RIKA PUTRI
|
S E L E C T E D WO R KS
E rkputri@yahoo.com T 415 630 0769
50 ROSCOE ST. SAN FRANCISCO, CA 94110
RIKA PUTRI
|
S E L E C T E D WO R KS
01 Gensler Brand Refresh
06 Gensler Design Forecast
02 UNDRGRND Branding
07 Dialogue: The Livability Issue
03 Principals Meeting Branding
08 Shanghai Tower Book
04 BedRock Branding
09 Rethink Work Design Forum
05 BC’s Cone Branding
10 Red Stripe Beer
01 | G E N S L E R B R A N D R E F R E S H BRANDING
Used with consistency in Gensler’s communications, these brand identity elements support and strengthen our position as a global design leader.
01 | G E N S L E R B R A N D R E F R E S H
Used with consistency in Gensler’s communications, these brand identity elements support and strengthen our position as a global design leader.
BRANDING
OAK – LAND
NYC
Leslie Taylor leslie_taylor@gensler.com 2101 Webster St. Suite 2000 Oakland, CA 96412
gensler.com
NEW YORK CITY
CR
NEW YORK #takeovertuesday CITY Leslie Jabs
direct 510 909 9900
SAN FRAN – CISCO
MEX – ICO CITY
#takeovertuesday
SAN JOSÉ
Samuel Bermúdez
01 | G E N S L E R B R A N D R E F R E S H BRANDING
Used with consistency in Gensler’s communications, these brand identity elements support and strengthen our position as a global design leader.
02 | U N D R G R N D S F BRANDING
Branding project for UNDRGRND SF, a new and upcoming tattoo shop located in 3191 Mission St. in San Francisco. The shop’s identity is a minimalistic setting that is distinctively different from the standard tattoo studio. The goal design is to portray a sleek and clean look that enhances, but does not disrupt the variations of style portrayed in their artists’ work.
3 1 9 1 M I S S I O N S T. S A N F R A N C I S C O , C A 94 1 1 0 415 817 1853
U N D R G R N D S F.C O M
02 | U N D R G R N D S F BRANDING
Branding project for UNDRGRND SF, a new and upcoming tattoo shop in San Francisco. The shop’s identity is a minimalistic setting that is distinctively different from the standard tattoo studio. The goal design is to portray a sleek and clean look that enhances, but does not disrupt the variations of style portrayed in their artists’ work.
03 | P R I N C I PA L S M E E T I N G BRANDING
The project was to design a meeting branding that enhanced the flavors of San Francisco’s neighborhoods.
03 | P R I N C I PA L S M E E T I N G
The project was to design a meeting branding that enhanced the flavors of San Francisco’s neighborhoods.
BRANDING
MEETING ATTENDEES Principals’ Meeting 2011
Places to Visit District 3
60 | 61
DISTRICT THREE
CASTRO TWIN PEAKS Principals’ Meeting 2011
Attendees
38 | 39
GOLDEN GATE PARK John Gaulden with Marsha Gaulden, Charlotte Jordan Goldstein, Washington DC
Sandi Warneke, Newport Beach Stephanie Koenig, Los Angeles Tom Ito, Los Angeles Warwick Wicksman with Jennifer Wicksman, Los Angeles
Ken Baker with Mike Kavanagh, Washington DC NOE VALLEY Lisa Amster with Richard Amster, Washington DC Mariela Buendia-Corrochano with Gerardo Corrochano, Washington DC Stephen Swicegood with Ruth Ann Rosenberg, Atlanta Steve Martin with Beth Martin, Washington DC Theresa Sheils, Washington DC Walter Trujillo with Lurenda Turner, Tampa Southwest Andy Cohen with Portia Cohen, Los Angeles Arpy Hatzikian, Los Angeles Barbara Bouza with Manuel Bouza, Los Angeles Barbara Dunn with Martin Klein, Los Angeles Beth Harmon-Vaughan with Terry Vaughan, Phoenix Chip Williams with Sue Williams, Newport Beach Duncan Paterson, Los Angeles Eric Stultz with Tracy Sonka Stultz, Los Angeles Gene Watanabe, Los Angeles Irwin Miller with Heidi Miller, Los Angeles J. Kevin Heinly, San Diego James Young with Amy Young, Los Angeles Jay Silverberg with Lori Silverberg, Phoenix JF Finn with Chi Kim, Las Vegas John Adams with Michelle Adams, Los Angeles Kap Malik with Arvie Malik, Los Angeles Keith Thompson, Los Angeles Kim Graham, Newport Beach Marty Borko with Lilith Borko, Los Angeles Rob Jernigan with Sue Jernigan, Los Angeles Robert Stefko with Catherine Stefko, Las Vegas Ron Turner, Los Angeles
