Good day . . .
Club Newsletters What? Why? How in New Normal
Ric Salvador RC HOLY SPIRIT D3780 1
Why have a club newsletter?
Example: THE DOVE of RC Holy Spirit D3780 (First Issue June 2009)
Documentation of events, activities, service projects Provide Rotary information Promote club image, brand ID Serve as club “archive” News & entertainment 2
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Printed or digital ?
THE DOVE is in digital format.
WHY?
Printing is expensive
New Normal: Printed form of THE DOVE is “bawal” WHY?
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Again, why digital ?
Color Printing is expensive, time-consuming THE DOVE is distributed by email to over 1000 worldwide Fast, cost-free distribution by email and social media posts Full color on screens – laptops, phones, tablets, PCs Easy to file: no need for filing cabinets! 7
Target audience groups have broadened
Club members Partners, sponsors, donors Officers D3780 & others Prospective Rotarians Rotarians (past & present) Rotary and beyond Community leaders, friends, associates 8
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Thank you !
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