INES LLOPART ARCHITECTURE MARKETING
CONTACT
EDUCATION
ADDRESS
MASTER OF INTERNATIONAL MARKETING (MIM)
Aug 2016
MASTER OF ARCHITECTURE (M. Arch)
July 2014
BACHELOR OF ARCHITECTURE (B. Arch)
July 2013
46 Derby St. Somerville, MA 02145
PHONE
(312) 375-3016
Hult International Business School | Boston, MA - Dean’s List - Global Social Media Ambassador & Event Planner Assistant
ETSAB - UPC | Barcelona, Spain
illopartm@gmail.com
WEBSITE
ETSAB - UPC | Barcelona, Spain IIT (Illinois Institute of Technology) Exchange Student | Chicago, IL
EXPERIENCE
SKILLS
DESIGN ASSOCIATES INC.
MARKETING
www.ride2coffee.com
2016 Cambridge, MA
URBANNEXT.COM 2016 Virtual
ALTRIM PUBLISHERS 2014-2016 Chicago, IL
ARCHITECTURE WEEKEND 2013-2014 Barcelona, ESP
FORMA ARCH. 2012-2013 Chicago, IL
RIDE2COFFEE 2012-2016 Virtual
· Developed marketing strategies to increase sales by 400%, increasing online sales from 0 to 25% total revenue. Collaborated in the Strategy Formulation and further Strategy Development and Implementation. · Create project pitch for magazine proposal and publication to targeted and international print and online media. · Investigated digital marketing strategies of 5 local competitors to present analysis to senior management. · Research prospects to effectiely customize presentation brochure to increase conversion rate
GRAPHIC COMMUNICATION · Improved company’s brand awareness by unifying graphic design across digital and printed mediums. · Redesigned both design and content of website and marketing brochures for Design Associates Inc. · Created project presentation brochures for both print and digital magazines, publishing projects in America, Europe and Asia.
ARCHITECTURE
· Worked as Office Manager for firm in Cambridge, MA. Assisting with client presentations, promotional brochures, and organizing lunch & learns. · Worked as architecture intern, drawing plans, elevations and CDs for student housing.
ADDITIONAL INFORMATION CERTIFICATION
Action Selling Associates Certification AdWords Certification by Google https://www.linkedin.com/in/inesllopart
@inesllopart
Ines Llopart Portfolio
“The dialogue between client and architect is about as intimate as any conversation you can have, because when you’re talking about building a house, you’re talking about dreams” Robert Stern
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Content
Architecture Projects Rovira Park Valls Obama’s Presidential Library Pladur - Competition SIKA - Competition
Marketing & Communication Architecture Weekend Altrim Publishers VVArquitectura ArchGistic Blogs
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Architecture Rovira Park
As a result of the cruel civil war Spain went through, in every major city there are military heritage that have now become memories to some and magic spots to other. In order to bring it closer to the people from Barcelona, I redesigned the park’s accesabilty.
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Architecture Rovira Park
The Urban design proposal also includes the creation of social buildings, with different uses and purposes. These will bring the people in the neighborhood closer and will add another destination for those who aren’t.
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Architecture Valls
In Catalunya, Spain, there are many medieval towns which preserve the traditions of the time. This is the case of Valls, a town where the irregular urban layour is key to integrate and preserve tradition.
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Architecture Valls
The proposal included the creation of housing units in the border of built to nature.
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Architecture
Obama’s President Library
While in Chicago, I designed what will become “BARACK OBAMA’S PRESIDENTIAL LIBRARY”. A mass just as impressive as his personality.
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Architecture
Obama’s President Library
The mass is a FORTRESS. It stores and preserves.
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Architecture
Pladur - Competition
Walls are straigh and vertical. What if we defied that?
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Architecture
San Sebastian - Competition
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Architecture Weekend Website Design
For a year I worked for a digital architecture start up linking architecture guides and travelers. The result, my first real job in the world of marketing & communicaiton.
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Architecture Weekend Social Media
During that year I managed architecture studios and architecture guides to become part of our platform and offer their best. On the other side, I was managing the social media channels of the company. Learning how to optimize posting.
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Architecture Weekend Social Media
Within the Social Media Channels I managed - Twitter & Instagram - we had a consisted growth during that year, achieving an overall growth of 400% approx.
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Altrim Publishers Website Design
After leaving Architecture Weekend in 2013, I started working for a newly founded architecture publisher. My role, project management, marketing & communication, and anything needed along the way. Tipical start-up workpace.