Breakfast -Veranda Ballroom
The Sutro Tower Principals’ Meeting 2011
Guest Speakers
GUEST SPEAKERS CAMERON SINCLAIR Architecture for Humanity Cameron Sinclair was trained as an architect at the University of Westminster and at the Bartlett School of Architecture, University College London. During his studies, Sinclair developed an interest in social, cultural, and humanitarian design. His postgraduate thesis focused on providing shelter to New York's homeless through sustainable, transitional housing. After his studies, he moved to New York, where he worked in the New York office of Gensler as a designer and project architect. Cameron and Architecture for Humanity co-founder Kate Stohr compiled a bestselling book, Design Like You Give A Damn: Architectural Responses to Humanitarian Crises, and are currently working on a second volume. He is heavily involved in bringing socially relevant building into academia and serves on advisory boards of the Acumen Fund, the Institute for State Effectiveness, and the Ontario College of Art and Design. Cameron is a TED prize recipient and is a Young Global Leader of the World Economic Forum. In 2008, Architecture for Humanity and its co-founders were named as recipients of the Design Patron Award for the National Design Awards. The following year Cameron and Kate were jointly awarded the Bicentenary Medal by the Royal Society of Arts for increasing people's resourcefulness. As a result of the 2006 TED Prize, Architecture for Humanity launched the Open Architecture Network, the world's first open source community dedicated to improving living conditions through innovative and sustainable design. Every two years this network hosts a global challenge to tackle a systemic issue within the built environment.
20 | 21
04 | B E D R O C K BRANDING
Branding project for a financial company in Washington DC. As the name implies, BedRock signifies strength and foundation, thus I want to achieve a simple, grounded and honest design for the overall look.
05 | B C ’ S C O N E I C E C R E A M BRANDING
Branding project for a hip soft-serve ice cream shop that attracts millenials and social media savvy individuals. The play of icons in the identity portrays variety, playfulness and youth which reflect the flavors of their ice cream.
05 | B C ’ S C O N E I C E C R E A M BRANDING
Branding project for a hip soft-serve ice cream shop that attracts millenials and social media savvy individuals. The play of icons in the identity portrays variety, playfulness and youth which reflect the flavors of their ice cream.
06 | D E S I G N F O R E C A S T 1 6
Gensler Design Forecast builds on the legacy of Gensler’s Annual Reports to provide an informative guide to the intersection between business and design in the year ahead.
IN FOG RAPHICS
PLACE
ations are giving the workplace fe, more urban and mobile.
WORKING LONGER
LIVE/WORK IN THE URBAN CENTURY
40% of US workers surveyed are still working at age 65, compared with 20% ten years ago.
THE APPEAL OF PROXIMITY
YOUNG WORKERS, NEW VALUES
ork’s preferred locations masks how both aging people to leave cars behind and walk or s shift, but the bigger issue is the need to mix nce their performance. Pairing work with y, and makes development easier to finance.
Approaching 78 million in the US and soon to be the largest cohort in India and China, Gen-Yers stand out as the most urban, multicultural, and transient of all generations. In 2015, they will become the majority in the workforce.
04
Office velopers
Consulting
Energy
n transition
Making change management work p.10
Staying agile in a volatile world p.12
07
Place and experience are combining in new ways to redefine leisure for a new generation of customers.
