MDF brochure RIDGID

DISTRIBUTOR MARKETING SUPPORT 2024

BUILT FOR THOSE WHO KNOW ™

OUR MISSION

Since the day we introduced the first RIDGID® pipe wrench, we made it our mission to serve the most demanding trades professionals. Our customers are proud to call themselves experts and their reputation is essentials to them, and to us. This is why RIDGID promises to deliver:

• Confidence that RIDGID products will consistently perform in the harsh demands of the professional’s work site.

• Efficiency that results in faster work, more jobs and improved profits.

• Industry innovations to help our customers create new services and income sources.

GROWTH & INNOVATION

STRENGTHEN RELATIONSHIPS WITH CUSTOMERS AND DISTRIBUTION PARTNERS.

RELATIONSHIPS

PERFECT EXECUTION

POSITION COMPANY IN FASTER GROWTH, BETTER DYNAMIC MARKETS.

ADOPT TECHNOLOGIES AND BUSINESS PRACTICES TO IMPROVE PRODUCTS, SERVICES AND DRIVE EFFICIENCIES.

WHAT IS PROACTION?

When a RIDGID customer is looking to buy, they expect high quality tools available at proximity. They want to be served by knowledgeable distributors giving them access to RIDGID’s newest technologies. The RIDGID functional discounting model, called ProAction, rewards distributors for serving the needs of RIDGID customers.

INVENTORY BREADTH DISCOUNT

In order to serve any request a RIDGID customer has, the ProAction program will compensate our distributors for carrying broad inventories. This will enable customers to find what they are looking for at the best price.

If you continue to stock, sell and replenish key RIDGID products, you can earn the Inventory Breadth Discount.

TRAINING DISCOUNT

As a RIDGID distributor, you can grow your business by keeping your product knowledge up-to-date. When your customers can turn to you for specialized technical support, relationships emerge which help you build a positive reputation, and in the end, to sell more. RIDGID offers hands-on product trainings and compensates knowledgeable distributors with a specific Training Discount.

SUPPORT DISCOUNT

Great partnerships with our distributors have always been a driver of mutual success. If you support our brand by organizing joint sales activities, displaying RIDGID product, introducing our new innovative launches or planning specific marketing activities together with us, you will earn the Support Discount and get access to the RIDGID Marketing Development Fund.

MARKETING DEVELOPMENT FUND (MDF)

You can use MDF to support the RIDGID brand by using all the different options that you find in this brochure.

If you have specific marketing needs contact your RIDGID Account Manager to discuss further possibilities to use your MDF.

EFFICIENT COLLABORATION AND MAXIMIZE

IN STORE / POINT OF SALES

PROMOTIONS & MERCHANDIZING

EVENTS

WILL MINIMIZE EFFORT

MAXIMIZE IMPACT

METAL DISPLAYS (METAL)

Our metal displays are the robst way to present our tools in your store. They are in stock for your needs and quickly available for you. The open white displays can be connected and arranged easily for set-up. The closed glass dislay comes with a lock so everything stays in place. Both articles come with lights to put a focus on the presented items.

Open white displays with light:

Material: Steel and Plexi-tubes

Size: Shelf (500 × 500 mm) -- bracket (150 × 50 × 50 mm)

Power: 220 V plug with light switch

SCAN TO REQUEST A QUOTE

Closed displays with light:

Material: Powdercoated Steel and plexiglass

Size: 2205 × 1000 × 600 mm (total H × W × D)

Power: 220 V plug with light switch

POINT OF SALES

CARDBOARD DISPLAYS

Cadboard displays are the ideal way to give our product additional attention. Whether pedestal cubes, product displays or counter displays, these displays will make the products stand out.

Pedestal cubes (cardboard):

Material: Carton (5 mm EB-flute, 1-sided laminated with 180 g/m2 MC)

Print: 4/0 colours offset print with dispersion varnish (1 version)

Size: ± 500 × 500 × 620 mm

Product displays (cardborad):

Material: Carton (3 mm EE-wave, 2-sided laminated with 180 g/m2 MC)

Size: Customizable (shipped plano)

Ellipse towers:

Material: Carton (405 gr. Print Kote + 3 mm B wave)

Print: 4/0 colours offset print with dispersion varnish

Size: 650 × 1900 mm (shipped plano) in a cardbox

Product counter displays:

Material: Carton (3 mm B-wave, 1-sided laminated with 180 g/m2 MC)

Size: Customizable (shipped plano)

INDOOR BANNER

Quality roll-up banners:

Material: Anodized Aluminium, PVC, canvas bag

Print: 4/0 colours offset print, laminated with 180 g/m2 MC

Size: 850 × 2170 mm

/

Wall banners:

Material: Textile fabric with high polyester and elastane content to ensure stretch + Anodized aluminium and plastics

Size: 2280 × 3040 × 3000 mm (total H × W × D)

Folded 800 × 390 × 270 mm (total H × W × D)

SCAN TO REQUEST A QUOTE

OUTDOORS POINT OF SALES

Beachs flags:

Material: Aluminum frame, Supralon 100% full polyester flag

Print: 4/0 colours digital print on 100 % polyester, 110 gm2

Size: 650 × 2500 mm

Flags & banners:

Material: 100% full polyester flag

Print: 4/0 colours digital print on POLY350

Size: 1000 × 3000 mm

Pop-up tent, fireproof (B1):

Material: Polyester-fabric (water repellent and flame resistent, 260 gm2

Print: 4/0 colours digital print on all four sides

Size: 3000 × 3000 mm

OTHER PRODUCTS IN-STORE /

Pallet covers:

SCAN TO REQUEST A QUOTE

POINT OF SALES

PROMOTIONAL MATERIAL

Door/counter mats:

Brochures & catalogues:

Magnet strips:

PROMOTIONS & MERCHANDIZING

Your own shopping experience is online. Check it out: RIDGIDgear.eu

We provide you with branded items and clothing on a great quality level for formal or casual meetings.

Find a good selection and get anything you need from branded premium gear to high-quality eye-catching merchandize to inexpensive giveaways. All in our RIDGIDgear.eu webshop.

It is easy to register and safe to pay. Check out with paypal, credit card or use your saved up MDF budget. All you see is in stock and will be delivered to you in a few days, in any EU country.

Sign up for an account TODAY! WEBSHOP

EVENTS

With qualified trainers and sales people who know everything about the RIDGID tools, we are able to support any type of event organized at your location. Schedule one or more sessions for your employees and customers or we record a training session specific for you, to be watched at your own pace.

Our demo-vans are fully equipped all over Europe to meet you at your premise or directly at your customers location. Our RIDGID experts are ready to demonstrate our tools at your convenience in a one-off meeting or an organized demo-tour.

Contact your RIDGID Account Manager to discuss the possibilities to use your MDF: from RIDGIDbranded in-store displays to Point-of-Sales items or branded merchandising.

• Get set-up banners for events and trade-shows

• Book your RIDGID trainer to get more attention for your customers

• Get your staff trained by professionals to work safe with RIDGID equipment

• Organize your inhouse fair with professional RIDGID POS

• Ask our sales managers to add more value to your events

• Book our team for your fairs or events

• Get special safety trainings for your customers

For every new product launched, we provide a complete launch package that includes all you need to go-to-market. Start selling our latest products as soon as you have been informed of their availability.

NOT GETTING OUR NEW PRODUCT LAUNCH COMMUNICATIONS?

Then contact us so we can add you on the distribution list.

Clear specifications and application pictures will guide your customers to buying the tool they are looking for.

NEW PRODUCTS SCAN HERE FOR RIDGID

& DIGITAL SUPPORT

We support you with up-to-date digital items such as: product content, video material, social media, digital brochures and graphics.

VIDEO

SOCIAL MEDIA

CONTENT

IDENTITY GUIDELINES

GRAPHIC DEVELOPMENT

ABOUT PROFESSIONAL TOOLS

RIDGID is one of three best-in-class brands that all together form our Professional Tools business that serves worldwide the electrical, utility, mechanical, plumbing and construction industries with the broadest range of reliable tools and technologies. Together with Klauke and Greenlee, RIDGID shows a rich and trusted history.

Our global marketing and sales team works hand-in-hand with distributors like you to build up brand loyalty, discuss jobsite problems, provide training to enhance product knowledge and support and equip you with marketing material.

WATCH HERE!

THERE'S A REASON SOME OF THESE ARE OLDER THAN YOU ARE

RIDGID® reserves the right to change design and specification of our products without notification or alteration of literature.

For the complete selection of the Ridge Tool product line, please refer to the RIDGID® Tool Catalog or RIDGID.com

© 2023. RIDGID and the Emerson logo are registered trademarks of Emerson Electric Co. or its subsidiaries in the U.S. and other countries. All other trademarks belong to their respective holders.

BECAUSE WE MAKE IT RIGHT. RIGHT HERE AT RIDGID.

DISTRIBUTOR