kw | THE RIGHT AGENT THE RIGHT TOOLS
I am excited to share with you why we are the best choice to work with in the marketing and selling of your home Thank you for taking the time to consider the Keller Williams difference. Ricky Robinson 973-539-1120 Office www.sellingNNJ.com rick@sellingNNJ.com Keller Williams Metropolitan 55 Madison Avenue Morristown, NJ * 201-970-8194 Cell
The agent you hire does matter
What I deliver Experience and Knowledge The complexities of your real estate transaction will be well-handled. A good agent knows that negotiations for sale begin the first time someone crosses the threshold of your home. Smoothing the way for your listing and sale, I will capably remove many potential challenges before they have the opportunity to appear. Communication Your needs always come first. I provide the service we agree to, in the ways that work for you.You’ll always be kept in the loop. From listing to closing, you’ll know the status of our marketing efforts, the offers on the table and the steps leading to a successful closing once an offer is accepted. We’ll agree on the communication method that works best for you. $Pricing$ Your home will be priced right, adjusted as needed, and positioned to sell quickly for your best result. With a keen understanding of both the big picture and the very latest local and neighborhood data, the information you need is at my fingertips daily.
The agent you hire does matter
Most Important Factors When Choosing an Agent Professional Agent’s designations association held by real with a estate agent particular 2% firm Agent has caring 3% personality/good listener 11%
Agent’s knowledge of the neighborhood 12%
Agent is friend or family member 17%
Other 5%
Reputation of agent 20%
International presence, local agents …and GROWING every day!
Now the largest real estate company in the U.S.
About Us
Our Shared Perspective “ We believe that real estate is a local business, driven by individual agents and their presence within their communities.” “ We believe in results through people.” Mark Willis, CEO
“We are a company that thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.”
Highly Trained Agents “We are a training and coaching company – that just happens to be in the business of real estate.” - Gary Keller Why this matters to you, the seller - I am trained and educated on the most cutting edge systems, resources and technology in the industry which helps me best market and SELL your home.
About Us
Outpacing the Industry REAL Trends, Inc. – Represented 24 percent of the top 500 brokerages ranked by closed transactions and 28 percent of the top 500 brokerages ranked by closed volume in the annual REAL Trends 500, 2010 REAL Trends, Inc./Wall Street Journal – Represented 23 percent of the top1,000 agents and teams in the U.S. in annual ‘The Thousand’ report Entrepreneur Magazine – Ranked #1 real estate franchise on the 32nd Annual Franchise 500 list, 2011 Inman News – Co-Founder and Chairman of the Board Gary Keller named on of the 100 Most Influential Leaders in Real Estate, 2011
Inman News – eEdge named the Most Innovative Web Service in the real estate industry, 2011 Training Magazine – Highest ranked real estate franchise on annual Training Top 125, 2010 Swanepoel Trends Report – Most Recognizable Real Estate Franchise for 2009, #1 Industry Trendsetter for 2009
Inc. Magazine – One of the Top 5000 Fastest Growing Private Companies in America, 2009 American Business Awards – Sales Training/Coaching Program of the Year in 2009 Franchise Times - Top Quartile of Franchise Operations in the U.S., 2009
Strong Community Presence
Giving Where We Live Inaugurated in 2009, RED Day (Renew, Energize and Donate) is Keller Williams Realty’s annual, companywide, day of community service. Keller Williams associates are asked to “give where they live” and dedicate a day to renewing and energizing the communities they serve.
Mary Tennant, President and COO
Defying the Market
Outpacing the Local Market
KW Metropolitan is dominating all local markets: We sell homes faster than any other top Morris County office
Defying the Market
Dominating the Local Markets
Defying the Market
Dominating the Local Markets
We Focus on What Matters
How Buyers Find the Home They Purchase
Buyers find the home they purchase primarily by looking on the Internet and by asking real estate agents. An excellent agent with a terrific Internet marketing program is your best path to a sale.
kw | TECHNOLOGY
The My Listings, My Leads Philosophy We believe the person your hire to sell your home should have complete control over the home selling process.
kw Technology
Strategic Tailored Approach To Marketing vs. One Size Fits All
• The Internet … Maximum Exposure to Reach Today’s Buyers. • The internet is the most used tool in searching for homes today . • KW employs a myriad of web partners that will optimize your presence on the web.
kw Technology
International Reach, Local Feel KWLS/LISTHUB PARTNERS
kw | MARKETING
Promotion
Marketing Systems Your home will get the exposure it deserves. My marketing systems maximize your property’s exposure to buyers. Neighborhood tracking tools and automated buyer calling systems allow me to reach active buyers who want to know about your listing.