As the population and density of cities increase, so does the appeal of proximity. Aside from shorter commutes, proximity implies a balance between work and life. 0
0
0
0
LIFESTYLE TREND 45
LOS ANGELES
15
45
15mil
NEW YORK CITY
15
45
LONDON 9.5 mil
20.5 mil
30
30
30
avg. commute time:
avg. commute time:
avg. commute time:
33 mins.
39 mins.
37.5 mins.
15
45
SHANGHAI
15
22 mil
30
50.5 mins.
6500
LESS DENSE
The connected life
LIFESTYLE PRACTICE AREAS
54%
20
of the world lives in urban areas.
08
21
22
Retail Centers
Retail
Mixed Use
Looking for differentiation p.56
Retail’s new worldliness p.58
Urbanization drives mixed use p.62
23
24
25
Technology
Defense & Aerospace
Entertainment
Sports & Recreation
Brand Design
ing power
Tech is impacting real estate p.18
Secure, urban, and collaborative p.22
Entertainment has to connect p.64
Strategies to help revenues grow p.66
Taking an experiential approach p.68
eart
workplace
11
12 Professional Services Firms
Embracing new realities p.28
Mobile, engaged, and future-proof p.32
Bonus Content More on Workplace visit gensleron.com/2015-design-forecast
70%
SETTINGS THAT ENGAGE
65%
of companies’ average healthrelated costs can be attributed to absenteeism. Engagement and wellness-focused workplace design can help reduce it.
TIED TO TRANSIT
82% 46%
ENGAGING WITH BRANDS
49%
RACE TO THE TOP OF SUPER-TALL As buildings get taller, elevators are getting faster. At 18 meters/second, Shanghai Tower’s elevator will set the record as the world’s fastest.
Clients across this sector are breaking with tradition. The hunt is on for new models and new partners.
A CLOSER LOOK
THE NEW LIFESTYLE OF AGING As the most affluent demographic, Boomers still represent a powerful market. As they age, they won’t be “seniors” in the old sense of the word. 2050: % OF POPULATION OVER 60 YEARS OLD
USA
27%
COMMUNITY TREND
of consumers would let their buying behaviors be tracked, if it led to relevant offers. In the trade-off of data for personalized service, what counts is the social network embraced by a brand, and how the individual customers are looped into it.
Community Redux
EU
When it comes to community, tradition outweighs innovation in the public’s mind. But things are changing. Airports and transit led the way, reinventing terminals and stations around new aircraft and faster trains. Now, others are joining in, invoking change in sometimes radical ways in order to give their missions and mandates new and potent life. The values haven’t changed, but the ethos is strongly future-positive.
18 m/s
think that brands truly work at doing so.
35%
of the world’s population is expected to be urban by 2050.
26
27
Hospitality
Tall Buildings
Maximizing return on experience p.70
Engines of vitality: vertical cities p.72
Bonus Content More on Lifestyle visit gensleron.com/2015-design-forecast
of Gen-Yers rank walkability as a top priority.
FROM SOLO TO SOCIAL
70+mil people worldwide watch e-sports every year.
54
84%
15
16
17
Airports take the next step p.42
Picking up the pace of change p.44
A healthcare paradigm shift p.48
Aviation & Transportation
Education & Culture
x o
buy a sports brand often because friends or family identify with it— so they do too.
x
o o
x
o
anticipated cost reduction due to better healthcare coordination. To bridge the innovation gap, universities are partnering with industry to form hybridized incubator spaces.
43%
37% of incubators focus on technology 47% are in urban areas
LOOKING FOR QUALITY OF LIFE
of fans credit long-term connection for the importance of their favorite sports brand.
40%
35%
COMMUNITY PRACTICE AREAS
Sports brands sparked the highest level of emotion in our Brand Engagement survey. Of all the sports enthusiasts surveyed,
Online gaming is emerging as a mega spectator sport, but one that needs venues tailored to the fans and players.
76%
use or wear their favorite brand often because it makes them feel good.
