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1FITNESS
©
P E R S O N A L T R A I N I N G
BRAND GUIDELINES
1FITNESS P E R S O N A L T R A I N I N G
Primary Branding Logo Elements
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The logo is created from the Icon and Wordmaark combination. When and how to use each item is importat and will be covered in more detail under the appropiate heading.
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1FITNESS
1FITNESS
ICON
©
P E R S O N A L T R A I N I N G
WORDMARK
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1 F I T N E S S© PER S O N A L T R A I N I N G
LOCK-UP
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Primary Branding Icon
The Icon is to be used in familiar settings where repetition of exposure to the brand has created informed viewers who know the “who”and “what” of the brand. ™
The protection area is the size of the “F” in Fit.
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1.773” (45.035 mm) x 1.1448” (29.078 mm) TM = 11pt
LOGO PROTECTION
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.7” (17.78 mm) x .435” (11.17mm) TM = 5 pt
MINIMUM LOGO SIZE
Primary Branding Icon Colors
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Pairing the Icon with the appropriate color is key. Contrast is the goal. Communication is the purpose.
This version is to be placed on White and Neon.
This version is to be placed only on a gray background.
This version is to be placed on White and Neon.
This version is to be placed only on a Neon background
This version is to be placed only on a White background
This version is to be placed only on a Gray background
S
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1FITNESS©
PERSONAL TRAINING
Primary Branding Wordmark
The prupose of the Wordmark is to communicate the “who“ and “what“ of the brand. The who is and the what is personal training. The protection area is the size of the “P” in personal.
WORDMARK
The size of the vector Q shoul always be equal to the size of the “1”. ICON VECTOR
1FITNESS©
PERSONAL TRAINING
WORDMARK PROTECTION 3.29” (83.566 mm) x .5276” (13.4 mm) ©= 27pt
1FITNESS PERSONAL TRAINING
©
1.528” (38.812 mm) x .296” (7.542 mm) ©=5pt
SMALL WORDMARK PROTECTION
Primary Branding Wordmark Colors
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The Wordmark is on compnant of the Lock-Up. It should always appear in a horizontal position and on a contrasting background for the purpose of communicating the “who” and “what” of the brand.
1FITNESS©
PERSONAL TRAINING
1FITNESS©
PERSONAL TRAINING
1FITNESS©
PERSONAL TRAINING
WORDMARK
ICON VECTOR
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Primary Branding Lock-Up
The Lock-up is the combination of the Icon and Wordmark. The Lock-Up is used to reinforce the brand, creating familiarity with new potental clients.
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1 F I T N E S S© PER S O N A L T R A I N I N G
LOCK-UP
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1 F I T N E S S© PER S O N A L T R A I N I N G
LOCK-UP PROTECTION
3.032” (77.014 mm) x 1.43” (36.322 mm) ©=15pt ™=15pt
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1FITNESS
©
PER S O N A L T R A I N I N G
SMALL PROTECTION
1.5609” (39.647 mm) x 0.8612” (21.873 mm) ©=5pt ™=5pt
Primary Branding Lock-Up Colors
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Contrast is the focus of choosing colors. Neon is a high energy color that speaks of athetics and excercise. The Gray is there to balance out the Neon. ™
This version is to be placed on a Neon or White background
This version is to be placed only on a gray background.
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1FITNESS Do not strecth.
Do not remove tagline.
Do not stretch, morch, or remove any part from any verson of the logo. staying true to the © guidelines builds cosistancy and helps build the brand by it being familiar.
1 F I T N ™E S S ©
PERSONAL TRAINING
Do not fill text box.
Do not outline.
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1FITNESS©
PERSONAL TRAINING
Do not use any of other lockup.
Do not cut off any portion of the icon.
1FITNESS
PERSONAL TRAINING
Do not adjust kerning.
1FITNESS
PERSONAL TRAINING
Do not use unapproved colors.
Do not change font colors.
1FITNESS
PERSONAL TRAINING
Do not change font. Do not place the icon in a shape.
Primary Branding Brand Abuse
For the proper treatment of the icone, wordmark, or lockup, refer to the guidelines on previous pages.
Brand Palette Color Palette
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The primary color palette was created for consistancy and balance. The Neon, Gray, White, and Black offer enough reange of applicatoin and contrast when used correctly. Use only these colors as they have been carefully considered and planned with mulitiple applications in mind.
PRIMARY COLOR PALETTE
SECONDARY COLOR PALETTE
Neon C25 M0 Y99 K0 R203 G29 B42
Magenta C12 M94 Y0 K0 R224 G0 B128
Gray C62 M53 Y52 K55 R62 G64 B65
Mint C63 M0 Y78 K0 R0 G237 B121
White C0 M0 Y0 K0 R255 G255 B255
Gold C34 M32 Y100 K4 R173 G153 B40
Black C0 M0 Y0 K100 R0 G0 B0
Salmon C0 M80 Y61 K0 R225 G90 B88
The secondary color palette is used for supporting and complementing the primary color pallete in various marketing mediums,
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GOTHOM GOTHOM BOLD | H1 16PT | H2 12PT
Gothom Font Family is the font to represent q1fitness. It contrast represents strength and assurance. It’s varying weights offer multiple uses for creating hierarchy. The Gray font color is sephisticated and modern.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmonopqrstuvwxyz 0123456789
GOTHOM BOOK | BODY COPY 11PT
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmonopqrstuvwxyz 0123456789 GOTHOM BOLD | H1 16PT
NO GYM. NO PROBLEM GOTHOM BOLD | H2 12PT NO GYM. NO PROBLEM GOTHOM BOOOK | BODY COPY 11PT No gym. No problem
Primary Branding Font Family
Gray C62 M53 Y52 K55 R62 G64 B65
Logo Application Stationery
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1FITNESS P E R S O N A L T R A I N I N G
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David Neilsen owner/trainer 909.967.0112
q1fitnessinfo@gmail.com
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Logo Application Flyer Design
NO GYM.
NO PROBLEM.
NO GYM. NO PROBLEM.