+ Kevin Cornils
PELOTON: ‘A CATEGORY OF ONE’ Everyone’s talking about Peloton: the brand whose powerful combination of at-home bike and live-streamed classes has taken the fitness sector by storm. But what’s its secret, and what happens next? Kevin Cornils, Managing Director International for Peloton, speaks to Kate Cracknell What’s Peloton’s vision? The inspiration behind Peloton is simple: people want to work out, but there are a lot of obstacles that stand in the way. Peloton CEO John Foley experienced this firsthand when, with two kids at home, he and his wife Jill could no longer fit studio classes into their busy schedules. The idea for Peloton was born: studio-style, group fitness classes at home, 16
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letting people access the motivation, power and intensity of these classes any time, anywhere. Peloton started with a bike, but it never set out to be just a bike company. It was always about bringing instructor-led group fitness classes to the convenience of your own home. Over the years, we’ve expanded and we continue to evolve our offering, but those founding principles remain the same.