HOSPITALITY REACHES OUT
SOCIAL RETAIL
New cohorts of travelers—including the newly affluent in China, India, and Latin America—are prompting hotel brands to expand into new regions and upgrade to meet rising expectations.
Tech-savvy Latin America has the world’s highest number of mobile cellular subscriptions—107 per every 100 people.
95% 50% 86%
5
PASSIONATE ABOUT SPORTS: IT’S ALL IN THE CONNECTION
18
19
Mission Critical
Planning & Urban Design
Meeting a burgeoning need p.50
Communities as ecosystems p.52
Health & Wellness
1.0mil people worldwide move from rural to urban areas every week. But people are also leaving large cities for a higher quality of life. Whether large or small, sustainable cities have the strongest Millennial draw.
INCUBATING INNOVATION
54% are mixed use
4.1%
growth in annual passenger traffic for the next 20 years.
24 OF 30 BUSIEST US AIRPORTS
Gen-Yers are more likely to live in walkable areas, to relocate if it means a shorter commute, and to use car-share options.
75%
E-SPORTS TAKE TO THE REAL STAGE
BETTER CARE SAVES MONEY Multidisciplinary healthcare ranks as the #1 priority of consumers surveyed.
JPN
VERY DENSE
Owners
Financial Services Firms
COMMUNITY
A CLOSER LOOK
VALUE-BASED RETAIL
of Latin Americans polled said that brands should help improve people’s well-being.
Untethered and self-directed, this is our human reality going forward. Yet we’ve never been more connected, navigating the world with digital prompts. Every foray into experience is loaded with content that’s curated, diverse, and social. The settings, from the smallest shop to the densest, tallest urban district, attract and engage us in personal terms: “You matter,” they seem to say. We like that.
avg. commute time:
POPULATION DENSITY (km2) 1500
URBAN DENSIFICATION
03
LIFESTYLE
A CLOSER LOOK
SUSTAINABILITY
experience major holiday-style crowding 2.5 times the normal passenger volume at least one day per week.
Given the social nature of retail in Latin America, retailers there connect with their customers using social media.
Bonus Content
95% of business travelers favor “green” hospitality.
More on Community visit
DEMOGRAPHICS 50% of business travel revenue is generated by Millennials.
gensleron.com/2015-design-forecast
RELATIONSHIPS 86% of people surveyed ackowledge the positive impact of friendly service, signaling an opportunity for brands to differentiate.
55
40
FINDING YOUR WAY Wayfinding is essential, especially as airports get busier. The ability to easily get in and out of the terminal, know where and how to check in, and locate the gate are key factors in a positive travel experience.
$71.3b
is the estimated backlog of airport projects to be completed by 2017.
41
06 | D E S I G N F O R E C A S T 1 8 PRINT
Gensler Design Forecast builds on the legacy of Gensler’s Annual Reports to provide an informative guide to the intersection between business and design in the year ahead.
06 | D E S I G N F O R E C A S T 1 8 D I G I TA L
Gensler Design Forecast builds on the legacy of Gensler’s Annual Reports to provide an informative guide to the intersection between business and design in the year ahead.
07 | D I A L O G U E
Dialogue magazine is a Gensler publication to discuss new trends and issues of direct concern to our clients. Published twice a year, the magazine offers viewpoints from both within and outside Gensler.
A
PUBLICATION
dialogue
NO.
30
Livable cities tune community to humanity. They stand out because people thrive there.
LEARNING’S PLACES AND OCCASIONS ARE EVERYWHERE, ALL THE TIME. THAT’S RESHAPING EDUCATION.
At an education panel held in Brooklyn last summer, Cornell Dean Kent Kleinman compared the new Cornell-Teknion Research Campus on New York City’s Roosevelt Island to an artist or designer’s studio. “It lacks walls,” he said. “It’s a flexible space that allows project-specific teams to form and disintegrate. Play is a mode of work and the studio is the place for it. The notion of an enclosed office or classroom is minimized in favor of studio culture in its true, playful mode.” What’s happening on Roosevelt Island is emblematic of changes afoot in education at every level. It reflects the priority universities and schools give today to supporting individual and collaborative learning—and their conviction that learning itself is a lifetime proposition.