Targeting Real Estate Professionals Positioning your home to stand out in the minds of real estate professionals takes more than a great presentation in MLS. To stand out, I: •CALL TOP PRODUCING SALES ASSOCIATES to personally introduce your home •SEND FLYERS TO TOP PRODUCING SALES ASSOCIATES to create “top of the mind” awareness of your home. •HOST A BROKER OPEN HOUSE specifically for sales associates from ALL area companies. This will give me the opportunity to personally present your home to the other sales associates.
Promotion
My Personalized Marketing Plan to get your home SOLD 1. Establish the Market Value of your home. 2. Discuss ways to improve the marketability of your home. 3. Listing added to Multiple Listing Service with photos, Internet, WebPage and additional engines with virtual tour‌.. 4. Advertise your home digitally. 5. Open House service readily available. 6. FEATURE BOOKLETS highlighting the special characteristics of your home available to buyers. 7. Send feature sheets to other offices for maximum exposure. 7. On-going personal networking among other realtors. 8. Weekly communication and feedback from realtors showings. 10. Make potential clients aware of financing possibilities. 11. Ensure that any offers from buyers are pre-approved and capable of closing on the purchase. 12. Represent you in contract negotiations with buyers to help generate the highest selling price for the home. 13. Coordinate escrow, financing and closing activities on your behalf to ensure a ‌ smooth, hassle-free closing.
Promotion
Unmatched Internet Presence the #1 consumer real estate website!
My listings are SHOWCASED with multiple professional photos and a virtual tour or website, because: •A Realtor.com showcase listing is clicked on 72% more often.
•Homes with multiple photos are viewed 299% more often.
When buyers request information on your property I am notified immediately.
Promotion
Prominent, Nationally Recognized Yard Sign Our nationally recognized yard signs are designed to stand out to bring more buyer calls. The yard sign and all promotion for your property will direct buyers to me, because I know your home the best and have a vested interest in selling YOUR HOME.
It is important to note that with traditional real estate companies, your property ads may not directly benefit you. In traditional offices, most buyers calling on property ads never see the house they call on because the sales associate answering the phone is not the listing sales associate and they have an interest in selling the buyer any home, not necessarily your home. This sales associate may not have even seen your home.
My Listing‌My Leads!
Promotion
Direct Marketing to Buyers Email Flyer: Through our MLS, we are able to see the number of buyers with search criteria that matches your home. An email with a flyer of your home goes out to these hundreds of local and relocating buyers, giving them instant notification of your home coming on the market. Just Listed Postcards: Professionally designed postcards are mailed to your neighborhood and targeted buyers to increase awareness of your home. Open House: I will host a public open house, giving me the opportunity to personally present your home to interested buyers.
Promotion
Print Advertising
We use various local print media to introduce a new listing and for niche marketing.
kw | MY PROMISES TO YOU
What I deliver
What My Clients Say About Me: Rick Robinson has been an absolute pleasure to work with. In buying our first home my fiancĂŠe and I had some very specific things we were looking for. Rick listened to us and found homes that met our criteria to show us and was more than happy to show us houses we found ourselves online. He was always there to answer any questions we had and really went above and beyond in finding answers to questions we had about the houses we were looking at. In the end we ended up purchasing a short sale (a process I've been told is an enormous pain by many people) Rick managed to make even this process easy for us. I will definitely use Rick again for any future sales or purchases and would highly recommend him to everyone I know.
Jon Rudolph
What I deliver
What My Clients Say About Me: Rick understood our needs as a landlord and pre-screened applicants to make this process almost effortless. I would recommend him highly. I have several properties and in the future he'll be my first call. Peter Bergamini
What I deliver
Working together as a team will bring us the best results
My Responsibilities
Your Responsibilities
• Guidance on staging your
• Complete repairs and
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property Pricing recommendation Create marketing campaign Produce marketing materials Implement marketing campaign Set up showings Provide you feedback on showings Review contracts with you Represent you in negotiations Coordinate closing details with attorney
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cleaning. “Stage” your home to be appealing. Hide valuables (also prescriptions). Keep marketing information out for prospective buyers. Leave premises for showings. Call me with any questions. Refer friends and acquaintances who might be interested in your property. Refuse to discuss terms with prospective buyers or their agents.
What I deliver
I’m Ready to Go to Work for You I’ll guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your needs. Your Success is My Focus