen & Horizon, HENDRICKSON Linen, KOJU Glacier, ISTRIA Vapor, DAUMONT Vapor, MIRTH Vapor, NIFTY Moss & Cinnamon, INARA, Vapor, WESTMORE Driftwood, PURA Water, PIROUETTE Linen, KOJU Sisal, MALAGA Mineral

Glow Up, Pages 18-19

Clockwise from Top Left: FRACAS Horizon, SERGE Opalescent, DUVELLE Horizon, HEIMDALL Opalescent, RUBEUS Rosa & Indigo

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