Contributors:
David Broz, Chicago
Ashley Marsh, San Francisco
Patricia Nobre, Boston
Mark Thaler, New York
Learning as a team sport The emphasis on serious play means that “Universities are even looking to kindergarten for inspiration,” says Mark Thaler. “A mosh pit of young kids learn to share, to work together at team tables, and to gain a holistic understanding of the concepts. Traditionally, schools didn’t build on that, but higher education is asking how to stretch that experience into adulthood.” Business schools at Lynn University and the University of Kansas view their new buildings as learning environments that extend out to the campus and beyond. Their Millennial students organize their days around favorite “highest output” places, including space to play. “Schools are personalizing their programs, supporting the autonomy of learning, and addressing the full spectrum of learning styles,” says Ashley Marsh. Summit Charter
/ MORE ONLINE AT dialogue.gensler.com/v/30
Writer: SARAH AMELAR
DESIGNED TO FLOW: CITIES THAT MIX, FIX, LINK, AND SYNC ARE THE FUTURE
NO.
02
Learning and breakthrough research share the need for serious play. Educational institutions are open to new models and settings that can help them anticipate a future they can’t predict.
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With many local school budgets stretched to the limit, the 826 Valencia nonprofit is stepping in to bring arts and writing directly to the kids—in “shops” that convey its light-hearted spirit.
Protecting children is fundamental to what communities do. Stuart House tackles one aspect of that responsibility with a remarkable humanity that’s grounded in the child’s experience.
dialogue
26
John Bricker Ngoc Ngo / Rika Putri Denisa Trenkle Jonathan Skolnick
John Parman / Lainie Ransom Elizabeth Snowden Vernon Mays Kendra Mayfield Ally Diaz
Robin Klehr Avia Andy Cohen Art Gensler Diane Hoskins Dan Winey
20
MUSEUMS AS A LIVING FORCE
06
Once cultural guardians, museums now anchor people’s urban experience, becoming intrinsic to their everyday as touchstones, learning/making/meeting places, and instigators of public life.
The nooks and crannies make students feel like they’re outside. Each floor has lots of in-between spaces, so they will discover one that fits their needs of the moment.
CONNECTIVITY’S ENGINE ROOM
When the digital economy looks to the Cloud to meet its insatiable demand, the need for data centers surges. Here’s an insider’s view of how tech’s “engine room” will meet the demand.
28
ON TRACK FOR LIVABLE GROWTH
Both the journey and the destinations matter—this is the heart of a two-pronged strategy that amplifies public investment in transit by developing livable urban centers at every access point.
PLUS: THE IMPACT OF DRIVERLESS CARS
38
© 2017 Gensler
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dialogue
18
“Everyone breaks out into the central space for team projects, giving students access to all the teachers and adjacent areas.” The infusion of maker spaces into schools has brought student-work-in-progress into the open. The robotics club’s workshop is visible through a glass wall in the central atrium space. “Few students knew about it. Once they could look in, see people working on robots, membership tripled,” he explains. UC Berkeley’s late-1960s Moffitt Library addressed the same needs for transparency and supporting independent and collaborative work in the context of a damaged building. Designed as a terraced, glasswalled pavilion, the building went through seismic upgrades and other alterations that crimped flexibility and blocked light and views. Tasked with creating a “place for thinking” on two of Moffitt’s five stories, they restored an expansive balcony view through redwoods of the campus’s Central
P.S.
