Ensure Hybrid Shopping Experience & Personalization To Boost Your Sales Figures
In the online world, there exists a fierce competition to grab the attention of customers. In this course, hybrid shopping and personalization have emerged as a way to highly boost sales figures. For providing a hybrid shopping experience, many online retailers are now opening their physical stores too and this is really filling the gap between a customer’s online and offline shopping experience.
According to a survey of over 3000 US and UK consumers by Agilone, a reputed digital marketing agency, it is found that nowadays consumers expect a more personalized service like that of a brick and mortar shop. For example, they want a brand to remember their past shopping history or even their names!
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Yes, it seems quite an impossible task to accomplish for a business, but eCommerce solutions from the reputed IT companies engaged in eCommerce web development are completely capable of achieving the same with their skill set. It is best to choose an eCommerce solution provider who is also into the business of mobile app development and has considerable experience in leveraging technology for ensuring hybrid shopping experience and personalization.
Online retailers who have acknowledged customer expectations Several online retailers have sensed the power of offering a hybrid shopping experience and personalized service to their target customers. Some of these are the following ones:
Nike, the popular brand that has created a NIKEid System allows customers to customize their shoes in a hassle-free manner.
Amazon, a popular eCommerce platform that ensures personalized landing page for each of its customers and even has physical stores in some places across the world.
Flipkart, Pepperfry, Zivame, FirstCry, and Lenskart have also started their offline stores to offer their target customers a touch and feel the experience of their range of products.
Here, mention should also be made of zovi.com that allows its visitors to try their selected clothes by the facility of a virtual trial room. Similar is Fitiquette, where customers can try clothes in a virtual environment and can be sure about the measurements and fitting. All this use of technology in eCommerce has given a new dimension to the customer’s shopping experience and thus is boosting sales to a significant extent.
Benefits of hybrid shopping experience and personalization There is an array of benefits of rendering a hybrid shopping experience and personalization service to the customers and a large number of online retailers are quite aware of this fact.
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However, some of the benefits of the same are the following ones:
Increased customer engagement
Creation of strong customer loyalty
Improved customer retention
More site visitors
Soaring sale figures
Clearly, the benefits are plenty and difficult to ignore. If you are still sticking to the conventional way of offering services to your customers, it is high time for you to acknowledge the potential of the hybrid shopping experience and personalized service. For this, please contact a leading eCommerce solutions provider and relax to reap the benefits. For more information in this regard, please do not hesitate to contact Rigel Networks Pvt Ltd at presales@rigelnetworks.com.
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