+ AI can optimise your timetable for member satisfaction and retention
ARTIFICIAL INTELLIGENCE. REAL RESULTS. Pitch-perfect marketing, optimised class schedules, fine-tuned instructor line-ups… The opportunities presented by AI might seem too good to be true, but this is all achievable now, driving improved revenues and retention. AI expert Ian Mullane explains When you hear the term AI (artificial intelligence), what does it conjure up in your mind? Do you imagine it to be something futuristic: technology that will one day power world-dominating robots, self-driving cars and so on? You certainly wouldn’t be alone in this view, but to pigeonhole AI as something for the future is to miss out on the very real opportunities it presents to gym and studio operators today. 42
RIDE HIGH May 2021
AI is, after all, a significant force in our lives already: from deciding what we need to see in our news feed, to suggesting an artist we may want to play, to giving us to-the-minute arrival times in navigation apps, it touches us in myriad different ways every day. Its role and reach will continue to grow, but we are – all of us – already reaping its benefits in the shape of enhanced, more personalised experiences throughout our daily lives. So, what does this mean in a fitness context?