Snapshots and posts from our livable cities. Relearning to value place The advent of massive open online courses (MOOCs) and other tech-enabled, web-delivered learning sparked speculation that brick-and-mortar learning places were no longer needed. The reality is more typically a hybrid: facilities like Moffitt Library that cater to students comfortable blending the digital and the physical; and programs that take a hybrid digital/physical approach. “How and where will your students thrive?” has become the essential question. With lectures moving to the web, physical space is increasingly devoted to group learning. An example is MIT’s Center for Transportation and Logistics as an example. Its “MicroMasters” degree program begins online, reaching students all over the world. But those same students finish their degrees on campus, where they can work collaboratively. The program combines two different modes of learning. The onsite program is focused specifically on the parts of the student experience that really demand being together in one place.
dialogue
NO. 30 / THE LIVABILITY ISSUE
Industry/education partnerships are another emerging trend in higher education. For its new Boston headquarters, GE is taking the lead. Its STEM-focused Brilliant Career Lab—a sophisticated maker space— will partner with Boston Public Schools, hosting classes and visits. It also will provide a platform for GE and Boston area universities to do R&D together. In finding new partners and exploring new models, education at all levels hasn’t lost sight of its core purposes. Like their students and researchers, educational institutions give equal value to solo and the collaborative dimensions of learning. That its places and occasions are now literally everywhere, all the time, is a powerful spur to change. “The goal is to advance that narrative,” Burke-Vigeland says. “Educators are looking to architects to crack the box open.”
SARAH AMELAR is a contributing editor at Architectural Record. Her articles have appeared in the New York Times, Los Angeles Times, Metropolis, and Dwell.
Glade. “It makes the students feel like they’re outside,” Mizell says. “Each floor has lots of in-between spaces, so they’ll discover one that fits their needs of the moment.” The primacy of the student experience led the library to forgo some old rules, she adds. “They allow food and beverages in the space—a huge gift.” It acknowledges that eating while working is part of the contemporary lifestyle. Leaning for an uncertain future There’s a growing consensus in education that the mastery of new skills is an economic necessity. “The challenge is to train people for jobs that may not even exist yet and for problems we may not even know about,” says Thaler. That means learning to think critically and to work collaboratively across disciplines. Teachers are “guides on the side” who help student discover their own learning processes. “Teachers had all the knowledge, but now it’s at every student’s fingertips,” Broz says. “This points to very different types of learning experiences and places.” This means exposing the different experiences, settings, and influences to one another. As learning crosses these modes and spaces, it becomes more personal, applicable, and socially relevant to students. The newest building at Worcester Polytechnic Institute (WPI) is an example of how old delineations are blurring. Its central location and enclosed passageway, the Link, connect the academic and residential areas of the campus while combining them. The top three floors house Messenger Residence Hall’s 140 dorm rooms while the ground and second floors contain Foisie Innovation Studio, whose labs, multimedia center, and other research and experimentation spaces are intended for faculty/student collaboration.
The infusion of makerspaces into schools has brought studentwork-in-progress into the open.
08
WHIMSY, WONDER AND IMAGINATION
STUART HOUSE: SAFE HAVEN
environment that is highly customizable so the students can engage with it,” she says. “They’re active destinations. You want to be there.” The need to cross boundaries in learning processes and venues has led schools to favor readily reconfigurable spaces and more open, communal areas. The Hajjar STEM Center at New Jersey’s Dwight-Englewood School is an example. The school developed its curriculum and design in tandem—a push and pull that produced something new while encouraging it to keep on evolving. The walls in STEM Center’s circulation zones are back-painted glass writing surfaces. “You see the students working out problems ‘at the glass’—there’s educational graffiti all over those analog walls,” Nobre says. The learning spaces are clustered around what Thaler compares to a big front porch or a plaza. “With the doors open, it becomes completely different,” he says.
Simultaneously de-compartmentalizing the curriculum and the setting has become essential to education’s transformation.
GIVING THE LIVABLE CITY SCALE & FLOW
EDITORIAL BOARD
Learning across boundaries Fertile crossovers from other fields are reshaping the learning experience. Tech incubators, maker spaces, and design studios are among the inspirations. “Places where you’re not afraid to make a mess, reinforcing the idea that even failure—trying really hard but coming up short and learning from it—is accepted practice,” says David Broz. It’s also about the value of unmediated, hands-on engagement—“direct real-world experience,” as Thaler calls it. Patricia Nobre points to a series of projects she and her colleagues have led in the UK, Latin America, and the Gulf that apply the “balanced learning” approach put forward by educational reformer David Thornburg. The latest is the Eastwood Academy in Doha, Qatar. Embracing Thornburg’s model of interactive, experience-based learning, the new school dispenses with hallways and reimagines the classroom as “a learning
TAKING DOWN THE WALLS
The relationship between caregivers and their communities aims to make care more personal and holistic, while tailoring its settings to local contexts and preferences.