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Altrim Publishers Newsletters
At Altrim Publishers I worked over 2 years. Keeping daily track of editorial work, of corporate communication and of keeping the clients engaged with the company.
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VVArquitectura Website Design
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VVArquitectura Website Design
In 2014 a young duo of architects in Spain started their own architecture firm, VVArquitectura. As a freelance I worked closely with them to create a website that would represent their interest in rehabilitation, nature and young design.
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VVArquitectura Publications
The firm was created as a result of the completion of their first project, a hotel in Tarragona, Spain. Despite being 100% unkown to the world, we managed to get them published in serveral printed and online magazines.
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VVArquitectura Publications
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VVArquitectura Publications
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VVArquitectura Publications
Planta acceso / Acces plan
VILA-SECA, TARRAGONA. SPAIN
Hotel Raval de la Mar Scaffold House
ALBA VALLVÉ SALAS Y PINEDA VALLVÉ SALAS, ARQUITECTOS
– Un lenguaje arquitectónico sensible con su entorno urbano, facilita la lectura compositiva de este hotel, en el marco de un conjunto urbano propio de un casco antiguo con valores arquitectónicos y patrimoniales. – This refurbishment project for a family house in Begur uses as its strategic arguments a series of operations of great subtlety that transform the house into a form of very wide porch open to the neighbouring landscape.
El proyecto se sitúa en el casco antiguo de Vila-seca, donde la irregularidad del solar y las preexistencias se transforman en el objeto final de las estrategias compositivas del proyecto. Por una parte, se marca una transición en la composición de los huecos de las fachadas, diferenciando de esta manera un delante y un detrás. Por otra parte, la fachada se divide allí, donde había los límites de las edificaciones anteriores, mediante cambios de rasante, cortes verticales, cambios en la barandilla superior y añadiendo tramos de ladrillo allí donde anteriormente había muros de cerramiento. El proyecto busca insistentemente la forma de mimetizarse con su entorno, utilizando un exterior opaco y pétreo que se contrapone con el interior, en el que se
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busca la sensación de amplitud y luminosidad de los espacios a través del patio. El hotel, compuesto por 36 habitaciones repartidas desde la planta baja hasta el ático, se organiza alrededor de este patio central. En sección, éste patio se convierte en protagonista del espacio y se va escalonando para conseguir un mayor aprovechamiento de la luz de suroeste. El proyecto se sitúa en el casco antiguo de Vila-seca, donde la irregularidad del solar y las preexistencias se transforman en el objeto final de las estrategias compositivas del proyecto. Por una parte, se marca una transición en la composición de los huecos de las fachadas, diferenciando de esta manera
un delante y un detrás. Por otra parte, la fachada se divide allí, donde había los límites de las edificaciones anteriores, mediante cambios de rasante, cortes verticales, cambios en la barandilla superior y añadiendo tramos de ladrillo allí donde anteriormente había muros de cerramiento. El proyecto busca insistentemente la forma de mimetizarse con su entorno, utilizando un exterior opaco y pétreo que se contrapone con el interior, en el que se busca la sensación de amplitud y luminosidad de los espacios a través del patio. El hotel, compuesto por 36 habitaciones repartidas desde la planta baja hasta el ático, se organiza alrededor de este patio central. En sección, éste patio se convierte en protagonista del espacio y se va escalonando para conseguir un mayor aprovechamiento de la luz de suroeste.
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VVArquitectura Publications
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Sección transversal / Transversal section
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Planta baja / Ground floor
Hotel Raval de la Mar / Raval de la Mar Hotel
Localización Location: Vila-Seca, Tarragona, Spain. Promotor Promotor: Palas Pineda S.L. Arquitectos Architects: VVArquitectura. Alba Vallvè Salas y Pineda Vallvè Salas. Colaboradores Collaborators: Josep Maria Delmuns (Ingeniero). Arquitecto Técnico Technical Architect: Sergi Balsells Travé. Constructora General Contractor: Insagra Uno S.L.. Año proyecto Project date: 2012. Ejecución Completion: 2013. Fotografía Photography: Joan Guillamat. Listado de industriales en / Suppliers list at www.ondiseno.com/proyectos.php
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ArchGistic Website Design
In 2015, I freelanced for another start-up company. A property management website that had to be designed to suit potential clients. Market research was conducted in order to define what the company’s target market was looking for.
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Blogs
Ride2Coffee Created as a result of the normal lifestyle implemented in the 21st century, it includes a selection of cafĂŠs worldwide that combine design, atmosphere and quality. www.ride2coffee.com
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Ines Llopart Portfolio
Visual Compilation of a sample of my work since 2011
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