EDITORIAL
04
SYNCING COMMUNITY TO HUMAN EXPERIENCE
HEALTHCARE AND ITS COMMUNITIES
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30 / THE LIVABILITY ISSUE
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DESIGN
High School in Oakland shows that this approach can be achieved in public schools. “A core team at Summit tailors California’s required curriculum to the needs of individual students. This lives on a shared digital platform, which frees the teachers to serve as mentors or coaches, interacting one-onone with students,” she says. For its pioneering work, Summit won a $10 million XQ Super School Award from Laurene Powell Jobs’s Emerson Collective Foundation. Summit shows how a guide-on-the-side teaching approach uses technology as a liberating tool. “For a while, schools were in a technology arms race,” Thaler notes. “Now they ask what they want to teach, then see how technology fits with that. With the spread of the personal smart devices, having great broadband Wi-Fi is the top technology priority for most schools.”
PHOTO CREDITS: LOREM IPSUM DOLOR SIT
TAKING DOWN THE WALLS
THE LIVABILITY ISSUE
NO. 30 / THE LIVABILITY ISSUE
05
07 | D I A L O G U E D I G I TA L
Dialogue magazine is a Gensler publication to discuss new trends and issues of direct concern to our clients. Published twice a year, the magazine offers viewpoints from both within and outside Gensler.
08 | S H A N G H A I T O W E R PRINT
Shanghai Tower is the compelling story of the making of China’s tallest building, the centerpiece of Shanghai’s Lujiazui commercial district. A spiraling glass column that tapers as it rises, the tower expresses the dream of transcendence―honoring the past, acknowledging the present, and pointing to a promising future.
08 | S H A N G H A I T O W E R PRINT
Shanghai Tower is the compelling story of the making of China’s tallest building, the centerpiece of Shanghai’s Lujiazui commercial district. A spiraling glass column that tapers as it rises, the tower expresses the dream of transcendence―honoring the past, acknowledging the present, and pointing to a promising future.
08 | S H A N G H A I T O W E R D I G I TA L D E S I G N U P DAT E
Shanghai Tower is the compelling story of the making of China’s tallest building, the centerpiece of Shanghai’s Lujiazui commercial district. A spiraling glass column that tapers as it rises, the tower expresses the dream of transcendence―honoring the past, acknowledging the present, and pointing to a promising future.
09 | R E T H I N K W O R K
Rethink Work is the theme for a Design Forum that Gensler hosted a few years ago. The forum gathers global leaders for a two-day event that discuss topics that would create a global impact.
BRANDING
LEARN
COLLABORATE FOCUS FOCUS FOCUS SOCIALIZE
Design Forum: Learn, connect and collaborate as we rethink the where, how and why of work.
RSVP NOW
September 18th–20th, 2014 San Francisco
SOCIALIZE
In partnership with
10 | R E D S T R I P E B E E R PAC K AG I N G
My idea for the Red Stripe redesign reflects the imaginable Jamaican spirit, including bold colors and lively culture. My inspirations come ultimately from street murals from the town of Kingston, Jamaica. The sandy texture comes from the Jamaican beaches.
XX | V E C T O R I CO N S J UST FOR FU N
A series of vector illustrations, icons and logos I designed in the past either for freelance or just for fun. Working on fun, personal projects is something I live by each time I have an extra second. I hope you enjoy these.
XX | V E C T O R I CO N S J UST FOR FU N
A series of vector illustrations, icons and logos I designed in the past either for freelance or just for fun. Working on fun, personal projects is something I live by each time I have an extra second. I hope you enjoy these.
R I KAPUTR I .CO M